Dun Yong Food services

What Dun Yong Food services does

Dun Yong Food Services B.V. is a Dutch B2B wholesale distributor headquartered in Amsterdam that supplies Asian food and non-food products to the hospitality industry. Founded in 1959, the company operates with 101-250 employees from its Beiraweg facility and runs a catalog of 2,500+ SKUs, anchored by 200+ private-label house brands including Okaya, Nom Nom, Kamiza, Taiko, Yashima, Shiro, and DYFS. Its primary markets are the Netherlands and Belgium, with an export footprint extending to approximately 20 additional countries.

The company serves three principal customer segments: hospitality operators (horeca), institutional buyers, and other catering suppliers who resell downstream. Order capture runs through an account-gated Magento-based e-commerce platform with personalized, login-required pricing, indicating a sales-led, account-based go-to-market rather than a transactional self-service model. The assortment extends beyond traditional Asian pantry staples into adjacent specialty categories such as bubble tea supplies and sushi-preparation equipment, suggesting deliberate category-extension into higher-margin hospitality segments.

Revenue mechanics are anchored in standard B2B wholesale margin on a high-SKU, multi-brand catalog, supplemented by private-label margin capture across 200+ in-house brands. Pricing is not publicly disclosed and varies by account. No funding rounds, acquisitions, executive leadership bios, or quantified revenue figures are publicly disclosed, which limits financial visibility but is consistent with a privately-held, mature mid-market wholesaler operating outside the venture-backed technology ecosystem.

Name

Dun Yong Food services

Legal name

Dun Yong Food Services B.V.

Website

https://dunyongfoodservices.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Dun Yong Food Services B.V. is a Dutch B2B wholesale distributor, founded 1959 in Amsterdam, supplying 2,500+ Asian food and non-food SKUs across 200+ private-label brands to hospitality, institutional, and catering-resale customers in the Netherlands, Belgium, and 20 export countries.

Ownership category

akta.pro rank

Product category

Asian Foodservice Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

akta.pro secondary industries

Ethnic & International Foods Wholesale Distribution (CRAOAAAJ), Private-Label / Own-Brand Broadline Distributors (AFAIAAAI)

Keywords

• Asian food distribution
• B2B foodservice supply
• Wholesale restaurant supply
• Private label brands
• Kitchen equipment wholesale

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Food and Non-Food Product Sales: B2B distribution of Asian food and non-food products to hospitality businesses, restaurants, and institutions. Products include rice, noodles, seafood, sauces, fresh products, beverages, packaging, and kitchen equipment. Sales are conducted through account-based e-commerce platform where customers must log in to view pricing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dun Yong Food Services is a B2B wholesale distributor of Asian food and non-food products, supplying restaurants, catering operations, institutions and other food service businesses with a catalog of more than 2,500 items, including 200+ private-label SKUs, served through an account-based e-commerce platform and direct delivery in the Netherlands, Belgium and 20 export countries.

Product overview

Dun Yong Food Services is a wholesale supplier of Asian food and non-food products operating since 1959, headquartered in Amsterdam. The company offers a complete assortment of over 2,500 Asian products, including more than 200 private label brands (Nom Nom, Okaya, Kamiza, Taiko, Yashima, and Shiro). The product portfolio is divided into Food and Non-Food categories: Food products include rice and noodles, nori and soy sheets, flour and dough, fresh and frozen fish and seafood, sauces, soups, oils and fats, wasabi and spices, fruits and vegetables, snacks and streetfood, poultry and meat, desserts and ice cream, and beverages. Non-Food products include packaging and chopsticks, bubble tea supplies with machines and utensils, cleaning products and HACCP compliance materials, kitchen machines and utensils such as sushi robots and showcases, and tableware. The company supplies the hospitality industry, institutions, and catering suppliers across the Netherlands, Belgium, and exports to 20 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Okaya: House brand offering frozen foods including gyoza, tempura, noodles, and beverages.
• Kamiza
• Nom Nom
• Taiko
• Yashima
• Shiro
• DYFS

