Ramly Food Processing

What Ramly Food Processing does

Ramly Food Processing Sdn Bhd is a Malaysian halal frozen food manufacturer founded in 1984 by Dato' Dr. Haji Ramly Mokni and Datin Hajjah Shala Siah Abdul Manap, and is the parent entity of a privately held group (Kumpulan Ramly) with 10+ operating subsidiaries. The company produces a broad portfolio of halal frozen processed foods — chicken and beef burger patties, nuggets in multiple flavors, frankfurters and cocktail sausages, meatballs, marinated chicken drumettes, popcorn chicken, seafood burgers, smoked and spiced meats, and satay — anchored by the "Halalan Thoyiba" quality and certification framework. Its planned flagship plant in Selangor Halal Hub Pulau Indah, with six production lines at five tons of raw material per hour each and a globally-positioned product research laboratory, represents an approximately RM 1 billion capital commitment and is supplemented by a Ramly Poultry Integrator subsidiary building a vertically integrated halal poultry supply chain with planned slaughtering capacity of 96,000-192,000 chickens per day.

The company operates a multi-channel go-to-market model: 23+ owned Ramly Halal Mart retail outlets across Malaysia, distribution through major supermarket chains, a Ramly Halal Kiosk franchise format, and a network of individual Ramly Burger street-stall operators. Revenue is generated primarily through frozen food product sales (hardware sales), supplemented by franchise/licensing fees and potentially transaction fees from digital payments enabled via a Hong Leong Islamic Bank partnership. The customer base is concentrated on mass-market Muslim consumers in Malaysia, with secondary engagement of Bumiputera entrepreneurs participating in contract farming and franchise operations. The primary customer-acquisition and brand-building channels are offline (owned retail, point-of-sale promotion, seasonal campaigns) supplemented by a Facebook presence. Founder ownership remains in place, with the next generation (Siti Hayu bt Dato' Dr. Hj. Ramly and Mohd Zaharin bin Dato Dr. Hj. Ramly) taking on director-level responsibility for adjacent verticals such as poultry integration.

Name

Ramly Food Processing

Legal name

Ramly Food Processing Sdn Bhd

Website

https://ramly.com.my

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Ramly Food Processing is a Malaysian halal frozen food manufacturer founded in 1984, producing burgers, frankfurters, nuggets, sausages, and satay for mass-market Muslim consumers through 23+ owned retail outlets, supermarket distribution, and franchise channels under the Kumpulan Ramly group.

Ownership category

akta.pro rank

Product category

Frozen Processed Foods

NAICS

Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industries

Certified Ready-to-Eat/Ready-to-Heat Prepared Foods (Halal/Kosher) (AFANAIAD), Frozen Prepared Meat & Seafood Meals (AFANAFAC), Frozen Entrées & Complete Meals (CRADADAA)

Keywords

• Halal frozen foods
• Frozen meat processing
• Halal poultry products
• Frozen burger patties
• Halal food manufacturing

Headquarters

HQ city

Pendang

HQ country

Malaysia

HQ region

Asia

Offices23 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Frozen Food Product Sales: Sale of frozen halal food products including burgers, frankfurters, nuggets, chicken products, meatballs, seafood products, and new satay products through own retail outlets, supermarkets, and distribution network.
2. Franchise and Licensing: Franchise model for individual entrepreneurs to operate Ramly Burger stalls and Ramly Halal Mart/Kiosk outlets under the Ramly brand.
3. Digital Payment Services Integration: Digital payment terminal services at all Ramly outlets enabling card and eWallet payments, potentially generating transaction fee revenue.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Ramly Food Processing manufactures and distributes halal-certified frozen processed food products, including burgers, frankfurters, nuggets, sausages, and satay. The company serves the Malaysian market primarily through retail channels (its own Ramly Halal Mart stores and supermarkets) and food service channels such as franchise kiosks and burger stalls.

Product overview

Ramly Food Processing Sdn Bhd is a Malaysian frozen processed food manufacturer founded in 1984, producing a broad portfolio of halal frozen food products under the Ramly brand. The portfolio centers on chicken and beef burger patties, nuggets (including tempura, cheese, and blackpepper variants), frankfurters (beef and chicken, including jumbo sizes), cocktail sausages, marinated chicken drumettes in multiple flavors, popcorn chicken, crispy burgers, minced meats, seafood burgers (fish and shrimp), chicken and beef loaves, smoked and spiced meats, meatballs, and chicken balls. Products are distributed through Ramly Halal Mart retail outlets, Ramly Halal Kiosk branches, major hypermarkets/supermarkets, and individual Ramly Burger street stalls. The company operates a halal-first philosophy (Halalan Thoyiba) and is expanding into integrated poultry farming and slaughterhouse operations under Ramly Poultry Integrator Sdn Bhd.

