PROMOPARC

What PROMOPARC does

PROMOPARC APARCAMIENTOS SL is a Spanish private parking management company headquartered in Madrid, founded in 2006, that operates and manages more than 35 parking facilities across at least 10 Spanish regions including Madrid, Barcelona, Valencia, Asturias, Lleida, Guipúzcoa, Vizcaya, Jaén, Palencia, and Lugo. The company serves two primary customer segments: B2B clients (50+ public and private property owners who entrust facilities to Promoparc via management or consulting contracts) and B2C drivers seeking urban parking through direct operation of facilities and an online reservation platform (reservas.promoparc.es).

The core technology stack combines License Plate Recognition (LPR) for automated barrier entry, a centralized Telecontrol remote-monitoring center with CCTV connectivity for surveillance, and an online reservation system powered by the tuparkingonline.com platform with multi-language support and standard payment integrations (Visa, Mastercard, Apple Pay, Google Pay, Maestro). Beyond core parking, Promoparc operates a portfolio of value-added services: eBike rental (Alquiler de eBikes), EV charging stations, storage rentals under the Promoparc Trasteros sub-brand, and static/dynamic advertising within high-traffic facilities.

PROMOPARC generates revenue primarily through transaction-based parking fees collected at managed facilities (daily rates ranging from €1.60 to €25 depending on location, plus monthly passes), with secondary recurring revenue from online reservations and value-added services. The company maintains ISO 14001:2015 environmental certification (2022), UN Global Compact membership (2017), and GDPR compliance. It employs more than 80 workers, with 50% of the workforce having disabilities as part of its Incorpora/La Caixa social-inclusion program (joined 2012). Pricing is publicly disclosed at the per-location level and is consistent across unit and subscription billing cadences.

Name

PROMOPARC

Legal name

PROMOPARC APARCAMIENTOS SL

Website

https://promoparc.es

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

PROMOPARC is a Spanish parking management company founded in 2006 that operates 35+ facilities across Spain, serving B2B clients with management contracts and B2C drivers through direct operations, online reservations, and value-added services including EV charging and storage.

Ownership category

akta.pro rank

Product category

Parking Facility Management and Operations

NAICS

Parking Lots and Garages (812930), Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)

akta.pro secondary industries

Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking Facilities Property Management (BPAJAGAN), Permitting, Validation & Credential Programs (Permits, Passes, Validations) (BPABAKAL)

Keywords

• Parking management services
• Parking facility operations
• Online parking reservations
• Remote parking monitoring
• Urban mobility services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Parking Operations: Direct management and operation of parking facilities for both public and private clients through management contracts or consulting arrangements. Revenue generated from parking fees collected from end consumers.
2. Value-Added Services: Additional revenue streams including eBike rental, electric vehicle charging stations, storage unit rentals, and dynamic/static advertising within parking facilities.
3. Online Reservations: Customers can reserve parking spots in advance through the company's website, with guaranteed spots and free cancellation up to 24 hours before.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

PROMOPARC operates and manages parking facilities across Spain under multi-year contracts with public and private property owners, while also selling daily and monthly parking directly to drivers through its physical locations and online reservation platform. Its offering includes parking operations and maintenance, remote monitoring (Telecontrol) via a centralized CCTV-enabled control room, license plate recognition automation, parking feasibility consulting, asset acquisition, and ancillary services such as eBike rental, EV charging, storage units, and in-facility advertising.

Product overview

PROMOPARC operates as a comprehensive parking management platform with an integrated ecosystem of services. The core offering consists of parking facility management and an online reservation system (reservas.promoparc.es) that allows users to book and pay for parking spaces across their network. This is complemented by remote monitoring capabilities (Telecontrol) and value-added services including eBike rental, electric vehicle charging, and storage unit rentals (Promoparc Trasteros). The company also provides advertising services within parking facilities and offers consulting and asset acquisition services for the parking sector. The platform is available in multiple languages (Spanish, English, French, Catalan) and integrates with various payment processors for online transactions.

Differentiator

Problem solved

Functional benefit

Brands

• Promoparc Trasteros: Storage rental service offered within parking facilities, featuring various sizes with security alarm systems and CCTV monitoring.

Products and services

• Operadora de Aparcamientos (Parking Facility Management Services) Core parking management service covering operation, maintenance, and administration of parking facilities for public and private clients across Spain under management or consulting contracts.
• Reserva de Plaza Online (Online Parking Reservation)

Quantifiable outcome

• 50+ clients served through management or consulting contracts
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Obra Social de La Caixa - Convenio IncorporaminorStrategic or Co-development Partner · 1 September 2012Promoparc joined the Incorpora Initiative of La Caixa Social Work in September 2012 with a clear vocation to promote support for labor integration for vulnerable groups. The company has participated in training activities for unemployed personnel from associated foundations and employs workers in their facilities.
• Fundació TallersminorStrategic or Co-development PartnerCollaboration with Fundació Tallers for labor integration of vulnerable populations, part of Promoparc's social responsibility commitment.
• Fundación Salud y ComunidadminorStrategic or Co-development PartnerPartnership with Fundación Salud y Comunidad for social integration initiatives, collaborating in training and employment for vulnerable groups.
• Fundación TrinijoveminorStrategic or Co-development PartnerCollaboration with Fundación Trinijove for labor market integration of vulnerable populations as part of corporate social responsibility programs.
• United Nations Global CompactminorStrategic or Co-development PartnerPromoparc joined the United Nations Global Compact in early 2017, committing to its principles through internal strategies, policies, and procedures for all collaborators.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Q-Park: Q-Park is a large European parking operator with Spanish operations focused on managed parking in city centers. Comparable to Promoparc on facility management and B2B contracts, but operates across multiple European geographies at greater scale.
• INDIGO (formerly Vinci Park): INDIGO is a global parking and urban mobility infrastructure operator with significant Spanish presence. Overlaps broadly with Promoparc on managed facilities, EV charging, and digital parking services, but at much greater scale and across multiple countries.

Direct peers

• Parkia: Parkia operates a comparable network of urban and suburban parking facilities in Spain, focused on management contracts and customer-facing services. Directly overlaps with Promoparc's operated-facility and B2B management model.
• Empark: Empark is a major Iberian parking operator with a comparable portfolio of managed and operated facilities across Spain and Portugal. Direct overlap with Promoparc in car park operations, municipal concessions, and B2B management contracts.
• Saba Aparcamientos: Saba is a leading Spanish parking operator managing hundreds of facilities nationwide, with similar municipal and private concession structures. Directly competes with Promoparc in managed-facility services and value-added mobility offerings.
• Setex Aparki: Setex Aparki is a Spanish parking operator with presence in Madrid and other major cities, offering facility management, consulting, and automation. Directly competes with Promoparc in operated facilities and B2B parking consulting services.

Emerging players

• Parkimeter (EasyPark): Parkimeter offers online reservation and payment for parking in Spanish and European cities. Comparable to Promoparc's digital reservation channel (reservas.promoparc.es) but operates as a marketplace rather than facility owner-operator.
• Telpark (by Easypark Group): Telpark/Easypark provides mobile-first parking payment and reservation services widely used in Spain. Comparable to Promoparc's online reservation platform but focuses on on-street and partner-network payments rather than owned-facility operations.

Regional players

• Aparca&Go / Meypar: Meypar is a Spanish provider of parking access and revenue control systems (PARCS) hardware. Comparable to Promoparc's LPR and telecontrol technology layer, serving similar Spanish operator clients but as a technology vendor rather than operator.
• Wizpark (Wibra Group): Wibra provides automated parking and access solutions in Iberia, overlapping with Promoparc's telecontrol and LPR capabilities but primarily as a technology and automation vendor rather than facility operator.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/promoparc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMOPARC