What Unibodytech does

Unibodytech operates Unibody Autotech Collision Center, a privately held automotive collision repair business founded in 1998 and based in Honolulu, Hawaii. The business runs a two-site model: a Kaka'ako inspection/estimate site at 999 Waimanu St. and a full-service repair facility at 789 Mapunapuna St., with an on-site Enterprise rental car office embedded at the repair site. Its core offering is collision repair, frame straightening (using Vegamax laser measuring equipment with millimeter-level accuracy), and auto refinishing via an exclusive PPG paint system supported by computerized paint mixing and a lifetime PPG Refinish Assurance Plan. Adjacent services include wheel alignment, brakes and suspension, air conditioning repair, paint-less dent repair, and accessory installation (Bluetooth, reverse parking sensors, backup cameras).

The shop serves individual vehicle owners in Honolulu, combining retail and insurance-referred demand through direct repair program relationships with Geico, Nationwide, Progressive, USAA, Farmers, AAA, Liberty Mutual, Island Insurance, and others. Customer acquisition runs through Google reviews (4.8 stars, 672 reviews), Yelp, Podium live chat, an auto blog content-marketing channel, and online booking via Appointment Plus for both sites. Pricing is published and tiered by labor type, ranging from $84/hr for body or refinish work to $399/hr for carbon fiber, with parts, paint materials ($52/hr), storage ($150-$250/day), and pre/post scans ($195 each) on top.

Revenue is earned on a per-job basis through one-time repair transactions, typically funded via insurance claim payments or out-of-pocket customer payments. The shop maintains multiple industry and OEM certifications — I-CAR Gold Class, ASE, PPG, FCA, Hyundai, Kia, Nissan, Assured Performance, and AMI — and reports technicians with over 43 years of combined experience. Operational scale is small at 1-10 employees, with revenue not publicly disclosed.

Name

Unibodytech

Legal name

Unibody Autotech Collision Center

Website

https://unibodyautotech.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Unibodytech operates Unibody Autotech Collision Center, a Honolulu, Hawaii collision repair shop founded in 1998 serving individual vehicle owners with insurance-direct-repair and retail work across two locations.

Ownership category

akta.pro rank

Product category

Automotive Collision Repair Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121), Specialized Automotive Repair (811114)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industries

Frame & Structural Straightening (Unibody/Chassis) (TLAKAEAE), Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)

Keywords

• Collision repair services
• Auto body refinishing
• Frame straightening
• Paintless dent repair
• Automotive wheel alignment

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Collision and Auto Body Repair Services: One-time repair services billed per job. Revenue is earned through labor charges (body work, refinishing, frame/structural, mechanical) and parts. Customers pay per repair event, typically facilitated through insurance claims or out-of-pocket payments. The shop processes insurance supplements when additional damage is found during disassembly.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Unibodytech (Unibody Autotech Collision Center) is an auto body collision repair facility in Honolulu, Hawaii that restores vehicles to pre-accident condition through collision repair, frame straightening with laser-measured accuracy, and PPG auto refinishing. The company also provides mechanical services such as brake/suspension repair, AC repair, wheel alignment, paint-less dent repair, and accessory installation for individual vehicle owners. Customers reach the shop via two physical locations, online booking, a smartphone-based estimator, and insurance direct repair program referrals.

Product overview

Unibodytech (Unibody Autotech Collision Center) is an auto body collision repair facility operating two locations in Honolulu, Hawaii - an inspection site in Kaka'ako and a full repair facility in Mapunapuna. The company offers a comprehensive suite of automotive repair services centered around collision repair as the core product, supplemented by specialized repair modules including auto refinishing using PPG paint systems, frame straightening with laser measurement technology, paint-less dent repair, air conditioning repair, brakes and suspension service, and wheel alignment. Additional add-on services include an online estimator smartphone app for remote damage assessment, insurance claims assistance with direct repair programs, rental car arrangement through Enterprise, and accessory installations such as Bluetooth/hands-free systems, reverse parking sensors, and backup cameras. The company serves all automotive brands and maintains multiple manufacturer certifications including I-CAR Gold Class and OEM certifications for Hyundai, Kia, Nissan, and FCA.

