What Daido does

Daido Industrial e Comercial Ltda. is a privately held Brazilian subsidiary of Japan's Daido Corporation (DID), manufacturing power transmission chains under the globally recognized D.I.D® brand since beginning Brazilian operations in the 1970s (officially 1973). The company operates two Brazilian manufacturing facilities — headquarters and main plant in Taubaté, São Paulo, plus a motorcycle-OEM-focused plant in Manaus, Amazonas — and is positioned as the largest chain supplier to major motorcycle manufacturers in the Brazilian market.

The product portfolio spans three vertical segments. The motorcycle segment is the most prominent, offering timing chains (25H, SCHS 0404SV, SCR, SCZ 0404SV), transmission chains across multiple price tiers (Linha Street, Econômica V0, Versátil VX3, Superesportiva ZVM-X), Exclusive Racing lines, and bundled transmission kits pairing DID chains with JT Sprockets; OEM customers include Honda (CG 160, Sahara 300, XR 300L Tornado) and Yamaha (YBR 125, Fazer 150, XTZ Crosser 150). The industrial segment supplies chains to mining, steel, automotive, sugar/ethanol, cement, and pulp/paper operations under ANSI and BS/DIN standards. The agricultural segment serves combines, tractors, seeders, and planters. Core proprietary technologies include the patented X-Ring® (1.5–2x lifespan versus O-Ring designs), Super Vanadium vanadium-carbide pin treatment, SDH chromium-carbide surface hardening, Solid Bush, and DIRECT rigidity technology.

Daido monetizes purely through B2B hardware sales — unit-priced chains, sprockets, and transmission kits sold through a channel-partner model of 100+ authorized distributors across all 26 Brazilian states plus Federal District, with additional authorized distributors in Argentina, Ecuador, Paraguay, Peru, and Uruguay. Direct OEM supply complements the distributor channel. Pricing is quote-based and not publicly disclosed. Marketing combines a content blog, SEO-optimized product catalogs, and motorsport-driven brand activations including the flagship Valentino Rossi VR46 limited edition series. The company maintains separate sales teams for motorcycle, industrial, agricultural, OEM, and export channels, reflecting a multi-segment commercial structure under Brazilian private-company governance.

Name

Daido

Legal name

Daido Industrial e Comercial Ltda.

Website

https://daido.com.br

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

101–250 employees

Short description

Daido Industrial e Comercial Ltda. is a Brazilian subsidiary of Japan's Daido Corporation that manufactures D.I.D® brand power transmission chains for motorcycles (Honda, Yamaha OEM), industrial operations (mining, steel, cement), and agricultural machinery, distributed via 100+ Brazilian and Latin American authorized distributors.

Ownership category

akta.pro rank

Product category

Power Transmission Chains

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Mechanical Power Transmission Equipment Manufacturing (333613), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Power transmission chains
• Motorcycle timing chains
• Industrial drive chains
• Agricultural drive chains
• Transmission chain kits

Headquarters

HQ city

Taubaté

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Motorcycle Chain Sales: D.I.D brand chains, timing chains, transmission kits (chain, sprocket, pinion) for motorcycles. Sold through distributors, resellers, and directly to manufacturers
2. Industrial Chain Sales: Industrial transmission chains for mining, steel, automotive, sugar/ethanol, cement, cellulose and paper industries. Sold through industrial distributors
3. Agricultural Chain Sales: Agricultural chains for combines, tractors, seeders, and other farm equipment. Sold through agricultural distributors
4. OEM/Original Equipment Supply: Supplying chains directly to motorcycle manufacturers as original equipment, positioning DID as the leading supplier to major OEMs

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Daido Industrial e Comercial Ltda. manufactures and sells power transmission chains under the D.I.D® brand for motorcycles, industrial machinery, and agricultural equipment. The company operates two production plants in Brazil — Taubaté-SP and Manaus-AM — and supplies original equipment manufacturers (Honda, Yamaha), authorized distributors, and industrial and agricultural customers across Latin America. Its portfolio covers motorcycle timing and transmission chains, transmission kits (chain + sprocket), industrial roller chains, and agricultural chains.

Product overview

Daido Industrial e Comercial Ltda. is a Japanese manufacturer of D.I.D® brand chains for power transmission and transportation, operating in Brazil since the 1970s with facilities in Taubaté (SP) and Manaus (AM). The product portfolio spans three segments: (1) Motorcycle — timing chains (DID 25H, SCHS 0404SV, SCR, SCZ 0404SV), transmission chains (DID X VR46, Linha Street, Econômica/V0, Versátil/VX3, Superesportiva/ZVM-X), Exclusive Racing chains, and transmission kits (Linha Extra Premium and Linha Street combining DID chains with JT sprockets); (2) Industrial — chains including RE120, RD120, RC80, and conveyor chains for applications in mining, steel, automotive, sugar and alcohol mills, cement, pulp and paper; (3) Agricultural — chains including CA550 series (K1, HD F17, HD F5, standard) and C2060H C6E for combines, planters, seeders, and tractors. Key proprietary technologies include X-Ring® (reduced friction, 1.5–2x extended lifespan), SV Super Vanadium (vanadium carbide pin treatment), SDH (chromium carbide surface treatment), and DIRECT technology (resistance to deformation and elongation).

