Sumel
Sumel S.A.S. is a Colombian medical equipment company founded in 1984 that sells, rents, and maintains home care, mobility, and ozonotherapy devices across Colombia through four business units serving individual patients, healthcare professionals, and veterinary clinics.
- Company typePrivate
- Founded1984
- HeadquartersItagüí, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sumel does
Sumel S.A.S. is a privately held Colombian medical equipment company founded in 1984, headquartered in Itagüí, Antioquia, and operating with national delivery coverage across Colombia. The company runs four distinct business units — Hospihogar (home hospitalization equipment and biomedical maintenance), Movilidad (mobility solutions), Ozono Humano (human ozonotherapy), and Ozono Veterinaria (veterinary ozonotherapy) — serving individual patients and families needing home care, persons with reduced mobility, healthcare professionals and physiotherapists, and veterinary clinics. Its product portfolio spans manual and electric hospital beds, standard, neurological, pediatric, and electric wheelchairs, crutches, walkers, anti-bedsore mattresses and cushions, oxygen concentrators, blood pressure monitors, catheters, and ozone generators with accessories, with products carrying INVIMA sanitary registrations.
The company's underlying operating model combines an e-commerce storefront at sumel.net with WhatsApp- and phone-led personalized advisory staffed by physiotherapists, biomechanics specialists, and INVIMA-certified biomedical engineers who handle equipment selection, postural fitting, installation, and preventive/corrective maintenance using original spare parts. It carries product lines from international brands including Merits, LOWE, and ROHO, and operates a content marketing blog plus active social media presence on Facebook, Instagram, TikTok, and YouTube to drive organic acquisition.
Commercially, Sumel generates revenue from hardware sales, short- and long-term equipment rental subscriptions, biomedical maintenance services, and financing facilitated through partnerships with Addi and Sistecrédite. Pricing is largely quote-based and not publicly disclosed. Delivery is tiered at 24-48 hours for the Medellín metro area, 2-4 business days for other major Colombian cities, and up to 5 business days for rural or hard-to-reach zones, with a physical showroom at the Itagüí headquarters and named presence in Medellín, Armenia, and Pereira. The company is privately held with no disclosed funding rounds, no parent company, and no public listing.
Sumel firmographics
Firmographics- Name
- Sumel
- Legal name
- Sumel S.A.S.
- Website
- https://sumel.net
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sumel S.A.S. is a Colombian medical equipment company founded in 1984 that sells, rents, and maintains home care, mobility, and ozonotherapy devices across Colombia through four business units serving individual patients, healthcare professionals, and veterinary clinics.
- Ownership category
- akta.pro rank
Sumel industry classification
Industry- Product category
- Medical Equipment
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)
- akta.pro secondary industry
- Home Respiratory & Sleep Therapy Providers (DME-Integrated) (HLAFAEAF)
Keywords
Where Sumel is headquartered
LocationHeadquarters
- HQ city
- Itagüí
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Sumel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Medical Equipment Sales: Sale of medical equipment including wheelchairs (standard, pediatric, neurological, electric), hospital beds (manual and electric), oxygen concentrators, crutches, walkers, anti-bedsore mattresses and cushions, blood pressure monitors, mobility scooters, catheters, and ozonotherapy devices. Both short-term and long-term purchases supported through financing options via Addi and Sistecrédito.
- Medical Equipment Rental: Rental of medical equipment for home care including hospital beds, wheelchairs, oxygen concentrators, walkers, and crutches. Rental terms flexible from days to months, with short-term and long-term rental models. Includes delivery, installation, and technical support during the rental period.
- Technical Maintenance Services: Preventive and corrective biomedical maintenance services for medical equipment, including INVIMA-certified technical support, original spare parts installation, and ongoing maintenance contracts.
- Financing Partnerships: Revenue facilitated through financing partnerships with Addi and Sistecrédito, enabling customers to purchase equipment through installment payments with agile approvals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Equipment Rental - Short-term |
| Subscription | Monthly | Equipment Rental - Long-term/Renting |
| Other | Multi-year contract | Equipment Purchase with Financing |
| Unit Pricing | Pay-as-you-go | Full Equipment Purchase |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Sumel product offering
Product offeringCore offering
Sumel is a Colombian medical equipment company that sells, rents, and services home hospitalization equipment, mobility aids, and ozonotherapy devices for both human and veterinary applications. The company operates four business units — Hospihogar (home hospitalization and biomedical maintenance), Movilidad (mobility solutions including wheelchairs, walkers, crutches, and scooters), Ozonoterapia Humano (human ozonotherapy), and Ozonoterapia Veterinaria (veterinary ozonotherapy) — offering sales, short-term and long-term rentals, INVIMA-certified maintenance services, and personalized advisory across Colombia.
