Active Radio

What Active Radio does

Active Radio a.s. is a Czech multimedia group (akciov\u00e1 spole\u010dnost) incorporated in 1996 and headquartered in Prague at N\u00e1m\u011bst\u00ed Marie Schmolkov\u00e9 3493/1. The company owns the four most-listened radio stations in the Czech Republic \u2014 Evropa 2 (target audience 15\u201339, 1.66 million weekly listeners), Frekvence 1, R\u00e1dio Bonton, and Dance Radio \u2014 reaching 5.2 million monthly listeners in aggregate, and operates the YouRadio streaming application and the Youradio Talk podcast platform hosting original Czech IP such as the award-winning \u201cLep\u0161\u00ed u\u017e to nebude.\u201d Since 2018, Active Radio has been a wholly owned subsidiary of Czech Media Invest, sitting alongside Czech News Center (Blesk, AHA!, Sport, iSport.cz) and Czech Print Center.

The business spans content production, broadcast distribution, event management, influencer marketing, and children's media. The No Limits events division operates Comic-Con Prague (the largest pop culture festival in the Czech Republic), Comic-Con Brno & Junior, Kniha Brno literary fair, Radiokempy summer roadshow, and corporate event production including the LEVEL9 venue at the company's Hagibor headquarters. The Pigy children's brand, launched in 2012, extends the portfolio into children's radio stations, the Pigy.cz web portal, the Pras\u00e1tko Pigy magazine, mobile applications, and family festivals. Active Radio also runs an influencer network featuring personalities such as Zorka Hejdov\u00e1, Tom\u00e1\u0161 Z\u00e1st\u011bra, Milo\u0161 Pokorn\u00fd, and Petr \u0158\u00edbal for brand collaborations.

Revenue is generated primarily through B2B advertising sales \u2014 radio spots, sponsored segments, display and social advertising on owned sites and Meta, programmatic audio, event sponsorship, influencer campaigns, and bespoke cross-media packages \u2014 plus corporate event production services. Distribution is principally domestic (Czech Republic) across FM, online streaming, podcast apps, social media, and live events. Customers include enterprise advertisers (e.g., Velkopopovick\u00fd Kozel, SEN, MARIMEX CZ) and corporate event clients. Headcount is 51\u2013100, leadership includes CEO Martina \u0158\u00edhov\u00e1 (also CEO of Czech News Center) and station director David \u0160m\u00eddt, and the company's technology stack centers on standard broadcast, streaming, podcast, and digital ad tools including Google Analytics and Meta advertising platforms.

Name

Active Radio

Legal name

Active Radio a.s.

Website

https://activegroup.cz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Active Radio a.s. is a Prague-based Czech multimedia group (founded 1996, subsidiary of Czech Media Invest) that owns the country's four most-listened radio stations \u2014 Evropa 2, Frekvence 1, Bonton, and Dance Radio \u2014 along with the Youradio Talk podcast platform, the Pigy children's brand, the No Limits events division, and an influencer network, monetized primarily through B2B advertising and event services.

Ownership category

akta.pro rank

Product category

Radio Broadcasting and Cross-Media Advertising

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Representatives (541840), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI), Radio Network Advertising Sales & Representation (MPABABAK)

Keywords

• Radio broadcasting
• Podcast production
• Digital audio advertising
• Event management services
• Influencer marketing

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Radio advertising including classical spots, sponsored segments, native integrations, and competition formats across Evropa 2, Frekvence 1, Bonton, and Dance Radio stations
2. Online and Display Advertising: Digital advertising across owned websites, social media platforms, and programmatic audio with targeting capabilities
3. Social Media Advertising: Social media advertising services on Meta and other platforms for brands
4. Event Sponsorship and Production: Event organization, sponsorship, and production including Comic-Con Prague, Podcast Roku, Radiokemp, and branded corporate events
5. Influencer Marketing: Influencer collaboration services connecting brands with on-air personalities and social media influencers including Zorka Hejdová, Tomáš Zástěra, Miloš Pokorný, and others
6. Children's Content (Pigy): Children's content including radio stations (Pohádka, Disko Trysko, Písničky z pohádek), web portal, magazine, events, and kindergartens
7. Corporate Event Services: Corporate event production and agency services under No Limits brand including concerts, festivals, artist representation, and event space LEVEL9 rental