Differentiator

Problem solved

Functional benefit

Brands

• DID X VR46: Exclusive series of motorcycle chains co-designed with Valentino Rossi, featuring VR46 branding, silver and gold plates, and Valentino Yellow closure.
• Linha Street
• Linha Extra Premium
• VX Series
• ZVM-X Series
• Exclusive Racing

Products and services

• Motorcycle Timing Chains (Correntes de Comando) Timing chains for motorcycle engines (including SCZ 0404SV model) using X-Ring sealing and Super Vanadium alloy treatment. Supplied to motorcycle OEMs and the aftermarket for engine timing applications.
• Linha Street Motorcycle Transmission Chains Standard motorcycle drive chains positioned for everyday street motorcycles, sold through distributors and the aftermarket for daily-use applications.
• Linha Econômica V0 Motorcycle Transmission Chains Entry-level motorcycle transmission chains for cost-sensitive street applications, distributed to workshops and resellers for replacement and aftermarket use.
• Linha Versátil VX3 Motorcycle Transmission Chains Mid-tier versatile motorcycle transmission chains (VX3) positioned for mixed street and light-sport use, sold to distributors and aftermarket channels.
• Linha Superesportiva ZVM-X Motorcycle Chains High-performance Superesportiva ZVM-X motorcycle chains for sport and high-power applications, sold through distributors and aftermarket channels.
• Exclusive Racing Motorcycle Chains Racing-oriented motorcycle chains (Exclusive Racing) using DIRECT chain technology, targeted at professional and competitive motorcycle racing applications.
• DID X VR46 Limited Edition Chain Series Limited edition co-branded motorcycle chain series developed in collaboration with MotoGP rider Valentino Rossi (VR46), sold as a collector/premium offering through distributors and select retail channels.
• Linha Extra Premium Transmission Kits Pre-matched motorcycle transmission kits combining D.I.D chain and JT sprocket components with Solid Bush technology, sold as a single replacement unit through distributors and aftermarket channels.
• Industrial Power Transmission Chains Heavy-duty industrial roller chains (RE120, RD120, RC80 series) for power transmission and conveying applications in mining, steel, cement, sugar/ethanol, and automotive industries.
• Agricultural Chains Agricultural roller chains including the CA550 family (CA550 K1, CA550 HD F17, CA550 HD F5, CA550) and C2060H C6E for combines, tractors, seeders, and forestry equipment.

Quantifiable outcome

• X-Ring technology increases chain lifespan by 1.5 to 2 times compared to standard O-Ring designs
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• JT SPROCKETScoreTechnology or IntegrationPartnership with JT SPROCKETS for the Extra Premium transmission kit line. JT provides high-quality sprockets and pinions while DID provides chains, combining the best in performance and durability for Brazilian market
• Valentino Rossi (VR46)flagshipGTM or Marketing PartnerLong-term partnership with MotoGP legend Valentino Rossi producing limited edition VR46 chain series. Each product from chain to packaging is developed with Rossi's input, featuring his signature and branding representing his racing career
• Murilo GomesminorGTM or Marketing PartnerExceptional partner and brand ambassador in the motorcycle market

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IWIS Antriebssysteme: Germany-based manufacturer of precision roller and conveyor chains for industrial applications; directly comparable to Daido's industrial segment (RE, RD, RC series) serving mining, steel, and conveyor systems.
• RK (RK Excel): Japanese motorcycle chain specialist focused on high-performance street and racing applications; competes head-to-head with DID's VX, ZVM-X, and racing chain product families.
• Tsubaki (Tsubakimoto Chain): Japanese-headquartered global manufacturer of power transmission chains for motorcycles, industrial, and automotive applications; closest direct competitor to Daido with overlapping product portfolio, OEM customer base, and Japanese technology heritage.
• Diamond Chain Company (Amsted Industries): US manufacturer of industrial roller chains for heavy-duty power transmission and conveying; overlaps with Daido's industrial chain product lines serving mining, steel, and aggregate customers.
• EK Chain (Enuma Mfg. Co.): Specialized motorcycle chain manufacturer with strong presence in racing and OEM segments; directly comparable to DID's motorcycle and racing chain lines (Street, VX, ZVM-X, Exclusive Racing).
• Regina Chain (Regina Industrie Ceramiche / Chain Division): Italian manufacturer of high-performance motorcycle and industrial transmission chains; directly competes with DID's motorcycle chain portfolio and shares the same OEM and aftermarket customers globally.

Emerging players

• Sunstar Engineering: Japanese motorcycle parts manufacturer (chains, sprockets, brake components) with motorcycle OEM and aftermarket focus; comparable as a regional Asia-based chain specialist expanding into Latin America.
• JT Sprockets: Specialized sprocket and transmission-kit manufacturer that partners with Daido on the Extra Premium line; directly comparable as a bundled kit peer and potential channel partner or substitute in the aftermarket.

Broad incumbents

• SKF Group: Global industrial incumbent offering a broad power-transmission portfolio including chains, bearings, seals, and lubrication; competes indirectly via alternative drive technologies in Daido's industrial customer base.
• Schaeffler Group: Global automotive and industrial supplier with deep presence in power transmission (chains, tensioners, drives); broad incumbent competing for integrated drive-system specifications in industrial and motorcycle OEM accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/didcorrentes
• LinkedInlinkedin.com/company/daido-d-i-d-brasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daido