Product overview
Sumel is a Colombian medical equipment company with over 40 years of experience, operating four business units: Hospihogar (home hospitalization and biomedical maintenance), Movilidad (mobility solutions), Ozono Humano (human ozonotherapy), and Ozono Veterinaria (veterinary ozonotherapy). The product portfolio includes wheelchairs (standard, neurological, pediatric, and electric models from brands like Merits, LOWE, and ROHO), hospital beds (manual and electric with multiple functions), mobility aids (crutches, walkers, canes, scooters), respiratory equipment (oxygen concentrators), pressure relief products (antiescara cushions and mattresses), blood pressure monitors, catheters, and ozonotherapy equipment for both human and veterinary applications. The company offers both sales and rental services for medical equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Hospital Beds (Electric and Manual) Electric and manual hospital beds for home care, including the BED1000 electric 5-function bed and the BED1010 model, designed for patient comfort and caregiver convenience with adjustable positions. Intended for home-hospitalization patients, post-surgery recovery, and elderly individuals.
- Standard Wheelchairs Standard wheelchairs including classic (Konfort FY809), reclining (FY954), semi-desk with detachable armrests and footrests (FY903), and foldable armrest (FY867) models, plus a steel transport wheelchair (FY874L) with caregiver brakes. For patients with basic mobility needs, post-surgery recovery, and caregiver-assisted transport.
- Electric Wheelchairs Electric wheelchairs including the Merits EZ-GO P321 portable model (250-pound capacity, 4 mph, 9-mile range, 23-inch turning radius) and the VH110 with detachable armrests, joystick controller, and 2016DM-0015030 sanitary registration. For users with limited upper-body strength needing powered mobility.
- Neurological Wheelchairs (FOCUS CR, FLIP, ARC) Specialized neurological wheelchairs including FOCUS CR, FLIP, and ARC models designed for patients with neurological conditions requiring specialized postural support, adjustable backrests, and clinical positioning. Intended for healthcare professionals and patients with complex postural needs.
- Pediatric Neurological Chairs (Coches Neurológicos) Pediatric neurological chairs designed for children with neurological conditions, offering postural support, adjustable lateral trunk supports, headrests that adapt to growth, and tilt-in-space systems. For pediatric patients with neurological and postural support requirements.
- Mobility Aids (Crutches, Walkers, Canes) Mobility aids including aluminum axillary crutches (FY925L, 100kg capacity, S/M/L sizes), adjustable Canadian forearm crutches, single canes with articulated base support, and the FY965L rollator walker with 4 wheels, hand brakes, padded seat, and basket. For patients recovering from injury, with limited mobility, or needing walking assistance.
- Electric Mobility Scooters Electric mobility scooters for people with reduced mobility who retain upper trunk control, featuring ergonomic handlebars, comfortable seats, and three- or four-wheel bases for stability. For users needing outdoor and extended mobility support.
- Wheeled Sanitary Chairs Wheeled sanitary chairs for bathroom assistance, including the VH601 model and the FT701 aluminum-frame model, designed for hygiene use by patients with limited mobility. For home-care patients requiring assisted bathroom use.
- Anti-bedsore Cushions and Mattresses Pressure-relief products including the ROHO Mosaic anti-bedsore cushion (MOS1616CA) designed for comfortable immersion and adapting to body contours for skin and tissue protection. For bedridden and wheelchair-bound patients at risk of pressure ulcers.
- Medical Diagnostic Devices (Blood Pressure Monitors) Digital arm blood pressure monitors (AOJ-30A) for home and clinical use. For patients managing hypertension and caregivers monitoring cardiovascular health at home.
- Urinary Catheters (Nelaton, BPA-free) BPA-free Nelaton urinary catheters in various sizes (#8, #12, and others) for medical and home-care use. For patients requiring intermittent catheterization.
- Clinical Ozone Generators (Veterinary) Clinical ozone generators designed for veterinary use with precise concentration settings, timers, and adaptable nozzles for different species, offered alongside accessories (ozone destructors, hoses, filters, electrodes, syringes). For veterinary clinics and veterinarians offering ozone therapy for arthritis, skin infections, post-surgical recovery, and chronic animal conditions, with documented ROI achievable in less than six months.
- Portable Spray Ozonizers Portable spray ozonizer devices that transform oxygen into ozone and mix it with water to create ozonated water for disinfecting surfaces, plants, and pet areas without chemical residues. For home users and veterinary applications requiring non-toxic disinfection.
- Medical Equipment Rental Service Rental of medical equipment for home care including hospital beds, wheelchairs, oxygen concentrators, walkers, and crutches. Flexible terms from days to months with short-term and long-term rental models, including delivery, installation, and technical support during the rental period. For patients with short recovery periods (post-surgery convalescence) and long-term home care situations.
- Biomedical Maintenance Service Preventive and corrective biomedical maintenance services for medical equipment, performed by INVIMA-certified technical staff and biomedical engineers using original spare parts. Includes ongoing maintenance contracts. For healthcare institutions, clinics, and home-care customers requiring equipment reliability and regulatory compliance.
