Macrodemic

What Macrodemic does

Macrodemic is a privately held venture studio founded in 2021 in San Francisco that creates, incubates, and spins off technology companies serving the sports and live events industries. The studio identifies opportunities in the sports technology landscape, incubates solutions in parallel, and validates them with select pilot partners before spinning successful ventures into independent companies. It explicitly models itself after IdeaLab and targets emerging inflection points including betting, collectibles, eSports, NIL (Name, Image, Likeness), and 5G connectivity. Core technology areas span blockchain, big data, broadcast/streaming, web services, and mobile, with no single proprietary product of its own at the studio level.

The studio's operational output to date consists of three portfolio companies: Credenza, a Web3/blockchain startup and the first spin-off (initial funding secured); Rock Daisy, an Athlete Management Systems company in which Macrodemic invested; and Home Team (SportWatchParty), a fan engagement platform connecting fans of the same teams. Macrodemic also operates hybrid partnerships with external startups to accelerate development, and directs funding inquiries to Mindspring Capital, where Managing Director Sandy Khaund serves as a General Partner. The founding collective includes veterans from Ticketmaster, Sportradar, the NHL, the Indianapolis Colts, the New York Red Bulls, MIT Sports Lab, McKinsey, Clear, and a prior acquired founder/CEO (UPGRADED, acquired in 2018).

The revenue model is described conceptually as subscription-recurring and professional services tied to pilot engagements, but the company does not publicly disclose pricing or revenue, and it does not sell a single recurring product directly to end customers. With 1-10 employees and no disclosed funding rounds or external investors, Macrodemic is sub-scale; the studio's economic upside is expected to flow primarily through equity stakes in spin-offs rather than direct monetization at the studio level.

Name

Macrodemic

Legal name

Macrodemic

Website

https://macrodemic.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Macrodemic is a venture studio that incubates and spins off technology companies for the sports and live events industry. It pilots solutions with select sports partners and has produced Credenza (Web3), Rock Daisy (athlete management), and Home Team (fan engagement).

Ownership category

akta.pro rank

Product category

Venture Studio

NAICS

Software Publishers (5132), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investment Advice (6282)

akta.pro primary industry

Corporate Strategic Partnership & Ecosystem Investment Arms (FSANAHAF)

akta.pro secondary industry

Corporate LP Programs (Corporate as LP in VC/PE funds) (FSANAHAH)

Keywords

• Sports technology
• Venture studio
• Blockchain ticketing
• Athlete management systems
• Fan engagement platforms

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Venture Studio Incubation: Macrodemic creates and incubates tech solutions internally, then spins off successful ventures into independent companies. The revenue model involves identifying opportunities, testing through pilot partners, and commercializing successful concepts.
2. Strategic Partnerships and Consulting: Working with select teams/partners to pilot technologies and help them go to market more effectively, potentially including professional services revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Macrodemic is a venture studio that creates, incubates, and collaborates on tech solutions for the sports and live events industries. It identifies opportunities, develops solutions in parallel with founders and pilot partners, and spins off successful ventures into independent companies. Its spun-off portfolio includes Credenza (Web3/blockchain), Rock Daisy (Athlete Management Systems), and Home Team/SportWatchParty (fan engagement platform).

Product overview

Macrodemic is a venture studio that creates, incubates, and spins off tech companies focused on the sports and live events industry. The company operates by identifying opportunities in sports tech, piloting solutions with partners, and spinning off successful ventures into independent companies. Its spun-off portfolio includes Credenza (a Web3/blockchain startup), Rock Daisy (an Athlete Management System platform), and Home Team/Sportwatchparty (a social fan engagement platform). The venture studio leverages technologies including blockchain, big data, broadcast/streaming, web services, and mobile to address opportunities in betting, collectibles, esports, NIL, and 5G connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Credenza: Web3 startup company spun off from Macrodemic
• Rock Daisy
• Home Team (SportWatchParty)

Products and services

• Credenza A Web3 startup spun off from Macrodemic, focused on blockchain-based technology solutions for the sports and live events industry.
• Rock Daisy An Athlete Management System company invested in by Macrodemic, focused on driving the future of athlete management in sports.
• Home Team (SportWatchParty) A fan engagement platform enabling fans to connect with people who support the same teams, celebrating and sharing the game atmosphere together.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Pilot Partners (Teams/Organizations)coreStrategic or Co-development PartnerMacrodemic works with select teams and partners to pilot nascent technologies, helping determine applicability and refine offerings. The goal is to innovate in ways partners couldn't do on their own.
• CredenzacoreStrategic or Co-development PartnerFirst company spun off from Macrodemic's venture studio model. Credenza is a Web3 startup that has secured initial funding.
• Rock DaisycoreStrategic or Co-development PartnerRock Daisy is an Athlete Management Systems company that Macrodemic has invested in to drive the future of athlete management.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Science Inc. Operator-led venture studio that builds, incubates, and scales consumer and software businesses using a parallel-incubation model. Comparable to Macrodemic in studio structure and the practice of converting validated concepts into independent operating companies.
• Betaworks: New York-based venture studio that builds and invests in internet and frontier-tech companies through a parallel-incubation "Camp" model. Directly comparable to Macrodemic as a thematic venture studio that creates, incubates, and spins out companies.
• Atomic: Venture studio that launches multiple technology companies in parallel and supports them with shared resources before spinning out. Directly comparable to Macrodemic's venture studio approach to building companies.
• Pioneer Square Labs: Seattle-based venture studio that co-founds technology startups from idea to Series A with a small founding-team model. Comparable to Macrodemic in studio methodology, multi-venture portfolio, and spin-off structure.
• eFounders: European venture studio that incubates and launches B2B SaaS startups in parallel. Comparable to Macrodemic as a venture studio applying a parallel-incubation methodology to build multiple companies.

Broad incumbents

• Sportradar: Global sports data and content company serving betting operators, media, and leagues. Comparable to Macrodemic in targeting sports data, betting integration, and live events technology opportunities.
• Rocket Internet: Global venture builder that founds and scales internet companies in emerging verticals. Comparable to Macrodemic as a much larger venture studio building multiple companies in parallel, though focused on e-commerce rather than sports.
• Genius Sports: Sports data and technology company serving leagues, sportsbooks, and media partners with data, betting, and fan engagement solutions. Comparable to Macrodemic's broader sports/live events technology thesis spanning betting, streaming, and fan engagement.
• IdeaLab: Long-standing technology venture studio explicitly referenced by Macrodemic as its model inspiration. Both create and incubate multiple parallel technology ventures that are spun off as independent companies. Highly comparable as a peer venture studio.

Regional players

• Catapult Sports: Sports technology company providing athlete monitoring and performance analytics to elite teams. Comparable to Macrodemic's Rock Daisy spin-off (Athlete Management Systems) as a sports tech operator with a similar target customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macrodemic