What HOMI does

HOMI operates as the B2B trade exhibition brand Milano Home, organized under Fiera Milano S.p.A., running an annual international exhibition for the home and lifestyle sector at Fiera Milano in Rho, Italy. The core offering is a four-pavilion physical event — Taste (kitchen, table, cooking), Vibes (fragrances, textiles, décor), Wow (modern complement, design, artisan crafts), and Mood (décor, handcrafted objects) — aggregating 500+ exhibitors from 60+ countries and attracting 50,000 professional visitors per cycle. Revenue is generated through three streams: exhibition stand rental paid by exhibitor brands, professional visitor/badge registration fees, and sponsor and marketing services including the Brand Power visibility program. The product surface has been extended beyond the physical show into the MH+ digital content platform (design trends, market insights, roadshow coverage), the Milano Home on the Road traveling event series, the co-located Quick&More specialty retail platform, and the Retail Academy educational program, plus seasonal formats like Christmas Preview. Customers span a horizontal mix of independent SMB home retailers, mid-market artisan and fragrance brands, and enterprise kitchen manufacturers and large retail chains; ADI partnership brings the Compasso d'Oro design award to anchor design authority. The underlying technology stack is fundamentally event-driven and physical-venue-based, with no disclosed AI capabilities, proprietary software products, or APIs.

Name

HOMI

Legal name

Fiera Milano S.p.A.

Website

https://homimilano.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

HOMI operates the Milano Home annual B2B trade exhibition at Fiera Milano in Rho, Italy, aggregating 500+ home and lifestyle exhibitors from 60+ countries across four themed pavilions and serving 50,000 professional retail buyers, designers, and brands.

Ownership category

akta.pro rank

Product category

Trade Exhibition Services (Home & Lifestyle)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industry

Lifestyle, Home & Garden Shows (MPAGAFAB)

Keywords

• Trade exhibition services
• Home goods trade show
• B2B exhibition management
• Interior design events
• Furniture industry fairs

Headquarters

HQ city

Rho

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Stand Rental: Revenue generated from exhibitors renting exhibition space and booths at the Milano Home trade show. Exhibitors include home furnishings, kitchen, decoration, design, and lifestyle brands.
2. Visitor/Badge Fees: Professional visitors pay registration fees to attend the exhibition and access pavilions, buyer programs, and networking events.
3. Sponsor & Marketing Services: Brands can purchase sponsorship packages, Brand Power programs, and marketing visibility within the exhibition and digital channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

HOMI organizes the Milano Home annual international B2B trade exhibition at Fiera Milano (Rho), Italy, where home furnishings, kitchen, decoration, design, and lifestyle brands rent exhibition space to meet professional retail buyers from over 60 countries. The exhibition is structured into four themed pavilions—Taste, Vibes, Wow, and Mood—and is supplemented by the MH+ digital content platform, the Brand Power sponsor program, and educational initiatives such as Retail Academy. HOMI also operates the co-located Quick&More specialty retail exhibition and the Milano Home on the Road roadshow series.

Product overview

HOMI (through its Milano Home brand) operates a major B2B trade exhibition for the home and lifestyle industry. The core offering is the Milano Home annual exhibition at Fiera Milano, organized into four themed pavilions (Taste, Vibes, Wow, and Mood) covering furniture, décor, textiles, fragrances, and design products. The portfolio extends beyond the physical exhibition to include MH+ digital content platform, Brand Power promotional services, Quick&More specialty retail platform, Retail Academy educational programs, and traveling roadshow events. The company serves manufacturers, retailers, designers, and buyers in the home furnishings and lifestyle sectors.

