Seguros Atlantida

What Seguros Atlantida does

Seguros Atlántida is a privately held Honduran insurance carrier headquartered in Tegucigalpa and operating as the insurance subsidiary of Grupo Financiero Atlántida, a diversified financial conglomerate that also includes Banco Atlántida, AFP Atlántida (pension fund administrator), Leasing Atlántida, and Almacenadora Atlántida. Founded in 1985, the company employs between 101 and 250 people and maintains five branch offices across Honduras — in Tegucigalpa, San Pedro Sula, La Ceiba, Santa Rosa de Copán, and Choluteca — supplemented by distribution through the Banco Atlántida branch network. It is regulated by the Comisión Nacional de Bancos y Seguros (CNBS) and holds an AA credit rating with Stable Outlook from Fitch Ratings, with a 2025 Moody's risk evaluation also on file.

The company's offering spans five core insurance lines — auto (vehicles up to 10 years of age), personal lines (life and health, including the "Más Vida" life product and Medimóvil 24-hour medical advisory service), property (fire, theft, contractor risk, maritime hull, aviation, boilers, electronics, machinery, civil liability, transportation), agricultural (basic grains, bananas, plantains, vegetables, fruits, per-plant coverage), and surety bonds (customs, performance, contract fulfillment, fidelity, bid bonds) — supplemented by three assistance services: Autoasistencia Atlántida 24/7, Hogar Atlántida home coverage, and the Medimóvil health advisory line. Notable product differentiators include the Cero Deducible Atlántida zero-deductible auto option and a wide ancillary provider network (pharmacies, hospitals, physicians, labs, dental, ophthalmology, accident, physiotherapy) underwritten for the personal-lines business.

The business model is quote-based underwriting distributed through physical branches, online quote request forms, and captive bank-network channels. Pricing is not publicly disclosed. Customer acquisition is driven by a mix of organic social (Facebook, X, YouTube, Instagram, LinkedIn, TikTok), a financial education content portal, and cross-sell via Banco Atlántida. The company targets individual vehicle owners as its primary segment under a horizontal segmentation approach, with no public enterprise customer disclosures. Technology infrastructure, claims automation, and any digital underwriting platform are not described in available sources.

Name

Seguros Atlantida

Legal name

Seguros Atlántida

Website

https://segurosatlantida.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Seguros Atlántida is a private Honduran insurer and subsidiary of Grupo Financiero Atlántida, offering auto, life, health, property, agricultural, and surety coverage plus 24/7 assistance services through five branches and the Banco Atlántida network.

Ownership category

akta.pro rank

Headquarters

HQ city

Tegucigalpa

HQ country

Honduras

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels8 records

Core offering

Seguros Atlántida is a Honduran insurance company that underwrites and distributes personal and commercial insurance products, including auto, life, health, property, agricultural, and bond coverage, complemented by 24/7 roadside assistance, flexible home insurance, and real-time medical advisory services. It operates as the insurance subsidiary of Grupo Financiero Atlántida, distributing through physical branches, an online quote portal, and partner bank branches within Honduras.

Product overview

Seguros Atlántida offers a comprehensive insurance portfolio consisting of five core product lines (Auto, Person, Property, Agricultural, and Bonds) supplemented by three assistance services (Auto Assistance 24/7, Home, and Medimóvil). The company operates primarily in Honduras as part of the Atlántida Financial Group, providing personal and commercial insurance solutions. Products are distributed through multiple physical branch locations and the company's website portal.

Differentiator

Problem solved

Functional benefit

Brands

• Auto Asistencia Atlántida: Vehicle emergency assistance service available 24/7, 365 days a year for accidents or breakdowns.
• Hogar Atlántida
• Medimóvil
• Más Vida

Products and services

• Seguro de Autos (Auto Insurance)

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Banco AtlántidacoreChannel Partner/ Reseller/ DistributorSeguros Atlántida operates as part of Grupo Financiero Atlántida, with Banco Atlántida serving as a key distribution channel for insurance products through its branch network.
• AFP AtlántidacoreStrategic or Co-development PartnerPart of the same financial group, AFP Atlántida (pension fund administrator) provides complementary financial services.
• Leasing AtlántidaminorStrategic or Co-development PartnerPart of Grupo Financiero Atlántida offering leasing services, complementary to insurance offerings.
• Almacenadora AtlántidaminorStrategic or Co-development PartnerPart of Grupo Financiero Atlántida providing warehousing services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BMI Group (Britam-related) / BMI Companies: Multi-line insurance group with Central American and broader Latin American operations. Comparable in P&C and personal lines, with greater geographic diversification.
• Pan-American Life Insurance Group: Large, established life and health insurance group with a meaningful Central American footprint. Comparable in life and health product lines, broader in geographic scope.

Regional players

• Seguros Equinoccial: Ecuadorian-origin multi-line insurer expanding across Latin America. Comparable in product breadth (auto, life, property), though primarily operating in different territories.
• CRESPO (Aseguradora La Mundial Honduras): Regional insurance carrier serving Honduras and other Central American markets. Comparable in commercial and personal lines though scale and geographic mix differ.

Direct peers

• Seguros El Roble: Honduran domestic insurance carrier offering personal, commercial, and bond products. Competes directly with Seguros Atlántida in the same local market across multiple lines.
• ASSA Compañía de Seguros: Panama-headquartered multi-line insurance carrier with operations across Central America (including Honduras). Competes directly with Seguros Atlántida in P&C, auto, and personal lines, serving similar consumer and commercial customers in Honduras.
• Ficohsa Seguros: Insurance arm of Grupo Financiero Ficohsa, a major Central American financial group. Comparable bancassurance-led multi-line insurance model serving the same Honduran market.
• MAPFRE Honduras: Spanish insurance group's Honduran subsidiary offering auto, home, life, and commercial insurance. Direct competitor with a similar multi-line retail distribution model across Honduras.
• SURA Seguros (Seguros Sura Honduras): Honduran subsidiary of the Latin American SURA group, offering auto, life, and general insurance products. Direct competitor in the same Honduran market with comparable multi-line product breadth.

Others

• CNBS (Comisión Nacional de Bancos y Seguros): Honduran insurance regulator overseeing Seguros Atlántida and its peers. Relevant as the regulatory body that shapes market structure, solvency requirements, and competitive dynamics for all domestic insurers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Segatlantida
• YouTubeyoutube.com/channel/UCXK9KO8gJtEFf2BSpqxDxLg
• Facebookfacebook.com/SegurosAtlantida
• LinkedInlinkedin.com/company/segurosatlantida
• Instagraminstagram.com/segurosatlantida
• TikToktiktok.com/@segurosatlantidahn?_r=1&_t=ZS-95LHd1gtNqC

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seguros Atlantida