Move Up San Diego

What Move Up San Diego does

Move Up San Diego is a privately held San Diego real estate brokerage founded in 2004 and operated by Bobby Martins Inc under the EXP Realty national franchise brand. The firm serves residential buyers and sellers across San Diego County and broader Southern California, including Orange County and Los Angeles County. Core product is full-service real estate brokerage representation, supplemented by adjacent service offerings such as the Trade-In Program (allowing owners to make a cash offer on a new home before selling their current one), the Moving Concierge vendor network, and specialized financing options tailored to medical professionals, lawyers, and CPAs. The company also runs an active agent-recruitment program to grow its roster under EXP Realty.

The business model is transaction-based commission revenue earned on completed home buy and sell transactions, with rates negotiated individually and not publicly disclosed. Go-to-market is sales-led via direct agent-client relationships, supported by a website (moveupsandiego.com) featuring MLS/IDX-powered property search, the Perfect Home Finder criteria-matching tool, a free 60-second home valuation tool, downloadable Buyer and Seller Guides, a mortgage calculator, and a blog. Marketing channels include organic SEO via property listings, client testimonials surfaced on a dedicated page, and direct phone and email outreach. Technology integrations are limited to the San Diego MLS IDX feed, Showcase IDX for listing display, and Google Analytics for site measurement; no public API, SDK, mobile app, or proprietary AI capability is documented.

Customer segments are diversified across primary buyer and seller use cases, with secondary persona-based segments (physicians, dentists, pharmacists, lawyers, CPAs) and use-case segments (real estate investors). The firm is small (1-10 employees per firmographics) and is primarily a founder-led operation anchored by Bobby Martins. No external funding rounds, parent company, subsidiaries, regulatory actions, M&A activity, or restructuring events are disclosed; the legal entity Bobby Martins Inc is a California corporation maintaining CCPA and DMCA compliance posture on its website.

Name

Move Up San Diego

Legal name

Bobby Martins Inc

Website

https://moveupsandiego.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Move Up San Diego is a privately held San Diego real estate brokerage operating under the EXP Realty brand, serving residential buyers, sellers, and professionals across San Diego County and broader Southern California with transaction-based commission services and supplementary trade-in, concierge, and specialized financing programs.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

akta.pro secondary industry

Corporate Relocation Management (RMCs) (THACALAA)

Keywords

• Real estate brokerage
• Home buying services
• Home selling services
• Property search
• Residential real estate

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate brokerage earning commissions on home buying and selling transactions. Services include buyer representation, seller representation, property search, and transaction management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Move Up San Diego is a residential real estate brokerage operating under the EXP Realty brand that helps individual buyers and sellers transact homes in San Diego and Southern California. Core services include buyer representation, seller representation, property search via MLS-integrated platform, home valuation tools, and agent recruitment. Differentiated offerings include a Trade-In Program (making sellers cash buyers before selling) and specialized financing programs for medical professionals, lawyers, and CPAs.

Product overview

Move Up San Diego is a real estate brokerage operating under EXP Realty, offering a comprehensive suite of home buying and selling services. The core offering consists of a property search platform and the Perfect Home Finder tool for buyers, complemented by free tools including the Buyer's Guide, Seller's Guide, and Mortgage Calculator. The company differentiates through specialized financing programs for professionals (doctors, lawyers, CPAs) and innovative solutions like the Trade-In Program (making clients cash buyers before selling) and Moving Concierge Program. They also operate an agent recruitment program under EXP Realty.

Differentiator

Problem solved

Functional benefit

Brands

• Moving Concierge: Full network of vendors program to make moving easier for clients.
• Trade-In Program
• Specialized Home Financing Options for Professionals

Products and services

• Property Search Comprehensive home search tool allowing users to browse properties for sale in San Diego, CA with filtering options for price, beds, and baths, updated every 15 minutes.
• Perfect Home Finder Curated home search tool where buyers enter their criteria and receive a personalized list of homes matching their exact specifications, with automatic updates for new listings.
• Get Home Values Free home valuation tool providing property value estimates based on user-submitted information, taking approximately 60 seconds to complete.
• Buyer's Guide Free downloadable guide designed to help first-time and experienced buyers navigate the home purchasing process.
• Seller's Guide Free downloadable guide providing strategies and advice for selling a home quickly in any market condition.
• Mortgage Calculator Interactive calculator allowing users to estimate monthly mortgage payments based on home price, down payment, interest rate, and loan term.
• Specialized Financing Options for Professionals Specialized home financing programs for medical professionals, lawyers, and CPAs offering reduced down payments, competitive rates, and flexible underwriting criteria including 0% down options with no MI.
• Trade-In Program Innovative solution for existing homeowners that makes them cash buyers before having to sell their current home, facilitating simultaneous buying and selling.
• Moving Concierge Program Full-service moving assistance program providing access to a network of vendors to simplify the moving process for clients.

Quantifiable outcome

• Over 800 homes sold
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Lender Partners (Specialized Financing)coreStrategic or Co-development PartnerPartnership with lending institutions to offer specialized financing programs for medical professionals, lawyers, and CPAs. Programs include reduced down payments, competitive interest rates, and options for 0% down with no mortgage insurance. Qualifying professionals within 10 years of licensing can access these programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Compass: Compass is a tech-enabled residential real estate brokerage that competes directly with Move Up San Diego for buyer and seller representation in San Diego and broader Southern California, operating on a similar commission model with proprietary agent technology.
• Redfin: Redfin is a technology-driven residential brokerage offering home search, agent services, and ancillary offerings (including partnerships for buy-before-you-sell), directly overlapping with Move Up's buyer/seller brokerage and trade-in value proposition.

Broad incumbents

• eXp Realty: eXp Realty is the cloud-based national brokerage franchise under which Move Up San Diego operates; it is the parent platform but also a peer recruiting agents in the same Southern California region.
• Coldwell Banker (San Diego):
• Keller Williams Realty: Keller Williams is one of the largest US residential brokerages by agent count, with significant Southern California market share; it competes head-to-head with Move Up San Diego for listings and buyer representation.

Emerging players

• HomeLight: HomeLight is a real estate fintech that offers buy-before-you-sell and trade-in products to homeowners, directly competing with Move Up's Trade-In Program by enabling other brokerages and consumers to access similar solutions at scale.
• Opendoor: Opendoor is an iBuyer that provides instant cash offers and buy-before-you-sell solutions, directly competing with Move Up's Trade-In Program and reshaping seller expectations in the San Diego market.
• Offerpad: Offerpad is an iBuyer offering cash offers and trade-in-style solutions, an emerging alternative to Move Up's Trade-In Program for sellers seeking certainty and speed in Southern California.

Regional players

• Berkshire Hathaway HomeServices California Properties: Berkshire Hathaway HomeServices California Properties is a regional brokerage operating across Southern California including San Diego, directly comparable to Move Up in geography, luxury/residential focus, and agent-driven model.
• Pacific Sotheby's International Realty: Pacific Sotheby's is a San Diego-based luxury residential brokerage competing for the same high-end Southern California buyer and seller segments that Move Up targets with its luxury listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move Up San Diego