Differentiator

Problem solved

Functional benefit

Brands

• MH+: Milano Home Plus - featuring trend sections including Design&Lifestyle, Market Insights, Roadshow Events, Practical Tips, and event archives

Products and services

• Milano Home (annual exhibition) Annual international B2B trade exhibition for home, household goods, interior design, and lifestyle products, organized into four themed pavilions (Taste, Vibes, Wow, Mood) at Fiera Milano (Rho), attracting 500+ exhibitors from 60+ countries and approximately 50,000 professional visitors per edition.
• MH+ (Milano Home Plus digital platform) Digital editorial/content hub providing design trends, market insights, retail advice, roadshow event coverage, and an event archive for the home and lifestyle industry.
• Brand Power (sponsorship/promotional program) Sponsorship and branding program that enhances visibility and commercial presence of exhibiting brands at Milano Home through promotional placements and marketing services.
• Quick&More (co-located exhibition) Co-located exhibition platform for quick commerce and specialty retail products, running simultaneously with Milano Home to attract complementary visitor segments.
• Retail Academy (educational program) Educational program of talks, workshops, and training sessions focused on retail strategies, visual merchandising, and business development for independent retailers.
• Milano Home on the Road (roadshow event series) Traveling roadshow event series that brings Milano Home content, exhibitor showcases, and networking opportunities to different locations across Italy.
• Christmas Preview (seasonal preview event) Specialized preview event held during Milano Home focused on Christmas trends and festive product innovations for retailers and buyers planning seasonal assortments.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Fiera Milano S.p.A.coreStrategic or Co-development PartnerFiera Milano S.p.A. is the parent organization and venue provider for Milano Home. They manage the exhibition venue, logistics, and organizational infrastructure. The partnership includes shared branding on the Milano Home exhibition website.
• ADI (Associazione per il Disegno Industriale)flagshipStrategic or Co-development PartnerADI partnership brings the prestigious Compasso d'Oro design award to Milano Home, featuring award-winning design projects at the exhibition. This partnership provides design credibility and attracts design-focused exhibitors and visitors.
• Quick&More ExhibitioncoreChannel Partner/ Reseller/ DistributorCo-located exhibition running simultaneously with Milano Home, attracting complementary visitor segments and expanding overall foot traffic for exhibitors.
• Promotion Trade ExhibitioncoreChannel Partner/ Reseller/ DistributorCo-located exhibition providing cross-promotion opportunities and shared visitor traffic with Milano Home.
• ITEX (International Textiles Exhibition)minorStrategic or Co-development PartnerAssociation partnership with ITEX for industry collaboration and shared expertise in the home and lifestyle sector.
• ISFminorStrategic or Co-development PartnerCertification partnership with ISF, adding credibility and industry recognition to the Milano Home exhibition.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heimtextil: Frankfurt-based leading international trade fair for home and contract textiles; directly competes for textile, décor, and interior exhibitor budgets.
• High Point Market: The largest home furnishings trade show in North America; comparable event-driven B2B exhibition model for furniture and home décor manufacturers and buyers.
• INDEX Design (Dubai): Middle East's largest design and home trade fair; competes for international exhibitors seeking buyer access in adjacent geographies.
• IMM Cologne: Leading German interior furnishings trade fair; comparable B2B exhibition model targeting furniture and home accessory buyers across Europe.
• Salone del Mobile.Milano: Milan's flagship furniture and design trade fair; same city, overlapping design-focused exhibitor base, and a major alternative for premium exhibitor budgets.
• Maison&Objet: Paris-based biannual trade fair for home, decoration, and lifestyle; directly competes with Milano Home for the same exhibitor and international buyer base.
• Decorex International: UK's leading luxury interior design trade show; comparable event-driven model targeting premium design exhibitors and interior designers.
• Ambiente (Messe Frankfurt): Frankfurt-based global consumer goods trade fair with strong home, kitchen, and dining categories; one of the largest competing venues for Milano Home exhibitors.
• HKTDC Hong Kong Gifts & Premium Fair: Large Asian trade fair for gifts, houseware, and home lifestyle products; relevant comparable for exhibitor and visitor scale.

Others

• Fiera Milano S.p.A. Parent venue operator and infrastructure provider for Milano Home; not a direct peer but the foundational partnership that defines HOMI's distribution and execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@milanohomeexhibition
• Facebookfacebook.com/homimilano
• LinkedInlinkedin.com/company/homi-milano
• Instagraminstagram.com/milanohome.exhibition
• Pinterestpinterest.it/milanohomeexhibition
• Xx.com/homimilano

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOMI