Penders Voetzorg

What Penders Voetzorg does

Penders Voetzorg, now operating as Voetmax Orthopedische Schoenen following a May 26, 2025 rebranding, is a Dutch orthopedic footwear company headquartered in Heythuysen and founded in 1976. The company specializes in the manufacture, fitting, and supply of medical-grade orthopedic shoes — including custom-made orthopedic shoes (OSA), semi-orthopedic shoes (OSB), orthopedic work shoes, bandage shoes, provisional orthopedic shoes (VLOS), and adapted shoes (OVAC) — and complements these products with medical pedicure, shoe consultation, and podiatry services. Product offerings are documented in dedicated model catalogs (Modellenboek OSA and Modellenboek OSB) and address indications such as foot pain, diabetic foot conditions, post-surgical recovery, and occupational foot strain.

Name

Penders Voetzorg

Legal name

Voetmax Orthopedische Schoenen

Website

https://pendersvoetzorg.nl

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Voetmax (formerly Penders Voetzorg) is a Dutch orthopedic footwear provider operating 123+ clinics nationwide, supplying custom and semi-custom orthopedic shoes plus podiatry and medical pedicure services to patients with medical foot conditions.

Ownership category

akta.pro rank

Product category

Orthopedic Footwear & Foot Care Services

NAICS

Footwear Manufacturing (31621), Surgical Appliance and Supplies Manufacturing (339113), Offices of Podiatrists (621391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)

akta.pro primary industry

Comfort, Orthopedic & Medical Footwear (CRAAACAG)

akta.pro secondary industries

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Prosthetics, Orthotics & Bracing (POB) (HSABAKAG), Foot & Ankle (HLAKALAG)

Keywords

• Orthopedic footwear
• Custom shoes
• Podiatry services
• Foot care
• Medical pedicures

Headquarters

HQ city

Heythuysen

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Orthopedic Shoe Sales and Fitting: Sale and fitting of custom and semi-custom orthopedic shoes to patients with foot-related medical conditions. Services are typically covered by Dutch health insurance under basic healthcare coverage.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Penders Voetzorg (now Voetmax Orthopedische Schoenen) designs, produces, and fits custom and semi-custom orthopedic shoes for individual patients with foot-related medical conditions. In addition to orthopedic footwear, the company provides podiatry services and medical pedicures through a nationwide network of more than 123 clinics in the Netherlands, supported by multidisciplinary specialist teams.

Product overview

Penders Voetzorg, rebranded as Voetmax Orthopedische Schoenen in May 2025, offers a comprehensive portfolio of orthopedic shoe products and services. The core offering includes custom-made orthopedic shoes (OSA), semi-orthopedic shoes (OSB), work shoes, bandage shoes, provisional orthopedic shoes (VLOS), and adapted shoes (OVAC). Products are available for men, women, and children, with model catalogs (Modellenboek OSA and Modellenboek OSB) enabling customers to select preferred styles. The company operates as part of the Stepp group, combining four companies under the Voetmax brand to provide orthopedic foot care services nationwide from 123 locations across the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopedic footwear (custom & semi-custom shoes) Individually designed and produced orthopedic shoes (custom and semi-custom) for patients with medical foot conditions; fitted and manufactured through Penders Voetzorg/Voetmax clinics across the Netherlands, often covered by Dutch basic health insurance.
• Podiatry services Clinical podiatry assessment and treatment delivered in-clinic by multidisciplinary foot care specialists for patients with medical foot complaints (e.g., diabetes-related, rheumatic, gait, or skin/nail conditions).
• Medical pedicures Specialist foot care treatments performed by trained medical pedicure staff, intended for patients with medical foot conditions rather than cosmetic pedicure customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SteppcoreOthers · 26 May 2025Voetmax is part of the Stepp group, a healthcare organization focused on total foot care. Stepp brings together a multidisciplinary team including podotherapeuten, orthopedisch schoentechnici, medisch pedicures, and IT-specialists working on data-driven foot care solutions.
• SEMHminorOthersIndustry association for orthopedic shoe makers and foot care providers in the Netherlands. Voetmax is a member of SEMH.
• NVOSminorOthersDutch association for orthopedic shoe specialists. Voetmax is affiliated with NVOS.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• OIM Orthopedie: Dutch provider of custom orthopedic shoes and orthotics with multiple branches, operating in the same reimbursed Dutch orthopedic footwear market as Voetmax.
• Piedro: Specialist Dutch manufacturer of children's orthopedic and comfort footwear, overlapping with Voetmax's pediatric orthopedic shoe line and Dutch clinical distribution model.
• Livit Orthopedie: One of the largest Dutch orthopedic footwear and orthotic providers, directly competing with Voetmax across a multi-site clinic network serving the same reimbursed patient base.
• Stepp Groep (parent context): Voetmax's parent group, itself an aggregator of Dutch foot-care brands; relevant as a benchmark for multi-brand orthopedic footwear consolidation strategy.

Broad incumbents

• Dr. Comfort: US incumbent in diabetic and orthopedic footwear with broad product range, comparable on comfort/orthopedic medical footwear category though operates in a different reimbursement system.
• Drew Shoe: US therapeutic and orthopedic footwear manufacturer with multi-decade heritage, comparable on specialty orthopedic shoe manufacturing and clinical distribution.
• Apex Foot Health: Established US orthopedic and comfort footwear brand with broad retail distribution, comparable on product positioning in the comfort/orthopedic medical footwear segment.

Regional players

• Perpedes: German-based manufacturer of orthopedic insoles and comfort/orthopedic footwear, serving Northern European markets adjacent to the Netherlands — comparable product, different geography.

Emerging players

• Wolky: Dutch comfort and orthopedic-friendly footwear brand with retail presence; comparable on comfort footwear positioning but lighter on medical-grade custom orthopedic solutions than Voetmax.
• Bauerfeind: German orthopedic devices company whose orthopedic shoe inserts and foot orthoses overlap with Voetmax's custom orthotic-adjacent offerings on a European scale.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pendersvoetzorg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penders Voetzorg