Better Health

What Better Health does

Better Health is a 501(c)(3) nonprofit healthcare organization founded in 1958 and headquartered in Fayetteville, NC, that delivers free community-based health services to Cumberland County residents. Its programmatic portfolio includes free diabetes monitoring and education, emergency direct aid, a medical equipment loan closet, and childhood obesity programming under the Fayetteville Fit brand. The organization operates with approximately 6 staff and serves an estimated 500-1,700 clients per program annually, targeting uninsured and underinsured populations that fall outside the coverage of mainstream healthcare providers.

The organization operates a service-delivery model rather than a technology or product model — there is no underlying software platform, proprietary technology, or digital infrastructure described. Services are delivered in person through community-based programming and facilities. The legacy core offerings were launched in the 1970s (Diabetic Monitoring and Education Clinic) and late 1970s (Medical Equipment Loan Closet), and have been incrementally augmented over the decades. The organization was formally incorporated as a 501(c)(3) in 1991 and has since expanded its diabetes education reach to surrounding counties.

Better Health's revenue model is entirely grant- and donation-funded; no fees are charged for any service. Funding sources include United Way, Cumberland Community Foundation, the Cornelia 'Neill' Bullock Wilkins Charitable Endowment Fund, individual donors (including a $10,000 matching gift from board member Susan Miller), and a $25,000 anonymous endowment match. Revenue is also generated through fundraising events such as the Marksmen Hockey Charity Challenge and Belk's Charity Sale. The organization has recently established an endowment fund to support long-term financial sustainability. No earned revenue, subscription, or fee-for-service model exists.

Name

Better Health

Legal name

Better Health of Cumberland County, Inc.

Website

https://betterhealthcc.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

Better Health is a 501(c)(3) nonprofit founded in 1958 in Fayetteville, NC, providing free diabetes education, medical equipment loans, emergency direct aid, and childhood obesity programs to Cumberland County's uninsured and underinsured residents.

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Health Care and Social Assistance (62), Voluntary Health Organizations (813212), Other Ambulatory Health Care Services (6219)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYBPAGACAB

Hospitals, Clinics & Charitable Healthcare Providers

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPAGACAC

Community Health, Prevention & Health Education

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPAIAJAI

Non-Communicable Disease Prevention & Chronic Disease Programs

Business & Public Services/Public Sector & Government Administration/Public Health Administration & Regulation

Keywords

• Diabetes education
• Medical equipment loans
• Prescription assistance
• Community health services
• Childhood obesity prevention

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Grants and Foundations: Primary funding from grants and foundations including United Way of Cumberland County, Cumberland Community Foundation, Women's Giving Circle, Housing and Urban Development, and specific program grants like the $41,400 Cornelia 'Neill' Bullock Wilkins Charitable Endowment Fund for Seniors.
2. Individual Donations: Individual donors contribute through one-time donations, monthly recurring donations, and endowment gifts. Monthly automatic payments starting at $5 supported. Tax-deductible donations under 501(c)3.
3. Corporate Sponsorships: Corporate sponsors support the organization's three annual fundraisers. Sponsorship levels range from $250 to $5,000 depending on event and tier. Cape Fear Valley Health is a noted corporate sponsor.
4. Fundraising Events: Revenue from three annual events: Evening at the Theater ($500-$5,000 sponsorship levels), Puzzle Olympics/Dodgeball Tournament ($250-$2,000 sponsorship), and Red Apple Run for Diabetes ($250-$3,000 sponsorship).
5. Endowment Fund: Endowment fund managed through Cumberland Community Foundation (CCF). Anonymous donor matching contributions up to $25,000. Long-term sustainable giving mechanism.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Better Health is a nonprofit healthcare organization that provides free diabetes education, direct medical aid (including assistance with prescriptions, dental, vision, and travel), and medical equipment loans to residents of Cumberland County, NC. It also operates the Fayetteville Fit program to combat childhood obesity. All services are provided at no cost to patients.

Product overview

Better Health is a nonprofit healthcare organization offering a unified set of community health programs and services. The core offerings consist of the Diabetes Education Program (encompassing diabetes clinics, Take Charge of Diabetes classes, and the annual Diabetes Symposium), Direct Aid Program (emergency prescriptions, dental, vision, and travel assistance), Medical Equipment Loan Program, and Fayetteville Fit childhood obesity prevention. Supporting infrastructure includes Medical Supplies Distribution and Speaking Engagements. The organization conducts multiple annual fundraising events including Evening at the Theater, Red Apple Run, Diabetes Dodge It Tournament, Puzzle Olympics, Marksmen Hockey Charity Challenge, and Belk's Charity Sale to sustain operations. All services are provided free of charge to eligible Cumberland County residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Diabetes Education Program Free diabetes education and self-management support services for residents of Cumberland County, NC. Aimed at individuals with diabetes or prediabetes who need guidance on managing their condition.
• Direct Medical Aid Free assistance with prescription medications, dental care, vision care, and travel costs related to medical appointments. Targeted at low-income and uninsured/underinsured residents of Cumberland County, NC.
• Medical Equipment Loans Free short-term loans of durable medical equipment such as wheelchairs and walkers to residents of Cumberland County, NC who need temporary access to such equipment.
• Fayetteville Fit (Childhood Obesity Prevention) Community-based childhood obesity prevention program targeting children and families in the Fayetteville, NC area to address pediatric obesity through education and community engagement.

