Vitro Minerals
Vitro Minerals manufactures recycled glass powders and sands—including VCAS pozzolans, nano-silica, pyrogenic silica, and abrasive media—from post-consumer and post-industrial glass feedstocks for concrete, coatings, plastics, adhesives, ceramics, and blast media industries.
- Company typePrivate
- Founded2005
- HeadquartersJackson, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Vitro Minerals firmographics
Firmographics- Name
- Vitro Minerals
- Legal name
- Vitro Minerals, Inc.
- Website
- https://vitrominerals.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vitro Minerals manufactures recycled glass powders and sands—including VCAS pozzolans, nano-silica, pyrogenic silica, and abrasive media—from post-consumer and post-industrial glass feedstocks for concrete, coatings, plastics, adhesives, ceramics, and blast media industries.
- Ownership category
- akta.pro rank
Vitro Minerals industry classification
Industry- Product category
- Industrial Minerals / Recycled Glass Powders
- NAICS
- Ground or Treated Mineral and Earth Manufacturing (327992), Glass and Glass Product Manufacturing (32721)
- SIC
- Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290), Glass Products, Made Of Purchased Glass (3231)
- akta.pro primary industry
- Fiber- & Mineral-Filled Reinforced Compounds (Glass/Carbon/Talc/CaCO3) (IMANABAI)
- akta.pro secondary industry
- Industrial Minerals Trading (Phosphate, Potash, Sulfur, Borates, Barite, Talc) (IMAKAJAF)
Keywords
Where Vitro Minerals is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Vitro Minerals business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Glass Powders and Sands Sales: Sale of recycled glass powders (RS-50, HR-50, LA, CS, MG, VCAS, ACAS grades) and glass sands for industrial applications including concrete, coatings, plastics, adhesives, ceramics, and blast media. Products sold in various packaging from sample sizes to 50 lb bags and bulk orders.
- Technical Services: Technical support services provided to customers to achieve specific properties and characteristics in their applications. Customer technical assistance for product selection and implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ASTM C1866 Glass Pozzolans, White Silica Fume, & Concrete Admixtures |
| Unit Pricing | Pay-as-you-go | Glass Sands |
| Unit Pricing | Pay-as-you-go | Glass Powder Grades (Plate Glass) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Vitro Minerals product offering
Product offeringCore offering
Vitro Minerals manufactures and sells engineered recycled glass powders and sands made from post-consumer and post-industrial Plate, Container, E-glass, and specialty borosilicate feedstocks. Its products serve as pozzolans in concrete, functional fillers/extenders in paints, coatings, plastics, and adhesives, fluxing agents in ceramics, and abrasive media for blasting and surface preparation.
Product overview
Vitro Minerals is a manufacturer of recycled glass powders and sands made from Plate, Container, E glass, borosilicate, and other specialty glasses. The product portfolio centers on three main categories: (1) Recycled Glass Powders including VCAS™ White Pozzolans (Type GE from E Glass in Ultra 200, 140, and 160 grades), ACAS Glass Pozzolans (Type GS from post-consumer bottle/plate glass), HR-50 NanoSilica, RS-50 Pyrogenic Silica, LA Glass Powders (post-industrial plate glass), CS Glass Powders (post-consumer glass), and MG Glass Powders (soda lime glass for ceramics); (2) Recycled Glass Sands including Concrete Sands and Glass Sands (MG-4070, MG-80) for construction and filtration applications; and (3) Specialty products including CoreBlast™ recycled glass abrasive for sandblasting, Colorgripco colored glass sands for traffic demarcation, VitroBloc antiblock additive, and PREVent-C 500 shrinkage-reducing admixture. The company pioneered ASTM Standard C 1866 for glass pozzolans as supplementary cementitious materials for concrete. Vitro serves the concrete, paints/coatings, plastics, adhesives, ceramics, and blasting media industries.
Differentiator
Problem solved
Functional benefit
Brands
- VCAS: White pozzolans made from E Glass (fiberglass reinforcements) for concrete applications. Trademarked product line including VCAS 140, VCAS 160, and VCAS Ultra 200 grades.
- ACAS
- CoreBlast
- Colorgripco
- VitroBloc
Products and services
- VCAS White Pozzolans
Quantifiable outcome
- Replaces 15-50% of cement in concrete mixes with VCAS pozzolans
- +4 more outcomes
Companies that use Vitro Minerals
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
Vitro Minerals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vitro Minerals partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CheMarCocoreRegional distributor covering southeastern US states including SC, NC, VA, GA, AL, FL, MS, and TN. Located in Greenville, SC. Represents Vitro Minerals products in these territories.
- Triangle ChemicalcoreRegional distributor covering Midwest states including OH, MI, W. PA, W. NY, and IN. Located in Cleveland, OH. Distributes Vitro Minerals glass products in these regions.
