Westar Truck Centre

What Westar Truck Centre does

Westar Truck Centre is a multi-brand commercial truck dealership group headquartered in Melbourne, Australia, operating two flagship locations in Derrimut and Campbellfield that serve Victoria's western and northern freight corridors. Founded circa 1970 and wholly owned by the Patterson Cheney Pty Ltd automotive group, Westar is authorized for five major OEM brands - Isuzu (Australia's 25%+ truck market share leader), Western Star, MAN, Dennis Eagle, and Iveco - spanning light, medium, and heavy-duty segments, and operates alongside a Certified Pre-Owned program.

The business runs an integrated one-stop model: new, used, and demo truck sales; a 42-bay service facility with night service and 24-hour breakdown response; mobile auto-electrical field service covering greater Melbourne; genuine and all-makes parts distribution (Detroit, Eaton, Meritor, Cummins, CAT); in-house commercial finance and insurance; and a dedicated Apprenticeship Academy and Parts Cadetship. Its proprietary Diesel Inquiry Assessment System (DIAS) is an online configurator for Isuzu Power Solutions, covering industrial engines and gensets for mining, construction, agriculture, and marine customers. The dealer employs 750+ team members across the Patterson Cheney network, retains 20% of staff for 10+ years, and won the 2023 Automotive Industry Employer of the Year award.

Revenue is generated across four streams: one-time new/used/demo truck sales, parts and accessories hardware sales, professional service and repair contracts, and managed finance and insurance arrangements (chattel mortgage, hire purchase, leasing) facilitated via multiple third-party credit providers. Go-to-market is enterprise field sales through two physical dealerships supported by online inventory browsing, finance calculators, email/newsletter marketing, and active social media. New truck ticket sizes range from approximately $70,000 to $425,000 and used trucks from $42,000 to $142,000, with Isuzu Service Agreements introducing a recurring monthly subscription layer. Revenue is not publicly disclosed.

Name

Westar Truck Centre

Legal name

Patterson Cheney Pty Ltd

Website

https://westar.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Westar Truck Centre is a Melbourne-based, multi-brand commercial truck dealership (Isuzu, Western Star, MAN, Dennis Eagle, Iveco) owned by Patterson Cheney Pty Ltd, operating two locations with integrated sales, service, parts, finance, and 750+ staff.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Other Motor Vehicle Dealers (4412), Automobile Dealers (4411), Used Car Dealers (44112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

akta.pro secondary industries

Utility/Service Body Trucks (Service Bodies/Tool Trucks) Leasing & Rental (TLABAEAE), Vans & Box Trucks (Light Commercial Vehicles) Rental/Leasing (TLABAGAA), Utility / Service Body Truck Rentals (THADAJAH)

Keywords

• Commercial truck sales
• Truck service and parts
• Commercial vehicle finance
• Diesel power solutions
• Truck dealership

Headquarters

HQ city

Derrimut

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Truck Sales: New and used truck sales across multiple brands (Isuzu, Western Star, MAN, Dennis Eagle, Iveco). Includes certified pre-owned program with rigorous safety inspections.
2. Parts & Accessories: Genuine parts and all-makes parts for trucks and trailers. Stocks everyday items (filters, oils, fluids, tools, lighting, brake pads) to full engine rebuild kits. Components from major manufacturers including Detroit, Eaton, Meritor, Spicer, Cummins, CAT.
3. Service & Repairs: Commercial truck repairs and maintenance including scheduled servicing, engine overhauls, transmission servicing, brake repairs, mobile auto electrical, and 24-hour breakdown service. Night service available for off-peak hours.
4. Finance Services: Custom-built finance solutions including fixed repayment loans, consumer finance, leasing, hire purchase, chattel mortgage. Also arranges insurance through truck insurance companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Westar Truck Centre is a multi-brand commercial truck dealership selling new, used, and demo Isuzu, Western Star, MAN, Dennis Eagle, and Iveco vehicles from two Melbourne locations (Derrimut and Campbellfield). It pairs vehicle sales with scheduled servicing and repairs, genuine and all-makes parts, mobile auto electrical field service, in-house finance and insurance, and Isuzu Power Solutions industrial engines and generators.

Product overview

Westar Truck Centre is a multi-location truck dealership (Derrimut and Campbellfield, VIC) offering a full range of new and pre-owned commercial vehicles from five brands — Isuzu, Western Star, MAN, Dennis Eagle, and Iveco — spanning light, medium, and heavy-duty segments. The business operates as a one-stop shop combining vehicle sales with integrated service, parts, finance, and mobile auto-electrical operations. Value-added offerings include certified pre-owned trucks with warranty options, Isuzu Service Agreements (fixed monthly servicing plans), Isuzu Power Solutions (industrial gensets and engines), dedicated apprenticeship and cadetship training programs, and a parts bonanza sale. The company is part of the Patterson Cheney automotive group with over 50 years of Isuzu history.