Products and services

• Rice & Noodles Wholesale range of rice varieties (sushi rice, long grain, basmati, jasmine) and noodles (rice vermicelli, rice sticks, wheat noodles, instant noodles, ramen, udon) for hospitality and institutional kitchens.
• Nori & Soy Sheets Seaweed and soy-based sheet products including nori sheets, furikake, nori crackers and soy sheets for sushi and Asian culinary applications.
• Flour & Dough Batters and dough products including tempura, panko, wonton and gyoza sheets, pancake and frying mixes, and buns and bread for Asian cuisine preparation.
• Fish & Seafood Fresh and frozen seafood products including salmon, tuna, masago, squid, shrimps, surimi, unagi, breaded fish and seafood, and plant-based seafood alternatives.
• Sauces, Soups, Oil & Fat Condiments and cooking ingredients including dried herbs and spices, vinegar and mirin, soy sauces, wok and food sauces, cooking sake, soup base and miso, dressings and mayonnaise, coconut milk, chili sauces, and seasoning pastes.
• Wasabi, Herbs & Spices Japanese condiments and flavorings including wasabi products, dried herbs and spices, herbal pastes, seasoning pastes, seeds and nuts, sugar and salt.
• Fruit & Vegetables Asian produce including edamame, wakame, gari and pickled products, kimchi, tofu, preserved and frozen fruit and vegetables, and fresh vegetables.
• Snacks & Streetfood Ready-to-eat and prepared items including crackers and chips, dim sum and gyoza, fish and seafood snacks, kara-age, yakitori and tatsuta, okonomiyaki, plant-based options, salads, springrolls, and squid and shrimps.
• Poultry, Egg & Meat Protein products including chicken, duck, various meat cuts, and tamago (Japanese omelette).
• Desserts & Ice Sweet treats including mochi, ice cream, taiyaki and dorayaki Japanese-style desserts.
• Drinks Beverages including bubble tea, soft drinks and water, tea, beer, wine, soju, sake, whiskey, liquor and spirits.
• Fresh Fish & Seafood (Vers) Premium fresh seafood including salmon, tuna, seabass, hamachi, and scallops sourced for sushi and Japanese cuisine.
• Packaging & Chopsticks Disposable serviceware including bags, chopsticks, cups and bottles, poke bowls, skewers, sushi trays, and take away boxes for food service operations.
• Bubble Tea Supplies Equipment and accessories for bubble tea preparation including bubble tea machines, sealing machines, fructose dispensers, shaker machines, utensils, cups and lids (brands such as Yi Fang and Dasin).
• Cleaning Products & HACCP Food safety and hygiene products including cleaning products, cleaning supplies, HACCP compliance materials, and paperware for foodservice operations.
• Kitchen Machines & Utensils Professional kitchen equipment including sushi robots, refrigerated sushi showcases, cookers and warmers, steamers, glasses and cups, burners, gloves, knives and axes, wok pans, and hangiri (rice mixing bowls).
• Tableware Dining service items including glasses and cups, napkins, and other tableware for restaurants.
• Okaya Private Label Primary house private label brand offering a wide range of Asian food products including gyoza, noodles, frozen foods, and beverages, distributed exclusively through Dun Yong.
• Nom Nom Private Label House private label brand offering Asian food products distributed exclusively through Dun Yong.
• Kamiza Private Label House private label brand offering Asian food products, including sushi rice and Japanese ingredients.
• Taiko Private Label House private label brand offering Asian food products.
• Yashima Private Label House private label brand offering Asian food ingredients.
• Shiro Private Label House private label brand offering Asian food products.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• OkayacoreOEM/ Whitelabel/ Licensing PartnerPrivate label brand for frozen foods, gyoza, noodles, sauces, and prepared Asian food items. Major house brand in Dun Yong's portfolio.
• Nom NomcoreOEM/ Whitelabel/ Licensing PartnerPrivate label brand for Asian food products distributed exclusively through Dun Yong.
• KamizaminorOEM/ Whitelabel/ Licensing PartnerPrivate label brand for sushi rice and Asian ingredients.
• TaikominorOEM/ Whitelabel/ Licensing PartnerPrivate label brand for Asian food products.
• YashimaminorOEM/ Whitelabel/ Licensing PartnerPrivate label brand for Asian food ingredients.
• ShirominorOEM/ Whitelabel/ Licensing PartnerPrivate label brand for Asian food products.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Kikkoman: Major Japanese soy sauce and Asian sauce producer that distributes foodservice and retail channels in Europe; relevant as a category supplier to Dun Yong and as an adjacent Asian-foods brand competing for shelf and kitchen consideration.
• Nissin Foods: Global Asian noodle and prepared-food manufacturer with foodservice distribution across Europe; comparable as an Asian food manufacturer-supplier to restaurants, and a potential upstream partner or competitor for specific SKUs.

Direct peers

• JFC International: Global Japanese and Asian food distributor with European operations supplying restaurants and retailers with imported Asian groceries, fresh produce, and frozen foods; overlaps with Dun Yong across sourcing, product mix, and foodservice customer base.
• Toyo Foods: UK-based Japanese and Asian food wholesale distributor serving restaurants and foodservice with a comparable assortment of specialty ingredients, snacks, and kitchen supplies. Closest direct peer in business model and customer profile.

Broad incumbents

• Metro AG (METRO Cash & Carry): European broadline foodservice and cash-and-carry operator with HoReCa customers across NL/BE and globally. Overlaps as a competitor for Asian-served restaurants and as a broader foodservice procurement alternative.
• Brakes Group: UK and European broadline foodservice distributor (part of Sysco) supplying restaurants, pubs, and caterers; competes for the same customer base across broader foodservice categories.
• Bidcorp: Global foodservice distribution group with strong European presence serving independent restaurants and caterers; competes for the same institutional and HoReca customers and is increasingly expanding specialty ranges.
• Sysco Corporation: World's largest broadline foodservice distributor serving restaurants, healthcare, and hospitality; the relevant benchmark for scale and category breadth, and a potential competitor as broadliners add ethnic ranges.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/Dun-Yong-Food-Services-100063567266525
• LinkedInlinkedin.com/company/dun-yong-foodservices-b.v.
• Instagraminstagram.com/dunyongfoodservices
• Pinterestnl.pinterest.com/DunYongFoodServices/_saved

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dun Yong Food services