- Delta Performance ProductscoreSpecialty distributor focused on VCAS products for concrete countertops and decorative concrete applications. Located in Covington, GA. Provides targeted distribution for specialty concrete market segment.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
Vitro Minerals competitors and assessment
Company assessmentBroad incumbents
- Holcim: Holcim is a global leader in cement, aggregates, and concrete, with active investments in lower-carbon cements and SCMs. It represents a broad incumbent competitor as Vitro's recycled pozzolans compete for inclusion in decarbonized concrete specifications.
- SCR-Sibelco: Sibelco is one of the largest global producers of silica, nepheline, feldspar, and other industrial minerals used as functional fillers across paints, plastics, adhesives, and construction. It is a broad incumbent competing with Vitro's glass-powder filler portfolio in multiple end-markets.
- Imerys: Imerys is a global leader in mineral-based specialty solutions, producing functional fillers, extenders, and performance minerals used across paints, coatings, plastics, adhesives, and construction. It is a broad incumbent with overlapping product categories (functional fillers, ground minerals) to Vitro's LA, CS, and RS-50 lines.
- U.S. Silica Holdings: U.S. Silica is a major producer of industrial silica sand and specialty mineral products serving construction, glass, coatings, and blasting end-markets. It overlaps with Vitro's glass-sand and blasting-media lines (e.g., CoreBlast) as a broad incumbent supplier of mineral-based abrasives and aggregates.
- Minerals Technologies Inc. Minerals Technologies Inc. (MTI) develops and produces specialty minerals, including ground calcium carbonate, bentonite, and performance mineral products used in construction, paper, and consumer goods. It is a broad incumbent with overlapping functional filler and ground-mineral categories to Vitro's powder product portfolio.
- Heidelberg Materials: Heidelberg Materials is one of the world's largest cement and aggregates producers, with a growing portfolio of supplementary cementitious materials. As a broad incumbent in the cement and SCM value chain, it competes for large-scale concrete specifications where Vitro's pozzolans are bid.
- Covia: Covia (formerly Fairmount Santrol) supplies industrial silica sand and mineral-based products for glass, foundry, building products, coatings, and blasting. It overlaps with Vitro's glass-sand and abrasive product lines as a broad incumbent in industrial mineral sands.
Direct peers
- Eco Material Technologies: Eco Material Technologies supplies pozzolans and SCMs, including processed fly ash and other supplementary cementitious materials for the concrete industry. It is a direct competitor in the pozzolan category where Vitro's VCAS and ACAS products compete for specification.
- Boral Limited: Boral's resources division supplies fly ash, bottom ash, and supplementary cementitious materials (SCMs) for the concrete industry. Boral competes head-to-head with Vitro for SCM specification in ready-mix and infrastructure concrete, though via coal-combustion byproducts rather than recycled glass.
- Urban Mining Industries: Urban Mining Industries manufactures recycled glass pozzolan products (e.g., 'Ground Glass Pozzolan') for use as supplementary cementitious materials in concrete. It is the closest direct comparable to Vitro's VCAS/ACAS lines and competes for the same specification slots in ready-mix and architectural concrete.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Vitro Minerals social profiles
Digital presenceVitro Minerals compliance and trust
Trust signalCompliance5 records
Vitro Minerals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitro Minerals leadership team
Management profileNumber of profiles
Vitro Minerals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitro Minerals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitro Minerals
What does Vitro Minerals do?
Vitro Minerals manufactures and sells engineered recycled glass powders and sands made from post-consumer and post-industrial Plate, Container, E-glass, and specialty borosilicate feedstocks. Its products serve as pozzolans in concrete, functional fillers/extenders in paints, coatings, plastics, and adhesives, fluxing agents in ceramics, and abrasive media for blasting and surface preparation.
Is Vitro Minerals a public or private company?
Vitro Minerals is a private company. It is classified as unknown and is currently operating.
When was Vitro Minerals founded?
Vitro Minerals was founded in 2005. It employs 11 to 50 people.
Where is Vitro Minerals based?
Vitro Minerals is headquartered in Jackson, United States, in the North America region.
How does Vitro Minerals make money?
Two revenue lines are on record. Glass Powders and Sands Sales are the primary driver. The others are technical Services.
Who are Vitro Minerals's main competitors?
Broad incumbents on record are Holcim, SCR-Sibelco, Imerys, U.S. Silica Holdings, Minerals Technologies Inc., Heidelberg Materials and Covia. Direct peers are Eco Material Technologies, Boral Limited and Urban Mining Industries.
Does Vitro Minerals have an API?
No public API is recorded for Vitro Minerals.
What industry is Vitro Minerals in?
Vitro Minerals's product category is Industrial Minerals / Recycled Glass Powders. Its primary akta.pro industry code is IMANABAI, Fiber- & Mineral-Filled Reinforced Compounds (Glass/Carbon/Talc/CaCO3), with a secondary code of IMAKAJAF, Industrial Minerals Trading (Phosphate, Potash, Sulfur, Borates, Barite, Talc). Its NAICS code is 327992 and its SIC code is 3290.