Purely Poultry
Purely Poultry is a direct-to-consumer e-commerce hatchery based in Kansas City, Missouri that sells 150+ breeds of live day-old chicks, ducklings, turkeys, and other poultry to backyard keepers, families, homesteaders, and exhibitors across the United States via USPS, with NPIP-certified stock, a live arrival guarantee, and free shipping.
- Company typePrivate
- Founded2007
- HeadquartersFremont, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Purely Poultry does
Purely Poultry is a direct-to-consumer e-commerce hatchery and online poultry marketplace headquartered at 1701 Troost Avenue #1224 in Kansas City, Missouri, operating as Purely Poultry Limited LLC. The company sells live day-old poultry — chicks, ducklings, goslings, guinea keets, turkey poults, bantams, and started pullets — along with quail hatching eggs and poultry-keeping supplies, to backyard keepers, families, homesteaders, and poultry exhibitors across the United States. The business partners with a network of NPIP-certified breeders to source stock and aggregates a catalog of 150+ chicken breeds and varieties, which it sells through its own website and ships via USPS to customers' local post offices. Hatching occurs on Mondays and Wednesdays during the season, with free shipping on all live day-old poultry and two key customer guarantees: a 100% live arrival guarantee (refunds for losses in transit) and a 90% sexing accuracy guarantee (store credit for any shortfall in requested genders). The core technical and operational asset is its NPIP-certified breeding stock with regular disease testing protocols, combined with standardized hatch/ship scheduling and a national USPS fulfillment footprint.
Purely Poultry generates revenue through one-time transactional sales of live birds priced from $5.99 to $29.49 per chick depending on breed rarity and gender, plus incremental sales of poultry supplies. There is no recurring subscription, service, or contract revenue stream, and no disclosed wholesale, enterprise, or B2B contracts. The company has no app, no public API, and no disclosed AI/ML features; the technology stack consists of a WordPress/WooCommerce-style e-commerce site, Stripe for payment processing, and Google Analytics for traffic and behavior tracking. Customer acquisition relies on SEO-optimized product pages, an extensive educational Poultry Basics Blog covering care, biosecurity, and seasonal topics, and email/newsletter marketing, with free shipping on all live poultry orders acting as the primary conversion lever.
The company is privately held with no disclosed external investors, funding rounds, parent company, or institutional ownership, and operates from a single Kansas City business address (no farms or hatchery sites are disclosed in the input). No leadership team, M&A activity, restructuring events, or regulatory actions are documented in the source material.
Purely Poultry firmographics
Firmographics- Name
- Purely Poultry
- Legal name
- Purely Poultry Limited LLC
- Website
- https://purelypoultry.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Purely Poultry is a direct-to-consumer e-commerce hatchery based in Kansas City, Missouri that sells 150+ breeds of live day-old chicks, ducklings, turkeys, and other poultry to backyard keepers, families, homesteaders, and exhibitors across the United States via USPS, with NPIP-certified stock, a live arrival guarantee, and free shipping.
- Ownership category
- akta.pro rank
Purely Poultry industry classification
Industry- Product category
- Online Poultry Hatchery
- NAICS
- Poultry Hatcheries (11234), Other Poultry Production (11239), Chicken Egg Production (11231)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Hatcheries & Chick Production (Day-Old Chicks, Pullets) (AFAEADAD)
Keywords
Where Purely Poultry is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Purely Poultry business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Live Poultry Sales: Direct sales of day-old hatchlings including chicks, ducklings, goslings, guinea keets, turkey poults, bantams, started pullets (15-20 week old), and quail hatching eggs. One-time purchase per bird with no recurring revenue. Revenue is transactional per order.
- Poultry Supplies: Sales of poultry keeping supplies including feeding and watering equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Size Chicken Chicks - Classic Layers |
| Unit Pricing | Pay-as-you-go | Standard Size Chicken Chicks - Rare Breeds |
| Unit Pricing | Pay-as-you-go | Bantam Size Chicks |
| Unit Pricing | Pay-as-you-go | Started Pullets (15-20 weeks) |
| Unit Pricing | Pay-as-you-go | Quail Hatching Eggs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Purely Poultry product offering
Product offeringCore offering
Purely Poultry operates an online poultry hatchery marketplace that sells live day-old chicks, ducklings, goslings, guinea keets, turkey poults, started pullets (15-20 weeks old), quail hatching eggs, and poultry keeping supplies to backyard keepers across the United States. The company aggregates supply from a network of NPIP-certified breeders and ships orders via USPS to customers' local post offices, supported by a 100% live arrival guarantee, 90% sexing accuracy guarantee, and free shipping on all live poultry orders.
