Egg Farmers of Canada

What Egg Farmers of Canada does

Egg Farmers of Canada (legally the Canadian Egg Marketing Agency) is a federally incorporated national marketing agency created in 1972 under the Farm Products Agencies Act. It represents more than 1,290 regulated egg farmers operating across all 10 Canadian provinces and the Northwest Territories, coordinated through 11 provincial and territorial egg boards. The organization administers Canada's egg supply management system, producing 937 million+ dozen eggs annually to meet consumer demand, and does not itself sell eggs directly to consumers but instead channels supply through grocery retailers and foodservice operators.

Its core offerings are standards-based programs rather than commercial products. The Egg Quality Assurance (EQA®) certification integrates the on-farm HACCP-based Start Clean – Stay Clean® food safety program with the National Animal Care Program (over 100 requirements, third-party audited), and is supported by NESTT, a flock-level sustainability assessment tool. The Get Cracking® national marketing campaign and Eggmark logo drive consumer demand. A Research Chair Network across the University of Guelph, Université Laval, University of Waterloo, and University of British Columbia generates evidence on welfare, economics, policy, and sustainability, while a 2026 partnership with SANOVO Technology Group, Canadian Egg Technologies, and MatrixSpec Solutions introduced in-ovo egg sexing technology.

The organization's revenue model is levy-based: it is funded by levies collected from the regulated farmer membership, not by product sales. Its go-to-market motion is community-led, centered on national consumer campaigns (Get Cracking®), content marketing through eggfarmers.ca and social channels, partnerships with food security organizations (Breakfast Club of Canada, Food Banks Canada, Heart for Africa), and international trade advocacy. Its primary served segments are Canadian consumers (all Canadians purchasing eggs) and the retail/foodservice industry that distributes them, while its member base is the 1,290+ licensed egg farmers who collectively fund and govern the body through a Board of Directors with provincial, territorial, and processor representation.

Name

Egg Farmers of Canada

Legal name

Canadian Egg Marketing Agency

Website

https://eggfarmers.ca

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Egg Farmers of Canada (Canadian Egg Marketing Agency) is a federally chartered national industry body managing the Canadian egg supply under supply management. It represents 1,290+ regulated farmers across 10 provinces and the Northwest Territories, funded by farmer levies and delivering EQA certification, sustainability and animal care programs, research, and the Get Cracking® marketing campaign.

Ownership category

akta.pro rank

Product category

Agricultural Industry Organization / Egg Supply Management

NAICS

Chicken Egg Production (112310), Chicken Egg Production (11231), Poultry and Egg Production (1123)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Layer Hen Egg Production (Table Eggs) (AFAEADAB)

Keywords

• Egg supply management
• Poultry certification programs
• Animal welfare standards
• Food safety assurance
• Agricultural industry advocacy

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Levy-based funding from egg farmers: Egg Farmers of Canada is a national organization funded through levies collected from egg farmers. The organization manages the national egg supply through Canada's system of supply management, promotes eggs, and develops standards for egg farming in Canada.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Egg Farmers of Canada is the national industry organization (operating as Canadian Egg Marketing Agency) that manages Canada's egg supply under the federal Farm Products Agencies Act. It delivers certification programs (EQA®, Start Clean-Stay Clean®, National Animal Care Program), runs the NESTT sustainability assessment tool, funds industry research through university chairs and grants, and operates the Get Cracking® national marketing campaign on behalf of 1,290+ regulated egg farmers across all 10 provinces and the Northwest Territories.

Product overview

Egg Farmers of Canada is a national organization that manages Canada's egg supply and promotes eggs under a system of supply management. The organization's product portfolio centers on quality assurance and certification programs (EQA® certification requiring Animal Care Program and Start Clean-Stay Clean® compliance), sustainability assessment tools (NESTT), research programs (Research Grant Program and Research Chair Network), and national marketing campaigns (Get Cracking®). The organization does not offer a commercial software product but rather provides certification, assessment, research, and marketing services to Canada's 1,290 regulated egg farmers across all 10 provinces and the Northwest Territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Egg Quality Assurance™ (EQA®) Certification Program

