CrossDevice

What CrossDevice does

CrossDevice Inc. (株式会社クロスデバイス) is a Japanese digital content and technology company headquartered in Hamamatsu, Shizuoka Prefecture, with a secondary office in Tokyo. Founded on September 30, 1998, the company operates across three business segments: a creative/advertising unit providing web development, CMS, UI/UX, and marketing services; a VR/AR/MR solutions unit centered on its proprietary "idoga VR" platform and a portfolio of internally developed VR experiences (Cycling VR, Synchro Athlete, Projection VR Theater, AED VR Training, Earthquake VR Simulator VRS-100, Virtual Showroom, Virtual Museum, and a VR Remote Presentation System); and an e-commerce unit acting as the Japanese distributor for international VR hardware brands including HTC VIVE, HOMiDO, Kandao, and AirPano. The company also maintains long-standing technology and research relationships with Teikyo University, Osaka University, and others, and has initiated joint research with Kandao and Teikyo University on VR-based surgical streaming.

The company's customer base is concentrated in large Japanese enterprises, government bodies, and academic institutions, including NTT Docomo, Yamaha Corporation, Sony Music Solutions, Roland Corporation, NHK, the Tokyo Metropolitan Board of Education, the Ministry of Health, Labour and Welfare, Osaka University, and Teikyo University. CrossDevice generates revenue through a mix of project-based VR/AR/MR content production contracts, custom enterprise development, subscription-style platform and membership tools (BizFollow), SDK licensing (idoga VR Player SDK), and hardware resale of imported VR equipment. Representative Director Tatsunori Hayakawa (早川達典) leads a team of 11-50 employees, with registered capital of 15 million yen. In 2024, the company expanded its corporate structure by establishing a subsidiary, Musubime Communication Creates, and continues to pursue product and vertical expansion, most notably into medical VR and safety/disaster preparedness training.

Name

CrossDevice

Legal name

株式会社クロスデバイス

Website

https://www.crossdevice.co.jp/

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

CrossDevice is a Japan-based VR/AR/MR solutions and digital content company that designs, builds, and distributes VR experiences, CMS/web platforms, and hardware for enterprise, government, and academic clients across Japan.

Ownership category

akta.pro rank

NAICS

Other Motion Picture and Video Industries (512199), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming Services (7371), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), VR Headsets & Accessories Retail (CRACAFAE)

Keywords

• VR/AR/MR solutions
• 360VR content production
• Web development services
• VR live streaming
• Virtual showroom platforms

Headquarters

HQ city

Hamamatsu

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. VR/AR/MR Solutions and Systems: Custom VR/AR/MR system development, content production, and live streaming services for enterprise clients including 8K VR, projection VR theaters, and specialized VR applications
2. Advertising and Web Production: Website development, CMS solutions, UI/UX design, graphic design, video production, and marketing tool creation for corporate clients
3. VR Hardware Sales: Resale of VR devices including HTC VIVE, KANDAO cameras, HOMiDO VR goggles as authorized distributor, plus original VR products
4. BizFollow Subscription: Monthly subscription-based member site service with tiered pricing based on user count, including initial setup fees
5. VR Software Licensing: Licensing of proprietary VR software including idogaVR Player SDK, synchronized playback systems, and Cycling VR packages

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CrossDevice provides end-to-end VR/AR/MR solutions—covering VR planning, 360-degree filming and editing, app development, system integration, and 8K VR live streaming—together with advertising, web design, and original CMS development (including its BizFollow membership-site platform) for corporate, government, and educational clients. The company also operates an e-commerce channel as an authorized distributor of VR hardware brands such as HTC VIVE, HOMiDO, KANDAO, and AirPano.

Product overview

CrossDevice operates as a comprehensive VR/AR/MR solutions provider with a multi-product portfolio centered around the idoga VR platform. The core offering includes 360VR content production, playback systems (idoga VR Player SDK), and distribution services. Supporting solutions include Virtual Showroom for online exhibitions, Cycling VR and Synchro Athlete for fitness/entertainment experiences, Projection VR Theater for group immersive viewing, and specialized training modules (AED VR Training, Earthquake VR Simulator). The company also offers BizFollow as a membership site tool and provides Original CMS for web development. Services span VR live streaming, content production, and custom VR/XR system development. As authorized resellers, the company distributes hardware including HTC VIVE, HOMiDO, KANDAO cameras, and AirPano content.

Differentiator

Problem solved

Functional benefit

Brands

• idoga VR: 360VR panoramic video solution service offering VR content planning, filming, editing, and app production
• BizFollow
• musuvime

Named customers12 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and secondary.

