Target Media

What Target Media does

Target Media Sales Kft. is a privately held Hungarian radio broadcaster and advertising-sales company headquartered at Detrekő u. 12, Budapest, founded in 2007 and operating with a 1-10 person staff. The company owns and operates two FM stations - 90.9 Jazzy Rádió (90.9 MHz, 1.8 kW from Sashegy, Hungary's only dedicated jazz station) and Klasszik Rádió 92.1 (92.1 MHz, 2.2 kW from Citadella, Hungary's first fully digital-technology radio) - together with three online streams (Jazzy Groove, Jazzy Soul, Jazzy Cool) and the websites jazzy.hu and klasszikradio.hu. Both stations broadcast into Budapest and an approximately 60-kilometer radius.

The business model is advertising-funded. Target Media sells spot packages (capped at two ad blocks per hour, three spots per block) and sponsorship packages across all radio assets and websites, with discounted tiers for micro-enterprises, SMEs, and cultural institutions; rate cards for the 2025 calendar year are published. Distribution runs through a small direct sales team (sales director, key account manager, sales back office) targeting premium-category advertisers in the Budapest metropolitan area, supplemented by a portfolio of owned annual events - Jazzy Fesztivál, Jazzy Gourmet Szilveszter, Klasszikus Kedvencek, Cinemusic (relocated to the 5,000-seat Papp László Sportaréna in 2019), Klasszikus KarÁcsony and MillásEst! - and a proprietary VisualRadio system enabling visual broadcast and live social-media streaming, positioned as unique in Hungary.

Named advertiser relationships span automotive (Porsche Inter Auto Hungaria), retail/healthcare (dm Kft.), and food/dairy (Sole-Mizo Zrt.), with additional cultural-institution partners (Óbudai Danubia Zenekar, Nemzeti Filharmoniszok, Müpa, Magyar Állami Operaház). The 90.9 Jazzy Rádió frequency was renewed in 2019 by NMHH Médiatanács for an additional 7+5 years, and online listeners average 18,000 per month across the Jazzy web streams. The company has no disclosed funding rounds, no parent company, and no acquisition history.

Name

Target Media

Legal name

Target Media Sales Kft.

Website

https://targetmedia.hu

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Target Media Sales Kft. operates Hungary's only jazz FM station (90.9 Jazzy Rádió) and a classical music FM station (Klasszik Rádió 92.1) plus three online streams, and sells premium radio advertising and sponsorship packages to enterprise and SME advertisers in the Budapest metropolitan area, supported by an owned event portfolio.

Ownership category

akta.pro rank

Product category

Radio Broadcasting and Advertising

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Media Buying Agencies (541830)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)

akta.pro primary industry

Commercial Radio Networks (National/Regional) (MPABABAA)

akta.pro secondary industries

Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Radio broadcasting
• Radio advertising sales
• Audio media
• Premium radio audience
• Sponsorship marketing

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Radio Advertising Sales: Target Media sells advertising time across its radio stations (90.9 Jazzy Rádió, Klasszik Rádió 92.1) and online platforms. They offer spot packages, sponsorship opportunities, and customized promotional solutions to advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Target Media operates FM and online radio stations (90.9 Jazzy Rádió and Klasszik Rádió 92.1) in Hungary and sells radio advertising inventory, sponsorship packages, and custom promotional solutions to advertisers. The company also organizes branded music events and operates the proprietary VisualRadio system, which visually displays broadcasts and live-streams them to social media platforms.

Product overview

Target Media Sales Kft. is a Hungarian radio media and advertising sales company headquartered in Budapest. The company operates a portfolio of five radio stations spanning two formats: the 90.9 Jazzy Rádió family (jazz music) and Klasszik Rádió 92.1 (classical music). The core offerings include two FM radio stations (90.9 Jazzy Rádió on 90.9 MHz and Klasszik Rádió 92.1 on 92.1 MHz), three online radio channels (Jazzy Groove, Jazzy Soul, Jazzy Cool), and associated websites (www.jazzy.hu and www.klasszikradio.hu). Target Media provides advertising sales and sponsorship services for all stations and online platforms, featuring premium advertising with minimal ad noise (2 ad blocks per hour, maximum 3-3 spots per block). The company also organizes exclusive events including the Jazzy Fesztivál, Jazzy Gourmet Szilveszter, Jazzy Dalverseny, Klasszikus Kedvencek, Cinemusic, Klasszikus Karácsony, and MillásEst concerts. A unique differentiator is the VisualRadio system providing live broadcast visual display and social media streaming capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• 90.9 Jazzy Rádió: Hungary's only jazz music radio station, broadcasting from Budapest since 2007. Features stylish, quality music and intellectual programming for educated, open-minded listeners.
• Klasszik Rádió 92.1
• Jazzy Groove
• Jazzy Soul
• Jazzy Cool