Quantifiable outcome
- Return on investment for ozonotherapy generators can be achieved in less than 6 months, depending on usage frequency and the clinic's business model.
- +2 more outcomes
Companies that use Sumel
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Sumel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Sumel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- OzoaquaminorOzoaqua is a product brand distributed through Sumel's veterinary ozonotherapy unit (Biotech Vet). Sumel evaluates formal distribution arrangements for Ozoaqua products with clinics, veterinary practices, and distributors who meet certain commercial and logistical requirements.
- INVIMA (Instituto Nacional de Vigilancia de Medicamentos y Alimentos)coreINVIMA is Colombia's national health regulatory authority that certifies Sumel's technical and biomedical staff and registers the company's medical devices. This regulatory certification is fundamental to Sumel's legitimacy and operations in the medical equipment sector.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Sumel competitors and assessment
Company assessmentBroad incumbents
- Owens & Minor: Global medical product distribution and healthcare logistics company serving hospitals, physicians, and home-care patients. Comparable distribution-side overlap with Sumel's medical equipment distribution to institutions and end-users.
- Medline Industries: Largest privately held medical supply manufacturer and distributor in the U.S., serving hospitals, clinics, and home-care providers. Comparable as a broad medical equipment distributor with home-care exposure.
- Hillrom (Baxter International): Major medical technology company whose portfolio includes hospital beds, patient lifts, and home-care equipment (now part of Baxter). Overlaps with Sumel's hospital bed and mobility categories but at much larger scale and broader institutional focus.
- Cardinal Health at Home: Healthcare distribution giant with a home-care solutions segment offering DME and medical supplies. Comparable in distributing medical equipment to home patients and provider customers, though at massive scale.
Direct peers
- Karman Healthcare: Specialty wheelchair manufacturer offering manual, transport, and pediatric models. Comparable niche focus with Sumel's wheelchair range, particularly on lightweight and standard mobility categories.
- Apria Healthcare (Owens & Minor): U.S. home medical equipment and respiratory therapy provider offering rental, sales, and clinical support. Direct business-model parallel to Sumel's home-care rental-plus-service approach.
- Linet Group: European manufacturer of hospital and long-term care beds sold globally. Directly comparable to Sumel's BED1000 and BED1010 hospital bed offerings, though from a manufacturing rather than distribution perspective.
- Invacare: Long-established manufacturer of home medical equipment including wheelchairs, hospital beds, and respiratory devices. Highly comparable product-line overlap with Sumel's Movilidad and Hospihogar units.
- AdaptHealth: U.S. durable medical equipment (DME) rental and sales company serving home-care patients with wheelchairs, hospital beds, oxygen, and respiratory therapy. Direct comparable in business model (rent + sell + service home medical equipment) though operating at much larger scale in a more developed market.
- Drive DeVilbiss Healthcare: Global manufacturer and distributor of DME including wheelchairs, hospital beds, mobility aids, and respiratory products. Compares directly with Sumel on product portfolio (manual/electric wheelchairs, beds, rollators) and home-care customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sumel social profiles
Digital presenceSumel compliance and trust
Trust signalCompliance1 record
Sumel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sumel leadership team
Management profileNumber of profiles
Sumel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sumel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sumel
What does Sumel do?
Sumel is a Colombian medical equipment company that sells, rents, and services home hospitalization equipment, mobility aids, and ozonotherapy devices for both human and veterinary applications. The company operates four business units — Hospihogar (home hospitalization and biomedical maintenance), Movilidad (mobility solutions including wheelchairs, walkers, crutches, and scooters), Ozonoterapia Humano (human ozonotherapy), and Ozonoterapia Veterinaria (veterinary ozonotherapy) — offering sales, short-term and long-term rentals, INVIMA-certified maintenance services, and personalized advisory across Colombia.
Is Sumel a public or private company?
Sumel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sumel founded?
Sumel was founded in 1984. It employs 11 to 50 people.
Where is Sumel based?
Sumel is headquartered in Itagüí, Colombia, in the Latin America region.
How does Sumel make money?
Four revenue lines are on record. Medical Equipment Sales are the primary driver. The others are medical Equipment Rental, technical Maintenance Services and financing Partnerships.
Who are Sumel's main competitors?
Broad incumbents on record are Owens & Minor, Medline Industries, Hillrom (Baxter International) and Cardinal Health at Home. Direct peers are Karman Healthcare, Apria Healthcare (Owens & Minor), Linet Group, Invacare, AdaptHealth and Drive DeVilbiss Healthcare.
Does Sumel have an API?
No public API is recorded for Sumel.
What industry is Sumel in?
Sumel's product category is Medical Equipment. Its primary akta.pro industry code is HSABAKAA, Durable Medical Equipment (DME) Sales & Rentals, with a secondary code of HLAFAEAF, Home Respiratory & Sleep Therapy Providers (DME-Integrated). Its NAICS code is 423450 and its SIC code is 5047.