Motive

What Motive does

Motive srl is an Italian manufacturer of electromechanical power transmission components, founded in 2000 and headquartered in Castenedolo (Brescia), Italy, operating as part of the Green Silence Group. The company designs and produces a complete portfolio spanning three-phase and single-phase electric motors (DELPHI, DELPHI AT self-braking, DELFIRE high-temperature up to 100°C, MONO single-phase, and ATEX explosion-proof variants), variable frequency drives (NEO-WiFi patented integrated motor-inverter, NANO compact drive, plus specialized NEO/NANO variants for ventilation, compression, hydraulic power packs, and pumping), mechanical gearboxes (ROBUS, ENDURO, STON, BOX, STADIO, VARIO, with ATEX variants), and the DOCTOR 4.0 IIoT predictive maintenance system. Power ratings span 0.06 kW to 315 kW, and products are certified to ATEX, IECEx (in progress), UL, EAC, RINA marine, and SASO standards for global market access.

The company sells primarily through a direct B2B e-commerce platform at shop.motive.it with customer-login-gated net pricing, complemented by a web-based CAD/datasheet configurator and a multilingual website (12 languages). Revenue mechanics are hardware-led across five streams: motors, variable frequency drives, gearboxes, ATEX-certified products, and DOCTOR 4.0 IIoT solutions. Named customers span industrial OEMs and global brands including Nestle, Maserati, BMW, Giugiaro Italdesign, KSB, Ebara, Pentax, Olmec, Romagnoli, and Settima, covering food processing, automotive, pumps, hydraulics, and marine applications. Pricing is not publicly disclosed and orders are quoted on request, indicating relationship-based B2B sales rather than standardized list pricing.

Motive serves industrial equipment manufacturers (OEMs), high-temperature process operators, hazardous-location industries (oil and gas, chemical, pharmaceutical, mining), and water/fluid management customers. Its differentiation rests on patented integration of motor and inverter in a single outdoor-rated unit (NEO-WiFi), specialist high-temperature and ATEX certification coverage, and energy-efficiency claims of up to 80% in hydraulic applications via NEO-OLEO. Headcount is 251–500 employees; financial scale is undisclosed.

Name

Motive

Legal name

Motive srl

Website

https://motive.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Motive srl is an Italian manufacturer founded in 2000 in Brescia, Italy, producing electric motors, variable frequency drives, gearboxes, and IIoT monitoring systems for industrial OEMs and hazardous-location applications globally. The company serves food processing, automotive, pumps, hydraulics, and marine customers with ATEX, IECEx, and UL certified products.

Ownership category

akta.pro rank

Product category

Industrial Motors and Power Transmission Equipment

NAICS

Electrical Equipment Manufacturing (33531), Mechanical Power Transmission Equipment Manufacturing (333613), Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)

akta.pro secondary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

Keywords

• Electric motors manufacturing
• Variable frequency drives
• Mechanical gearboxes
• Power transmission components
• Industrial automation drives

Headquarters

HQ city

Castenedolo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Motors Sales: Sale of three-phase motors (DELPHI series), single-phase motors (MONO), self-braking motors (DELPHI AT), and high-temperature motors (DELFIRE) to industrial customers.
2. Variable Frequency Drives Sales: Sale of VFD products including NEO-WiFi, NANO, NEO-VENT, NEO-COMP, NEO-OLEO, NEO-PUMP, and NEO-SOLAR inverter/drive systems.
3. Gearboxes Sales: Sale of mechanical gearboxes including ROBUS-A, ROBUS-25-60, ENDURO, STON, BOX, STADIO, and VARIO variators.
4. ATEX Certified Products: Explosion-proof motors and gearboxes certified for zones 1-2-21-22, Cat. 2-3, for gas and dust environments.
5. DOCTOR 4.0 IIoT Solutions: Predictive maintenance device with sensors, gateway, platform, and AI capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Motive srl manufactures and sells industrial power transmission components, including three-phase and single-phase electric motors, variable frequency drives (VFDs/inverters), and mechanical gearboxes. The product portfolio covers specialized solutions for hydraulic power packs, pumps, fans, compressors, ATEX explosive atmospheres, high-temperature environments, and IIoT-based predictive maintenance through the DOCTOR 4.0 system. Products are sold globally with multi-voltage, multi-frequency ratings and certifications including IECEx, ATEX, UL, and EAC.