Quantifiable outcome

• A1C reduction of 1 percentage point on average for clients completing Take Charge of Diabetes 7-week course
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Cape Fear Valley Pediatric EndocrinologycoreStrategic or Co-development PartnerHealthcare provider partner in the Fayetteville Fit childhood obesity program. Children identified as obese by their healthcare provider are referred into the collaborative program for physical activity and nutrition education.
• KidzCare PediatricscoreStrategic or Co-development PartnerPediatric partner in Fayetteville Fit program. Refer children identified as obese into the community-based collaborative for lifestyle intervention.
• Cross Creek PediatricscoreStrategic or Co-development PartnerPartner pediatric practice in Fayetteville Fit program for childhood obesity referrals and intervention.
• Fayetteville Children's CliniccoreStrategic or Co-development PartnerHealthcare provider partner in Fayetteville Fit collaborative initiative for childhood obesity prevention.
• Rainbow PediatricscoreStrategic or Co-development PartnerPediatric partner in Fayetteville Fit program for childhood obesity referrals.
• Duke PediatricscoreStrategic or Co-development PartnerAcademic partner in Fayetteville Fit collaborative effort bringing pediatric expertise to childhood obesity programming.
• Cumberland County Parks and RecreationcoreStrategic or Co-development PartnerProvides venue and facilities for Fayetteville Fit program activities. Program held at Massey Hill Rec Center and other county facilities. Also handles volunteer background checks.
• Cape Fear Eye AssociatescoreStrategic or Co-development PartnerProvides vision screening services for clients with diabetes at Better Health clinics. Partners in diabetes education programming including Take Charge of Diabetes classes.
• Cape Fear Podiatry (Dr. Dan Laut)coreStrategic or Co-development PartnerHosts quarterly foot care clinics at Better Health diabetes clinics to prevent and manage diabetic foot complications.
• Southern Regional AHEC (SRAHEC)coreStrategic or Co-development PartnerPharmacy residents provide medication education and review sessions during Take Charge of Diabetes classes. Board member Susan Miller serves as Director of Pharmacotherapy Education.
• Cape Fear Valley HealthcoreChannel Partner/ Reseller/ DistributorCorporate sponsor supporting all three annual Better Health fundraisers. Also received equipment donation (quadriplegic shower chair) from Board President for rehabilitation department.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NC MedAssist: North Carolina statewide nonprofit providing free prescription medications, over-the-counter medicines, and medical supplies to uninsured and underinsured residents. Most directly comparable mission to Better Health's Direct Aid program and emergency prescription assistance.
• Care Ring: Charlotte-based nonprofit delivering free healthcare access to uninsured and underinsured Mecklenburg County residents through a clinic and community programs. Closely mirrors Better Health's free-service model for low-income populations with chronic disease.
• Project Access of Durham County: Durham-based nonprofit coordinating donated specialty medical care, medications, and ancillary services for low-income uninsured residents. Similar volunteer-driven, partnership-based model for bridging healthcare access gaps.
• The Free Clinics: Network of free clinics serving Henderson County and surrounding North Carolina communities, providing medical, dental, and pharmacy services to uninsured residents. Operates on a comparable free community-based healthcare delivery model.
• Goshen Medical Center: Federally Qualified Health Center (FQHC) operating multiple clinics across eastern North Carolina including Cumberland County. Serves uninsured and underinsured populations with primary care, chronic disease management, and pharmacy services—directly overlapping Better Health's diabetes education and direct aid missions.

Broad incumbents

• Volunteers in Medicine America: National nonprofit alliance supporting a network of free clinics that leverage volunteer healthcare professionals to serve uninsured populations. Represents the broader peer category of free clinic–based healthcare delivery models.
• Cape Fear Valley Health: Largest regional health system in Southeastern NC anchored in Fayetteville, providing hospital care across multiple specialties. Functions as a critical Better Health partner (corporate sponsor and equipment donor) but also overlaps in diabetes care and chronic disease management.

Regional players

• St. Joseph of the Pines: North Carolina-based nonprofit senior services organization offering assisted living, skilled nursing, and home health in the Southeastern region. Compares to Better Health's senior-focused diabetes programs and serves a partially overlapping elderly population.

Others

• NC Association of Free Clinics: Statewide membership association supporting North Carolina's free clinics through advocacy, training, and shared services. Functions as a peer network and support ecosystem for organizations like Better Health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/betterhealth
• Instagraminstagram.com/betterhealthcc
• Xx.com/BetterHealth_CC
• LinkedInlinkedin.com/company/better-health-of-cumberland-county

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Health