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Active Radio a.s. is a Czech multimedia group that owns and operates the country's most-listened radio stations (Evropa 2, Frekvence 1, Rádio Bonton, Dance Radio) and produces original podcasts, online streaming services (YouRadio, Youradio Talk), live events (Comic-Con Prague, Radiokemp, etc.) and the Pigy children's brand. Its primary commercial offering is the sale of cross-media advertising — radio spots, digital and social campaigns, event sponsorships, and influencer integrations — to brand clients, with secondary revenue from corporate event production under the No Limits agency.

Product overview

Active Radio is a Czech multimedia group operating a cross-media platform with multiple interconnected products and services. The core offering includes four radio stations (Evropa 2, Frekvence 1, Rádio Bonton, Dance Radio) reaching millions of listeners, the Youradio Talk podcast platform hosting original podcasts including award-winning Lepší už to nebude, and the Pigy children's brand (web, radio, magazine, app, festivals) launched in 2012. The product portfolio spans event management through No Limits Events (organizing Comic-Con Prague, Comic-Con Brno & Junior, Podcast Roku awards, Radiokempy), an influencer network (Zorka Hejdová, Tomáš Zástěra, Miloš Pokorný, Pigy), and integrated advertising services across all channels reaching 5+ million monthly. Annual branded competitions and events (Summer Camp, Svatba snů, Maturiťák, Hudební ceny) drive audience engagement across all platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Evropa 2: Most listened radio for young generation (15-39 years) in Czech Republic, with 1.66 million weekly listenership.
• Frekvence 1
• Rádio Bonton
• Dance Radio
• Youradio Talk
• YouRadio
• No Limits
• Pigy
• České podcasty
• Podcast roku
• LEVEL9
• Comic-Con Prague
• Comic-Con Brno & Junior

Products and services

• Evropa 2 Radio Station National FM radio station for the young generation in the Czech Republic, featuring music, entertainment, lifestyle content, competitions and shows; reaches 1.66 million weekly and 668,000 daily listeners.
• Frekvence 1 Radio Station National FM radio station connecting generations, broadcasting proven hits and entertainment to a broad family and older-listener audience.
• Rádio Bonton FM radio station owned by Active Radio, broadcasting proven hits and rhythmic music.
• Dance Radio FM radio station owned by Active Radio targeting electronic music fans and nightlife enthusiasts.
• Youradio Talk Podcast Platform Podcast platform and application hosting original podcast content produced by Active Radio, distributed via the Youradio Talk app and major podcast directories.
• YouRadio Streaming App Streaming music application providing curated audio content to listeners.
• Lepší už to nebude (LUTN) Podcast Weekly original podcast on Youradio Talk featuring spontaneous, unscripted celebrity conversations about life and current events; the most-listened Czech podcast.
• Comic-Con Prague Largest pop culture festival in the Czech Republic featuring actors, cosplayers, comics, films, games and workshops, held at O2 Universum.
• Comic-Con Brno & Junior Pop culture festival for young fans and families, part of the Comic-Con brand in Czech Republic.
• Podcast Roku (Podcast of the Year) Awards Annual Czech podcast awards competition recognizing the best podcasts across genres, connecting creators, brands and listeners.
• LEVEL9 Event Space Rental event venue space located in the Active Group building in Prague, offered for corporate and private events.
• Kniha Brno Literary Fair Largest literary fair in Moravia, organized by Active Radio's No Limits event division.
• Influencer Network Services Influencer marketing services connecting brands with Active Radio's on-air personalities and social media influencers for sponsored content and campaigns.
• Cross-Media Advertising Services Cross-media advertising campaign services spanning radio spots, online/display ads, social media ads, audio formats and content/sponsorship formats across Active Radio's owned inventory.
• Pigy Children's Brand Children's multimedia brand with online radios, web portal, magazine, mobile app, PigyMámá mother-focused site and family festivals targeting children up to 10 years, parents and schools.
• No Limits Event Agency Event production agency organizing concerts, conferences, festivals and corporate events, managing artist representation, sports and VIP personalities, and media partnerships.

