Miljöstrategi

What Miljöstrategi does

Miljöstrategi AB is a privately held Swedish strategic advisory consultancy founded in 1989 (with the founder operating as a freelance consultant since 1985) by Mikael Edelstam, who remains sole owner and CEO. The firm is headquartered in Kivik, Sweden, operates with 1-10 employees, and is bootstrapped with no external investment. Its work focuses on smart sustainable city development, cleantech innovation and export, and environmental business sector development, serving both private-sector clients (Ericsson, Telia, ICA Retailers, Coop, Apple Computer, Skanska, JM, Barrat UK) and public-sector clients (Region Skåne, Cities of Stockholm, Malmö, Lund and Gothenburg, multiple Swedish national agencies, Fingal County, and the EU's Innovation Partnership on Smart Cities and Communities).

The firm has no proprietary technology platform or software product. Its deliverables are human-led consultancy services: environmental planning leadership, green strategy development, regional innovation strategy, EU funding coordination, expert lecturing, and advisory board participation. Notable project credentials include conception of Hammarby Waterfront (Sweden's largest sustainable city development, 1994-1997), heading environmental planning for City of Tomorrow in Malmö where €25 million in public support was secured (1998-2000), and setting up Sweden's first specialised cleantech business incubator (2006-2007). The founder is also co-founder and partner of Cleantech Scandinavia AB, a separate leading Nordic cleantech investor and start-up network.

Revenue is generated through project-based consultancy engagements, advisory retainers, and expert speaking/lecturing, with pricing negotiated per engagement and not publicly disclosed. Go-to-market is sales-led and driven primarily by direct referrals, the founder's personal network in Swedish environmental organisations, and participation in EU and international smart city forums. The firm has no app, no API, no patents or trademarks, and no disclosed certifications, operating geographies or quantified revenue figures.

Name

Miljöstrategi

Legal name

Miljöstrategi AB

Website

https://miljostrategi.se

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Miljöstrategi AB is a Swedish founder-led consultancy that provides strategic advisory on smart sustainable cities, cleantech innovation and environmental business development to major corporations and public sector clients across Sweden, the Nordics, the EU and Asia.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Environmental Consulting Services (54162), Architectural, Engineering, and Related Services (5413)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL)

akta.pro secondary industry

Infrastructure, Housing & Community Development (BPAGABAL)

Keywords

• Sustainable city consulting
• Cleantech advisory services
• Smart city strategy
• Green business development
• Environmental planning consulting

Headquarters

HQ city

Kivik

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consultancy Services: Professional consulting services for sustainable city development, cleantech innovation strategy, and business development support for both private and public sector clients. Revenue generated through project-based consultancy engagements, advisory retainer arrangements, and expert speaking/lecturing engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Miljöstrategi AB is a consultancy company providing strategic advisory and project leadership on smart and sustainable city development, cleantech innovation and export, and sustainable business development for both corporate and public-sector clients. Its services include environmental planning for major city developments (e.g., Hammarby Waterfront, City of Tomorrow), green brand and strategy work for corporates, cleantech business incubator setup, EU funding application coordination, and expert advisory roles within EU smart city programs such as the European Innovation Partnership on Smart Cities and Communities.