Product overview

Motive is an Italian manufacturer of power transmission components offering a comprehensive portfolio organized into three main product families: electric motors (DELPHI three-phase, DELPHI AT self-braking, DELFIRE high-temperature, MONO single-phase, and ATEX explosion-proof), variable frequency drives (NEO-WiFi integrated motor-inverter, NANO compact drive, and specialized NEO/NANO variants for ventilation, compression, hydraulic, and pumping applications), gearboxes (ROBUS coaxial/helical, ENDURO bevel, STON parallel shaft, BOX worm, STADIO pre-stages, VARIO variators, all available in ATEX versions), and IIoT solutions (DOCTOR 4.0 predictive maintenance system). Products are designed for industrial automation, hydraulic power packs, fans, compressors, and are sold globally with certifications including IECEx, ATEX, UL, and EAC.

Differentiator

Problem solved

Functional benefit

Brands

• DELPHI: Three-phase and single-phase electric motors including IE2/IE3/IE4 efficiency classes, self-braking motors, and high-temperature motors for ambient temperatures up to 100°C
• DELFIRE
• MONO
• NEO-WiFi
• NANO
• ROBUS-A
• ENDURO
• STON
• BOX
• STADIO
• VARIO
• DOCTOR 4.0
• NEO-VENT
• NEO-COMP
• NEO-PUMP
• NEO-OLEO / NANO-OLEO

Products and services

• DELPHI 56-132 Three-Phase Motors Three-phase asynchronous motors in aluminum body, sizes 56-132, power ratings 0.06kW to 11kW, IE2/IE3/IE4 efficiency class, IP55-56-66-67 protection, multi-voltage and multi-frequency 50/60Hz. For industrial OEM integration and general industrial applications.
• DELPHI 160-355 Three-Phase Motors Three-phase motors in cast iron body, sizes 160-355, power ratings 4kW to 315kW, IE2/IE3/IE4 efficiency class, IP55 protection, multi-voltage and multi-frequency. For heavy industrial applications requiring higher power outputs.
• DELPHI AT Self-Braking Motors Self-braking three-phase motors with negative functioning electromagnetic spring-pressure brakes. Designed for automation, lifting, and marine applications requiring reliable braking.
• DELFIRE High-Temperature Three-Phase Motors Three-phase motors designed for ambient temperatures up to 100°C, with defluxed winding, double impregnation, gel coat protection, and H+ class insulation for continuous S1 duty. For furnace ventilation, dryer fans, and high-temperature industrial processes.
• MONO Single-Phase Motors Single-phase motors, 230V 50Hz, F class insulation, S1 duty service, IP55 protection, aluminum body. For general industrial applications requiring single-phase supply.
• ATEX Motors ATEX-certified explosion-proof motors for zones 1-2-21 and 22, Category 2 and 3, suitable for both dust and gas atmospheres, certified under Directive 2014/34 EU. For oil and gas, chemical, pharmaceutical, mining, grain handling, and aerosol filling industries.
• NEO-WiFi Variable Frequency Drive Patented integrated motor-inverter system with IP65 protection, removable wireless control panel, powered by induction or rechargeable batteries. Designed for outdoor and industrial variable speed applications where conventional inverters cannot be installed.
• NANO Variable Frequency Drive Variable speed drive for single-phase supply and three-phase motors up to 2.2kW. Enables replacement of single-phase motors with higher efficiency IE2/IE3 three-phase motors.
• NEO/NANO-VENT Ventilation Control Unit Control unit for air suction and ventilation systems that maintains constant air pressure by automatically adjusting motor speed and consumed power based on flow requirements.
• NEO/NANO-COMP Compressor Control Unit Compressor control unit that manages compressor pressure and automatically adjusts motor speed according to flow rate requirements, enabling smaller tanks and energy savings.
• NEO/NANO-OLEO Hydraulic Power Pack Control Unit Control units for hydraulic power packs up to 22kW that control oil pressure and flow rate, automatically adjusting motor speed and power consumption based on workload. Claimed up to 80% energy savings and 80% tank size reduction.
• NEO-PUMP Water Pumping VFD Variable frequency drive for automatic control of water pumping systems with 90-second auto-tuning of pump curve to suit system features without manual calculation.
• ATEX Variable Frequency Drives ATEX-certified variable frequency drives for zones 21 and 22, Category 2 and 3, suitable for dust atmospheres in explosive environments.
• ROBUS-A Coaxial Gearboxes Coaxial gearboxes completing the ROBUS range, providing power transmission solutions for industrial applications.
• ROBUS-25-60 In-Line Helical Gearboxes In-line helical gearboxes made in cast iron with capacity up to 4300Nm for heavy-duty industrial applications.
• ENDURO Helical Bevel Gearboxes Helical bevel gearbox with monolithic iron body for heavy duty, bevel gears in second stage, maximum torque 4300Nm.
• STON Parallel Shaft Gearboxes Parallel shaft gearbox with monolithic iron body, also available for shaft mounting, maximum torque 5900Nm.
• BOX Worm Gearboxes Worm gearboxes with die-casting aluminum housing from size 25-90 and cast iron from size 110, for general power transmission applications.
• STADIO Pre-Stage Gearboxes Pre-stages designed to be mounted on any type of fitted geared motor (PAM) for additional speed reduction.
• VARIO Planetary Cone Disc Variators Planetary cone disc variators for mechanical speed variation in industrial applications.
• ATEX Gearboxes ATEX-certified gearboxes for zones 1-2-21 and 22, Category 2 and 3, suitable for both dust and gas atmospheres in explosive environments.
• DOCTOR 4.0 IIoT Predictive Maintenance System Universal expandable information system for predictive maintenance comprising sensors, gateway, platform, and push notifications, featuring IIoT, machine learning, and AI capabilities for industrial monitoring.

