uBroker

What uBroker does

uBroker S.p.A. is an Italian retail electricity and gas supplier founded in 2015, headquartered operationally in Collegno (Turin) with a registered office in Milan. The company serves both residential (Privati) and business (Aziende) customers across Italy through a direct-to-consumer model, distributing via its website, customer portal/web-app, toll-free phone line, WhatsApp, and direct sales representatives without third-party call centers. As of available data, uBroker has activated over 380,000 contracts, issued more than 6.34 million invoices, and applied over €64.9 million in customer discounts, with more than 113,000 customers having achieved zero bills through accumulated discount programs.

The company's core products are Dinamico Luce (dynamic electricity) and Dinamico Gas (dynamic gas) plans that price electricity and gas against the PUN (National Single Price) and PSBIL wholesale indices respectively, allowing customers to benefit when market prices fall. Complementary offerings include PLACET ARERA-regulated fixed and variable plans, business energy plans consolidated under a single provider and invoice, a Vulnerability Protection Service for elderly and disadvantaged customers, and the PlanetFirst ESG initiative covering environmental and social projects. The customer-facing uBroker Web-App (clienti.ubroker.it) enables self-meter reading, invoice management, and consumption monitoring.

Commercially, uBroker operates a subscription/recurring revenue model monetized through per-kWh/standard-cubic-meter energy supply margins on consumption, with monthly billing cadence and dynamic index-linked pricing. The technology stack is a cloud-based energy management platform with an AI-powered NLP chatbot for 24/7 customer support. The company holds ISO 9001, ISO 14001, and ISO 45001 certifications, ELITE (London Stock Exchange Group) accreditation, and has won multiple industry awards (Utility Award 2024, CFO Awards, Le Fonti Awards, Finance Award). uBroker is subject to the direction and coordination of Holding Utilia S.r.l. under Article 2497 of the Italian Civil Code, and its leadership team includes dual CEOs Fabio Spallanzani (CEO/CSO) and Angelo Sidoti (CEO/CFO), Chairman Cristiano Bilucaglia, CIO Alex Marengo, and dedicated directors across IT, Customer Experience, and Operations.

Name

uBroker

Legal name

uBroker S.p.A.

Website

https://ubroker.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

uBroker S.p.A. is an Italian electricity and gas retailer supplying residential and business customers nationwide via dynamic pricing tied to PUN and PSBIL indices, supported by a proprietary web-app and AI chatbot for customer service.

Ownership category

akta.pro rank

Product category

Retail Energy Supply

akta.pro primary industry

Supplier Tendering / RFP Management & Contract Negotiation Services (EUAGAEAE)

Keywords

• Electricity supply
• Gas supply
• Retail energy
• Dynamic pricing
• Energy management

Headquarters

HQ city

Collegno

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Electricity and Gas Supply: uBroker generates revenue by supplying electricity and gas to residential and business customers across Italy. Customers pay for energy consumption based on dynamic pricing tied to PUN (Prezzo Unico Nazionale) for electricity and Psbil for gas. The company offers combined electricity and gas services with a single provider and single invoice.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

uBroker is an Italian energy retailer that supplies electricity and gas to residential and business customers across Italy under the Dinamico Luce and Dinamico Gas dynamic pricing plans, which adjust in line with the PUN and PSBIL wholesale market indices. The company bundles both commodities under a single provider and single invoice, and supports customers through a proprietary web-app for account management, self-meter reading, and consumption monitoring, along with an AI-powered chatbot for 24/7 customer care.

Product overview

uBroker is an innovative Italian energy retailer (S.p.A.) offering electricity and gas supply to residential and business customers across Italy. The core offering consists of two dynamic pricing products — Dinamico Luce and Dinamico Gas — which adjust in real-time based on market prices (PUN and PSBIL indices), with savings passed directly to customers. The company differentiates through its customer-facing web-app for account management and self-meter reading, business plans for commercial clients, PLACET regulated offers, and the PlanetFirst ESG initiative for sustainability-conscious customers. Vulnerable customer protections are also provided as a standard service.

