Since 9/11

What Since 9/11 does

Since 9/11 (legal name: SINCE 9/11) is a UK educational charity established in September 2011 on the tenth anniversary of the September 11 attacks, with the mission of teaching school students about the events, causes and consequences of 9/11 and countering extremism through classroom-based education. The charity serves UK primary, secondary and further-education institutions through free, curriculum-aligned resources developed in partnership with UCL's Institute of Education and The Day, covering PSHCE, History, Citizenship, Religious Education, Art & Design and English at KS2 (ages 7–11), KS3 & KS4 (ages 11–16) and Post-16 levels. Core products include downloadable lesson plans, assembly packs, briefing sheets on contemporary topics such as far-right radicalisation, online gaming extremism and conspiracy theories, plus expert-delivered in-school workshops, a free CPD webinar series for educators, and the Kindness Connects Toolkit for empathy and anti-bullying.

The technology footprint is intentionally lightweight: a WordPress-based website hosts the registration-gated resource library, supplemented by Beacon CRM for donor and contact management. Distribution combines direct website downloads, freelance-facilitator school outreach, a content partnership with TES Teachers Resources, and physical visits to the 28-foot WTC steel public artwork at Queen Elizabeth Olympic Park. Revenue is non-commercial: all educational resources, workshops and CPD sessions are free to schools, with operating costs covered by individual donations, corporate sponsorships, and pro bono professional services from firms including Allen & Overy, Skidmore Owings & Merrill and Mace. The organisation is registered with the Charity Commission for England and Wales (charity number 1136568, company number 7230819) and is governed by a Board of Trustees chaired by Founder Peter Rosengard, with advisory patrons including Sir Harvey McGrath and Sir Simon Schama.

Name

Since 9/11

Legal name

Since 9/11

Website

https://since911.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Since 9/11 is a UK educational charity that provides free, curriculum-aligned teaching resources on 9/11, extremism and British values to UK schools, developed in partnership with UCL's Institute of Education and funded by donations and corporate sponsorship.

Ownership category

akta.pro rank

Product category

Educational Charity / Civic Education Resources

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education in Emergencies (EiE) & Safe Schools (BPADAKAJ)

akta.pro secondary industries

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC), Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH), Emergency Education / Education in Emergencies (EiE) (BPADADAN)

Keywords

• Educational charity resources
• Curriculum-aligned teaching materials
• Counter-extremism education
• Teacher professional development
• Civic education programme

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations: The charity accepts charitable donations from individuals to support its education programme delivery and operational costs. Donations are processed through the website and the charity is registered with the Charity Commission.
2. Corporate Sponsorship: Corporate sponsors provide financial and pro bono support for the charity's operations, including legal services, structural engineering, construction management, and other professional services listed as official supporters.
3. Mailing List Engagement: The charity builds relationships with educators through its mailing list, using this for occasional contact regarding new projects, products, resources and fundraising efforts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Since 9/11 is a UK educational charity that provides free, curriculum-aligned teaching resources and programmes about the events, causes and consequences of 9/11, terrorism, extremism, radicalisation, and British values to schools and educators across the United Kingdom. The charity delivers downloadable lesson plans, assembly packs, guidance documents, expert-led student workshops in schools, a free webinar series for educators, and the Kindness Connects Toolkit, all developed in partnership with UCL's Institute of Education and The Day.

Product overview

Since 9/11 is a UK educational charity offering a unified Education Programme focused on teaching about the events, causes and consequences of 9/11 and extremism. The core product consists of free teaching resources for UK schools across three levels: Primary Resources (KS2 for ages 7-11), Secondary Resources (KS3 & KS4 for ages 11-16), and Post 16 Resources for further education. The programme is supplemented by add-on modules including Student Workshops delivered in schools, the Kindness Connects Toolkit, Webinar Series, Assemblies and Tutor Time Resources, and Guidance Documents. The charity also maintains a public WTC Artwork at Queen Elizabeth Olympic Park as a physical beacon for the programme, and has published the Addressing Extremism Through the Classroom research report. All resources are developed in partnership with UCL's Institute of Education and The Day, and are freely accessible upon registration.

Differentiator

Problem solved

Functional benefit

Brands

• Kindness Connects: A toolkit providing discussion, reflection, and practical activities encouraging students to understand different perspectives, challenge unkind behaviour, and recognise the power of kindness in building stronger, safer communities.

Products and services

• Education Programme A comprehensive free educational programme developed in partnership with UCL Institute of Education and The Day, providing curriculum-aligned teaching resources covering the events, causes and consequences of 9/11, extremism, radicalisation and British values for UK primary, secondary and post-16 schools.
• Secondary School Resources (KS3 & KS4) Free teaching resources for students aged 11-16 covering 6 key curriculum areas: PSHCE, History, Citizenship, RE, Art & Design, and English, developed in partnership with UCL Institute of Education.
• Primary School Resources (KS2) Free teaching resources for students aged 7-11 covering the 5 core British values including democracy, rule of law, individual liberty, mutual respect and tolerance, with 10 lesson plans covering identity, diversity, bullying, stereotyping and challenging injustice.
• Post 16 Resources A suite of teaching packs and accompanying guidance commissioned by the Department for Education for students and practitioners in further education, covering 9/11, extremism and radicalisation.
• Student Workshops Expert-led workshops delivered directly in UK schools, including Critical Thinking, Leadership Skills, and First Response workshops exploring themes of terrorism, extremism, radicalisation, media literacy and resilience building, free of charge to schools.
• Kindness Connects Toolkit An educational toolkit with quick-start activities, class/group activities, and action-based activities encouraging students to understand different perspectives, challenge unkind behaviour, and recognise the power of kindness in building stronger, safer communities.
• Webinar Series Free online briefing sessions and webinars helping UK educators understand complex issues around extremism and radicalisation, including safeguarding against radicalisation and other topics.
• Since 9/11 WTC Artwork A 28-foot tall, 4-tonne public artwork made from World Trade Center steel, permanently displayed at Queen Elizabeth Olympic Park in London as a physical beacon for the Education Programme; London is the only European capital to receive WTC steel.