Quantifiable outcome

• 92% of Canadians say it's important their eggs come from Canada (Abacus Data, 2026)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Breakfast Club of CanadacoreStrategic or Co-development PartnerLongstanding partnership exceeding 10 years supporting access to nutritious eggs and positive eating habits among youth. Egg Farmers of Canada supports the organization that provides breakfast programs to children across Canada.
• Food Banks CanadacoreStrategic or Co-development PartnerPartnership supporting food security for Canadians through contributions to food banks across the country.
• Heart for Africa (Canada)coreStrategic or Co-development PartnerOver decade-long partnership in Eswatini, Africa. The Egg Project has delivered over 11 million eggs to address hunger. Canadian egg farmers provided expertise and on-the-ground support to establish egg barns feeding 6,500 children weekly.
• World Egg OrganisationminorGTM or Marketing PartnerInternational partnership promoting eggs globally and celebrating World Egg Day.
• Chicken Farmers of CanadacoreStrategic or Co-development PartnerAgricultural partner sharing common interests in supply management and Canadian agriculture advocacy.
• Dairy Farmers of CanadacoreStrategic or Co-development PartnerAgricultural partner sharing common supply management system for dairy, poultry and eggs in Canada.
• Canadian Poultry and Egg ProcessorscoreStrategic or Co-development PartnerIndustry partner representing poultry and egg processors in Canada, with representatives on EFC Board of Directors.
• University of GuelphcoreTechnology or IntegrationHome to Egg Farmers of Canada Research Chair in Poultry Welfare (Dr. Alexandra Harlander) and mental health research partnerships.
• Université LavalcoreTechnology or IntegrationHome to Egg Industry Economic Research Chair (Dr. Maurice Doyon) focusing on economic implications of Canadian egg industry and supply management.
• University of WaterloocoreTechnology or IntegrationHome to Research Chair in Public Policy (Dr. Bruce Muirhead) focusing on policy challenges faced by Canadian egg farmers.
• University of British ColumbiacoreTechnology or IntegrationHome to Research Chair in Sustainability (Dr. Nathan Pelletier) working on environmental profile of the entire egg industry supply chain.
• Provincial and Territorial Egg BoardscoreStrategic or Co-development PartnerNetwork of 10 provincial and 1 territorial egg boards (BC Eggs, Alberta Eggs, Saskatchewan Egg Producers, Manitoba Egg Farmers, Egg Farmers of Ontario, Fédération des producteurs d'œufs du Québec, Egg Farmers of New Brunswick, Egg Farmers of Nova Scotia, Egg Farmers of Prince Edward Island, Newfoundland Egg Farmers, NWT Egg Board) working together under national organization.
• Canadian Food For ChildrenminorStrategic or Co-development PartnerCommunity partner supporting food assistance programs for children internationally.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• American Egg Board: U.S. national checkoff-funded marketing and research organization for American egg producers. Directly comparable in mission (industry promotion, research, nutrition education) but operates in a different regulatory environment without supply management.
• Australian Eggs: Australian egg industry's research and marketing organization funded by producer levies. Shares the levy-funded industry-body model but operates under Australia's deregulated production environment.
• British Egg Industry Council: UK industry body representing egg producers, processors, and packers. Comparable in coordinating industry standards, marketing, and welfare programs, though operating under EU-derived regulation rather than North American supply management.

Direct peers

• Dairy Farmers of Canada: National marketing organization representing Canadian dairy farmers under the same supply management system. Operates with an analogous farmer levy-funded structure, similar provincial board network, and overlapping regulatory framework (Farm Products Agencies Act).
• Turkey Farmers of Canada: National supply management agency for turkey farmers in Canada. Closely parallels EFC's structure, governance, and regulatory mandate under the Farm Products Agencies Act.
• Chicken Farmers of Canada: National organization representing Canadian chicken farmers, operating under the same supply management system. Shares the same statutory framework, provincial board governance structure, and levy-based funding model as Egg Farmers of Canada.
• Egg Farmers of Ontario: Provincial egg marketing board representing Ontario's egg farmers under the national supply management framework. One of EFC's core provincial members and a direct operational peer in quota administration and farmer representation.
• Fédération des producteurs d'œufs du Québec: Provincial egg marketing board representing Quebec egg farmers under EFC's national umbrella. Operates the supply management quota allocation at the provincial level and is a member organization of EFC.
• Canadian Hatching Egg Producers: National agency managing the supply of broiler hatching eggs in Canada. Shares EFC's statutory marketing agency framework and supply management oversight, focused on the upstream input to broiler production.

Others

• International Egg Commission: Global trade body representing egg industry organizations worldwide. EFC is an active member and partner; IEC provides international coordination, research dissemination, and World Egg Day stewardship comparable to EFC's national mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eggsoeufs
• YouTubeyoutube.com/channel/UCe06xYMc5MjSNCK6O9wIWzQ/featured
• Facebookfacebook.com/eggfarmersofcanada
• LinkedInlinkedin.com/company/egg-farmers-of-canada
• Instagraminstagram.com/eggsoeufs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Egg Farmers of Canada