Redstone Commercial Real Estate

What Redstone Commercial Real Estate does

Redstone Commercial Real Estate is a boutique commercial real estate brokerage based in Pasadena, California, founded in 1993. The firm operates with a small, family-run team of two primary agents, Dan Alle and Julie Alle, serving owners, tenants, and investors in the Pasadena and San Gabriel Valley submarkets of Los Angeles County. Service scope centers on traditional CRE brokerage activities — sales, leasing, and likely property-management-adjacent advisory work — delivered through direct principal-to-client engagement rather than institutional coverage teams.

The firm operates a traditional brokerage model with no proprietary technology, digital platform, or differentiated technology stack disclosed in the input. Service delivery is built on personal client relationships, accumulated local market knowledge, and direct transaction execution. The input data references no AI/ML tooling, SaaS products, or data assets; the offering is labor-based brokerage services where the principals themselves are the operating assets.

The business model is commission-based, generating revenue through lease commissions, sale commissions, and ancillary CRE services. The firm does not appear to have institutional backing, external funding, partnerships, or a multi-office footprint disclosed. With a 30-year operating history spanning multiple CRE cycles (including the 2008 financial crisis and the 2020 pandemic disruption), the firm has sustained a niche local presence rather than scaling into a regional or national player, suggesting an intentional boutique strategy over a growth-oriented one.

Name

Redstone Commercial Real Estate

Legal name

Redstone CRE

Website

https://redstonecre.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Redstone Commercial Real Estate is a boutique, family-run commercial real estate brokerage in Pasadena, California, founded in 1993. The firm provides traditional sales, leasing, and advisory services to owners, tenants, and investors in the Pasadena and San Gabriel Valley submarkets.

Ownership category

akta.pro rank

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Lease Commissions: Revenue generated from representing tenants in lease transactions for office, creative, retail, medical, and R&D spaces. Commission is typically a percentage of total lease value over the lease term.
2. Sale Commissions: Revenue generated from representing buyers or sellers in commercial property sales transactions. Commission is typically a percentage of the sale price.
3. Property Management: Some properties listed indicate on-site or responsive property management services, suggesting potential management fee revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Redstone Commercial Real Estate is a boutique commercial real estate brokerage firm that represents clients in leasing and selling office, creative, retail, medical, and R&D/flex properties across the Pasadena and San Gabriel Valley markets. The firm provides tenant and landlord representation, property consultation, and transaction management through its two-agent team with over 30 years of local market experience.

Product overview

Redstone Commercial Real Estate is a commercial real estate brokerage firm operating in the Pasadena and San Gabriel Valley area. The company offers a portfolio of commercial properties for lease and sale, including creative office spaces, traditional office suites, flex R&D units, and industrial buildings. Key properties include Tamaran Plaza at 150 S. Arroyo Parkway, Edison El Rey Building in Old Town Pasadena, and various flex R&D units at 1785 Locust Street. The company provides free property consultation services to help clients find and lease office space, creative space, retail, medical, and R&D properties. Services are delivered through a team of experienced agents with over 30 years of combined experience in the San Gabriel Valley market.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Office Space Leasing Short-term and long-term leasing of commercial office space, creative office space, flex R&D units, and garden-style office buildings in Pasadena and surrounding San Gabriel Valley areas. Service is targeted at professional services firms, startups, and growing businesses seeking office space.
• Commercial Property Sales Buying and selling of commercial real estate properties including office buildings, R&D flex buildings, industrial buildings, and historic properties in the Pasadena and Arcadia areas. Service includes 1031 exchange property transactions and investment property acquisitions.
• Property Consultation Services Free property consultation services helping clients find office space, creative space, retail, medical, and R&D properties to lease, buy, or sell. Agents provide personalized guidance through property search and transaction processes.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Market position

Competitive moat2 records

Customer concentration

• Xx.com/redstonecre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redstone Commercial Real Estate