Quantifiable outcome

• 5.2 million monthly radio listeners
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Czech News CenterminorOthersPart of same Czech Media Invest holding. Media group with print and online publications including Blesk, AHA!, Sport, iSport.cz.
• Czech Print CenterminorOthersPrinting facilities part of same Czech Media Invest holding.
• SEN (travel agency)minorGTM or Marketing PartnerMain partner for Frekvence 1 'Nejlepší dovolená v životě' competition offering dream vacation prize. Czech travel agency specializing in guided tours to exotic destinations with 32+ years experience.
• MARIMEX CZminorGTM or Marketing PartnerPartner for Frekvence 1 competition providing whirlpool spa (AQUAMAR 6793, 10,990 CZK) as second prize.
• Festival FantaziecoreStrategic or Co-development PartnerCo-organizer of Comic-Con Prague and Comic-Con Brno & Junior events. Festival Fantazie is a Czech fan convention organizer partnering with Active Radio for pop culture festivals.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Seznam.cz: Czech internet and digital media market leader with native advertising, display, and audio ad inventory. Competes with Active Radio's online and display ad business and dominates Czech programmatic audio buying demand.
• iHeartMedia: U.S. multi-platform radio and audio media giant with station groups, podcast networks, and live events business. Useful international comparable for Active Radio's diversified radio-plus-podcast-plus-events model, though operating in a much larger market.
• FTV Prima: Major Czech commercial TV broadcaster with online streaming and digital ad inventory. While primarily a TV operator, it competes with Active Radio for the same Czech brand ad budgets and digital audiences, offering cross-screen video advertising as an alternative to radio.
• Bauer Media Czech Republic: Local arm of the global Bauer Media Group, operating radio stations, print titles, and digital properties in the Czech Republic. Directly competes with Active Radio in radio advertising sales and audience reach.
• Spotify: Global audio streaming and podcast platform that distributes Youradio Talk content and competes for the same listener time and ad budgets as Active Radio's radio and podcast properties. Anchors the broader audio advertising market in which Active Radio operates.

Direct peers

• Czech News Center: Operates Blesk, AHA!, Sport, and iSport.cz, the largest tabloid and sports titles in the Czech Republic. Sister company under Czech Media Invest with overlapping B2B advertising sales, shared CEO, and bundled multi-platform ad offerings targeting the same Czech advertisers.
• Lonely Pineapple Entertainment (Evropa 2 competitor): Czech radio and digital audio operator running Impuls and other stations that compete head-to-head with Evropa 2 and Frekvence 1 in the Czech radio ratings. Comparable business model of national FM stations with digital extensions.
• MAFRA (Czech media group): Czech media conglomerate operating newspapers, magazines, radio stations, and digital properties. Directly comparable as a multi-platform Czech media owner competing for the same advertising budgets and audiences as Active Radio.
• Radio United (Czech Republic): Operates a portfolio of Czech radio stations competing with Active Radio's portfolio. Directly comparable as a multi-station radio group with similar music-format stations and digital extensions.

Regional players

• České televize (Czech Television): Public Czech TV broadcaster operating multiple channels with significant online and audio extensions. While publicly funded, it competes for audience attention and advertiser share of voice in the Czech market, particularly for events and children's content where it overlaps with Pigy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Evropa2
• Xx.com/activegroupcr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Radio