Stormwater Shepherds

What Stormwater Shepherds does

Stormwater Shepherds is an international not-for-profit organisation founded in 2018 and headquartered in Augustine Heights, Queensland, Australia, with operations extending across Australia (Queensland, New South Wales, Victoria) and into the United Kingdom via a dedicated UK domain and UK Director. Its stated mission is to stop plastic and urban pollution at the source — at the home, business, and stormwater drain — rather than cleaning up oceans after the fact. The organisation serves four primary customer segments: corporate partners seeking ESG outcomes (including Atlan Stormwater, EJ, and Pfizer), individual supporters engaged through the Zero Pollution Supporter/Ambassador membership program, local councils and catchment management groups that co-host events, and educators/researchers who consume the organisation's webinars and curated research on microplastics and water quality.

The organisation's core "products" are programmatic rather than technological: community clean-up events at waterways and stormwater catchments (e.g., Petrie Creek, Powells Creek Reserve, Gould Adams Park, Plumpton Park), educational webinars on Sustainable Drainage Systems (SuDS), curated research publications, and the Zero Pollution Supporter/Ambassador engagement program. There is no unified software platform, proprietary technology stack, or AI/ML capability; the technology field is explicitly marked "Not applicable." Operational tooling consists of a WordPress-based website, standard social media channels (Facebook, Instagram, LinkedIn, YouTube), email newsletters, and a small plastic-free e-commerce shop selling beeswax wraps and gift vouchers.

The revenue model is diversified across four streams: individual donations, corporate sponsorship packages (marketed as recurring/ESG partnerships), the Zero Pollution Supporter membership program, and one-time e-commerce sales. Pricing is not publicly disclosed. As a registered Australian charity (Stormwater Shepherds Ltd, ABN 99 643 441 589), the organisation is bound by the Australian Privacy Principles and the NSW Health Records and Information Privacy Act 2002. Headcount is micro-scale at 1–10 employees, with leadership including Founder Andy Hornbuckle and Director Neville Wells in Australia, and UK Director Jo Bradley.

Name

Stormwater Shepherds

Legal name

Stormwater Shepherds Ltd

Website

https://stormwatershepherds.org.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

International not-for-profit organisation that stops plastic and urban pollution at the source — the home, business, and stormwater drain — through community clean-ups, corporate ESG partnerships, educational webinars, and advocacy across Australia and the UK.

Ownership category

akta.pro rank

Product category

Environmental Advocacy Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Sanitary Services (4950)

akta.pro primary industry

Sewer & Stormwater Line Cleaning (Jetting, Rooting) (BPALAMAG)

akta.pro secondary industries

Stormwater Collection & Conveyance (Inlets, Catch Basins, Pipes, Channels) (EUANAEAA), Flood Control & Protection Infrastructure (Levees, Floodwalls, Gates, Pump Stations) (EUANAEAI)

Keywords

• Stormwater pollution prevention
• Community clean-up events
• Corporate ESG sponsorship
• Plastic-free retail
• Environmental education programs

Headquarters

HQ city

Augustine Heights

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual donations from supporters who want to contribute to clean waterways and reduced plastic pollution. The organization collects kind donations and financial contributions.
2. Corporate Sponsorship: Corporate sponsorship packages with content packages, event sponsorships, and team building options available. Helps companies achieve ESG goals while supporting environmental work.
3. Membership - Zero Pollution Supporters: Annual friendship/membership program where supporters pledge to make switches towards a clean water future and receive ongoing engagement.
4. E-commerce Shop: Sale of plastic-free alternatives including beeswax wraps, gift vouchers, and other eco-friendly products through their online shop.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Stormwater Shepherds is an international not-for-profit charity that organizes community clean-up events at waterways and stormwater drains to intercept plastic and urban pollution at its source. It delivers educational programs and webinars on stormwater pollution, partners with businesses on corporate ESG sponsorship initiatives, and operates a Plastic-Free Shop selling eco-friendly alternatives such as beeswax wraps and gift cards.

Product overview

Stormwater Shepherds is an international not-for-profit organization offering a range of environmental programs and services rather than a technology product. Its portfolio includes the Zero Pollution Supporter/Ambassador Program for individual engagement, Community Clean-Up Events for hands-on pollution removal, Corporate Sponsorship Packages for ESG-focused business partnerships, Educational Webinars on stormwater management topics, Research Publications on environmental pollution, and a Plastic-Free Shop selling eco-friendly alternatives. There is no unified software platform or SaaS product; these are distinct programs and resources focused on environmental advocacy and education.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Clean-Up Events
• Corporate ESG Sponsorship Program
• Environmental Education Programs and Webinars
• Plastic-Free Shop
• Beeswax Wraps
• Charity Membership Program

Quantifiable outcome

• Approximately 80% of plastic in oceans comes from land-based sources through stormwater drains
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered co-host, supporting, volunteer, core, major and industry.