Differentiator

Problem solved

Functional benefit

Brands

• PlanetFirst: uBroker's ESG (Environmental, Social, Governance) initiative that encompasses projects for environmental protection, social responsibility, and ethical governance, including initiatives such as 'Semi di Rinascita', 'Green Days', and 'Progetto Ulisse'.

Products and services

• Dinamico Luce Dynamic electricity pricing plan for residential customers that adjusts based on PUN (Prezzo Unico Nazionale) market conditions, allowing bills to decrease when wholesale market prices fall. Customers pay for actual electricity consumption with transparent invoicing and discount programs.
• Dinamico Gas Dynamic gas pricing plan for residential customers that adjusts based on PSBIL market conditions, with transparent costs and discounts clearly visible on invoices. Designed for individual homeowners and renters seeking competitive gas pricing.
• Business Energy Plans Electricity and gas supply plans tailored for business customers of all sizes, providing consolidated management of energy supplies under a single provider and a single invoice. Targets companies of all sizes seeking unified energy procurement.
• uBroker Web-App Mobile and web-based customer portal that allows uBroker customers to manage their energy accounts, view bills, monitor consumption, submit self-meter readings, activate discounts, and track savings in real time.
• PLACET Offers Standard regulated electricity and gas offers with fixed or variable pricing, compliant with ARERA (Italian Regulatory Authority for Energy, Networks and Environment) regulations, intended for customers seeking predictable energy costs.
• Vulnerability Protection Service Special protection service for vulnerable residential gas customers including those over 75 years old, social bonus recipients, and disabled individuals, providing preferential tariff conditions under Italian regulatory frameworks.
• AI-powered Chatbot Support Virtual assistant providing 24/7 pre-sale and post-sale customer support for residential and business customers, with product recommendations and conversational query handling. Uses natural language processing and machine learning from user interactions.

Quantifiable outcome

• Over 113,000 customers achieved zero bills through discount programs
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hera Comm: Retail energy arm of Hera multi-utility providing electricity and gas to households and SMEs across Italy with combined supply and value-added services — directly comparable bundled B2C/B2B retail offering.
• Iren Mercato: Retail energy subsidiary of the Iren multi-utility group selling electricity and gas to residential and business customers across Italy with PLACET and fixed/variable offers — directly comparable on bundled supply, customer segments, and national coverage.
• Engie Italia: Italian retail subsidiary of global utility Engie supplying electricity and gas to residential and business customers with bundled offers — directly comparable on multi-utility household/business value proposition and Italian national coverage.
• Acea Energia: Energy retail subsidiary of the Acea group offering electricity and gas to Italian households and businesses, including dynamic and PLACET tariffs — comparable on regulated product range and combined-billing customer proposition.
• Sorgenia: Italian independent electricity and gas retailer that pioneered digital, dynamic-pricing offers directly to households — the closest peer to uBroker on product (dynamic Luce/Gas), D2C motion, and digital account management in the Italian retail market.
• A2A Energia: Retail arm of multi-utility A2A serving Italian households and businesses with electricity, gas and integrated energy services — a direct competitor offering combined Luce/Gas contracts with a single provider and single invoice, the same model uBroker markets.
• Enel Energia: Largest Italian electricity and gas retailer serving tens of millions of customers with PLACET, fixed and variable offers — the dominant incumbent that uBroker actively targets for switching, making it the most consequential direct competitor on product and customer base.
• Edison Energia: Major historical Italian electricity and gas retailer serving households and businesses nationwide with bundled Luce/Gas offers, including dynamic and PLACET tariffs — directly competes with uBroker on the same product set and customer segments.
• Illumia: Smaller independent Italian energy retailer marketing digital-first Luce/Gas offers to residential and small-business customers — positioned similarly to uBroker as a digitally-native challenger to the major incumbents.
• E.ON Energia Italia: Italian retail arm of European energy major E.ON selling electricity and gas to households and businesses across Italy — direct competitor offering similar combined-supply, single-invoice products with international backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ubroker
• LinkedInlinkedin.com/company/ubroker
• Instagraminstagram.com/ubrokerspa

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about uBroker