Product overview
Purely Poultry is an online poultry hatchery offering a diverse catalog of live day-old poultry products, primarily centered around chicken breeds with over 150 varieties. The core offerings include Standard Size Chicks (with subcategories: Classic Layers, Rare Breeds, Sexable Chicks, Crested Chicks, Old English Game Fowl), Bantam Size Chicks (Bantam Old English, Cochin Bantam, Japanese Bantam, Phoenix Bantam, Silkie Bantam), Ducklings, Goslings, Guinea Keets, Meat Producers, Turkey Poults, Waterfowl, and Assortments. Supporting products include Started Pullets (15-20 week old), Quail Hatching Eggs, and Poultry Supplies (feeding and watering equipment). The company provides a live arrival guarantee and 90% sexing accuracy guarantee, with birds shipped to customers' local post offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Barred Plymouth Rock Chicks Standard size day-old chicks of the Barred Plymouth Rock heritage dual-purpose breed, recognized by the American Standard of Perfection in 1874, producing 200-280 large brown eggs annually. Targeted at backyard keepers and homesteaders seeking a classic dual-purpose flock addition.
- Rhode Island Red Chicks Standard size day-old chicks of the Rhode Island Red heritage dual-purpose breed, recognized by the American Poultry Association in 1904, producing 200-280 large brown eggs annually. Priced at $6.29-$7.99 with female chicks priced higher than males or straight run.
- Cuckoo Marans Chicks Standard size day-old chicks of the Cuckoo Marans French heritage breed from the 1800s, laying around 180 large dark brown eggs with speckles annually. Priced at $6.49-$8.49.
- Easter Egger Chicks Standard size hybrid day-old chicks descended from Ameraucana chickens, known for laying colorful eggs in blue, green, pink, and brown shades, producing 200-280 eggs annually. Priced at $6.49-$8.49.
- Cream Legbar Chicks Standard size heritage breed day-old chicks developed at Cambridge University in the early 20th century, known for autosexing capability and laying 180-200 blue to light green eggs annually. Priced at $9.90-$16.99 as a rare/specialty breed.
- Dominique Chicks Standard size heritage breed day-old chicks dating back to the early 1800s in New England, recognized by the APA in 1874, laying 180-260 medium to large brown eggs annually.
- Buff Orpington Chicks Standard size heritage breed day-old chicks from England, recognized by the APA in 1902, a dual-purpose breed laying 200-280 medium-sized brown eggs annually with strong broody instincts.
- White Leghorn Chicks Standard size day-old chicks of the White Leghorn breed from Italy, a prolific egg layer producing 220-300 large white eggs annually, recognized by the American Standard of Perfection.
- Austra White Chicks Standard size hybrid day-old chicks developed in Oregon, crossing Black Australorps with White Leghorns, laying 200-290 light brown to off-white eggs annually.
- Light Brahma Chicks Standard size heritage breed day-old chicks from Asia, recognized by the APA in 1874, known as gentle giants weighing 9.5-12 pounds and laying 180-240 medium to large brown eggs annually.
- Black Laced Gold Wyandotte Chicks Standard size heritage breed day-old chicks from Wisconsin, recognized by the APA in 1888, a dual-purpose breed with golden feathers edged in black, laying 180-260 medium brown eggs annually.
- White Plymouth Rock Chicks Standard size heritage breed day-old chicks, recognized by the APA in 1888, a dual-purpose breed laying 200-280 large brown eggs annually with friendly, easy-going temperament.
- Black Jersey Giant Chicks Standard size heritage breed day-old chicks from New Jersey, the largest chicken breed in the world with males often exceeding 13 pounds, laying 180-260 medium brown eggs annually with winter production.
- Turken Naked Neck Chicks Standard size heritage breed day-old chicks from Eastern Hungary with distinctive featherless necks, a dual-purpose breed laying 180-240 medium to large brown eggs annually with heat tolerance.
- Rhode Island White Chicks Standard size day-old chicks of the Rhode Island White heritage breed, producing 220-280 large brown eggs annually with calm, friendly demeanor.
- Speckled Sussex Chicks Standard size heritage breed day-old chicks from Sussex, England, recognized by the APA in 1914, known for speckled plumage and laying 180-240 large light brown eggs with cold-hardiness.
- Cinnamon Queen Chicks Hybrid standard size day-old chicks known for early egg production and color-sexable hatching, producing 250-320 large light-brown eggs annually with quick maturity.
- Red Sex Link Chicks Hybrid standard size day-old chicks from crossing Rhode Island Red roosters with Delaware hens, sexable at birth, laying 200-280 large light-brown eggs annually.
- Brown Leghorn Chicks Standard size heritage breed day-old chicks from Italy, recognized by the American Standard of Perfection in 1874, laying 220-300 extra-large white eggs annually.
- New Hampshire Chicks Standard size heritage breed day-old chicks developed in New England in the 1930s from Rhode Island Reds, a dual-purpose breed laying 200-280 large brown eggs annually.