Quantifiable outcome

• Up to 80% energy savings in hydraulic power pack applications with NEO-OLEO
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• WEGmoderateOthersWEG recognized the BOX worm gearbox as a benchmark/reference product in the industry, indicating competitive respect and potential partnership relationship.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• ABB: Swiss-Swedish multinational with broad industrial motor, drives, and motion control portfolios, overlapping with Motive in VFDs and electric motors but operating at materially larger scale and global reach.
• WEG: Global Brazilian motor and drive giant with broad industrial motors, gearboxes, VFDs, and generator portfolios; the fact that WEG publicly recognized Motive's BOX worm gearbox as a benchmark signals direct product overlap.

Direct peers

• Lafert Group: Italian manufacturer of electric motors including IE2/IE3/IE4, servomotors, and custom motors with strong overlap with Motive in OEM motor applications for pumps, fans, and compressors. Geographic and product overlap make this a close peer.
• SEW-Eurodrive: German manufacturer of drive technology, gear motors, electronics, and mechatronic systems - direct overlap with Motive in VFDs, gearboxes, and motors serving industrial OEM customers in material handling, automotive, and process industries.
• Dunkermotoren: German manufacturer of brushless DC motors, gear motors, and integrated drive electronics with comparable focus on compact integrated motor-drive solutions similar to Motive's NEO-WiFi concept.
• VEM Group: German manufacturer of electric motors, drives, and generator systems competing with Motive in industrial motor segments, particularly high-efficiency and special-purpose motors, including explosion-proof variants.
• Nord Drivesystems: German manufacturer of geared motors, electric motors, and frequency inverters serving industrial OEM customers globally with a near-identical product mix to Motive across motors, drives, and gear units.
• Bauer Gear Motor: Specialist in helical, bevel, worm, and helical-worm gear motors plus motors and VFDs - a focused mid-market competitor with comparable product breadth and OEM channel approach to Motive.
• Bonfiglioli: Italian-headquartered manufacturer of gearboxes, gearmotors, and electric motors with a comparable three-pillar product portfolio (motors, drives, gearboxes) and similar European OEM customer base. Closest direct peer given geographic and product overlap.

Emerging players

• Invertek Drives: UK-based VFD specialist focused on variable frequency drives for HVAC, pumps, and general industrial use - direct overlap with Motive's NEO/NANO VFD family at the smaller, VFD-focused end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1FZ1J0D0oFbUU3ajutO15A
• LinkedInlinkedin.com/company/motivesrl

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motive