Differentiator

Problem solved

Functional benefit

Products and services

• Collision Repair Comprehensive collision repair services for all automotive brands, restoring vehicles to pre-accident condition using Vegamax frame straightening and laser measuring equipment. Targeted at individual vehicle owners in Honolulu needing post-accident structural and body repair.
• Auto Refinishing Paint refinishing service using the PPG auto refinishing system with computerized paint mixing and a color formulation database for exacting color matches. Backed by the PPG Refinish Assurance Plan lifetime warranty against material defects. For individual vehicle owners needing factory-quality paint restoration.
• Frame Straightening Structural repair using hydraulics and torque to bend frames back to pre-accident condition, with laser-based measurement aligning the vehicle body to one millimeter accuracy. For individual vehicle owners needing structural collision repair.
• Air Conditioning Repair Automotive AC system repair and servicing using high-grade refrigerant and updated replacement components. For individual vehicle owners needing climate control repair.
• Brakes and Suspension Service Comprehensive braking and suspension system inspections and repairs, including brake bleeding, rotor and pad replacement, and spring and strut replacement, performed by nationally certified technicians. For individual vehicle owners needing safety system repair.
• Wheel Alignment State-of-the-art computerized wheel alignment service to correct vehicle wheel misalignment for safe vehicle handling. For individual vehicle owners needing alignment after collision or suspension work.
• Paint-less Dent Repair (PDR) Specialized dent removal technique that massages dents out from inside the body panel without affecting the vehicle's paint finish, applicable on both aluminum and steel panels. For individual vehicle owners with minor dent damage.
• Reverse Parking Sensor Installation Installation of backup/reverse parking sensors to help drivers park with sensor-based assistance. For individual vehicle owners seeking parking assistance upgrades.
• Bluetooth/Hands-Free Installation Installation of Bluetooth and hands-free calling systems including universal Bluetooth kits, vehicle-specific adapters, and aftermarket stereos with Bluetooth functionality. For individual vehicle owners wanting in-car connectivity.
• Online Estimator App Smartphone-based digital estimating tool allowing customers to photograph vehicle damage, select damaged areas, and receive a free estimate without visiting the shop in person. For individual vehicle owners seeking a quick, no-visit damage pre-assessment.

Quantifiable outcome

• 4.8-star Google rating based on 672 reviews
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Enterprise Rent-A-CarcoreGTM or Marketing PartnerEnterprise maintains an on-site office at the Mapunapuna repair location, providing on-site pickup and drop-off of rental vehicles for customers whose cars are undergoing repair. This partnership enables a seamless customer experience by eliminating the need for customers to arrange independent transportation during the repair process.
• GeicocoreGTM or Marketing PartnerGeico insurance company operates a direct repair program with Unibody Autotech. Geico refers policyholders to the shop for collision repairs, and the shop works directly with Geico adjusters and claims processes.
• PPG IndustriescoreTechnology or IntegrationPPG is the exclusive paint and refinishing system provider. The shop uses PPG products exclusively and is PPG certified. The PPG Refinish Assurance Plan provides a lifetime warranty on material defects for customers who own the vehicle.
• Insurance Providers (Nationwide, Ameriprise, AAA, Progressive, USAA, Dongbu Insurance, Farmers, Island Insurance, Liberty Mutual, Dairy Road Insurance, First Insurance Company of Hawaii)coreGTM or Marketing PartnerThe shop participates in direct repair programs with all major insurance providers in Hawaii. These partnerships allow insurance companies to refer policyholders directly to the shop, streamline claims processing, and ensure repairs meet insurance standards.
• VegamaxcoreTechnology or IntegrationThe shop utilizes Vegamax frame straightening equipment with laser measuring technology for precision structural repairs. This equipment partnership enables millimeter-accurate frame alignment and measurement during the repair process.
• I-CAR (Inter-Industry Conference on Auto Collision Repair)coreOthersThe shop maintains I-CAR Gold Class certification, the highest level of training certification in the collision repair industry. I-CAR provides ongoing technician training and certification programs that the shop participates in.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Gerber Collision & Glass: Large multi-state MSO (owned by Boyd Group) offering collision repair, refinishing, and glass services through 700+ US/Canada locations. Competes with Unibodytech for insurance-referred vehicle owners and OEM-certified work; broadly comparable scope though much larger footprint.
• Caliber Collision: Largest US MSO collision repair chain with 1,800+ locations, offering the same core services as Unibodytech (collision, refinishing, frame straightening) at far greater scale, including in Hawaii via partner locations. Comparable in service mix and customer base; Caliber is the dominant share-taker Unibodytech competes against for insurer referrals.
• Crash Champions: National collision MSO (formed via the Service King merger) with hundreds of locations across multiple states, providing the same insurance-referred collision, refinishing, and structural repair services Unibodytech offers. A broad incumbent competing for the same DRP-routed customer base.

Direct peers

• CARSTAR Auto Body Repair Experts: Franchised collision repair network operating across North America with shops focused on insurance DRP work, OEM-certified structural, and refinishing repairs — the same service mix Unibodytech provides under its I-CAR Gold Class and OEM certifications.
• Maaco: National franchised chain specializing in auto refinishing, paint, and bodywork with hundreds of independently owned shops. Overlaps directly with Unibodytech's core collision and paint services and serves a similarly consumer customer base, including in Hawaii.

Others

• Assured Performance Network: Network/certification body that audits and certifies collision repair shops to OEM standards. Unibodytech holds Assured Performance certification; competing certified shops in the same network represent direct same-quality competitors, particularly for OEM warranty and certified-only referrals.
• PPG Industries (Refinish): Global paint/coatings manufacturer whose refinish systems Unibodytech uses exclusively under a PPG Refinish Assurance Plan certification. Not a competitor but a critical supplier and ecosystem partner that, via its certification program, defines the standards Unibodytech operates against.

Regional players

• Honolulu Body Shop (local competitor): Independent Honolulu-area collision repair shops operating in the same Oahu market with similar service offerings (collision, paint, frame). Direct regional competitors for the same consumer and insurance-referred demand that Unibodytech serves.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unibodytech