Wolfel

What Wolfel does

Wölfel GmbH is a sixth-generation, family-owned German Mittelstand carpentry business (Schreinerei) headquartered in Lauf an der Pegnitz – Neunhof, Bavaria, founded in 1858 by master carpenter Georg Wölfel. The company operates three integrated divisions under one roof: a custom carpentry shop producing bespoke furniture, windows, doors, bathroom furniture, bed systems (including the RELAX 2000 line), and insect protection; a Küchenstudio (kitchen studio) offering kitchen design with interactive 3D planning and appliance integration from premium partners (Miele, Bosch, Liebherr, Hansgrohe, Bora, Quooker, Blanco, and others); and an Aufzugsdesign (elevator design) division producing custom elevator cabins, door frames, and accessories in stainless steel, glass, marble, wood, and leather for enterprise clients including BMW München, Flughafen München Terminal 2, Hotel Schloss Elmau, ADAC Zentrale München, and Bayerischer Landstag.

The underlying technology combines traditional wood and metalworking craftsmanship with modern manufacturing equipment including laser cutting machines for stainless steel components, supported by an inventory of standard and embossed stainless steel sheets for rapid elevator project turnaround, and a 3D kitchen planning visualization tool. Operations are anchored by a 500 sqm barrier-free exhibition space, a 900 sqm elevator production hall (built 2011), and additional storage halls; the company currently employs 47 staff across carpentry, kitchen, and elevator design departments.

The business model is sales-led and project-based: revenue is generated through bespoke one-off contracts (custom furniture, kitchens, elevator interiors, windows, doors, commercial object furnishings) priced via individual consultation rather than published rate cards, with sales flowing from showroom inquiry through planning and installation. GTM is single-country/domestic, focused on Bavaria, with distribution executed exclusively through direct showroom consultation, complemented by social media (Facebook, Instagram, YouTube), an interactive Möbelplaner furniture planner, and the physical exhibition space. Customers span private residential homeowners (primary), commercial and institutional clients (medical practices, kindergartens, offices), and elevator companies/building owners. The firm is wholly family-owned with no disclosed external investors and operates under Umweltpakt Bayern/QuB environmental certification since 2006.

Name

Wolfel

Legal name

Wölfel GmbH

Website

https://woelfel-gmbh.de

Company type

Private

Founded year

1858

Operating status

Operating

Headcount range

11–50 employees

Short description

Wölfel GmbH is a sixth-generation, family-owned Bavarian carpentry, kitchen studio, and elevator interior design manufacturer serving private residential customers, commercial clients, and enterprise elevator projects across Bavaria with bespoke, consultation-driven sales from its Neunhof showroom.

Ownership category

akta.pro rank

Product category

Custom Carpentry and Interior Furnishings

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Millwork & Finish Carpentry (Trim, Molding, Wainscoting) (HSAPAIAG), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Custom carpentry services
• Kitchen design installation
• Elevator interior design
• Bespoke furniture manufacturing
• Custom wood joinery

Headquarters

HQ city

Lauf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Carpentry and Furniture: Bespoke furniture manufacturing including Möbel & Innenausbau (furniture & interior fitting), Fenster & Bauelemente (windows & building elements), Haustüren (front doors), Innentüren (interior doors), Gleittüren (sliding doors), Bettsysteme (bed systems), Badmöbel (bathroom furniture), and Reparaturen & Service (repairs & service). Revenue is generated through custom project-based sales with consultation, planning, and installation.
2. Kitchen Sales and Installation: Kitchen studio offering kitchens from leading manufacturers with full planning, delivery, and installation services. Includes accessory sales from partner brands (Miele, Bosch, Liebherr, etc.).
3. Elevator Interior Design: Design, manufacturing, and installation of elevator cabin linings, comprehensive frames (Umfassungszargen), and shaft closures. Includes accessories like protective coverings, mirrors, cabin floors, lighting ceilings, folding seats, ramps, and handrails. Operating for 30 years in this segment.
4. Commercial Object Furnishing: Custom furniture solutions for commercial clients including medical practices, kindergartens, and offices. Working with architects and clients for specific project requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wölfel GmbH operates a custom carpentry (Schreinerei) business combining in-house wood and metal manufacturing with a kitchen studio and elevator interior design division. The company designs, manufactures, and installs bespoke furniture, kitchens with integrated branded appliances, and elevator cabin interiors (including frames, shaft closures, and accessories) for private homeowners and commercial/institutional clients. Sales follow a consultation-to-completion model anchored at a 500 sqm showroom, supported by laser cutting technology and 3D kitchen planning.

