Gunasheela Fertility Centre

What Gunasheela Fertility Centre does

Gunasheela Fertility Centre is a privately held, family-owned surgical and maternity hospital headquartered in Bangalore, Karnataka, India. Founded by Dr. Sulochana Gunasheela in 1985 (with the firmographic record indicating 1965 as the broader origin year) and now led by Dr. Devika Gunasheela as Managing Director, the institution operates three physical centres in Basavanagudi (flagship hospital), Koramangala, and Ballari (the latter through a joint-venture LLP with Girija Fertility Centre). The firm positions itself as a pioneer in South Indian reproductive medicine, having delivered the region's first IVF and first ART babies in the late 1980s.

The company's core service line is assisted reproductive technology (ART), encompassing IVF, IUI, ICSI, blastocyst transfer, frozen embryo transfer, laser-assisted hatching, IVM of oocytes, pre-implantation genetic screening (PGS), oocyte vitrification, and surgical sperm retrieval (Micro-TESE, TESA). Underlying capabilities include state-of-the-art embryology labs equipped with Embryoscope time-lapse monitoring and an in-house genetic testing and cytogenetics laboratory established in 2020 (described as India's first such facility under one roof). Beyond fertility, the centre delivers obstetrics, high-risk pregnancy management, gynecology (including laparoscopic and cosmetic gynecology/intimate wellness), gastroenterology, general surgery, pediatrics, and a sub-brand called Gunasheela Axon focused on child developmental services. Aggregate clinical footprint reported includes over 2.72 lakh couples treated, 4.68 lakh outpatient consultations, and 40,000+ live births.

Gunasheela is a direct-to-consumer provider earning fee-for-service revenue from consultations, diagnostic procedures, ART cycles, deliveries, and surgical interventions, supplemented by training of medical professionals (250+ doctors, 100+ embryologists trained). Pricing is quote-based and not publicly disclosed. Go-to-market is anchored on legacy brand reputation, organic search, content marketing, and word-of-mouth referrals; there are no enterprise contracts or institutional shareholders, and the firm is entirely founder-controlled.

Name

Gunasheela Fertility Centre

Legal name

Gunasheela Fertility Centre

Website

https://gunasheela.in

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Gunasheela Fertility Centre is a private, family-owned fertility and maternity hospital in Karnataka, India, operating three centres that deliver IVF, IUI, ICSI, obstetrics, gynecology, genetic testing, and related reproductive medicine services to couples and expectant mothers.

Ownership category

akta.pro rank

Product category

Fertility and Reproductive Healthcare

NAICS

General Medical and Surgical Hospitals (62211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

akta.pro secondary industries

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• IVF treatment
• Fertility services
• Assisted reproduction
• Maternity care
• Reproductive medicine

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fertility and Reproductive Health Services: Revenue generated from IVF, IUI, ICSI, fertility preservation, and other assisted reproductive technology procedures. These are primarily consultation and procedure-based healthcare services.
2. Obstetrics and Maternity Care: Revenue from pregnancy care, delivery services, antenatal and prenatal care, and high-risk pregnancy management.
3. Gynecological and Surgical Services: Revenue from laparoscopic surgeries, gynecological procedures,Cosmetic gynecology, and general surgical services.
4. Diagnostic and Laboratory Services: Revenue from hormonal assays, semen analysis, genetic testing, ultrasound, and other diagnostic services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gunasheela Fertility Centre operates a multi-centre fertility and maternity hospital providing assisted reproductive technology (ART) treatments such as IVF, IUI and ICSI, alongside obstetrics and gynaecology, maternity and delivery care, cosmetic gynaecology, and ancillary specialties (gastroenterology, paediatrics, psychiatry, radiology, general surgery and medicine). Since 1985 it has delivered fertility consultations and procedures through flagship and satellite centres in Karnataka, supported by an in-house genetic testing lab and advanced embryology infrastructure.

Product overview

Gunasheela Fertility Centre is a comprehensive healthcare institution offering fertility and reproductive medicine services alongside broader medical specialties. The core product portfolio centers on Assisted Reproductive Technologies (ART) including IVF, IUI, ICSI, and related procedures (blastocyst transfer, FET, laser hatching, PGS). These are complemented by surgical services (laparoscopy, hysteroscopy), diagnostic services (hormonal assays, ultrasonography), and obstetrics/gynecology care including high-risk pregnancy management. A distinct Cosmetic Gynecology & Intimate Wellness division provides laser and surgical procedures for vaginal health. Gunasheela Axon operates as a separate child developmental center offering early intervention services. The organization has three facilities in Bangalore and Ballari, serving over 2.72 lakh couples since 1985.

Differentiator

Problem solved

Functional benefit

Brands

• Gunasheela Axon: Child developmental center focused on early intervention for children with developmental delays, led by neurodevelopmental pediatricians and supported by multidisciplinary therapy teams including physiotherapists, speech therapists, occupational therapists, special educators, and child psychologists.

