Potato

What Potato does

合同会社Potato (Potato LLC) is a privately held Japanese digital media and services operator founded in 2015 and headquartered in Tokorozawa, Saitama Prefecture. The company runs a horizontally diversified portfolio of five owned web properties: Potato (video compilation, 2015), MediCom (pharmacist job comparison, 2015), Bana-na (banner design aggregation, 2016), FC media (franchise inquiry portal, 2017), and Potato Map (nationwide spot search, 2020). These properties generate advertising and affiliate revenue (notably domain and hosting referrals) and are supported by demonstrated SEO capability, including a #1 Google ranking for the competitive keyword "バナー 白" (banner white).

Beyond media, Potato offers two professional service lines. First, fire insurance application support connects policyholders nationwide with a partner-led claim process, charging a 38% success-based fee on a typical 1.38 million yen claim and leveraging self-employed staff from Hokkaido to Okinawa for in-house inspections. Second, web production delivers WordPress-based sites using the company's proprietary SEO-optimized templates at a flat 7,000 yen per project with 1-business-day minimum turnaround. The business also runs an open-innovation partner introduction service and maintains enterprise relationships (e.g., Suntory Holdings, Dentsu Public Relations, Nissan Motor PR) for media/PR engagements.

Revenue mechanics are diversified across transaction-based insurance fees, one-time project web fees, advertising on owned media, and affiliate referrals. The company appears bootstrapped with no disclosed funding, no public listing, and no parent company; founder Kazuto Naka (中和人) is identified as the representative. Geographic scope is exclusively domestic Japan.

Name

Potato

Legal name

合同会社Potato

Website

https://potato-salad.jp

Company type

Private

Founded year

2015

Operating status

Operating

Short description

合同会社Potato is a privately held Japanese digital media and services operator running five niche web platforms (spot search, franchise, banner design, pharmacy jobs, video), a nationwide fire insurance claim support service, and low-cost WordPress web production.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokorozawa

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Fire Insurance Application Support: Success-based fee model charging 38% of insurance claim amount (below industry standard of 40%). Provides assistance with fire insurance application documentation and processing.
2. Web Production Services: One-time project-based web development services using proprietary WordPress templates, priced at 7,000 yen per project.
3. Digital Platform Services: Multiple web platforms including Potato Map (spot search), FC media (franchise requests), Bana-na (banner design), MediCom (pharmacist job changes), and video content sites generating traffic and advertising revenue.
4. Partner Company Introduction: Open innovation facilitation through partner company introduction services for businesses seeking collaboration opportunities.
5. Affiliate Marketing: Referral commissions from domain and hosting service referrals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

合同会社Potato (Potato LLC) operates five owned web media platforms (a nationwide spot search site, franchise information portal, banner design collection, pharmacist job comparison site, and a video compilation site). It also delivers a fire insurance application support service connecting policyholders with partner firms for property damage claims, a WordPress-based web production service using proprietary SEO-optimized templates priced at 7,000 yen per project, and a partner company introduction service for open innovation facilitation.

Product overview

合同会社Potato is a Japanese company offering a portfolio of web-based media platforms and professional services. Its core products include: Potato Map (nationwide spot search), FC media (franchise information portal), Bana-na (banner design collection), MediCom (pharmacist job comparison), and an interesting video compilation site. Additionally, the company provides fire insurance claim application support services and WordPress-based web production with original SEO-optimized templates. The business operates across media, web production, insurance support, and recruitment support sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Potato Map: Nationwide spot search site for locations such as fishing spots and gas stations with address search functionality
• FC media
• Bana-na
• MediCom

Products and services

• Potato Map (日本全国のスポット検索サイト) Nationwide spot search website that allows users to search for locations such as fishing spots and gas stations with address information across Japan. Targets consumers seeking specific points of interest.
• FC media (フランチャイズ資料請求サイト) Franchise information request website enabling prospective franchisees to request materials and information about franchise opportunities in Japan.
• Bana-na (バナーデザインまとめサイト) Banner design collection and aggregation website that curates the latest banner designs for web designers, demonstrating top SEO ranking for 'バナー 白' (banner white).
• MediCom (薬剤師転職比較サイト) Pharmacist job comparison site that enables users to compare and search for pharmacist-related job opportunities in Japan.
• Potato Video Site (面白動画まとめサイト) Video aggregation/compilation site that curates interesting videos for general consumers in Japan.
• Fire Insurance Application Support (火災保険申請サポート) Service that connects fire insurance policyholders with partner firms to investigate property damage and assist with insurance claim documentation, charging a 38% success-based commission on approved claims (vs. 40% industry standard). Operates nationwide across all 47 Japanese prefectures with direct staff. Average claim amount processed is 1.38 million yen.
• Web Production Services (Web制作事業) Website production service using WordPress with original proprietary templates, offering SEO optimization and banner design. Pricing starts at 7,000 yen per project with as fast as 1 business day delivery. Targets small and medium businesses needing cost-effective web presence.
• Partner Company Introduction (協業先企業紹介業務) Open innovation facilitation service that introduces partner companies to clients with established member bases, web media, or chain-expansion businesses (such as food service), creating mutual win-win collaboration opportunities.

Quantifiable outcome

• 38% commission rate (vs 40% industry standard) for fire insurance support
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• 株式会社Lead MorecoreStrategic or Co-development PartnerPartnership for specialized insurance services.株式会社Lead More collaborates with Potato LLC to provide comprehensive fire insurance application support services to clients.
• 損害保険診断士協会 (Loss Insurance Consultant Association)coreStrategic or Co-development PartnerStrategic partnership for fire insurance application support services. The association provides professional expertise and credibility to Potato LLC's insurance support services.
• Legal Professionals NetworkminorImplementation/ SI/ Consulting PartnerCollaboration with legal professionals ensures compliance and regulatory adherence in insurance application processes.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jimdo Japan: Japanese SMB website builder offering drag-and-drop and template-based site creation at consumer-grade pricing. Directly competes with Potato's ¥7,000 WordPress-template web production service for the same cost-sensitive Japanese SMB segment.
• Indeed Japan: Japan's leading job search engine and comparison platform. Directly comparable to Potato's MediCom pharmacist job comparison site as a vertical job-aggregation product targeting a specific professional segment.
• ValueCommerce (A8.net): Japan's largest affiliate marketing network, operating the A8.net platform. Closely comparable to Potato's affiliate referral revenue stream for domain and hosting services and to its performance-based monetization model.
• フランチャイズ比較ネット (Franchise Hikaku Net): Japanese franchise information comparison and lead-generation portal. Directly comparable to Potato's FC media franchise inquiry site in audience, business model, and revenue mechanics (franchisor lead-fee model).
• Wix.com: Global website builder with significant Japanese SMB market share, offering templated sites with built-in SEO tools. Competes head-to-head with Potato's web production service on price, ease-of-use, and SEO capability.

Broad incumbents

• GMO Internet Group: Largest Japanese internet services conglomerate spanning hosting, domain registration, web production, and online media. Overlaps with Potato's web production, affiliate/hosting referral, and SMB digital services across a much broader portfolio.
• SmartNews: Major Japanese-headquartered content aggregation and media platform. Comparable to Potato's owned media portfolio (especially the video aggregation site) as a content-discovery destination monetized through advertising at vastly greater scale.
• LY Corporation (Yahoo Japan / Z Holdings): Japan's dominant portal operating search, news aggregation, advertising, and financial services. Adjacent to Potato's SEO-driven media properties and competing implicitly for the same SMB digital advertising and web production spend.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwilog.togetter.com/potatoojp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Potato