What The Aperitivo Co. does

The Aperitivo Co. is a privately held craft producer of vermouths, botanical liqueurs and bottled cocktails, headquartered at Unit 24 Mike Langley Drive, Bristol, UK (founded circa 2020, 1-10 employees). Its core product range comprises three vermouths — Dry (Floral & Herbaceous, 18% ABV), Rosé 'Sofia' (Delicate & Perfumed, 17% ABV) and Rosso Sweet (Aromatic & Bittersweet, 15% ABV) — alongside three botanical liqueurs: Red Bitter (a 3-year-developed recipe with 20+ botanicals including orris root, Curaçao orange, wormwoods and ginseng, 22.5% ABV), Orange Triple Sec (25% ABV) and Venice Aperitivo (16% ABV). Product extensions include bottled cocktails (Bristol Negroni using Psychopomp Woden Gin; Espresso Martini using Bristol Distilling Co coffee liqueur and Climpson & Sons coffee), bundled gift sets (Vermouth Trio, Liqueurs Trio, Vermouth Classics) priced £50-£88 with 10% discounts, and a branded tote bag.

Bottles are screen-printed in-house with organic inks, eliminating paper labels and enabling a trade refill programme; production runs on 100% renewable power (Bulb) on a base of organic neutral grain spirit, with carbon-neutral courier delivery and a stated goal of carbon negative by end-2024. The revenue model combines direct-to-consumer e-commerce at theaperitivo.co, specialist wine and spirits retail stockists across Bristol and London (Hedonism Wines, The Whisky Exchange, Master of Malt, Corks of Cotham, Native Vine, Papadeli, Public Market and others), and B2B hospitality trade supply through distributors Speciality Drink Ltd, Inn Express and Master of Malt. Target customer segments are individual cocktail and home-entertainment consumers, the UK hospitality trade (bars, restaurants, pubs seeking hyper-local aperitivo ingredients), and specialty retailers. No funding rounds, ownership structure, or revenue figures are publicly disclosed.

Name

The Aperitivo Co.

Legal name

The Aperitivo Co.

Website

https://theaperitivo.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Aperitivo Co. is a Bristol-based craft producer of handmade vermouths (Dry, Rosé, Rosso), botanical liqueurs (Red Bitter, Orange Triple Sec, Venice Aperitivo) and bottled cocktails, selling direct-to-consumer online and through specialist wine retailers and hospitality distributors in the UK.

Ownership category

akta.pro rank

Product category

Craft Vermouth and Botanical Liqueurs

NAICS

Beverage Manufacturing (3121), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Craft Distilleries & Microdistilleries (THAFALAH)

akta.pro secondary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

Keywords

• Craft vermouth production
• Botanical liqueurs
• Bottled cocktails
• Specialty aperitivo spirits
• Small-batch craft distilling

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Products sold directly through their own online storefront at theaperitivo.co. Consumers purchase vermouths, liqueurs, bottled cocktails, gift sets and accessories. Prices range from £5 (tote bag) to £88 (liqueurs trio).
2. Trade and Wholesale: Bulk sales to hospitality venues (bars, restaurants) and retail wholesalers. Products available through Speciality Drink Ltd, Inn Express, and Master of Malt for trade. Seeking additional nationwide wholesalers.
3. Retail Stockist Distribution: Products sold through specialty wine and spirits retailers including Corks of Cotham, Hedonism Wines, The Whisky Exchange, Master of Malt, and various Bristol-based wine shops.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Aperitivo Co. manufactures and sells handmade vermouths and botanical liqueurs produced in Bristol, UK, using organic neutral grain spirit as a base. The core product range spans three vermouths (Dry, Rosé/Sofia, Rosso/Turin), three botanical liqueurs (Red Bitter, Orange Triple Sec, Venice Aperitivo), two pre-batched bottled cocktails (Bristol Negroni, Espresso Martini), and bundled gift sets. Products are sold direct-to-consumer through the company website and to the hospitality trade through specialist drinks wholesalers and a Bristol-based retailer stockist network.

Product overview

The Aperitivo Co. is a Bristol-based maker of artisan vermouths and botanical liqueurs, operating as a small craft beverage producer. Their core portfolio consists of three vermouths (Dry, Rosé/Sofia, and Rosso Sweet Vermouth) and three botanical liqueurs (Red Bitter, Orange Triple Sec, and Venice Aperitivo), each available individually in 700-750ml bottles. They also offer ready-to-drink bottled cocktails (Bristol Negroni and Espresso Martini), bundled gift sets including Vermouth TRIO, Vermouth CLASSICS, and Liqueurs TRIO with 10% discounts, plus branded accessories like tote bags. All products are handmade with screen-printed bottles using organic inks, and the company emphasizes sustainable practices including near-plastic-free packaging, renewable energy, carbon-neutral delivery, and organic/vegan ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Vermouth, 'Floral & Herbaceous' (Lyon) French-inspired dry vermouth with a green-gold appearance, aromas of zesty lemon, honeysuckle and hay, and floral, herbaceous tasting notes of citrus, elderflower and green apple. Sold at £27.50 per 750ml bottle, 18% ABV, for individual consumers and trade customers preparing Martinis and other classic dry vermouth cocktails.
• Rosé Vermouth 'Sofia', 'Delicate & Perfumed' Light pink rosé vermouth with delicate and perfumed balance, blending soft unctuous botanicals including orris root and chamomile for florality, Roman wormwood and mint, with rose petals and fresh raspberry notes. Sold at £27.50 per 750ml bottle, 17% ABV, for use in lighter aperitif serves.
• Rosso Sweet Vermouth, 'Aromatic & Bittersweet' (Turin) Sweet vermouth with a glossy amber colour and aromas of orange peel, cola bottles and winter spice; aromatic and bittersweet on the palate with notes of black tea, treacle and chocolate orange. Sold at £27.50 per 750ml bottle, 15% ABV, used as the base for Negronis and other classic bittersweet serves.
• Red Bitter 'Bright & Bold' Bold Italian-style bitter aperitif crafted over three years with a proprietary recipe of over 20 botanicals, featuring bracing bitterness from wormwoods, soft sweetness from orris root, Curaçao oranges and cherry stalks, and warming spice from ginseng and rosemary. Sold at £32.00 per 700ml bottle, 22.5% ABV, used as the bitter component in Negronis and other aperitivo cocktails.
• Orange 'Triple Sec' Triple Sec Curaçao-style orange liqueur with a revised recipe featuring increased sweet orange macerate and cinchona bark for bitterness, alongside four types of orange peels and other citrus. Sold at £32.00 per 700ml bottle, 25% ABV, for use in classic cocktails such as Margaritas and Cosmopolitans.
• Venice Aperitivo 'Grapefruit & Hibiscus' Italian-style bitter aperitivo with tropical notes of passionfruit, grapefruit and zesty orange, designed for the perfect spritz serve. Sold at £24.00 per 700ml bottle, 16% ABV, used in Spritz cocktails and other aperitivo serves.
• Bristol Negroni Pre-batched bottled Negroni made with The Aperitivo Co. Rosso Vermouth, Red Bitter, and Psychopomp Woden Gin—a hyper-local collaboration using all Bristol-produced ingredients. Sold at £27.50 per 500ml bottle delivering five perfectly balanced serves, ready to pour over ice for home entertaining and hospitality programs.
• Espresso Martini Classic bottled Espresso Martini built around an Aperitivo Co. base spirit infused with cacao nibs and tonka beans, combined with coffee liqueur from Bristol Distilling Co and coffee from Climpson & Sons. Sold at £27.50 per bottle, designed as a rich, bold ready-to-serve cocktail for home and trade.
• Vermouth Trio Gift Set Bundled gift set containing one 750ml bottle each of Dry Vermouth, Sofia Rosé Vermouth, and Rosso Sweet Vermouth, sold at £75.00 (originally £82.50) with a 10% multi-bottle discount. Marketed for gifting and home cocktail use.
• Vermouth Classics Gift Set Bundled gift set pairing Dry Vermouth (750ml, 18% ABV) with Rosso Sweet Vermouth (750ml, 15% ABV), positioned as the ideal range for classic cocktails. Sold at £50.00 (originally £55.00) with a 10% discount.
• Liqueurs Trio Gift Set Bundled gift set containing one 700ml bottle each of Venice Aperitivo, Red Bitter, and Orange Triple Sec, sold at £80.00 (originally £88.00) with a 10% discount. Marketed for gifting and home aperitivo serves.
• Tote Bag Branded The Aperitivo Co. tote bag offered as a separately sold accessory at £5.00 (reduced from £10.00) to accompany bottle orders.

Quantifiable outcome

• Carbon neutral courier delivery achieved
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Speciality Drink LtdcoreChannel Partner/ Reseller/ DistributorPrimary trade distribution partner for The Aperitivo Co's vermouths and liqueurs to hospitality venues. Enables bars and restaurants to order products through this specialist drinks distributor.
• Inn ExpressminorChannel Partner/ Reseller/ DistributorSecondary trade distribution partner for hospitality sector, enabling broader reach to bars and venues that order through Inn Express platform.
• Master of MaltcoreChannel Partner/ Reseller/ DistributorOnline spirits retailer that stocks and distributes The Aperitivo Co products to consumer and trade customers. Also handles hospitality orders.
• Psychopomp Woden GinminorStrategic or Co-development PartnerLocal Bristol gin producer whose Woden Gin is used as an ingredient in The Aperitivo Co's Bristol Negroni bottled cocktail, creating a hyper-local collaboration product.
• Bristol Distilling CominorStrategic or Co-development PartnerLocal Bristol spirits producer supplying coffee liqueur used in The Aperitivo Co's Espresso Martini bottled cocktail.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Antica Formula (Carpano): Iconic Italian vermouth brand (Antica Formula, Punt e Mes) from Carpano, now part of Fratelli Branca. Same product category as The Aperitivo Co's Rosso and Dry vermouths, with strong premium on-premise presence globally.
• Punt e Mes: Historic Italian vermouth/aperitivo with a distinctive bitter profile. Direct category overlap with The Aperitivo Co's Rosso and Red Bitter SKUs, and a benchmark for the bittersweet aromatized wine style.
• Bonal Gentiane-Quina: French aperitif wine made from gentian root, traditionally served as a pre-dinner drink. Comparable in low-volume craft aperitif positioning and on-premise heritage, with direct applicability to The Aperitivo Co's aperitivo use case.
• Giulio Cocchi: Italian producer of premium vermouth di Torino, Americano, and aromatic aperitifs. Highly comparable in product format (vermouths, aperitivo bitters) and on-premise trade focus, with a longer heritage and broader US/UK distribution.
• Dolin Vermouth de Chambéry: French producer of the only vermouth awarded the 'Vermouth de Chambéry' AOC. Comparable premium craft vermouth positioning, with dry, blanc, and rouge styles directly mirroring The Aperitivo Co's vermouth trio.
• Lillet: French aperitif wine (Lillet Rouge, Blanc, Rosé) owned by Pernod Ricard, widely used in cocktails and the spritz/aperitivo ritual. Direct category overlap with The Aperitivo Co's vermouth and aperitivo range, though Lillet operates at much greater scale.
• Belsazar Vermouth: German craft vermouth producer offering a range of aromatized wines (Dry, White, Rosé, Red) targeted at premium bars and home consumers. Comparable to The Aperitivo Co in scale, craft positioning, and focus on aperitivo culture, though with a larger European footprint.

Broad incumbents

• Fentimans: UK premium mixer brand (ginger beer, tonic, traditional lemonade) serving on-premise and retail. Comparable as a UK heritage mixer/cocktail-ingredient brand with similar trade and specialty retail channel presence, though much larger and broader in scope.
• Fever-Tree: UK-founded premium mixer brand (tonic, ginger beer, cocktail mixers) with global distribution. Comparable as a UK-based premium mixers-and-cocktail-ingredients brand serving both on-premise and DTC, though operating at vastly greater scale and listed on the LSE.

Emerging players

• Vya Vermouth: California-based craft vermouth from Quady Winery, focused on premium dry and sweet vermouths for the US cocktail market. Similar small-batch craft vermouth positioning to The Aperitivo Co, with overlap in botanically-driven flavor profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theaperitivo.co
• Instagraminstagram.com/theaperitivo.co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Aperitivo Co.