Spirit of Innovation

Name

Spirit of Innovation

Legal name

Spirit of Innovation Corporation

Website

https://spiritofinnovation.ca

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Engineering Software Reseller (PLM VAR Services)

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industries

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC), Vendor & Contract Management (Software/Cloud) (BPAEAOAD), Digital & Technology Transformation Consulting (BPAHACAH)

Keywords

• PLM software resale
• Siemens software VAR
• Engineering software consulting
• PLM implementation services
• Software training and support

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Software Resale (VAR Operations): Resale of Siemens Digital Industries Software solutions as a Value Added Reseller, providing software distribution and distribution services to engineering customers.
2. Professional Services: Consulting, maintenance, training, and support services for Siemens PLM software customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Spirit of Innovation Corporation functioned as a Value Added Reseller (VAR) for Siemens Digital Industries Software solutions, distributing Siemens PLM (Product Lifecycle Management) software to engineering customers in North America. The firm bundled the resold software with value-added consulting, maintenance, training, and ongoing technical support services aimed at improving customer efficiency, effectiveness, and ease-of-use of Siemens PLM tooling. It operated in this capacity for more than nine years before its VAR operations were acquired by Maya HTT on December 1, 2021.

Product overview

Spirit of Innovation was a value-added reseller (VAR) of Siemens Digital Industries Software solutions, providing consulting, maintenance, training, and support services for Siemens PLM software. The company operated for more than nine years before its VAR operations were acquired by Maya HTT on December 1, 2021. As a VAR, Spirit of Innovation did not develop its own software products but rather resold and provided services around Siemens PLM software solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Siemens PLM Software Resale
• Siemens PLM Consulting Services
• Siemens PLM Maintenance Services
• Siemens PLM Training Services
• Siemens PLM Technical Support

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Siemens Digital Industries SoftwarecoreChannel Partner/ Reseller/ Distributor · 1 December 2021Spirit of Innovation was a Value Added Reseller and channel partner for Siemens Digital Industries Software solutions. The company provided consulting, maintenance, training, and support services for Siemens PLM software. The partnership spanned more than 9 years before Spirit of Innovation's VAR operations were acquired by Maya HTT on December 1, 2021.

Scale indicators1 record

Recent moves4 records

Direct peers

• GoEngineer: GoEngineer is a long-standing Siemens PLM channel partner (Solid Edge, NX, Femap) providing software resale along with training, support, and engineering services — a closely matching VAR-plus-services model to Spirit of Innovation.
• MLC CAD Systems: MLC CAD Systems (formed from the combination of Fisher Unitech and other Siemens PLM resellers) is a Siemens channel partner providing PLM/CAD software resale, training, and implementation services across North America — directly comparable to Spirit of Innovation's VAR-and-services model.
• Maya HTT: Maya HTT is the largest Siemens Digital Industries Software channel partner in North America and directly acquired Spirit of Innovation's VAR operations in December 2021. It offers the most directly comparable Siemens PLM-focused software resale, consulting, and engineering services portfolio.
• EAC Product Development Solutions: EAC is a Siemens Digital Industries Software partner focused on PLM, CAD, and simulation software resale and implementation services, with comparable engineering software consulting capabilities to Spirit of Innovation.

Others

• HCLTech: HCLTech is a global IT services firm with established engineering and R&D services practices and Siemens ecosystem relationships. It is adjacent rather than directly competitive — capable of competing for the same large engineering software services engagements.
• Tata Consultancy Services: TCS is a global IT services major with a sizable engineering and PLM services practice serving large manufacturers. It is an adjacent ecosystem participant rather than a direct Siemens VAR peer, but competes for similar enterprise engineering services budgets.

Broad incumbents

• Tata Elxsi: Tata Elxsi delivers product engineering and digital services, including PLM and simulation engagements for global manufacturers. It serves the same enterprise engineering buyer profile as Spirit of Innovation but at a much larger scale.
• Tata Technologies: Tata Technologies is a much larger engineering services and PLM consulting firm that competes in the same Siemens/PLM ecosystem serving automotive and aerospace customers. It overlaps with Spirit of Innovation's engineering software services but at substantially greater scale and breadth.
• Hexagon Manufacturing Intelligence (formerly MSC Software): Hexagon's Manufacturing Intelligence division (incorporating MSC Software) provides CAE/PLM-adjacent engineering software and services. It competes for the same engineering software budgets Spirit of Innovation served, though with proprietary software rather than a reseller model.
• Siemens Digital Industries Software: Siemens Digital Industries Software is the underlying software vendor whose PLM products Spirit of Innovation resold and supported. It is the principal whose channel economics ultimately shape any Siemens VAR's economics and strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirit of Innovation