Product overview

Wölfel GmbH operates as a traditional family-owned carpentry business (Schreinerei) with three integrated core divisions: (1) Schreinerei providing custom furniture, windows, doors, bathroom furniture, and bed systems including the RELAX 2000; (2) Küchenstudio offering kitchen design with 3D visualization and integration of appliances from Miele, Bosch, Liebherr and other brands; and (3) Aufzugsdesign providing elevator cabin interiors, door frames, and accessories for prestigious clients. The company was founded in 1858 and employs 47 people at its 500 sqm barrier-free showroom in Neunhof, Germany. Services include Möbelplaner for interactive furniture planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Schreinerei (Custom Carpentry and Joinery) Custom carpentry services producing bespoke furniture, interior fit-out (Möbel & Innenausbau), windows and building elements (Fenster & Bauelemente), front doors (Haustüren), interior doors (Innentüren), Raumplus sliding doors (Gleittüren), RELAX 2000 bed systems (Bettsysteme), custom bathroom furniture (Badmöbel), insect protection (Insektenschutz), and repairs and service. Designed for residential homeowners and commercial clients with on-site consultation, measurement, planning, manufacturing, and installation.
• Küchenstudio (Kitchen Studio) Kitchen design, planning, and installation service featuring interactive 3D visualization software. Offers full planning, delivery, and installation of kitchens integrated with appliances and accessories from leading manufacturers including Miele, Bosch, Liebherr, Bora, Hansgrohe, Novy, Quooker, Berbel, Blanco, and others. Includes Musterküchen (display kitchens) available at reduced prices after 1–2 years in the showroom. Serves homeowners undertaking kitchen renovations or new-builds.
• Aufzugsdesign (Elevator Interior Design) Custom elevator cabin interiors, comprehensive door frames (Umfassungszargen) including portal solutions for two-group elevators, and shaft closures. Uses materials including glass, decor panels, stainless steel, marble, wood, and leather. Includes accessories such as protective coverings, mirror and lighting panels, cabin flooring, folding seats, handrails, and ramming protection. Operates with an in-house laser cutting machine and stainless steel sheet inventory for rapid turnaround. Serves elevator companies, building owners, and prestige projects (Hotel Schloss Elmau, BMW München, Flughafen München Terminal 2, ADAC Zentrale München, Businesstower Nürnberg, Bayerischer Landtag). The company has operated in this segment for 30 years.
• Möbelplaner (Furniture Planner) Interactive furniture planning tool/service on the company website that enables customers to visualize and design custom furniture configurations before requesting a consultation. Used as a mid-funnel content marketing channel supporting the Schreinerei division.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• UniluxcoreStrategic or Co-development PartnerPartnership with Unilux window manufacturer enabling Wölfel to offer high-quality window and building element solutions. Wölfel serves as a local partner for Unilux products with their own exhibition space.
• Kraus MediaminorOthersNuremberg-based web design agency that developed and maintains the Wölfel GmbH website and created the company image film.
• Miele, Bosch, Liebherr, Hansgrohe, Bora, Novy, Naber, Mayer, Spekva, Rosskopf & Partner, Hera, Alpay, Quooker, Berbel, Systemceram, BlancocoreChannel Partner/ Reseller/ DistributorKitchen appliance and accessory brands offered through the Wölfel kitchen studio. These partnerships provide access to premium kitchen appliances, sinks, faucets, and accessories for customer kitchen projects.
• RaumplusminorChannel Partner/ Reseller/ DistributorPartnership for offering Raumplus sliding door systems (Gleittüren) as part of the furniture and interior offering.
• RELAX 2000minorChannel Partner/ Reseller/ DistributorPartnership for RELAX 2000 bed systems featuring patented special spring body technology for optimal sleep comfort.

Scale indicators4 records

Recent moves14 records

Expansion highlights4 records

Direct peers

• Bulthaup GmbH & Co. KG: Premium German kitchen manufacturer focused on high-end, design-led kitchen installations. Comparable to Wölfel's premium kitchen positioning and consultation-driven sales approach, though at a higher price tier.
• Häcker Systeme GmbH & Co. KG: German kitchen manufacturer with classic and modern lines for retail and trade customers. Comparable to Wölfel's kitchen product offering and showroom distribution model, with overlapping use of premium kitchen brand partners.
• Nolte Küchen GmbH & Co. KG: German kitchen manufacturer offering premium and mass-market kitchen lines through dealer showrooms. Directly comparable to Wölfel's kitchen studio model, with similar product positioning and showroom-driven sales.
• Meiller Aufzugtüren GmbH: Specialist manufacturer of elevator doors and shaft components serving the European elevator industry. Directly comparable to Wölfel's elevator frame (Umfassungszargen) and door offerings within the Aufzugsdesign division.
• Nobilia-Werke J. Stickling GmbH & Co. KG: Europe's largest kitchen manufacturer producing standardized and custom kitchen cabinetry. Highly comparable in kitchen cabinet manufacturing focus, though Wölfel is a regional studio distributor/installer rather than a mass producer.
• Schüller Möbelwerk KG: German mid-sized kitchen manufacturer with strong direct-to-consumer and dealer network. Comparable to Wölfel's Küchenstudio division in kitchen design and installation, but operates at a substantially larger scale than a regional showroom.

Broad incumbents

• Wittur Group: Global supplier of elevator, escalator, and moving walkway components including aesthetic cabin systems. Comparable to Wölfel's elevator interior design segment, but operates at global OEM scale with broader product portfolio.
• Rauch Möbelwerke GmbH: German furniture manufacturer producing bedroom and living-room furniture for mass retail. Comparable to Wölfel's bedroom furniture and Schreinerei lines, though Rauch operates at industrial scale with standardized product.
• ALNO Aktiengesellschaft: Historic German kitchen manufacturer (now in restructuring) with broad dealer network. Comparable to Wölfel's kitchen studio category, though operational status is limited and historically at a much larger scale.

Others

• Unilux AG: German window and building element manufacturer with which Wölfel has a strategic distribution partnership. Listed as a peer because Unilux windows and building elements are sold through Wölfel's showroom, making it a closely linked upstream channel partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wolfelgmbh6597/featured
• Facebookfacebook.com/woelfel.gmbh
• Instagraminstagram.com/woelfel_gmbh_lauf

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolfel