Laguimar

What Laguimar does

Laguimar Siglo XXI, S.L is a privately-held, family-owned Spanish food product distributor headquartered in Badajoz, Extremadura. Founded in the mid-1980s, the company operates a broadline distribution model spanning more than 25 product categories and over 700 SKUs, including artisanal and industrial pastries, snacks, nuts, frozen bakery products, frozen foods, canned goods, beverages, desserts, pet food, gluten-free items, and seasonal Christmas lines. Laguimar is the exclusive distributor of the Frida brand (owned by Europastry) for frozen pastries and bread across the entire province of Badajoz, supported by an additional warehouse at the Mercabadajoz market complex.

The company serves three primary B2B verticals — hospitality businesses, retail shops (tiendas), and supermarkets — reaching customers through a network of commercial sales representatives (comerciales) that conduct direct field sales into point-of-sale locations. End-consumer reach is delivered indirectly through these retail and hospitality channels, with the company stating distribution coverage across Spain (nationally), Portugal, and North Africa (Morocco), reaching thousands of households. Branded principals distributed include Ferrero (Nutella, Kinder, Ferrero Rocher), Kalise, Gullón, Don Simón, and Natur Celiac.

Revenue mechanics are transaction-fee based with non-public, request-driven pricing ("Solicitar Presupuesto"). Laguimar has no disclosed external equity investors, no subsidiaries, no M&A history, and only a single modest public subsidy of €14,100 in 2024 from the European Social Fund Plus under Extremadura's stable-employment program. The operating model is conventional distribution with no disclosed proprietary technology, AI/ML capability, or software platform beyond a marketing and catalog website (laguimar.es).

Name

Laguimar

Legal name

LAGUIMAR SIGLO XXI, S.L

Website

https://laguimar.es

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Laguimar is a privately-held Spanish broadline food distributor founded in the mid-1980s in Badajoz, Extremadura. It distributes 700+ SKUs across 25+ categories — pastries, frozen bakery, snacks, beverages, pet food — to hospitality, retail, and supermarket customers in Spain, Portugal, and North Africa.

Ownership category

akta.pro rank

Product category

Food Distribution

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industries

Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Food distribution
• Industrial pastry
• Frozen bakery products
• Hospitality food supply
• Wholesale snacks

Headquarters

HQ city

Badajoz

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Product Distribution: Distribution of food products including artisanal and industrial pastry, snacks, nuts, frozen bakery products, frozen foods, canned goods, beverages, and specialty items to retail and hospitality sectors.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Laguimar is a broadline food product distributor serving hospitality businesses, retail shops, and supermarkets across Spain, Portugal, and North Africa. Its catalog spans artisanal and industrial pastries, snacks, nuts, frozen bakery (including exclusive Frida/Europastry distribution in Badajoz province), frozen foods, canned goods, beverages, desserts, pet food, and specialty seasonal items distributed through a network of commercial sales representatives.

Product overview

Laguimar is a food distribution company that operates as a broadline distributor of food products across multiple categories. The company was founded in the mid-1980s and has grown to become a leader in the Industrial Pastry sector, serving thousands of households nationally (Spain) and internationally (Portugal and North Africa). Their product portfolio is organized into multiple categories including: Bollería Artesanal e Industrial (artisanal and industrial pastries), Snacks, Frutos Secos (dried fruits/nuts), Bollería y Panes Congelados (frozen pastries and breads, including exclusive Frida/Europastry distribution in Badajoz province), and Alimentos Congelados (frozen foods including fish, seafood, meat, and vegetables). They also distribute branded products from Ferrero (Nutella, Kinder), serve the foodservice and retail sector, and carry seasonal Christmas product lines. The company maintains a catalog of over 700 products across categories including coffees, chocolates, candy, preserves, pet food, desserts, juices/soft drinks, gluten-free options, and bakery products.

Differentiator

Problem solved

Functional benefit

Brands

• Frida: Frozen bakery and pastry brand distributed by Laguimar in the province of Badajoz, produced by Europastry.

Products and services

• Artisanal and Industrial Pastries (Bolleria Artesanal e Industrial) Distribution of artisanal and industrial pastries including croissants, cookies, and regional specialties to hospitality businesses, retailers, and supermarkets across Spain, Portugal, and North Africa.
• Frozen Pastries and Breads (Bolleria y Panes Congelados), including Frida Brand Distribution of frozen pastries and bread products, including exclusive distribution of the Frida brand (Europastry) throughout the province of Badajoz, for hospitality businesses, retail shops, and supermarkets.
• Frozen Foods (Alimentos Congelados) Distribution of frozen foods including fish, seafood, meat, vegetables, and preserves to the hospitality sector, retail shops, and supermarkets throughout Extremadura.
• Snacks (including Patatas y Aperitivos)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Europastry (Frida brand)coreChannel Partner/ Reseller/ DistributorLaguimar is the exclusive distributor of Frida brand frozen pastry and bread products for the entire province of Badajoz. This partnership with Europastry allows the company to offer a wide variety of pre-cooked and frozen bakery products to its customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Acotral: Spanish logistics and distribution company specializing in temperature-controlled (frozen/refrigerated) food distribution to retail and HoReCa. Comparable in the frozen-foods leg of Laguimar's portfolio and in route-to-market.
• Europastry: Europastry is the manufacturer of the Frida brand that Laguimar exclusively distributes in Badajoz. It is the most direct relationship peer, given the distribution-and-principal dynamic between the two companies in frozen bakery.
• Distribuciones Hermanos Troyano: Regional Spanish food distributor with a similar multi-category portfolio (snacks, pastries, beverages, frozen) sold to retail and hospitality channels. Comparable in business model, scale and customer mix to Laguimar.
• Cash Lepe: Spanish regional wholesaler/cash & carry operator focused on HoReCa supply across southern Spain, with overlapping category breadth (frozen, snacks, beverages) and similar B2B distribution model.
• Hispania Foods: Spanish food distribution and trading company supplying multi-category grocery and HoReCa products domestically and to international markets, comparable in scale and customer mix to Laguimar.

Broad incumbents

• Grupo IAN: Spanish broadline food group (Palacios, La Bañeza) operating across food manufacturing and distribution; comparable to Laguimar as a multi-category Spanish food distributor with regional retail and HoReCa reach, but at significantly larger scale.
• Ebro Foods: Spanish food group with broadline distribution of rice, pasta and frozen/ambient grocery products to retail and foodservice customers. Comparable as a multi-category food distributor in Iberia, though materially larger and brand-led.
• Grupo DIA: Spanish-origin multi-banner grocery retailer with extensive supplier/distributor relationships across Iberia. Comparable as a major indirect counterparty whose category strategies influence regional food distributors.
• García Carrión: Spain's largest family-owned beverage and food company with broad distribution to retail and hospitality. Comparable multi-category distribution infrastructure, though beverage-anchored rather than pastry-anchored.
• Mercadona: Spain's largest grocery retailer with a fully owned national distribution and supplier network. Relevant as the dominant downstream buyer whose supply-chain decisions materially shape regional distributors like Laguimar.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/laguimar-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laguimar