- Black Laced Silver Wyandotte Chicks Standard size heritage breed day-old chicks developed in New York in the 1870s, recognized by the APA in 1883, a dual-purpose breed with black-laced white feathers laying 180-260 medium brown eggs annually.
- Black Sex Link Chicks Hybrid standard size day-old chicks from crossing Rhode Island Red roosters with Barred Rock hens, color-sexable at birth, laying 200-280 large light-brown eggs annually.
- Brown Egg Layer Assortment A surprise assortment of day-old chicks from over 25 different brown egg-laying varieties, offering variety and diversity for backyard flocks at a special price. Priced at $5.99-$7.49.
- Black Australorp Chicks Standard size heritage breed day-old chicks developed in Australia, recognized by the APA in 1929, known for record-breaking egg production of 200-280 large light-brown eggs annually.
- Delaware Chicks Standard size heritage breed day-old chicks developed in the 1940s, recognized by the APA in 1952, a dual-purpose breed laying 180-260 large to jumbo brown eggs annually.
- Columbian Wyandotte Chicks Standard size heritage breed day-old chicks from the 1893 World's Columbian Exposition, recognized by the APA in 1905, a dual-purpose breed with white feathers and black-lacing laying 180-260 medium brown eggs annually.
- Splash Ameraucana Chicks Standard size heritage breed day-old chicks recognized by the APA in 2023, developed in the US in the 1970s from Chilean Araucanas, known for blue eggs and calm temperament. Priced at $16.90-$29.49 as a rare breed.
- Easter Egger Bantam Chicks Bantam size hybrid day-old chicks inspired by South American Araucanas, known for colorful feather patterns and laying small eggs in various colors including greens, blues, pinks, and browns. Priced at $9.59.
- Rhode Island Red Bantam Chicks Bantam size day-old chicks of the compact Rhode Island Red variety, recognized by the APA since 1940, known for small brown egg production with calm, docile temperament. Priced at $9.59.
- Started Pullets (15-20 Week Old) Partially grown pullets aged 15-20 weeks, ready to start laying soon, offered for customers who want to skip the chick phase and begin egg production immediately.
- Quail Hatching Eggs Fertile quail hatching eggs for customers who want to hatch their own quail, complementing the day-old quail and poultry offerings. Hatch rates are not guaranteed; safe arrival is guaranteed.
- Poultry Supplies Poultry keeping essentials including feeding and watering equipment, offered to complement the live poultry products and support customer care needs.
- Day-Old Ducklings and Goslings Day-old ducklings and goslings shipped via USPS as part of the waterfowl category. Minimum order quantity is 1 bird; availability varies by breed and season.
- Guinea Keets Day-old guinea keets offered across several unique varieties to enhance backyard flocks. Minimum order quantity is 5 birds.
- Turkey Poults Day-old turkey poults including heritage and production turkey varieties suitable for backyard flocks and small farms. Minimum order quantity is 1 poult.
Quantifiable outcome
- 90% sexing accuracy guarantee on most breeds
- +1 more outcomes
Companies that use Purely Poultry
Customer profileSegments4 records
Ideal customer profiles4 records
Purely Poultry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Purely Poultry partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Purely Poultry competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Purely Poultry social profiles
Digital presencePurely Poultry compliance and trust
Trust signalCompliance1 record
Purely Poultry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purely Poultry leadership team
Management profileNumber of profiles
Purely Poultry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purely Poultry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purely Poultry
What does Purely Poultry do?
Purely Poultry operates an online poultry hatchery marketplace that sells live day-old chicks, ducklings, goslings, guinea keets, turkey poults, started pullets (15-20 weeks old), quail hatching eggs, and poultry keeping supplies to backyard keepers across the United States. The company aggregates supply from a network of NPIP-certified breeders and ships orders via USPS to customers' local post offices, supported by a 100% live arrival guarantee, 90% sexing accuracy guarantee, and free shipping on all live poultry orders.
Is Purely Poultry a public or private company?
Purely Poultry is a private company. It is classified as unknown and is currently operating.
When was Purely Poultry founded?
Purely Poultry was founded in 2007. It employs 1 to 10 people.
Where is Purely Poultry based?
Purely Poultry is headquartered in Fremont, United States, in the North America region.
How does Purely Poultry make money?
Two revenue lines are on record. Live Poultry Sales are the primary driver. The others are poultry Supplies.
Does Purely Poultry have an API?
No public API is recorded for Purely Poultry.
What industry is Purely Poultry in?
Purely Poultry's product category is Online Poultry Hatchery. Its primary akta.pro industry code is AFAEADAD, Hatcheries & Chick Production (Day-Old Chicks, Pullets). Its NAICS code is 11234 and its SIC code is 200.