Quantifiable outcome

• Over 10,000 students from nearly 300 UK secondary schools engaged in single virtual event
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• The DaycoreStrategic or Co-development Partner · 1 January 2025Partnership with The Day news platform for development of secondary resources providing current affairs content to complement educational materials.
• Department for EducationcoreStrategic or Co-development Partner · 10 December 2020Endorsement and collaboration on education initiatives. DfE commissioned SINCE 9/11 to design and create Post-16 teaching packs in Spring 2025. Joint virtual event hosted with UCL in December 2020.
• UCL Institute of EducationcoreStrategic or Co-development Partner · 1 September 2011Long-term partnership for development and creation of comprehensive education programme. UCL's Institute of Education (ranked number 1 globally) developed curriculum-aligned resources covering multiple subjects and age groups. Also conducted commissioned research 'Addressing Extremism Through the Classroom' published in 2021. Co-hosted Virtual Student Summit with 10,000+ students.
• TES Teachers ResourcescoreChannel Partner/ Reseller/ Distributor · 1 September 2011Content partnership for distribution of educational resources through TES platform to UK teachers.
• Port Authority of New York and New JerseyflagshipStrategic or Co-development Partner · 1 January 2010Donated World Trade Center steel recovered from Ground Zero to London as permanent gift. SINCE 9/11 applied for and succeeded in obtaining the steel, which was used to create the 'Since 9/11' public artwork unveiled in 2015. London is the only European capital to receive WTC steel.
• Home OfficecoreStrategic or Co-development PartnerEndorsement of Virtual Student Summit event. Collaboration on counter-extremism education efforts.
• Miya AndoflagshipStrategic or Co-development PartnerNew York artist commissioned to create 'Since 9/11' public artwork from WTC steel. Artist created 28-foot, 4-tonne sculpture. Nominated for DARC Award in Best Light Art Installation.
• International Centre for the Study of Radicalisation and Political Violence (ICSR)minorStrategic or Co-development PartnerAdvisory partnership with King's College London think tank for development of Terrorism Timeline educational resource, ensuring broad representation of terrorist attacks.
• KL Education ConsultantsminorStrategic or Co-development PartnerPartnership for development of guidance note on supporting students after terror attacks, including assembly and tutor time activities.
• MaceminorOthersPro bono construction management for WTC artwork installation at Queen Elizabeth Olympic Park.
• Skidmore, Owings & Merrill LLPminorOthersPro bono structural engineering services for WTC artwork.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Educate Against Hate: UK government-run platform hosted by the Department for Education and Home Office providing teachers and parents with resources to safeguard children from radicalisation. Comparable as a primary distribution channel for Prevent-aligned educational content in UK schools.
• Tim Parry Johnathan Ball Foundation for Peace: UK peace education charity founded after the 1993 Warrington bombing, delivering school programmes to help young people explore conflict resolution and extremism. Comparable as a UK atrocity-legacy charity with school-based counter-extremism education programmes.

Direct peers

• The Forgiveness Project: UK charity that uses real stories of victims and perpetrators to explore forgiveness and alternatives to conflict, with school workshops and teacher resources. Comparable as a UK charity delivering storytelling-based counter-extremism education in schools.
• Holocaust Educational Trust: UK educational charity delivering free teaching resources and school workshops about the Holocaust and contemporary antisemitism, with strong government and UCL-adjacent academic ties. Directly comparable as a UK atrocity-education charity offering curriculum-aligned resources, survivor testimony programmes, and teacher CPD.
• Inspire (UK counter-extremism): UK not-for-profit working to address violent extremism through research, policy, and education including the award-winning 'Extreme Dialogue' school resource. Directly comparable as a UK organisation providing free school resources specifically targeted at preventing radicalisation.
• Anne Frank Trust: UK charity using Anne Frank's story to tackle prejudice and discrimination through school exhibitions and education programmes. Comparable as a UK-based NGO providing free curriculum-aligned resources, in-person school workshops, and exhibitions that address extremism, identity, and tolerance themes.
• JAN Trust: UK charity focused on counter-extremism, women's empowerment, and integration through education, particularly working with marginalised communities in schools. Comparable as a UK NGO directly addressing the Prevent agenda with school-based educational programming.
• Never Such Innocence: UK educational charity founded by SINCE 9/11 trustee Lady Lucy French OBE, working with young people aged 9-18 across 105 countries on conflict-related arts and education programmes. Sister organisation with shared governance and overlapping counter-extremism educational mission.
• Remembering Srebrenica: UK charity that raises awareness of the Srebrenica genocide and uses lessons from the past to build more cohesive communities, delivering free school resources and workshops. Directly comparable as a small UK educational charity addressing atrocity prevention and British Values through curriculum-aligned teaching.

Others

• The Day (news literacy platform): UK current affairs and news literacy platform for schools, partnered with SINCE 9/11 since 2025 to develop secondary resources. Comparable as an adjacent enabling platform providing current affairs content for UK secondary schools that complements SINCE 9/11's counter-extremism curriculum.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/since911uk
• Facebookfacebook.com/since911uk
• LinkedInlinkedin.com/company/since-9-11uk
• Instagraminstagram.com/since911_official
• Xx.com/since911uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Since 9/11