Vivara
Vivara is a Brazilian direct-to-consumer e-commerce jewelry retailer selling fine jewelry (rings, earrings, necklaces, bracelets, watches, wedding bands, pearls) in 18k gold, silver, and diamonds to women, men, and children, with installment payment options and a focus on special-occasion purchases.
- Company typePrivate
- Founded1962
- HeadquartersSão Paulo, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vivara does
Vivara is a Brazilian direct-to-consumer jewelry retailer operating exclusively through its e-commerce storefront at vivara.com.br. The company sells fine jewelry products including rings, earrings, necklaces, bracelets, pendants, watches, wedding bands, and pearls, produced in 18k gold, silver, diamonds, and pearls. The product portfolio is organized into multiple named style collections (Bold, Cocktail, Signet, Petite, Masculine) and serves women, men, and children, with a particular emphasis on special-occasion purchases such as weddings, births, and baptisms.
The business model is a pure-play DTC e-commerce channel with no disclosed physical retail or wholesale presence in the input data. The storefront runs on the VTEX enterprise commerce platform, as evidenced by vtexassets.com asset references in the source data. Revenue mechanics are transactional, with installment payment terms (up to 10x interest-free) offered on watches, consistent with Brazilian retail financing conventions (parcelamento). The customer base is segmented across multiple demographics and use cases, with no disclosed B2B, gifting platform, or third-party marketplace integration.
The underlying technology stack is a standard enterprise e-commerce deployment (VTEX) without disclosed proprietary AI, personalization, or recommendation capabilities. Geographic focus is single-country Brazil, with no signal of international expansion, cross-border shipping, or multi-currency support in the supplied data. The company is operating status with no disclosed funding rounds, M&A activity, or leadership changes in the input.
Vivara firmographics
Firmographics- Name
- Vivara
- Website
- https://vivara.com.br
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Vivara is a Brazilian direct-to-consumer e-commerce jewelry retailer selling fine jewelry (rings, earrings, necklaces, bracelets, watches, wedding bands, pearls) in 18k gold, silver, and diamonds to women, men, and children, with installment payment options and a focus on special-occasion purchases.
- Ownership category
- akta.pro rank
Vivara industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro industry
- Bridal & Engagement Jewelry RetailConsumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry & Watch Retail (Omnichannel/Specialty)Engagement RingsBridal Diamond Jewelry (Earrings, Necklaces, Bracelets)Colored Gemstone JewelryConsumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)Religious & Cultural Fine JewelryConsumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)
Keywords
Where Vivara is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Vivara business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Jewelry Retail Sales: One-time product sales of jewelry items including rings, earrings, necklaces, bracelets, pendants, and watches made from gold (18k), silver, diamonds, and pearls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Watch products available with installment payment options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Vivara product offering
Product offeringCore offering
Vivara is a Brazilian fine jewelry brand that designs, manufactures, and sells its own line of jewelry products — including rings, earrings, necklaces, bracelets, pendants, wedding bands, pearls, and watches — directly to consumers through its official online store. Products are crafted in 18k gold (yellow, white, and rose), silver 925, and rhodium black, often featuring diamonds and other precious gemstones, with styles ranging from delicate Petite to bold statement pieces and collections for women, men, and children.
Product overview
Vivara is a Brazilian jewelry company offering a comprehensive portfolio of fine jewelry products. The company operates as a single unified e-commerce platform with products spanning multiple categories: rings (anéis), earrings (brincos), necklaces (colares), bracelets (pulseiras), pendants (pingentes), watches (relógios), wedding bands (alianças), and pearl jewelry (pérolas). Products are crafted in various precious metals including 18k gold (yellow, white, and rose), silver 925, and rhodium black, often featuring diamonds and other precious gemstones. The collection includes styles for women, men, and children, ranging from delicate minimalist pieces (Petite) to bold statement pieces (Bold), traditional wedding bands, religious-themed jewelry, and children's accessories. Chain types for necklaces and bracelets include over 15 distinct styles such as Veneziana, Cadeado, Groumet, Elos Portugueses, Pop Corn, Singapura, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Anéis (Rings)
Companies that use Vivara
Customer profileSegments4 records
Ideal customer profiles4 records
Vivara technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vivara partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights6 records
Vivara competitors and assessment
Company assessmentDirect peers
- Pandora: Global accessible-luxury jewelry brand offering bracelets, charms, rings, earrings, and necklaces through owned retail and DTC channels. Comparable on product mix (bracelets, charms, rings), mid-luxury price point, and gift-occasion marketing.
- H.Stern: Brazilian fine jewelry maker and retailer with broad assortment of gold, gemstone, and bridal jewelry. Direct comparable on geography, category, materials (gold, diamonds, pearls), and gifting-occasion positioning.
Broad incumbents
- Swarovski: Global accessible-luxury jewelry and accessories brand with crystal, gold, and silver pieces across rings, necklaces, bracelets, and watches. Comparable on multi-category assortment and accessible-luxury price ladder.
- Cartier: Global luxury jewelry and watch maison offering engagement rings, wedding bands, and high jewelry across gold and platinum. Comparable on bridal/engagement leadership, precious-metal assortment, and gifting occasions.
- Signet Jewelers: Global specialty jewelry retailer (parent of Kay Jewelers, Zales, Jared) operating omnichannel fine and bridal jewelry stores and websites. Comparable on multi-category fine jewelry assortment, bridal leadership, and omnichannel retail model.
- Tiffany & Co. Iconic luxury jewelry brand offering engagement rings, fine jewelry, and watches through global flagship and DTC channels. Comparable on bridal/engagement category leadership, precious-metal assortment, and premium positioning.
- Bulgari: Luxury Italian fine jewelry maison under LVMH offering high-end rings, necklaces, bracelets, watches, and bridal jewelry. Comparable on precious-metal and gemstone assortment and bridal category presence.
- Blue Nile: Online-first diamond and fine jewelry retailer (owned by Signet Jewelers) specializing in engagement rings and bridal jewelry sold DTC. Comparable on digital-first jewelry retail model and diamond bridal category focus.
Emerging players
- Mejuri: DTC fine jewelry brand focused on everyday gold, diamond, and pearl pieces sold direct-to-consumer online. Comparable on DTC model, fine jewelry materials (14k/18k gold, diamonds), and digital-first customer acquisition.
- Kendra Scott: DTC and omnichannel fine jewelry and color stone brand offering necklaces, earrings, bracelets, and rings. Comparable on multi-demographic targeting, DTC/retail hybrid model, and use of colored stones and gold.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Vivara social profiles
Digital presenceVivara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivara leadership team
Management profileNumber of profiles
Vivara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivara
What does Vivara do?
Vivara is a Brazilian fine jewelry brand that designs, manufactures, and sells its own line of jewelry products — including rings, earrings, necklaces, bracelets, pendants, wedding bands, pearls, and watches — directly to consumers through its official online store. Products are crafted in 18k gold (yellow, white, and rose), silver 925, and rhodium black, often featuring diamonds and other precious gemstones, with styles ranging from delicate Petite to bold statement pieces and collections for women, men, and children.
Is Vivara a public or private company?
Vivara is a private company. It is classified as unknown and is currently operating.
When was Vivara founded?
Vivara was founded in 1962. It employs 1,001 to 5,000 people.
Where is Vivara based?
Vivara is headquartered in São Paulo, Brazil, in the Latin America region.
How does Vivara make money?
One revenue line is on record: jewelry Retail Sales.
Who are Vivara's main competitors?
Direct peers on record are Pandora and H.Stern. Broad incumbents are Swarovski, Cartier, Signet Jewelers, Tiffany & Co., Bulgari and Blue Nile. Emerging players are Mejuri and Kendra Scott.
Does Vivara have an API?
No public API is recorded for Vivara.
What industry is Vivara in?
Vivara's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAGAC, Bridal & Engagement Jewelry Retail, with a secondary code of CRAKACAA, Engagement Rings. Its NAICS code is 458310 and its SIC code is 5944.