Differentiator

Problem solved

Functional benefit

Brands

• Ramly Satay: Satay product line introduced in 2023, available in chicken, beef, and lamb varieties.

Products and services

• Ramly Burger Patties Halal-certified frozen burger patties made from chicken and beef, sold for household cooking and food service preparation across Malaysia.
• Ramly Frankfurters Halal-certified frozen frankfurters, suitable for household cooking and food service preparation across Malaysia.
• Ramly Nuggets Halal-certified frozen chicken nuggets, suitable for household cooking and food service preparation across Malaysia.
• Ramly Sausages Halal-certified frozen sausages, suitable for household cooking and food service preparation across Malaysia.
• Ramly Satay Halal-certified frozen ready-to-cook satay, suitable for household cooking and food service preparation across Malaysia.

Quantifiable outcome

• Target income of RM 4,000/month for contract farmers in poultry integration program
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• Hong Leong Islamic BankcoreTechnology or Integration · 1 December 2019Digital payment partnership enabling all Ramly outlets (bistro, stores, kiosks) to accept card payments and major eWallets (Boost, TNG eWallet, WeChat Pay, AliPay, Samsung Pay). Also extended to individual Ramly Burger stall operators nationwide. Partnership supports Ramly's transition to digital business model with improved operational efficiency.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Song He Food Industries: Malaysian halal food manufacturer with a portfolio of frozen processed chicken and beef products (nuggets, sausages, burgers) sold through supermarkets — a head-to-head competitor in Ramly's core halal frozen-food category.
• Hwa Tai Industries: Listed Malaysian food manufacturer with biscuits and frozen processed foods (chicken rolls, prawn rolls, satay) sold under household-name brands. Comparable in being a legacy Malaysian CPG frozen-food manufacturer with broad supermarket distribution.
• Dindings Poultry Development Centre: Long-established Malaysian integrated halal chicken producer and one of the country's largest poultry operators, overlapping with Ramly on processed halal meat, burgers and frozen value-added chicken products for retail and foodservice.
• Ayamas Food Corporation: Malaysian halal poultry processor producing frozen chicken nuggets, burgers, frankfurters and ready-to-eat products under the Ayamas brand — directly competing with Ramly in the same product categories and Malaysian supermarket channels.

Broad incumbents

• F&N Group (Fraser and Neave): Diversified Malaysian/Singaporean food and beverage group with dairies, beverages and packaged foods including halal lines — a much broader incumbent but competing for the same Malaysian halal-consumer food wallet and supermarket shelf space.
• Tyson Foods: Global halal-certified poultry and prepared-foods producer with Asia-Pacific distribution. Comparable as a scaled halal frozen-meat incumbent whose category leadership benchmarks what Ramly's new Selangor Halal Hub plant is built to compete with.
• BRF (Brasil Foods / Sadia / Perdigão): Global halal poultry and processed-meat exporter with deep halal credentials across Southeast Asia. A benchmark frozen-meat multinational that competes with Ramly in halal retail SKUs in the region and globally.

Regional players

• Ayam Brand (Ducros / Courvoisier parent): Iconic Southeast Asian canned and processed seafood/ready-meal brand with Malaysian presence. Comparable as a heritage halal CPG seafood and convenience-food brand competing in similar supermarket frozen-and-shelf-stable categories.
• Saffa Food Industries: Malaysian halal processed-food manufacturer with a portfolio of frozen convenience products including chicken-based and value-added meat SKUs sold through Malaysian supermarket channels, competing in the same mid-market halal frozen segment.
• Charoen Pokphand Foods (CPF): Thai-headquartered integrated halal poultry and processed-food major with operations across Southeast Asia. Relevant as a large regional halal frozen-protein competitor with much greater export reach than Ramly today.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ramlyhalalkioskmalaysia
• LinkedInlinkedin.com/company/ramly-food-processing-sdn-bhd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ramly Food Processing