Wheatland Dermatology

What Wheatland Dermatology does

Wheatland Dermatology is a private dermatology practice headquartered at 1050 E. Greenville Rd in St. Marys, Ohio, serving patients across west-central Ohio including Celina, Wapakoneta, New Bremen, Minster, Spencerville, and surrounding Auglaize and Mercer Counties. The practice operates as an affiliate of DOCS Dermatology Group, a national dermatology network of more than 300 providers across 120 clinics in 10 states, and is owned under the legal entity DOCS, LLC. Wheatland is staffed by four providers — one board-certified dermatologist (Suzanne Quinter, MD) plus two physician assistants (Lauren Bender, PA-C and Andrea Knapke, PA) and a certified nurse practitioner (Kimberly Sadler, CNP) — and reports 1-10 total employees.

The practice runs two core service lines. Medical Dermatology handles diagnosis and treatment of skin conditions including acne, eczema, psoriasis, rosacea, skin cancer screenings, and procedural dermatology, and is billed primarily through insurance. Cosmetic Dermatology covers aesthetic treatments such as Botox, dermal fillers, microneedling, and dermaplaning, typically paid out-of-pocket. Wheatland is in-network with a broad set of major insurance plans (Aetna, Anthem, CareSource, Cigna, Health Ohio Network, Humana, Medical Mutual, Medicaid, Medicare, Ohio Health Choice, Tricare, and United HealthCare) and has partnered with Sunbit to provide pay-over-time financing for uninsured or out-of-network patients.

The go-to-market motion is direct-to-consumer and regional, combining a single physical storefront with digital channels including the Klara online scheduling platform and a ModMed patient portal for record access, appointment management, and bill payment. The practice positions itself as offering university-affiliated clinical expertise in a small-town setting, leveraging DOCS Dermatology's network resources for clinical knowledge-sharing while maintaining a locally-rooted provider team and patient relationships.

Name

Wheatland Dermatology

Legal name

DOCS, LLC

Website

https://wheatlandderm.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wheatland Dermatology is a private dermatology practice in St. Marys, Ohio, providing medical and cosmetic dermatology services to individual patients across west-central Ohio as an affiliate of DOCS Dermatology Group.

Ownership category

akta.pro rank

Product category

Dermatology Services

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Dermatology services
• Medical dermatology
• Cosmetic dermatology
• Skin cancer screening
• Dermatology practice

Headquarters

HQ city

Saint Marys

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Dermatology Services: Revenue generated from diagnosing and treating skin conditions including acne, eczema, psoriasis, rosacea, skin cancer screenings, and procedural dermatology. Billed through insurance or self-pay.
2. Cosmetic Dermatology Services: Revenue from cosmetic treatments including Botox, dermal fillers, microneedling, and dermaplaning. Typically self-pay services.
3. Insurance-Based Healthcare: Accepts most major insurance plans including Aetna, Anthem, CareSource, Cigna, Health Ohio Network, Humana, Medical Mutual, Medicaid, Medicare, Ohio Health Choice, Tricare, and United HealthCare.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wheatland Dermatology provides medical and cosmetic dermatology services to patients in west-central Ohio. Medical services include diagnosis and treatment of acne, eczema, psoriasis, rosacea, and skin cancer screenings. Cosmetic services include Botox, dermal fillers, microneedling, and dermaplaning. The practice operates as an affiliate of DOCS Dermatology Group and accepts most major insurance plans while offering Sunbit payment plans for uninsured or self-pay patients.

Product overview

Wheatland Dermatology is a medical and cosmetic dermatology practice providing comprehensive skin care services to patients in west-central Ohio. The practice operates as an affiliate of DOCS Dermatology Group, offering two core service lines: Medical Dermatology for diagnosis and treatment of skin conditions and diseases, and Cosmetic Dermatology for aesthetic treatments. Additional patient services include an online patient portal and bill payment options including Sunbit flexible payment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Dermatology

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• DOCS DermatologycoreStrategic or Co-development PartnerWheatland Dermatology is an affiliate of DOCS Dermatology, one of the largest dermatology networks in the country with over 300 providers across 120 clinics in 10 states. This affiliation provides shared clinical knowledge, expanded treatment options, and depth of expertise.
• SunbitminorOthersWheatland Dermatology has partnered with Sunbit to provide flexible payment plan options for patients to pay-over-time for medical and cosmetic dermatology services.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Others

• Cleveland Clinic Department of Dermatology: Major academic medical center in Ohio offering dermatology specialty care. Comparable as a provider of medical and procedural dermatology in the broader Ohio market where Wheatland operates, though it is a health system rather than a private practice affiliate.

Broad incumbents

• US Dermatology Partners: One of the largest dermatology practice platforms in the US, operating affiliate clinics across multiple states. Highly comparable to Wheatland's affiliate model, though at significantly greater scale, offering both medical and cosmetic dermatology services.
• Forefront Dermatology: Large multi-state dermatology group with a network of clinics offering medical, surgical, and cosmetic dermatology. Comparable in operating model (network of affiliated practices) and service mix to Wheatland, including both insurance-based and self-pay offerings.
• DOCS Dermatology: Wheatland's parent affiliate and one of the largest dermatology networks in the US with 300+ providers across 120 clinics in 10 states. Directly comparable as the umbrella organization that provides shared clinical infrastructure, branding, and technology to Wheatland.
• Advanced Dermatology and Cosmetic Surgery: National dermatology group with a large network of clinics providing medical, surgical, and cosmetic dermatology. Comparable to Wheatland in service breadth (medical + cosmetic), insurance participation, and affiliate-style growth model, but at materially greater scale.
• Schweiger Dermatology Group: Northeast US-focused dermatology group with multiple clinic locations offering medical and cosmetic dermatology. Comparable as a multi-location, multi-provider dermatology practice combining medical and aesthetic services in a similar dual-revenue model to Wheatland.
• Water's Edge Dermatology: Multi-state dermatology practice network with a comparable mix of medical dermatology and cosmetic/aesthetic services. Relevant as a peer network structure (multiple affiliated clinics) similar in concept to Wheatland's DOCS affiliation, though operating at greater scale.

Regional players

• Zel Skin & Laser Specialists: Midwest-based dermatology practice offering medical, surgical, and cosmetic dermatology including laser services. Comparable in offering breadth (medical + cosmetic + laser) and practice model to Wheatland, though operating at a larger scale in a different regional market.
• Riverchase Dermatology and Cosmetic Surgery: Florida-based multi-location dermatology practice offering medical, surgical, and cosmetic dermatology services. Comparable in service mix and dual medical/cosmetic revenue model to Wheatland, but serving a different geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100070292257516

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheatland Dermatology