Jim Peet (Agriculture) Ltd

What Jim Peet (Agriculture) Ltd does

Jim Peet (Agriculture) Ltd, operating publicly as NWF Agriculture, is a UK-based national manufacturer of compound and blended ruminant feeds, headquartered in Wardle near Nantwich, Cheshire. The company's core product portfolio is organised around three species verticals — Dairy, Beef, and Sheep — supplemented by adjacent product lines including nutritional Supplements, Silage Additives, and Oxyblock Silage Film. Its underlying technical capability is in feed formulation and ruminant nutrition, delivered alongside an in-house laboratory service, a Youngstock Team, a Feed Advice & Assurance function, and the Fusion Sustainability programme that together form an advisory layer around the core feed SKU.

The business operates a direct-to-farmer go-to-market: orders are taken by phone through a dedicated sales team and product is delivered directly to farms across the UK under national coverage. Pricing is not publicly disclosed and is handled via direct sales engagement. NWF Agriculture maintains an extensive feed assurance and regulatory credential stack, including UFAS, FEMAS, FIAS, FAA, and Feed Adviser Register certifications, Veterinary Medicines Directorate compliance, ISO 14001, and Cyber Essentials, which are required for supplying many UK livestock integrators and processors. The site is part of the broader NWF Group, sharing corporate infrastructure with sister entities in fuels and distribution (nwf.co.uk, nwffuels.co.uk, boughey.co.uk, nb-uk.co.uk), although the precise corporate relationship between Jim Peet (Agriculture) Ltd and the group is not stated in the source material.

Name

Jim Peet (Agriculture) Ltd

Website

https://jimpeet.co.uk

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

NWF Agriculture, the trading identity of Jim Peet (Agriculture) Ltd, is a UK national manufacturer of compound ruminant feeds for dairy, beef, and sheep farmers, selling direct-to-farm with technical and laboratory advisory services wrapped around the core feed range.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

TMR/Complete Rations & Pelleted Ruminant Feeds (AFADAAAI)

akta.pro secondary industries

Forage Preservation & Additives (Silage Inoculants, Preservatives) (AFADAHAI), Forage-Based Total Mixed Ration (TMR) & Roughage Blends (AFADAHAG)

Keywords

• Ruminant animal feed
• Dairy cattle nutrition
• Beef cattle feeds
• Sheep nutrition products
• Livestock feed manufacturing

Headquarters

HQ city

Penrith

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels6 records

Core offering

Jim Peet (Agriculture) Ltd, operating as NWF Agriculture, manufactures and supplies compounded ruminant feeds (dairy, beef and sheep) together with associated products such as nutritional supplements, silage additives, and Oxyblock silage film. It also provides on-farm technical services, including a Youngstock Team, feed advice and assurance support, a unique in-house laboratory analysis service, and the Fusion Sustainability program, delivering directly to livestock farmers across the United Kingdom.

Product overview

NWF Agriculture is a national manufacturer of ruminant feeds offering a unified product portfolio centered on three core feed products (Dairy, Beef, and Sheep) complemented by technical support services. The core feeds are supported by supplementary products including Supplements, Silage Additives, and Oxyblock Silage Film, while Technical Services provides laboratory analysis and nutritional advisory to help livestock farmers optimize herd and flock nutrition.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mole Valley Farmers: UK farmer-owned agricultural supply cooperative offering compound feeds, minerals, and ruminant nutrition alongside farm inputs. Comparable to NWF Agriculture in serving UK dairy/beef/sheep farmers with vertically integrated feed and advisory services.
• Carrs Billington: UK agricultural merchant and feed manufacturer serving dairy, beef, and sheep farmers across northern England and Scotland. Directly comparable to NWF Agriculture in product mix (compound feeds, supplements, technical services) and target customer segments.
• Harbro: Scottish feed manufacturer producing compound feeds and supplements for dairy, beef, and sheep. Comparable in product range and customer base to NWF Agriculture, though more concentrated geographically in Scotland.
• Wynnstay Group: Welsh-based agricultural supplier with significant ruminant feed manufacturing and on-farm advisory. Directly comparable to NWF Agriculture across compound feeds, supplements, and farmer-facing technical services in the UK livestock market.
• ForFarmers: Largest feed manufacturer in the UK and Europe, producing compound feeds for dairy, beef, and sheep. Directly comparable to NWF Agriculture across ruminant feed categories, with overlap in technical advisory and national UK distribution.

Broad incumbents

• AB Agri: UK-headquartered animal nutrition and agricultural services group (part of ABF) with compound feed manufacturing, premixes, and feed ingredients. Operates at much larger scale and broader portfolio than NWF Agriculture, but overlaps heavily in UK dairy and beef feed.
• Cargill Animal Nutrition: Global animal nutrition business offering compound feeds, premixes, and digital livestock solutions. Operates across multiple species and geographies at far larger scale, but overlaps with NWF Agriculture in UK dairy and beef feed formulations.

Emerging players

• DLG Group (Vilofoss): Danish agricultural group with European premix and compound feed operations expanding into the UK. Partial overlap with NWF Agriculture in ruminant nutrition and supplementary feed products, particularly through UK partnerships and acquisitions.
• Volac: UK-based animal nutrition company specializing in youngstock feeds, milk replacers, and forage additives. Comparable to NWF Agriculture's Youngstock Team and silage additive portfolio, with overlap in calf and lamb nutrition segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NWFAgriculture
• Facebooken-gb.facebook.com/nwfagriculture
• LinkedInlinkedin.com/company/jim-peet-agriculture-limited
• Instagraminstagram.com/nwfagriculture

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jim Peet (Agriculture) Ltd