New Hampshire Academie of Dance

What New Hampshire Academie of Dance does

New Hampshire Academie of Dance (NHAD) is a privately held, single-location dance education studio founded in 1969 and headquartered at 1 Action Blvd Unit #4 in Londonderry, New Hampshire. The studio delivers structured, age-sequenced dance instruction across ten disciplines — ballet, tap, jazz, lyrical, contemporary, hip hop, musical theatre, acro, aerial silks, and pointe — serving dancers from 18 months through adults across Southern New Hampshire communities including Londonderry, Derry, Windham, Chester, Auburn, Hampstead, Manchester, Hudson, and Salem. The physical facility comprises five specialized studios, two with sprung flooring and three with floating dance floors, supported by closed-circuit lobby viewing, on-site dancewear retail, and family amenities.

The business operates a direct-to-consumer model with five revenue streams: recurring tuition from weekly dance classes, pay-as-you-go 90-minute birthday party packages priced at $325-$375, an in-studio and online dancewear boutique (ShopNimbly platform), an annual professionally produced June recital with all-inclusive costuming, and Amazon affiliate referrals. Enrollment and payments run on the Jackrabbit Class studio management platform. The studio is "More Than Just Great Dancing" affiliated, employs a written curriculum aligned with developmental benchmarks, and offers an optional competitive dance program with intensive (6+ hours/week) and semi-intensive (3+ hours/week) tracks. Ancillary channel infrastructure includes an active social media presence across Facebook, Instagram, TikTok, YouTube, X, Snapchat, and Pinterest, plus a community events calendar spanning local festivals, parades, and nursing home visits.

Ownership sits with Laura Foti (Owner/Artistic Director since 2000-2001), supported by a Business Manager, Office Manager, Curriculum/Enrollment Coordinator, Company Coordinator, and additional office staff and faculty. The studio has operated continuously for over 55 years under the same name and currently registers families for its Summer 2026 and School Year 2026-2027 sessions. No external funding, parent company, or institutional ownership has been disclosed.

Name

New Hampshire Academie of Dance

Legal name

New Hampshire Academie of Dance

Website

https://nhadance.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

New Hampshire Academie of Dance is a privately owned, single-location dance education studio in Londonderry, NH, founded in 1969, offering age-sequenced classes in ten dance styles to children, teens, and adults across Southern New Hampshire, with recurring tuition, birthday parties, an on-site dancewear boutique, and an annual recital.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Fine Arts Schools (611610), Dance Companies (71112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance instruction classes
• Youth dance education
• Ballet tap jazz
• Competitive dance program
• Dance studio services

Headquarters

HQ city

Londonderry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dance Classes: Weekly dance instruction for toddlers, preschoolers, children, teens, and adults. Classes offered in multiple disciplines including ballet, tap, jazz, hip hop, acro, aerial silks, contemporary, and lyrical. Revenue generated through tuition fees typically billed on a monthly or session basis.
2. Birthday Parties: 90-minute dance party packages including 30-minute dance lesson, 30 minutes of games/crafts/themed activities, and 30 minutes for cake and party activities. Professional instructors serve as host. Additional children available for extra fee.
3. Dancewear Boutique: In-studio dancewear boutique and online boutique (ShopNimbly platform) offering dance attire, shoes, and accessories. Also NHAD swag store and Amazon affiliate shop.
4. Annual Recital: Professionally produced annual recital each June marking seasonal finale. All-inclusive performance costuming included in program.
5. Affiliate Sales: Amazon affiliate links generating revenue from recommended product purchases through Miss Laura's Favorites and other recommended items.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

New Hampshire Academie of Dance operates a single-location dance studio in Londonderry, NH, providing age-segmented dance instruction for students from 18 months through adults across ten dance styles including Ballet, Tap, Jazz, Hip Hop, Acro, Aerial Silks, Contemporary, Lyrical, Musical Theatre, and Pointe. The studio also offers a competitive dance program, birthday party packages, summer camps, an annual recital with all-inclusive costuming, and sells dancewear and accessories through in-studio and online boutiques.