Products and services

• 90.9 Jazzy Rádió FM radio station broadcasting on 90.9 MHz in Budapest and approximately 60 km radius. Hungary's only jazz music radio station, featuring stylish and intellectual programming for educated listeners.
• Klasszik Rádió 92.1 FM radio station broadcasting on 92.1 MHz in Budapest and approximately 60 km radius. Classical music radio featuring compositions from various eras, opera, symphonies, and contemporary film scores. Hungary's first fully digital technology-operated radio station.
• Jazzy Groove Online radio channel featuring electronic-based music including acid jazz, lounge, and downtempo genres. Part of the 90.9 Jazzy Radio family.
• Jazzy Soul
• Jazzy Cool
• Radio Advertising Sales Services

Quantifiable outcome

• Average monthly 18,000 online listeners across online radio platforms
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• dm Kft.coreGTM or Marketing PartnerLong-term advertising partner. DM Hungary uses Klasszik and Jazzy Rádió for quality audience targeting through relevant radio content, appreciating the prepared presenters and flexible sales team.
• Sole-Mizo Zrt.coreGTM or Marketing PartnerLong-standing advertising partner collaborating on campaigns from creative message development to consumer delivery. Positive experiences suggest long-term mutual collaboration.
• Porsche Inter Auto Hungaria Kft.coreGTM or Marketing PartnerMarketing partner for campaign promotions with Jazzy and Klasszik Rádió, characterized by fast response, patience, expertise, and helpfulness.
• Óbudai Danubia ZenekarcoreStrategic or Co-development PartnerCo-organizer of Klasszikus Kedvencek and Klasszikus Karácsony concert series since 2014, providing classical music programming collaboration.
• MOM Kulturális KözpontminorStrategic or Co-development PartnerVenue partner for Jazzy Fesztivál events, hosting the annual jazz music festival in Budapest.
• Budafoki Dohnány ZenekarminorStrategic or Co-development PartnerCultural partner orchestra, logo displayed in partner section.
• Nemzeti FilharmonikusokminorStrategic or Co-development PartnerNational Philharmonic orchestra partner for classical music content and events.
• Papp László SportarénaminorStrategic or Co-development PartnerConcert venue partner for Cinemusic 2019 film music concert (previously held at Müpa).
• Budapest Kongresszusi KözpontminorStrategic or Co-development PartnerConcert venue for Klasszikus Karácsony events, hosting annual Christmas classical music concert.
• SZTNH (Szellemi Tulajdon Nemzeti Hivatala)minorGTM or Marketing PartnerHungarian Intellectual Property Office partnership for interviews and content collaboration.
• MüpaminorStrategic or Co-development PartnerFormer concert venue partner for Cinemusic film music concerts.
• OperaházminorStrategic or Co-development PartnerHungarian State Opera partnership for cultural content.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kossuth Rádió: Hungary's flagship public news/talk radio network with nationwide reach. Comparable in that it operates a major FM broadcast brand in Hungary, though funded by public means rather than commercial advertising.
• RTL Group: European broadcast group with radio and TV assets. Comparable as a large-scale European broadcaster with advertising-sales infrastructure, though primarily TV-focused and only tangentially involved in radio.
• Petőfi Rádió: Public-service youth-oriented radio operated by MTVA (Hungarian public media). Comparable as a Budapest-area radio broadcaster with cultural content overlap, though publicly funded rather than advertising-driven.
• Bauer Media Group: Major European commercial radio group operating hundreds of stations across multiple countries including Hungary. Comparable as a multi-station commercial radio portfolio operator, though it focuses on mass-market rather than premium niche formats.

Emerging players

• Spotify: Global audio streaming platform competing for the same listening hours as FM radio, including curated jazz and classical playlists. Comparable as a competing audio advertising surface for the same premium Hungarian audience, representing the secular digital alternative.

Direct peers

• Retro Rádió: Hungarian nationwide commercial radio network broadcasting older music formats with national ad sales. Comparable as a domestic commercial radio operator monetizing FM inventory, though its retro/pop skew differs from Jazzy's premium jazz focus.
• Sláger FM / Rádió 1 Hungary: Major Hungarian commercial FM radio network (Sláger/Rádió 1 brands) operating nationwide pop-format stations with national advertising sales. Directly comparable as a commercial radio operator selling spot advertising across Hungary, though serving a mass-market rather than premium-jazz/classical audience.
• Classic FM (Global Media): Global classical music radio brand owned by Global Media & Entertainment. Closest international format analog to Klasszik Rádió 92.1—classical music, educated audience, premium advertising model—operating across multiple geographies.
• Jazz FM (UK): UK-based jazz music radio station with premium advertiser base. Closest international format analog to 90.9 Jazzy Rádió—specialist jazz format, premium audience, advertising-driven model—though operating in a different geography.

Regional players

• InfoRádió: Hungarian news/talk radio station broadcasting on Budapest FM frequencies. Comparable as a Budapest-area commercial broadcaster selling advertising, though its news format overlaps less with Target Media's music positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/909jazzy/about
• Facebookfacebook.com/90.9Jazzy
• Instagraminstagram.com/jazzyradio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Target Media