Product overview

Miljöstrategi AB is a consultancy firm that provides strategic advisory services focused on smart and sustainable city development, cleantech innovation, and urban sustainability collaborations. The company does not offer a software product or platform; rather, it delivers expert consulting services including environmental planning, regional growth strategy, green business development, and smart city innovation facilitation. Services are delivered through direct consultancy engagements with clients including major corporations, public sector organizations, and regional authorities.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Advisory on Smart Sustainable City Development Senior advisory and project leadership on smart and sustainable city development for municipalities, regional organisations and EU programs, including environmental planning leadership, environmental brief development, stakeholder coordination, and integration of sustainability into city planning processes.
• Sustainable Business Development and Green Brand Advisory Strategic consulting to help major corporations understand the sustainable market transition and build or integrate green strategy into their core customer offering, including environmental profile development, own green brand creation, and collaboration with the environmental movement on environmental labelling.
• Cleantech Innovation and Export Strategy Advisory and coordination of cleantech innovation programs and export strategies, including co-founding Cleantech Scandinavia, supporting cleantech start-ups and investors across the Nordics and Baltic nations, market analysis, and high-quality events in Nordics, Europe, USA and China.
• Smart City Innovation Platform Development End-to-end design, setup, financing and development of multi-stakeholder innovation platforms for smart sustainable cities (e.g., Future by Lund and the Malmö Innovation Platform), including models for leading innovation on complex city challenges, international partnership building, and linking local work to regional, national and international levels.
• Cleantech Business Incubator Setup and Regional Network Restructuring Advisory and program leadership for setting up cleantech business incubators and restructuring/expanding regional environmental technology networks, including the setup of Sweden's first specialised cleantech business incubator (2006-2007) and restructuring of Sustainable Business Hub.
• EU, Nordic and National Funding Application Coordination Coordination of successful applications within national, Nordic and EU programs related to cleantech, sustainable cities and innovation, including analysing opportunities for Swedish actors and positioning south Sweden to take part in calls of relevance for smart sustainable cities, innovation and cleantech.
• EU Smart City Expert Advisory (EIP SCC) Expert advisory role in strategic analysis, presentations and webinars within the European Innovation Partnership on Smart Cities and Communities (EIP SCC) Action Cluster on Business Models, Financing and Procurement, covering international best practice on local innovation collaboration, investment and business models for smart sustainable cities.

Quantifiable outcome

• Secured 25 million Euro in public support for extra environmental investments for City of Tomorrow project
• +2 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cleantech ScandinaviacoreStrategic or Co-development Partner · 1 January 2007Co-founder and partner of Cleantech Scandinavia, the leading company in Scandinavia working with venture capitalists and industrial actors investing in the cleantech sector. Promotes cleantech start-ups in the Nordics and influences policy on cleantech innovation, start-ups and investments. Follows investments in the Nordics and Baltic nations, conducts market analysis, and delivers high quality events in the Nordics, Europe, USA and China. Runs the Nordic Cleantech Open innovation competition.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• COWI: Danish-headquartered engineering and sustainability consultancy active across the Nordics and Europe in sustainable urban development and climate advisory. Adjacent competitor in the Nordic sustainable-cities space, but with broader engineering service lines.
• Ramboll: Major Nordic engineering, design, and sustainability consultancy with significant smart-cities, urban planning, and environmental advisory practices. Overlaps with Miljöstrategi AB's sustainable city development work but at much larger scale and broader service portfolio.
• KPMG Sustainability Services: Sustainability and climate advisory practice of KPMG, one of the Big-4 firms. Competes for enterprise sustainability strategy mandates with large multidisciplinary teams, broader geographic reach, and significant brand advantage over boutique competitors.
• Sweco: Leading Swedish/European engineering and architecture consultancy with strong sustainability and urban development practices. Competes for similar Swedish and Nordic public-sector smart-cities and sustainability mandates, but at vastly greater scale.

Direct peers

• Cleantech Group: Cleantech advisory and investment research firm connecting investors, start-ups, and corporates in the global cleantech sector. Directly comparable to Miljöstrategi AB's cleantech innovation and export advisory work and its co-founder's role at Cleantech Scandinavia.
• EcoAct: International climate change consultancy and advisory firm providing carbon strategy, climate reporting, and net-zero advisory. Comparable in scale, model, and target client mix to Miljöstrategi AB's enterprise and public-sector sustainability engagements.
• Carbon Trust: Mission-driven climate and sustainability consultancy advising businesses, governments, and organizations on decarbonization strategy. Comparable in operating model (boutique advisory), customer mix (enterprise + public sector), and sustainability expertise focus.
• South Pole: Global climate solutions and advisory firm helping corporates and governments develop sustainability strategy and carbon programs. Closely comparable boutique advisory model serving enterprise and public-sector clients on climate and sustainability strategy.
• ICLEI – Local Governments for Sustainability: International network of local and regional governments focused on sustainable city development. Highly comparable to Miljöstrategi AB's public-sector smart-cities advisory work with cities and regions across Europe, including the same policy ecosystem around EIP SCC.

Emerging players

• Greenomy: Emerging European sustainability/ESG advisory and software company supporting companies with EU taxonomy and CSRD compliance. Adjacent to Miljöstrategi AB's enterprise sustainability advisory work but with a more productized, software-enabled delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/share

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miljöstrategi