The Good Grocer
The Good Grocer is an independent Australian grocery retailer based in Applecross, founded in 2009, that sells fruits, vegetables, and pantry goods to local consumers through a small-scale brick-and-mortar operation of 11-50 employees.
- Company typePrivate
- Founded2009
- HeadquartersApplecross, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Good Grocer does
The Good Grocer is an independent grocery retailer headquartered in Applecross, Australia, founded in 2009. The company sells fruits, vegetables, and pantry goods, operating with a headcount of 11-50 employees as a private, for-profit business. Its website is hosted at thegoodgrocer.com.au, indicating a local Australian market presence.
Beyond these basic firmographics, substantive operational details are not available in the input. The source page for the company's primary online presence is gated by a bot-protection/loading screen ("One moment, please...") and yielded no extractable information on product assortment depth, store count, supply chain, pricing, ownership, management team, financials, or technology stack. As such, the business model can only be characterized at a high level as a small-scale brick-and-mortar grocery operation serving the local Applecross community.
No funding rounds, acquisitions, partnerships, regulatory actions, leadership changes, or product launches are documented. The investment-relevant picture for The Good Grocer is therefore necessarily thin: a small, long-established Australian independent grocer with no observable digital, AI, or strategic-move footprint in the data provided.
The Good Grocer firmographics
Firmographics- Name
- The Good Grocer
- Website
- https://thegoodgrocer.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Good Grocer is an independent Australian grocery retailer based in Applecross, founded in 2009, that sells fruits, vegetables, and pantry goods to local consumers through a small-scale brick-and-mortar operation of 11-50 employees.
- Ownership category
- akta.pro rank
The Good Grocer industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro industry
- Independent Supermarkets & Neighborhood GrocersTraditional Grocery Stores (Small-Format/Corner Grocers)
Keywords
Where The Good Grocer is headquartered
LocationHeadquarters
- HQ city
- Applecross
- HQ country
- Australia
- HQ region
- Oceania
Markets served
The Good Grocer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel
The Good Grocer product offering
Product offeringCore offering
The Good Grocer is an Australian grocery store, founded in 2009 and based in Applecross, that retails fresh fruits, vegetables, and pantry goods to local consumers. It operates as a small (11-50 employees), private, brick-and-mortar food retailer with an informational website (thegoodgrocer.com.au).
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh fruits and vegetables Retail sale of fresh fruits and vegetables to local consumer shoppers from The Good Grocer's Applecross storefront.
- Pantry goods Retail sale of pantry staples and dry grocery goods to local consumer shoppers from The Good Grocer's Applecross storefront.
Companies that use The Good Grocer
Customer profileIdeal customer profiles1 record
The Good Grocer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Good Grocer competitors and assessment
Company assessmentBroad incumbents
- Metcash: Australian wholesale distributor and parent of the IGA network, supplying independent grocery retailers including those of similar scale to The Good Grocer. Relevant as the wholesale/supply backbone that independents typically depend on.
- Coles Australia: Second-largest Australian supermarket chain with national footprint selling fresh produce and groceries. Major competitive incumbent in every Australian grocery retail market, including Applecross.
- Woolworths Australia: Largest supermarket chain in Australia, selling fresh produce, pantry goods, and groceries across hundreds of stores. Broad incumbent competing in the same grocery categories and Perth metro geography as The Good Grocer.
- ALDI Australia: Hard-discount grocery chain operating across Australia with a limited-assortment, value-oriented format. Major incumbent competing on price in the grocery categories where The Good Grocer operates.
Direct peers
- Thomas Dux Grocer: Australian premium independent grocer offering fresh produce and specialty grocery items in suburban locations. Comparable positioning to The Good Grocer as an upscale independent focused on fresh and quality grocery products.
- IGA Australia: Network of independent grocers operating under a shared banner across Australia. Most directly comparable as independent-format grocery retailers selling fresh produce and pantry goods, often in suburban and regional locations similar to The Good Grocer.
- Harris Farm Markets: Australian independent grocery chain specializing in fresh fruits, vegetables, and premium grocery essentials. Directly comparable to The Good Grocer in product focus on fresh produce and pantry staples, and in operating as an independent-format grocer rather than a national chain.
- Spudshed: Western Australian family-owned independent grocer with multiple stores selling fresh produce and groceries at value prices. Comparable as a WA-based independent grocery operator of similar scale and product mix to The Good Grocer.
- The Source Bulk Foods: Australian specialty retailer focused on bulk pantry staples, whole foods, and sustainable groceries. Comparable to The Good Grocer in the pantry-goods segment and as a smaller-format Australian independent retailer.
Emerging players
- About Life: Australian independent retailer focused on organic, natural, and health-oriented grocery items including fresh produce and pantry staples. Comparable to The Good Grocer in store format and product categories, with a stronger positioning toward natural and organic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
The Good Grocer social profiles
Digital presenceThe Good Grocer financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Good Grocer leadership team
Management profileNumber of profiles
The Good Grocer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Good Grocer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Good Grocer
What does The Good Grocer do?
The Good Grocer is an Australian grocery store, founded in 2009 and based in Applecross, that retails fresh fruits, vegetables, and pantry goods to local consumers. It operates as a small (11-50 employees), private, brick-and-mortar food retailer with an informational website (thegoodgrocer.com.au).
When was The Good Grocer founded?
The Good Grocer was founded in 2009. It employs 11 to 50 people.
Where is The Good Grocer based?
The Good Grocer is headquartered in Applecross, Australia, in the Oceania region.
Who are The Good Grocer's main competitors?
Broad incumbents on record are Metcash, Coles Australia, Woolworths Australia and ALDI Australia. Direct peers are Thomas Dux Grocer, IGA Australia, Harris Farm Markets, Spudshed and The Source Bulk Foods. About Life is listed as an emerging player.
Does The Good Grocer have an API?
No public API is recorded for The Good Grocer.
What industry is The Good Grocer in?
The Good Grocer's product category is Grocery Retail. Its primary akta.pro industry code is CRAHAAAB, Independent Supermarkets & Neighborhood Grocers, with a secondary code of CRAHAAAC, Traditional Grocery Stores (Small-Format/Corner Grocers). Its NAICS code is 445110 and its SIC code is 5411.