Gotland Hotels & Properties

Name

Gotland Hotels & Properties

Legal name

Gotland Hotels & Properties

Website

https://gotlandsresor.se

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Visby

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Operations: Gotland Hotels & Properties operates two hotel and resort properties — Quality Hotel Visby and Visby Gustavsvik — generating revenue through room rentals, event/meeting facilities, and on-site dining. Revenue is driven by both individual guest bookings and package holidays.
2. Property Rental: The company owns and manages commercial properties including office space, retail, and restaurant premises near Visby Hamn, as well as residential properties for private rental. Revenue is generated through commercial and residential tenancy agreements.
3. Package Holidays: The company sells bundled travel packages combining ferry transport to Gotland with accommodation at its own properties (e.g., Visby Gustavsvik), marketed through its online booking portal under the GotlandsResor brand.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Gotland Hotels & Properties operates hotel and holiday resort properties on Gotland (Quality Hotel Visby and Visby Gustavsvik), manages commercial and residential real estate around Visby Hamn, and sells bundled package holidays combining ferry transport with accommodation via its GotlandsResor sub-brand. The company also pursues tourism development projects, including the 48-hectare Östersjöparken area near Ljugarn.

Product overview

Gotland Hotels & Properties is a property management and hotel operations company serving Gotland as its base. The offering is structured as a multi-property portfolio comprising two principal hotel and holiday brands — Quality Hotel Visby (the island's largest hotel, 214 rooms, Nordic Swan ecolabelled) and Visby Gustavsvik (a seaside holiday resort with 500+ beds in rooms, cabins, and apartments) — supplemented by commercial and residential property holdings in and around Visby Hamn, a development project at Östersjöparken near Ljugarn (~48 hectares), and the GotlandsResor package travel sub-brand for combined ferry and accommodation bookings. The company also acts as franchisee of the Strawberry/Quality Hotel brand and is a wholly owned subsidiary of Gotlandsbolaget.

Differentiator

Problem solved

Functional benefit

Brands

• Quality Hotel Visby: Gotland's largest hotel with 214 rooms, located centrally opposite the ferry terminal in Visby, featuring outdoor pool, gym, relax area with hot tub and sauna, and an eco-certified restaurant
• Visby Gustavsvik
• Strandvillan
• Östersjöparken

Products and services

• Quality Hotel Visby Gotland's largest hotel (214 rooms), centrally located opposite the Visby ferry terminal, featuring an outdoor pool, gym, relax area with jacuzzi and sauna, and a Nordic Swan ecolabelled restaurant with seasonally adapted menu. The hotel offers EcoStay guest choice for reduced cleaning frequency and is franchise-operated under the Strawberry hotel group brand.
• Visby Gustavsvik A seaside holiday resort located next to the sea north of Visby, within walking and cycling distance of the medieval town centre. Offers over 500 beds across double rooms (with breakfast, bed linen, and final cleaning included), self-catering cabins, and apartments. Facilities include a launderette, beach sauna, and free parking. Package trips combining ferry travel and accommodation are available.
• Commercial Properties (Visby Hamn) Office, restaurant, and retail premises managed by Gotland Hotels & Properties around Visby Hamn, occupied year-round. The company handles ongoing maintenance and daily operations, including for tenants Destination Gotland and Gotlandsbolaget.
• Residential Properties Two apartment buildings owned by Gotland Hotels & Properties, rented out to private individuals.
• GotlandsResor Package Trips A sub-brand of Gotland Hotels & Properties (formerly the company's original name) offering package trips combining ferry travel and accommodation at Visby Gustavsvik, as well as group travel, meetings and events, and restaurant services.

Quantifiable outcome

• Over 1.12 tonnes of food saved from waste through Karma partnership since 2018
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core.

• Strawberry (formerly Nordic Hotels)coreChannel Partner/ Reseller/ DistributorGotland Hotels & Properties operates Quality Hotel Visby as a franchisee under the Strawberry hotel group brand. This partnership provides access to Strawberry's booking platform, loyalty program, and brand recognition across the Nordic region, while Gotland Hotels & Properties manages day-to-day hotel operations.
• GotlandsbolagetcoreStrategic or Co-development PartnerGotland Hotels & Properties is a wholly-owned subsidiary of Gotlandsbolaget, a large Gotland-based conglomerate. Gotlandsbolaget and Destination Gotland have their headquarters in buildings managed by Gotland Hotels & Properties near Visby Hamn. This parent-subsidiary relationship provides strategic alignment, shared resources, and cross-promotion within the Gotland visitor economy.
• Destination GotlandcoreStrategic or Co-development PartnerDestination Gotland, the ferry operator between Gotland and mainland Sweden, has its headquarters in buildings owned and managed by Gotland Hotels & Properties near Visby Hamn. This co-location creates a synergies within the Gotland visitor ecosystem.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Elite Hotels of Sweden: A Swedish-owned hotel chain operating business and leisure hotels across Sweden with similar full-service offerings (rooms, restaurants, conference, spa); comparable for benchmarking distribution, franchise dynamics, and resort vs. urban mix in the Nordic hospitality market.
• Scandic Hotels: The largest hotel company in the Nordics and the brand under which Quality Hotel Visby was originally certified (Svanen certification was awarded when the property operated as Scandic Visby). Comparable Nordic hotel operator with strong sustainability and meeting/event positioning.
• Nordic Choice Hotels: One of the largest hotel groups in the Nordics, operating Clarion, Quality, Comfort, and Clarion Collection brands including direct competitor Clarion Hotel Wisby on Gotland; relevant for benchmarking Nordic hotel chain economics, franchise structures, and distribution scale.
• First Hotels: A Scandinavian hotel collection aggregating independently operated hotels under a unified brand and booking platform — a structural analog to how Gotland Hotels & Properties participates in the Strawberry distribution network while operating properties independently.
• Strawberry (formerly Nordic Choice Hotels / Scandic franchise network): The franchisor of Quality Hotel Visby and the broader Nordic hotel group (formerly Nordic Hotels) of which the subject company is a franchisee. Operates overlapping hospitality capabilities across the Nordics on a much larger portfolio basis.

Direct peers

• Hotel Tylösand: A flagship Swedish destination resort hotel on the west coast offering rooms, conference facilities, spa, and dining in a coastal leisure setting — structurally comparable to Quality Hotel Visby and Visby Gustavsvik as a Swedish full-service resort operator with conference/event and leisure revenue mix.
• Clarion Hotel Wisby: The principal direct competitor on Gotland, also a branded hotel located in Visby. Operated by Nordic Choice Hotels under the Clarion brand and serves the same leisure and corporate traveler segments visiting the island.
• Strand Hotel (Visby): A long-established boutique hotel in Visby's medieval town center targeting leisure and event guests; comparable as another Gotland-based accommodation operator competing for the same tourist and conference segments.
• Yasuragi Hasseludden: A Swedish Japanese-inspired spa and conference hotel in the Stockholm archipelago; comparable as a Nordic full-service resort operator combining accommodation, dining, wellness, and corporate events with strong sustainability positioning.

Others

• Destination Gotland: The ferry company that operates passenger and freight transport between the Swedish mainland and Gotland; sister company under common parent Gotlandsbolaget and the sole mass-market access mode to Gotland — a key ecosystem partner that drives (and could constrain) the subject company's demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gotlandsresor.se
• LinkedInlinkedin.com/company/gotlandsresor-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gotland Hotels & Properties