Lovemore Bros

What Lovemore Bros does

Lovemore Bros Transport (Pty) Ltd is a privately held, family-owned industrial services company founded in 1989 in Durban, South Africa, by brothers Rob and Bruce Lovemore. The company provides an integrated suite of heavy industrial services — machine moving and rigging, heavy lift solutions (up to 1000T capacity), abnormal load transport, warehousing and material handling, industrial crating and packing, factory installation and relocation, mechanical projects, and turnkey project solutions — serving clients across mining, energy, oil & gas, manufacturing, automotive, and ports/terminals verticals in South Africa and the broader Sub-Saharan Africa region.

The company's technical capability rests on a specialized fleet that includes hydraulic gantries (226-400T), PLC-controlled strand jacks (70-680T) with custom software, hydraulic jack-and-slide systems (up to 1000T), Fassi hydraulic crane trucks (15-90TM), and self-propelled modular trailers with 180T load capacity and automatic all-steer traction control. Operations are anchored at a Durban head office (27 Nipper Road, New Germany), with regional branches in Johannesburg, Richards Bay IDZ (1,600 m² covered + 78,000 m² secured yard), and an inland port facility at Cato Ridge (5,400 m² + 11,000 m²). Equipment is complemented by an in-house engineering team producing CAD designs, rigging studies, and safety files.

Lovemore Bros operates on a project-based, quote-driven commercial model with multi-year contract cadence. Go-to-market is exclusively enterprise field sales via dedicated divisional contacts for each service line across the four regional branches. No public pricing exists; revenue is generated through professional services engagements (machine moving, rigging, transport) and managed services (warehousing, turnkey project execution). The company is led by CEO Neil McMahon, with Bradd Gilmour as COO Projects Division and Rosan Ramrathan as CFO; ownership remains within the Lovemore family with no disclosed institutional investors or parent affiliations.

Name

Lovemore Bros

Legal name

Lovemore Bros Transport (Pty) Ltd

Website

https://lovemore.co.za

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Lovemore Bros is a family-owned South African industrial services company, founded in 1989, providing machine moving, heavy rigging, abnormal-load transport, warehousing, and turnkey project solutions to mining, energy, oil & gas, manufacturing, automotive, and port-sector clients across Sub-Saharan Africa.

Ownership category

akta.pro rank

Product category

Industrial Rigging Services

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction Machinery & Equip (3531)

akta.pro primary industry

Specialized Lifting Systems (Hydraulic Gantries, Strand Jacks, Jacking Systems) (IMAHAJAO)

akta.pro secondary industries

Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE), Material Handling Equipment MRO (Forklifts, Reach Trucks, Pallet Jacks) (TLAKAHAC)

Keywords

• Machine moving services
• Heavy lift rigging
• Abnormal load transport
• Industrial warehousing
• Mechanical project services

Headquarters

HQ city

Pinetown

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Machine Moving & Rigging Services: Core service offering providing specialist personnel and equipment to relocate heavy industrial equipment including rigging out, loading, transporting, offloading and technical positioning.
2. Heavy Lift Solutions: Engineering-led heavy lift projects including project scope, site establishment, equipment setup, logistics, technical designs, safety files and demobilisation.
3. Transport & Abnormal Loads: Specialized transport services for abnormally sized and oversized cargo throughout Africa using lowbed trailers, well decks, step decks, multi-axle hydraulic trailers, and APMC trailers.
4. Warehousing & Material Handling: Indoor and outdoor storage facilities with bonded storage options, container packing/unpacking, custom crating, export packaging, and specialized cargo handling.
5. Mechanical Projects: Engineering solutions for complex rigging projects requiring technical expertise, personnel, equipment and support including mechanical assembly, factory installations, and precision alignment.
6. Turnkey Solutions: Multi-faceted project solutions providing required resources including transport, warehousing, construction staging, rigging and mechanical assembly to avoid project downtime and risk.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Lovemore Bros provides specialist machine moving, heavy rigging, abnormal load transport, warehousing, industrial packing, factory installation, and mechanical project services for heavy industrial equipment across Sub-Saharan Africa. The company operates its own specialized equipment fleet (hydraulic gantries up to 400T, strand jacks up to 680T, jack and slide systems up to 1000T, SPMTs with 180T capacity, crane trucks 15-90TM) and delivers turnkey, engineering-led solutions that combine transport, warehousing, rigging, and mechanical assembly to industrial clients in mining, energy, oil & gas, manufacturing, automotive, and ports sectors.

Product overview

Lovemore Bros is a family-owned industrial services company operating since 1989, providing integrated machine moving, rigging, heavy lifting, transport, and logistics solutions across Southern Africa. The company offers nine distinct but interconnected service lines: Machine Moving & Rigging as the core offering, supplemented by Heavy Lift Solutions (with equipment up to 1000T capacity), Transport & Abnormal Loads, Warehousing & Material Handling, Industrial Crating & Packing Services, Factory Installation & Relocation, Mechanical Projects, Turnkey Solutions, and a Specialised Equipment Fleet. These services are designed to work together as an end-to-end solution—moving cargo from point A to point Z—supporting industries including mining, energy, oil & gas, manufacturing, automotive, and ports/terminals across Sub-Saharan Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Machine Moving & Rigging

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sarens: Belgian global heavy lifting, crane rental, and engineered transport specialist. Sarens offers a comparable service mix—hydraulic gantries, strand jacks, SPMTs, and modular trailers—and serves the same mining, petrochemical, and power-generation customer base internationally and increasingly in Africa.
• Mammoet: Dutch-headquartered global leader in heavy lifting, abnormal transport, and rigging services. Mammoet operates the world's largest heavy-lift fleet and competes directly with Lovemore Bros on mining, energy, and oil & gas projects across Africa.

Others

• Transnet SOC Ltd: South African state-owned freight rail, port, and pipeline operator. While not a direct competitor in heavy lift and rigging, Transnet controls port logistics infrastructure that Lovemore depends on for cargo movement and represents the broader logistics ecosystem in which the company operates.

Broad incumbents

• Imperial Logistics: Major South African and African logistics group offering freight, warehousing, and abnormal-load transport capabilities. Operates as a broader incumbent with adjacent rather than specialist heavy-lift capabilities compared to Lovemore's focused rigging portfolio.
• Stefanutti Stocks Holdings: JSE-listed South African construction and engineering group with mechanical, civil, and structural capabilities overlapping Lovemore's mechanical projects and rigging service lines. While broader than Lovemore's specialist focus, it competes for large industrial and mining project work.

Regional players

• Unitrans: South African transport and logistics company with capabilities in abnormal load and heavy haulage across Southern Africa. Provides comparable specialized transport services, though with less emphasis on rigging and heavy lift execution than Lovemore Bros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LovemoreBros
• LinkedInlinkedin.com/company/lovemore-bros

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lovemore Bros