• Blacktown City Councilco-hostOthers · 1 January 2025Co-host of Plumpton Park Clean-Up 2025 in Sydney. The council partnered with Stormwater Shepherds to engage local community, particularly children, in learning about stormwater and waterway protection.
• Strathfield CouncilsupportingOthers · 13 December 2024Supported the Powells Creek Reserve Mangrove Forest Clean-Up on December 13th, 2024. The council provides support for local environmental initiatives addressing stormwater pollution in the Parramatta River catchment.
• City of Canada BaysupportingOthers · 13 December 2024Supported the Powells Creek Reserve Mangrove Forest Clean-Up on December 13th, 2024. Partnership supports sustainability initiatives on Parramatta River.
• PfizervolunteerGTM or Marketing Partner · 1 January 2024Employee volunteers from Pfizer participated in Gould Adams Park clean-up to remove plastic pollution from Scrubby Creek waterway in Brisbane. Partnership demonstrates corporate employee engagement in environmental action.
• EJcoreStrategic or Co-development Partner · 1 January 2022Partnership established in 2022 based on shared vision for cleaner water future. EJ provides stormwater access solutions and grate systems as a vital first line of defense for improving stormwater outcomes. Partnership helps EJ demonstrate ESG commitment through product stickers, vehicle signage, and brochures. EJ Australia is based in Brendale, Queensland.
• Atlan StormwatermajorGTM or Marketing PartnerMajor sponsor of Stormwater Shepherds clean-up events including Powells Creek Reserve Mangrove Forest Clean-Up, Gould Adams Park clean-up in Brisbane, and Plumpton Park clean-up in Sydney. Atlan Stormwater provides sponsorship support enabling community engagement events.
• Parramatta River Catchment GroupsupportingOthersSupported Powells Creek Reserve Mangrove Forest Clean-Up 2024. Partnership supports the protection of local riverway ecosystems and biodiversity hotspots.
• Sunshine Coast CouncilsupportingOthersSupported Petrie Creek clean-up in Nambour, Queensland. Partnership enables removal of rubbish before seasonal rains wash pollution downstream to the Maroochy River and Pacific Ocean.
• Petrie Creek Catchment Care GroupsupportingOthersPartnered with Stormwater Shepherds on Petrie Creek clean-up in Nambour. Community group focused on protecting the local catchment and waterway health.
• SPEL EnvironmentalindustryStrategic or Co-development PartnerStormwater water treatment specialist mentioned in stormwater management content. Andy Hornbuckle, team leader of water quality Australasia at SPEL Environmental, has been quoted discussing stormwater pollution solutions and council management approaches.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Surfrider Foundation Australia: Waterway protection advocacy and beach cleanups, comparable in combining community action, education, and corporate partnerships around plastic pollution in coastal environments.
• Clean Up Australia: Australia's flagship community-led clean-up charity, running annual Cleanup Day and year-round volunteer cleanups. Directly comparable mission (community cleanups + corporate involvement) and a similar donor/sponsor funding model.
• Take 3 for the Sea: Australian charity promoting removal of three pieces of rubbish when visiting waterways and beaches. Comparable community-driven cleanup model with school and corporate engagement programs.
• Keep Australia Beautiful: National litter-prevention and beautification charity referenced directly on Stormwater Shepherds' website (Litter Congress 2022). Comparable in Australian footprint, council partnerships, and litter education mission.
• Tangaroa Blue: Australian marine debris foundation running cleanups, data collection, and education on plastic entering oceans. Closest direct peer in terms of stormwater-to-ocean pollution focus and Australian footprint.

Broad incumbents

• Ocean Conservancy: Runs the International Coastal Cleanup — the world's largest volunteer beach/waterway cleanup program. Comparable in mobilising volunteers to remove marine litter, but operates at much greater scale.
• Plastic Pollution Coalition: Global advocacy organisation focused on ending plastic pollution, with broader policy/industry focus than Stormwater Shepherds. Relevant as a much larger incumbent operating in the same cause area and competing for donor mind-share.
• Australian Marine Conservation Society: Largest Australian marine-focused environmental charity. Comparable in protecting waterways from pollution, but with broader marine-advocacy scope and far greater donor base.

Regional players

• Healthy Land and Water: South-East Queensland natural resource management body delivering on-ground catchment restoration, education, and council/corporate partnerships. Comparable in Queensland catchment focus and stakeholder model, though oriented around broader NRM rather than stormwater-specific advocacy.

Others

• Water Research Australia: Research collaboration across Australian universities and utilities on water quality, including stormwater. Comparable where Stormwater Shepherds curates stormwater-pollution research, but WaterRA is a research broker, not a community-action organisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ4h5VKOYV4-QmOQxhuRT9A
• Facebookfacebook.com/stormwatershepherds
• LinkedInlinkedin.com/company/stormwater-shepherds
• Instagraminstagram.com/stormwatershepherds

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stormwater Shepherds