Automaq

What Automaq does

Automaq S.R.L. is an Argentine industrial automation distributor and service provider headquartered in Córdoba. The company supplies a broad portfolio of process instrumentation and automation hardware across eleven categories: shock absorbers, compressors, pumps, laboratory and bench equipment, inline analytical instrumentation, temperature measurement, pneumatics, level/pressure/flow sensors, compressed air optimization, sensors and automation, and vacuum systems. In addition to equipment distribution, Automaq provides in-house calibration services for industrial measurement and instrumentation equipment, distinguishing it from pure resellers.

The company operates a sales-led, direct go-to-market motion serving both small businesses and large enterprises within Argentina. Publicly named customers include Fiat, Renault, Nestlé, Arcor, and Coca-Cola, alongside approximately ten other industrial accounts visible on the company website. Brand partnerships with Camozzi, ifm, Mettler Toledo, HITEC SRL, Müller, AYR, Bruno, IR, ACE, and MAC position Automaq as a multi-vendor solutions provider rather than a single-line reseller. The company is privately held as an Argentine S.R.L. (Sociedad de Responsabilidad Limitada), was founded in 2001, and reports a 1-10 employee headcount. Revenue is generated through one-time equipment sales and professional services (calibration); pricing is not publicly disclosed and operates on a contact-based quoting model.

Strategic milestones in the recent record are limited to operational rather than transformational moves: staff attended Mettler Toledo technical training in Brazil in October 2016, the company inaugurated its own headquarters in December 2016, and a distributor training session with HITEC SRL was held in April 2017. A combined 2017/2018 product catalog was published. No funding rounds, acquisitions, leadership changes, regulatory actions, or geographic expansions are disclosed. The company maintains a single-country (Argentina) operating footprint focused on Córdoba.

Name

Automaq

Legal name

Automaq S.R.L.

Website

https://automaqsrl.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Automaq S.R.L. is a Córdoba, Argentina-based industrial automation distributor supplying shock absorbers, compressors, sensors, pneumatics, and instrumentation, plus calibration services, to Argentine manufacturing clients including Fiat, Renault, Nestlé, Arcor, and Coca-Cola.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Industrial Instruments For Measurement, Display, And Control (3823), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM)

akta.pro secondary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Industrial automation equipment
• Process instrumentation
• Pneumatic components
• Compressed air optimization
• Industrial calibration services

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Industrial Equipment Sales: Sale of industrial automation equipment including shock absorbers, compressors, pumps, sensors, and other automation components.
2. Calibration Services: Technical calibration services for industrial equipment and instrumentation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Automaq S.R.L. distributes a broad portfolio of industrial automation equipment and process instrumentation to manufacturing clients in Argentina. Its catalog spans eleven product categories including shock absorbers, compressors, pumps, laboratory and bench equipment, online analytical instrumentation, temperature measurement, pneumatics, level/pressure/flow sensors, compressed air optimization systems, sensors and automation components, and vacuum systems. The company also provides technical calibration services for industrial measurement and instrumentation equipment.