Product overview

New Hampshire Academie of Dance operates as a single-location dance studio offering a comprehensive, age-sequenced dance education program. The core offering consists of structured dance classes progressing from parent-assisted toddler classes (ages 8-24 months) through independent preschool (ages 2-5), grade school (ages 6-9), intermediate/middle school (ages 10-13), and high school/teen programs (ages 14+). Adults are served through 8-week session classes. The studio provides instruction in ten dance styles (Ballet, Tap, Jazz, Lyrical, Contemporary, Hip Hop, Musical Theatre, Acro, Aerial Silks, Pointe), with an optional competitive dance program for intensive and semi-intensive students. Supporting services include birthday party packages, a summer session program, an in-studio and online boutique for dancewear, and facility rental with specialized sprung/floating dance floors. The studio uses Jackrabbit Class for registration/management and ShopNimbly for its online dancewear boutique.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Classes - Toddlers & Preschool Age-appropriate dance instruction for children ages 8 months to 5 years, including parent-assisted toddler classes (Wiggle & Giggle, Dance & Play with Me) and independent preschool programs (Little Dancers, Preschool 1, Preschool 2, Kinder 1, Kinder 2) focusing on coordination, balance, rhythm, and gross motor skills.
• Dance Classes - Grade School Dance instruction for elementary school students ages 6-9 (Grades 1-4), with leveled programs (Prep 1, Prep 2, Mini 1, Mini 2) covering combo classes, pre-ballet, lyrical, jazz, tap, acro, hip hop, and aerial.
• Dance Classes - Intermediate & Middle School Dance programs for students ages 10-13 (Junior 1, Junior 2, Preteen 1, Preteen 2) offering instruction in jazz, lyrical, ballet, acro, tap, hip hop, and aerial with progressive technique development.
• Dance Classes - High School & Teen Advanced dance education for teens (Teen 1, Teen 2, Senior 1, Senior 2) emphasizing leadership development, technical mastery, and performance skills with emphasis on becoming role models within the studio community.
• Adult Dance Classes Eight-week session-based dance classes for adults offering Tap, Aerial, Fitness, Contemporary, and Jazz. Adult Aerial runs year-round. Private group classes available for groups of 5 or more.

Quantifiable outcome

• Motor skill development: All classes incorporate fitness elements that make the body more coordinated, flexible, strong and fit
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Boston Ballet: Boston Ballet operates the largest dance education program in New England through its Newton and Boston studios, offering pre-professional training and community classes. It is comparable to NHAD as both are New England-based dance education providers, though Boston Ballet is far larger and more institutionally established.
• Peridance Center: Peridance Center is a New York City dance school offering open classes, certificate programs, and children's programming across many dance styles. It is comparable to NHAD as a multi-style dance education provider serving students of all ages and levels.
• Boston Conservatory at Berklee: Boston Conservatory at Berklee offers degree programs in dance, music, and theater with pre-professional training pipelines. It is comparable to NHAD as a New England dance education institution serving serious students, though its higher-education focus and college-degree model differs from NHAD's community studio model.
• Steps on Broadway: Steps on Broadway is a New York City-based studio offering open dance classes across ballet, jazz, tap, contemporary, hip hop, and more for all ages and levels. It is comparable to NHAD as a multi-discipline dance education provider, though serves an urban drop-in and professional clientele rather than a community-recital model.
• Joffrey Ballet School: Joffrey Ballet School in New York City offers year-round open classes and pre-professional training across ballet, jazz, contemporary, and hip hop. It is comparable to NHAD as a multi-discipline dance education provider, though operates at a much larger urban scale with national draw.

Regional players

• Portland School of Ballet: Portland School of Ballet is a Southern Maine-based dance school offering classical ballet and related disciplines to students of all ages. It is comparable to NHAD as a regional dance education studio with multi-age programming in New England.
• The Nutmeg Ballet: The Nutmeg Ballet Conservatory in Torrington, CT offers pre-professional ballet training and a residential dance program for the New England region. It is comparable to NHAD as a regional dance education provider serving families across New England, though it focuses more heavily on residential pre-professional training.

Others

• More Than Just Great Dancing: More Than Just Great Dancing is a studio affiliation and consulting network that NHAD belongs to; it provides curriculum, training, and business resources to independently owned dance studios across the U.S. It is comparable to NHAD because it defines the standards NHAD's curriculum and branding are aligned with, and its member studios are NHAD's direct competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/nhadance
• YouTubeyoutube.com/@nhadance
• Facebookfacebook.com/nhadance
• Instagraminstagram.com/nhadance
• TikToktiktok.com/@nhadance
• Pinterestpinterest.com/nhadance
• LinkedInlinkedin.com/company/new-hampshire-academie-of-dance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Hampshire Academie of Dance