Differentiator

Problem solved

Functional benefit

Products and services

• Isuzu Trucks Isuzu light, medium, and heavy-duty trucks including N-Series, F-Series, and Ready-to-Work variants, sold through Westar as an authorised Isuzu dealer in Melbourne.
• Western Star Trucks Western Star heavy-duty trucks including the XSeries lineup (48X and 47X models) for Australian linehaul and heavy transport applications.
• MAN Trucks MAN truck range including TGM and TGS series models for various commercial transport needs.
• Dennis Eagle Dennis Eagle refuse and waste collection vehicles sold through Westar as an authorised dealer.
• Iveco Daily Iveco Daily vans and light commercial vehicles sold through Westar.
• Certified Pre-Owned Trucks Pre-owned trucks from multiple brands that pass rigorous safety inspections and are refurbished by factory-trained technicians, offered with warranty options.
• Truck Service and Maintenance Scheduled servicing, engine overhauls, transmission repairs, brake and suspension work, 24-hour breakdown service, roadworthy inspections, and night service for commercial trucks.
• Mobile Auto Electrical On-site auto electrical, diagnostic, and air-conditioning repair services for trucks, plant equipment, excavators, and earthmoving equipment, available across Melbourne and surrounding areas.
• Parts and Accessories Genuine parts for Isuzu, Western Star, MAN, Dennis Eagle, and Iveco, plus all-makes parts covering Detroit, Eaton, Meritor, Cummins, and CAT, with an accessories showroom and 24-hour availability for special orders.
• Truck Finance Custom commercial finance solutions including fixed repayment loans, consumer finance, leasing, hire purchase, and chattel mortgage, with insurance arrangements via third-party truck insurers.
• Isuzu Power Solutions Power units, industrial engines, and generator sets for mining, construction, agriculture, and marine applications, configured via the DIAS assessment tool, with Made-to-Stock, Assembled-to-Order, and Engineered-to-Order options.
• Isuzu Service Agreement Subscription-based predictable monthly servicing plans offering Isuzu Total, Essential Plus, Essentials, and Heritage packages that cover scheduled maintenance for new and used trucks.

Quantifiable outcome

• Isuzu trucks account for over 25% of all trucks sold in Australia
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Isuzu TruckscoreChannel Partner/ Reseller/ DistributorWestar is the primary dealer for Isuzu trucks across Victoria. Isuzu holds 25%+ market share in Australia. Patterson Cheney's relationship with Isuzu dates back to the late 1970s when Isuzu was introduced through GM TruckPower brand.
• Western Star TruckscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Western Star heavy trucks, representing the XSeries lineup including 48X and 47X models.
• MAN TruckscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for MAN trucks including TGM and TGS series models.
• Dennis EaglecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Dennis Eagle truck brand, offering their range of commercial vehicles.
• IvecocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Iveco Daily vans and trucks.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Volvo Group Australia: Volvo Trucks dealer and service network across Australia. Competes with Westar in heavy-duty truck sales and provides comparable service, parts, and uptime support to commercial fleet operators.
• Scania Australia: Scania (Volkswagen subsidiary) operates a dealer and service network across Australia for heavy-duty trucks and buses. Directly comparable in commercial truck sales, servicing, and parts distribution.
• CJD Equipment: Australia's largest Isuzu dealer network with multiple locations across Victoria and other states. Directly competes with Westar as an authorised Isuzu commercial truck dealer offering sales, service, and parts.
• Daimler Truck and Bus Australia: Distributor and dealer network for Mercedes-Benz, Freightliner, and Fuso commercial trucks in Australia. Directly competes with Westar's heavy-duty offerings and parts/service operations.
• CMV Truck Centre: Multi-brand Australian commercial vehicle dealer operating in Victoria and other states. Offers sales and servicing for multiple truck brands, directly comparable to Westar's multi-brand dealership model.
• Penske Australia: Australian arm of Penske Transportation Group, operating commercial truck dealerships including Caterpillar and other brands. Competes with Westar in heavy-duty truck sales and servicing across Australia.
• PACCAR Australia (Kenworth): Australian operations of PACCAR, manufacturer and distributor of Kenworth and DAF trucks through its dealer network. Competes with Westar's Western Star and MAN heavy-duty offerings.

Broad incumbents

• Iveco Australia: Australian subsidiary of Iveco Group manufacturing and distributing Daily vans and heavy-duty trucks. Overlaps with Westar's Iveco Daily franchise and provides benchmark for OEM-direct dealer economics.

Regional players

• Truck Centre WA: Western Australia-focused commercial truck dealership group offering multi-brand sales, service, and parts. Provides a regional benchmark for the Australian truck dealership model outside Victoria.
• United Truck Centre: Independent Australian commercial truck dealer network with multi-brand sales, service, and parts. Comparable business model to Westar but with broader geographic reach across multiple states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westar Truck Centre