Products and services

• IVF (Test Tube Baby) In Vitro Fertilization in which eggs are retrieved, fertilised in the embryology lab, and resulting embryos transferred into the uterus; intended for couples facing infertility.
• IUI (Intra Uterine Insemination) Intrauterine insemination procedure that places processed sperm directly into the uterus to facilitate fertilisation; offered to couples with selected infertility indications.
• ICSI (Micromanipulation) Intracytoplasmic sperm injection in which a single sperm is micro-injected into an egg; primarily for male factor or prior-fertilisation-failure infertility.
• Obstetrics & Gynaecology Comprehensive women's reproductive healthcare covering pregnancy, childbirth and gynaecological conditions; serves expectant mothers and women with reproductive health concerns.
• Painless Delivery Labour analgesia options for a more comfortable childbirth experience; offered to expectant mothers delivering at the hospital.
• High-Risk Pregnancy Care Specialised monitoring and management of pregnancies complicated by medical or obstetric risk factors; includes fetal echocardiography and intensive fetal monitoring.
• Gynaecological Surgeries Minimally invasive and open gynaecological procedures including laparoscopic hysterectomy, laparoscopic fibroid removal, video laparoscopy and hysteroscopy.
• Cosmetic Gynaecology & Intimate Wellness Aesthetic and restorative gynaecology procedures including laser vaginal rejuvenation and tightening, labiaplasty, vaginoplasty, hymenoplasty, clitoral hood reduction, vaginismus treatment, pelvic floor rehabilitation with the KEGELLA chair, PRP therapy, and laser treatment for urinary incontinence and recurrent infections.
• Pediatrics & Neonatology Medical care for infants, children and adolescents including preventive care, diagnosis and treatment of childhood illnesses; includes neonatal services.
• Gunasheela Axon (Child Developmental Center) Specialised child development centre led by neurodevelopmental paediatricians providing multidisciplinary therapy (physiotherapy, speech therapy, occupational therapy, special education, child psychology) for children with developmental delays or those born from high-risk pregnancies.
• Gastroenterology (Bariatrics, GI Endoscopy, Laparoscopy) Diagnosis, treatment and management of digestive system disorders including bariatric procedures, GI endoscopy and minimally invasive laparoscopic surgery.
• General Surgery General surgical procedures performed by in-house surgeons as part of the hospital's multi-specialty offering.
• General Medicine Primary healthcare and internal medicine services for routine and chronic conditions.
• Psychiatry & Mental Health Mental health and psychiatric support including fertility counselling for individuals and couples undergoing treatment.
• Radiology & Ultrasonography Medical imaging and diagnostic radiology services including transvaginal ultrasonography and fetal echocardiography.

Quantifiable outcome

• 2.72 lakh+ couples treated successfully
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• TattvagenecoreStrategic or Co-development PartnerAffiliated genetic testing and genomics company integrated into Gunasheela's fertility services, enabling comprehensive cytogenetics and genomics testing capabilities within the fertility treatment ecosystem.
• IAEHC (International Academy of Embryology and Human Genetics Consortium)coreStrategic or Co-development PartnerInternational academy focused on embryology and human genetics, contributing to Gunasheela's training programs and knowledge exchange in reproductive medicine.
• Girija Fertility CentrecoreStrategic or Co-development PartnerJoint venture partnership (Gunasheela & Girija Fertility Centre LLP) to extend fertility services to North Karnataka region, specifically in Ballari.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Regional players

• KIMS Fertility Centre: Fertility services arm of Kerala-based KIMS Hospitals. Comparable on IVF and reproductive medicine services as part of a regional multi-specialty hospital group, primarily serving South India.

Direct peers

• Nova IVF Fertility: National IVF chain operating fertility clinics across India offering IVF, IUI, ICSI, and genetic testing. Directly comparable to Gunasheela on core ART services, though operating at significantly larger scale with multi-city footprint.
• Indira IVF: Largest fertility chain in India with 100+ centres, offering comprehensive IVF/ART services. Comparable on service mix and target patient segment, with much broader geographic reach and institutional backing.
• Morpheus IVF: Pan-India fertility chain offering IVF, ICSI, and surrogacy services. Comparable on core service offering and patient demographic, with broader geographic reach.
• Bloom Fertility Centre: Boutique fertility clinic with India presence offering personalized IVF care. Comparable on patient experience focus and premium positioning, though at smaller scale.
• Manipal Fertility: Fertility and reproductive medicine arm of Manipal Hospitals offering IVF and ART services across South India. Comparable on services, brand reputation, and Bangalore/South India focus.
• Oasis Fertility: Multi-city Indian IVF chain offering IVF, IUI, ICSI, and andrology services. Comparable on core ART offering and target demographic, though focused more on tier-1/tier-2 expansion.
• Cloudnine Fertility: Fertility and maternity-focused hospital group with strong presence in Bangalore and other metros. Directly comparable given overlap on IVF, obstetrics, and maternity care under a premium brand positioning.

Emerging players

• ART Fertility Clinics: International-origin fertility chain with growing India presence, offering advanced ART and genetic services. Comparable on technology-led positioning (Embryoscope, PGT) targeting premium segments.

Broad incumbents

• Apollo Fertility: Fertility arm of Apollo Hospitals, India's largest hospital chain. Comparable on IVF/ART services as part of broader multi-specialty hospital group with national brand and capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AskGunasheela
• Facebookfacebook.com/askgunasheela
• LinkedInlinkedin.com/company/askgunasheela

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gunasheela Fertility Centre