• Kandao Technology Co., Ltd.coreTechnology or Integration · 1 June 2025Collaborative research partnership for VR stereoscopic viewing and surgical field real-time streaming. Kandao provides equipment, software, and hardware development while CrossDevice contributes photography technical support for the medical VR research initiative.
• Teikyo University Okunaga Research Institute Innovation LabcoreStrategic or Co-development Partner · 1 June 2025Academic partnership for VR-based medical education research. CrossDevice supports with VR photography expertise while the university leads overall research coordination for surgical field streaming applications.
• NTT DocomocoreTechnology or IntegrationLong-standing strategic partner for VR content delivery and 8K VR streaming technology. CrossDevice participates in NTT Docomo's technology exhibitions and provides VR content production services for their 8K VR initiatives.
• CanonsecondaryTechnology or IntegrationEOS VR system support providing 8K VR live demo delivery systems and synchronized VR content playback systems for Canon exhibitions and demonstrations.
• Sony Music SolutionscoreTechnology or IntegrationVR platform development partner for online VR exhibitions including Sword Art Online -Chronicle- Online Edition webVR project.
• Yamaha CorporationcoreTechnology or IntegrationVirtual showroom development partner creating virtual versions of Yamaha facilities including Innovation Road museum and providing immersive digital experiences.
• VR MODEsecondaryChannel Partner/ Reseller/ DistributorVR content distribution partner providing VR live streaming services for concerts and entertainment events.
• HOMiDOcoreChannel Partner/ Reseller/ DistributorJapanese general distributor for HOMiDO smartphone VR goggles, offering both product sales and custom VR goggle manufacturing for corporate clients.
• KANDAOcoreChannel Partner/ Reseller/ DistributorOfficial sales agent for KANDAO 3D cameras, providing hardware and consultation services for VR content creators.
• HTCcoreChannel Partner/ Reseller/ DistributorAuthorized sales partner for HTC VIVE VR headsets with event planning, photography, and system development services.
• AirPanosecondaryChannel Partner/ Reseller/ DistributorJapanese authorized distributor for AirPano VR content library featuring world-famous landmark 360VR footage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NTT QONOQ: Japanese XR platform and services subsidiary of NTT Group operating virtual worlds, metaverse events, and XR content production. Most directly comparable peer given overlap with NTT Docomo partnership, 8K VR streaming, and Japanese enterprise XR delivery focus.
• Psychic VR Lab (STYLY): Tokyo-based VR creative platform providing STYLY, a web-based XR content creation and distribution tool, plus agency services for Japanese enterprise and cultural clients. Comparable as a Japanese VR content + platform business serving museums, brands, and event organizers.
• Cluster (HIKKY): Operates the Cluster metaverse platform hosting VR events, concerts, and exhibitions for Japanese brands and entertainment IP. Closely comparable in delivering VR live events, virtual showrooms, and 360-degree cultural experiences to Japanese enterprise and entertainment clients.
• Matterport: US-based 3D capture and virtual tour platform whose technology CrossDevice explicitly integrates for Virtual Showroom and Virtual Museum solutions. Highly comparable on the 3D spatial capture and digital-twin product dimension.
• HIKKY: Japanese XR company operating Virtual Market (Vket), one of the largest VR events globally, plus metaverse consulting for Japanese brands. Comparable as a Japanese-language VR platform and events business targeting enterprise and entertainment clients.
• Felix & Paul Studios: Immersive 360° and VR content production studio producing high-end VR experiences for museums, broadcasters, and cultural institutions. Comparable on the high-production-value immersive content services dimension CrossDevice delivers to Japanese enterprises.

Broad incumbents

• Sony Group (Sony Interactive Entertainment / Sony Music Solutions): Global consumer electronics and entertainment conglomerate with PSVR hardware, Sony Music Solutions VR initiatives, and content IP. Comparable as both an existing CrossDevice client (Sony Music Solutions) and an incumbent player in Japanese VR content and hardware.
• HTC (VIVE): Global VR hardware and ecosystem player whose VIVE headsets CrossDevice resells and integrates. Comparable as a broader XR hardware-and-software incumbent against which CrossDevice positions itself as a value-added Japanese integrator.

Emerging players

• Hexa (formerly Threedy): 3D and AR commerce platform enabling brands to create immersive product visualization and virtual showrooms. Emerging player in a closely adjacent category to CrossDevice's Virtual Showroom and 360VR product visualization solutions.
• Spatial: Metaverse and spatial collaboration platform supporting VR/AR meetings, events, and 3D showrooms. Comparable as a multi-use XR platform player whose enterprise showroom and event use cases overlap CrossDevice's Virtual Showroom and VR Remote Presentation System.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pr.musuvime
• Instagraminstagram.com/pr.musuvime
• Xx.com/crossdevice

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrossDevice