What Purso does

Purso is a Finnish, family-owned aluminum solutions group founded in 1959 and headquartered in Siuro, Nokia, with consolidated FY2025 revenue of €172M and approximately 500 employees across its operations. It manufactures and sells customized and standard aluminum profiles, downstream-finished components, building envelope systems (facades, doors, windows, louvers, terrace glazing), electrical products (AluDo cable channels, busbars, conduits), aluminum cooling elements (Purso AluCool), and aluminum LED lighting fixtures (SNEP, to be spun off as Snep Lighting Oy from July 2026). Operations span Finland (Siuro, Ikaalinen, Tervajoki, Parkano) and the Netherlands (Nedal Aluminium B.V., acquired in 2019, enabling profiles up to 30m in length), with 64% of operations international.

The technology backbone is vertically integrated: an in-house Ikaalinen smelter produces Purso's proprietary Greenline recycled aluminum (100% post-consumer/industrial scrap, 1.8 kg CO2 eq/kg vs. 11.1 kg for primary, 5% of the energy), feeding extrusion, CNC machining (up to 15.5m), bending, welding, anodizing, and powder coating under one roof. The Group is ISO 9001/14001/50001 certified, holds EPD-verified environmental declarations and Passive House Institute certifications on key window/door lines, and operates PursoCal — a proprietary design and cost-calculation tool co-developed with Germany's Orgadata — that embeds Purso into the architect's specification workflow.

Purso's go-to-market is enterprise field sales organized by geography (Scandinavia, Baltics, Central Europe via Nedal) and product area (industrial, building systems, electrical), supplemented by metal industry wholesale distributors for standard electrical products in Finland and a Material Bank / Materiaalipankki portal serving architects with CAD, BIM, and EPD downloads. Revenue is overwhelmingly one-time product sales with quote-based pricing and minimum order quantities of 250–500 kg depending on alloy; equity ratio stands at 79%, NPS at 59, with over 11 strategic enterprise customers named across EV charging, waste systems, commercial vehicles, interior construction, and certified green building projects.

Name

Purso

Legal name

Purso Oy

Website

https://purso.fi

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Purso is a Finnish, family-owned aluminum solutions group manufacturing custom and standard aluminum profiles, building envelope systems, electrical products, and cooling elements from proprietary Greenline recycled aluminum, serving industrial, construction, and electrical customers across Europe via direct enterprise sales and the Nedal Aluminium subsidiary in the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Siuro

HQ country

Finland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Aluminum Profile Sales: Sale of customized and standard aluminum profiles for industrial and construction applications. One-time product revenue from extrusions, machined parts, and surface-treated profiles. Minimum order quantities apply (250-500kg depending on alloy).
2. Building System Products: Sale of aluminum building systems including facades (P50L, P50S, P76E), doors (LK78X, LK90X, LK100ECO, P80, P94), windows, NAPSU louvre systems, and terrace glazing. Products sold to architects, specifiers, and building companies.
3. Electrical Products: Sale of aluminum electrical products including cable channels (AluDo), electrical conduits, busbars, and power rails. AluCool cooling solutions sold through Purso AluCool subsidiary. Electrical products distributed partly via wholesale trade partners.
4. Lighting Products (Snep Lighting): SNEP branded aluminum LED lighting fixtures sold for offices, commercial buildings, and industrial applications. Valaistusliiketoiminta spinning off as Snep Lighting Oy from July 2026 with international expansion strategy.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels13 records

Core offering

Purso designs, extrudes, and processes aluminum profiles — both custom and from a catalog of over 1,000 standard shapes — at facilities in Finland and the Netherlands. Its output spans building envelope systems (facades, doors, windows, louvers, terrace glazing), vehicle and transport equipment profiles, aluminum electrical products (cable channels, electrical conduits, busbars), LED lighting fixtures, and aluminum cooling elements, all backed by in-house CNC machining, bending, welding, anodizing, powder coating, and assembly.

Product overview

Purso is a Finnish aluminum solutions company operating as a unified platform-plus-modules architecture. The core offering is aluminum extrusion and further processing, which serves as the foundation for three main product lines: 1) Vehicle profiles for transport equipment (including Actec automation profiles, underfloor guards, body/side/platform profiles); 2) Aluminum building systems (facades, doors, windows, roof lights, louvers, terrace glazing) available in ECO, P, and LK product families; and 3) Electrical products (AluDo cable channels, busbars, electrical tubes). Supporting the building systems are tools including PursoCal design software and a Material Bank. A subsidiary, Snep Lighting Oy (effective July 1, 2026), produces LED lighting fixtures, while Purso AluCool Oy handles cooling solutions. All products use Greenline recycled aluminum as standard material for building systems.

Differentiator

Problem solved

Functional benefit

Brands

• Greenline: 100% recycled aluminum product line. Carbon footprint of only 1.8 kg CO2 eq/kg. Uses only 5% of energy required for primary aluminum production. First recycled aluminum product line in Finland.
• SNEP
• AluDo
• NAPSU

Products and services

• Aluminum Extrusion and Processing Custom and standard aluminum extrusion services including machining, bending, welding, and surface treatments for industrial applications.
• Standard Aluminum Profiles Over 1,000 standard aluminum profile shapes including tubes, bars, angles, and vehicle profiles available without tooling costs, sourced from metal wholesale distributors for small orders and directly from factory above volume thresholds.
• Vehicle Profiles (Ajoneuvoprofiilit) Aluminum profile systems for vehicles and transport equipment including Actec automation profiles, underfloor guards, body profiles, side profiles, and platform construction profiles, with deliveries up to 14 meters for transport body customers.
• Aluminum Further Processing Services Comprehensive finishing services including bending, precision cutting, CNC machining, punching, welding, powder coating, anodizing, and assembly for customer-supplied or extruded aluminum profiles.
• Aluminum Building Systems (Facades, Doors, Windows, Louvers, Terrace Glazing) Complete aluminum building systems for facades, doors, windows, roof lights, and louvers designed for demanding Nordic conditions, available in ECO, P, and LK product families and manufactured as standard from Greenline recycled aluminum.
• Facade Systems (P50L, P50S, P60L, P76E) Fire-rated and non-fire-rated aluminum facade systems including P50L (compartmentalized, EI30/EI60), P50S seamless facade, P50L/P60L systems, and P76E element facade used in projects targeting LEED Gold certification.
• Aluminum Door Systems (LK100ECO, P80, P50, LK78X, LK90X) Aluminum door systems including LK100ECO lift-slide doors, P80 fire-rated doors and partitions, P50 non-insulated doors, LK78X thermally broken door systems, and the LK90X balcony door system launched in 2024 with Passive House Institute certification.
• Aluminum Window Systems (P50, LK78X, LK90ECO) Aluminum window systems including P50 non-insulated windows, the LK90ECO thermally broken window system, and LK78X outward/inward opening thermally broken windows for Nordic climates.
• Terrace Glazing System Aluminum terrace glazing system for outdoor space enclosure in residential and commercial buildings.
• P50L Roof Light System Aluminum roof light system for natural daylighting, part of the P50L building system family.
• NAPSU Louver Systems Aluminum louver systems for facades, ceilings, solar shading, and HVAC protection, manufactured from Greenline recycled aluminum, with a 2026-launched online product selector tool.
• AluDo Cable Channels Certified aluminum cable channel system made from Greenline recycled aluminum, available in 100, 118, 156, 185, and 220 mm heights for bringing power and data connections near workstations in offices and commercial buildings.
• Aluminum Electrical Tubes and Conduits Aluminum electrical installation tubes with matching connectors and bends, compliant with standards for installation in various wall materials, distributed via metal industry wholesale channels in Finland.
• Aluminum Busbars and Power Rails Aluminum busbars and power rails for reliable electricity transmission in substations and high-voltage power systems, available up to 30 m in length and 400 mm in diameter.
• SNEP Aluminum LED Lighting Fixtures (including SNEP Puro Office Luminaire) SNEP-branded aluminum LED lighting fixtures for offices, commercial buildings, and industrial applications, manufactured using 100% recycled Greenline aluminum, including the SNEP Puro office luminaire launched in January 2026.
• AluCool Aluminum Cooling Elements High-performance aluminum cooling elements for electrical and electronics industry applications manufactured using skiving technology and extrusion solutions, produced by Purso AluCool Oy in Tervajoki, Finland.
• PursoCal Design Tool Proprietary aluminum structure design and cost calculation software tool for building systems, calculating materials, manufacturing costs, and U-values for doors, windows, and facades. Implemented in partnership with German Orgadata.

Quantifiable outcome

• Greenline recycled aluminum uses only 5% of the energy required for primary aluminum production
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• OrgadatacoreTechnology or IntegrationGerman software company that co-developed PursoCal, Purson's proprietary aluminum building structure design and cost calculation tool. Orgadata provides the software platform while Purso contributes domain expertise for building systems. The tool enables architects and specifiers to calculate materials, manufacturing costs, and U-values for doors, windows, and facades.
• Nedal Aluminium B.V.coreStrategic or Co-development PartnerDutch aluminum extrusion company acquired by Purso Group in 2019. Doubled Purson's production capacity. Specializes in large aluminum profiles up to 30m length and lighting pole manufacturing. Nedal and Purso cross-sell each other's products on their respective market areas (Central Europe and Finland/Scandinavia).
• AstrupminorChannel Partner/ Reseller/ DistributorNorwegian metal and plastics distributor. Decades-long close partnership with mutual benefits based on trust, open communication, and shared values. Astrup distributes Purson products in the Norwegian market.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hydro (Norsk Hydro ASA): Global aluminum major with a large Extruded Solutions division serving building systems, transportation, and industrial customers. Comparable to Purso as a vertically integrated aluminum extruder but at vastly greater scale, with primary smelting and a broader portfolio.
• Schüco International: German global leader in aluminum and steel building envelopes (windows, doors, facades). Competes with Purso in the same facade and door system category, particularly for large commercial projects, but at much larger scale.

Others

• Kempower (customer reference, not a peer): Not a peer, but a key customer for Purso's custom extruded profiles used in EV DC fast-charging stations.

Direct peers

• Aliplast Aluminium Systems: Polish manufacturer of aluminum profiles and building systems (windows, doors, facades). Comparable to Purso in offering a vertically integrated extrusion-to-system proposition, with strong focus on European building envelope markets.
• Heroal: German family-owned aluminum systems manufacturer producing profiles, roller shutters, windows, doors, and facades. Comparable to Purso as a privately held, integrated aluminum systems business targeting European building envelope projects.
• Reynaers Aluminium: Belgian-headquartered aluminum building systems company offering facades, windows, doors, and sliding systems. Comparable to Purso's building systems business in customer profile, product range, and European architectural channel focus.
• Hydro Building Systems (WICONA / SAPA): Direct competitor in aluminum facade, door, and window systems for commercial buildings. Targets the same architect/specifier channel in Northern Europe and offers a near-identical product family (thermally broken doors, unitized facades).
• Aluk Group: Aluminum systems company specializing in windows, doors, and curtain walls for residential and commercial buildings. Directly comparable to Purso's facade and door systems product line and pitches to the same architectural specification market in Europe.

Emerging players

• Constellium: Specialty aluminum products company with strong recycled-aluminum (Circal) and low-carbon offerings. Overlaps Purso's Greenline positioning on sustainable aluminum, though Constellium primarily serves aerospace, automotive, and packaging rather than building systems.

Regional players

• Alumil S.A. Greek aluminum extrusion and building systems group with South-East European base and growing international presence. Comparable to Purso in profile-and-systems integration, but geographic focus is Mediterranean and SEE rather than Nordic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/channel/UCmbKGbbaudEATsdqyEwSCQg/videos
• Facebookfacebook.com/purso.fi
• LinkedInlinkedin.com/company/purso
• Instagraminstagram.com/pursobuildingsystems

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purso