Product overview

Automaq S.R.L. is an Argentine industrial automation company offering a diverse portfolio of process instrumentation and automation products. The company provides eleven product categories spanning shock absorbers, compressors, pumps, laboratory equipment, inline analytical instrumentation, temperature measurement, pneumatics, level/pressure/flow sensors, compressed air optimization, sensors and automation, and vacuum equipment. Additionally, the company offers calibration services. The product portfolio is complemented by a printed catalog (2017/2018 edition) available for download. Automaq serves clients ranging from small businesses to large industrial operations including automotive (Fiat, Renault), food and beverage (Nestlé, Arcor, Coca-Cola), and pharmaceutical companies, demonstrating broad market coverage across industrial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Shock Absorbers (Amortiguadores de Choque) Industrial shock absorbers for machinery and equipment protection, supplied to manufacturing clients across Argentina.
• Compressors (Compresores) Industrial air compressors supplied to manufacturing and process operations for various applications.
• Pumps (Bombas) Industrial pumping equipment for fluid transfer applications in manufacturing environments.
• Laboratory and Bench Equipment (Equipos de Laboratorio y Mesada) Laboratory and workbench equipment for industrial testing, measurement, and analysis.
• Online Analytical Instrumentation (Instrumentación Analítica en Línea) Inline analytical instruments for real-time process monitoring and analysis in industrial operations.
• Temperature Measurement (Medición de Temperatura) Temperature measurement sensors and instruments for industrial process control.
• Pneumatics (Neumática) Pneumatic components and systems for industrial automation, sourced from partner brands such as Camozzi.
• Level, Pressure, and Flow Measurement (Nivel, Presión, Caudal) Sensors and instruments for measuring level, pressure, and flow in industrial applications, including brands such as ifm.
• Compressed Air Optimization (Optimización de Aire Comprimido) Solutions for optimizing compressed air system efficiency and performance in manufacturing operations.
• Sensors and Automation (Sensores y Automatismos) Industrial sensors and automation components for process control and monitoring.
• Vacuum Systems (Vacío) Vacuum equipment and systems for industrial applications.
• Calibration Services (Calibración) Technical calibration services for industrial measurement and instrumentation equipment, provided directly by Automaq to manufacturing clients.

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• HITEC SRLcoreChannel Partner/ Reseller/ DistributorHITEC SRL hosted a training session and representatives meeting with Automaq distributor Humberto Ferrari, who was recognized as the top-selling distributor. The partnership involves distribution of Automaq products in Argentina.
• Mettler ToledocoreTechnology or IntegrationMettler Toledo partnered with Automaq to conduct a training course from October 3-7, 2016 in San Pablo, Brazil. The training session was attended by Automaq personnel, indicating a technical/product integration partnership.

Recent moves5 records

Expansion highlights1 record

Broad incumbents

• Mettler Toledo: Mettler Toledo is an Automaq training partner and a global leader in laboratory, analytical, and precision instrumentation, directly competing for the lab equipment and online analytical instrumentation categories Automaq distributes.
• SMC Corporation: SMC is the world's largest pneumatics manufacturer, overlapping directly with Automaq's pneumatics, vacuum, and sensor/automation lines and competing for the same Argentine OEM and machine-builder accounts.
• Rockwell Automation: Rockwell Automation is a major incumbent in industrial automation, controls, and sensors, competing for the same automotive and FMCG accounts (Fiat, Nestlé, Coca-Cola) that Automaq serves in Argentina.
• WIKA Instrument: WIKA manufactures temperature, pressure, level, and flow instrumentation, overlapping with Automaq's measurement categories and targeting the same industrial customer base in food, beverage, and automotive.
• Festo: Festo is a global incumbent in pneumatics and industrial automation, directly overlapping with Automaq's pneumatics, sensors, and compressed air optimization categories and frequently sold through local distributors in Latin America.
• Endress+Hauser: Endress+Hauser is a global leader in process instrumentation (level, pressure, flow, temperature, analytical), directly overlapping with several of Automaq's largest product categories and typically sold through local sales partners in Latin America.

Direct peers

• ifm electronic: ifm is both an Automaq brand partner and a direct comparable in sensors, level/pressure/flow measurement, and industrial automation, serving identical manufacturing customers in Argentina and globally.
• Camozzi Automation: Camozzi is an Automaq brand partner in pneumatics and competes in the same Argentine pneumatics and motion-control market that Automaq serves, with potential to bypass distributors via direct sales.

Regional players

• VEGA Grieshaber: VEGA specializes in level, pressure, and switching instrumentation, directly overlapping with Automaq's level/pressure/flow product line and serving the same food/beverage and chemical plants that Automaq targets in South America.
• Metalsa (Metrologia y Servicios) / Regional Argentine distributors: Local Argentine industrial measurement and automation distributors that compete with Automaq for the same SME and enterprise customers in Córdoba and Buenos Aires, offering overlapping portfolios of imported instruments and calibration services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/automaqsrl
• LinkedInlinkedin.com/company/automaqsrl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automaq