What Alpargatas does

Alpargatas S.A. is a São Paulo-headquartered, publicly traded (B3: ALPA3) global footwear and consumer goods company founded in 1907, operating as the oldest listed company on the São Paulo stock exchange. The company manufactures and sells footwear, clothing, textiles, and sporting goods through three principal brand assets: Havaianas (100% owned, the global leader in open-toe footwear with 730+ monobrand stores in 100+ countries and 260 million pairs sold annually); ioasys (100% owned since 2020, a digital transformation and product development subsidiary that also serves external clients); and Rothy's (49.2% owned since 2021, a US-based sustainable footwear and accessories brand with a vertically integrated factory in Dongguan, China). The group operates four Brazilian manufacturing plants and a global distribution network including a 2023-opened, R$600 million Distribution Center in Campina Grande capable of storing 39 million pairs.

The company makes money through consumer product sales (footwear is the dominant revenue stream) across three channels: owned and franchised Havaianas monobrand retail, wholesale points of sale (350,000+ in Brazil including grocery channels), and direct-to-consumer e-commerce and physical retail via Rothy's. Secondary revenue comes from ioasys' professional digital transformation services to external clients. Customers are segmented by persona (female consumers in Brazil as primary, male and kids as growth targets, sustainable fashion consumers in the US via Rothy's, and international consumers in priority markets) and by geography (Brazil, USA, Europe, and Asia). The group is controlled by Itaúsa S.A. and BW (since 2017), with Itaúsa increasing its non-common shareholding to 15.94% in December 2025. The pricing model is B2C retail with undisclosed price points across varied product tiers, and the business is operated with a hybrid segmentation approach targeting both volume grocery distribution and premium direct channels.

Operationally, Alpargatas is executing a global, digital, and sustainability-oriented strategy articulated under current CEO Liel Miranda (appointed 2024). Q4 2025 results showed EBITDA up 71% year-over-year, EBITDA margin expansion to 24%, and a record 51% gross margin in Brazilian operations, with the company completing a strategic turnaround that returned R$1.2 billion to shareholders at a 12% yield. The technology stack is anchored by vertical manufacturing integration and proprietary rubber recycling capabilities, while long-tenured ESG partnerships (Conservation International, IPÊ, All Out, Gerando Falcões, TrashIn) reinforce brand positioning around circularity, biodiversity, and social inclusion.

Name

Alpargatas

Legal name

Alpargatas S.A.

Website

https://alpargatas.com.br

Company type

Public

Founded year

1907

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Alpargatas S.A. (B3: ALPA3) is a São Paulo-based global footwear conglomerate founded in 1907, manufacturing and selling the Havaianas brand (world leader in open-toe footwear), Rothy's sustainable shoes (49.2% stake), and ioasys digital services to consumers across 100+ countries.

Ownership category

akta.pro rank

Product category

Consumer Footwear Manufacturing

NAICS

Footwear Manufacturing (316210), Shoe Retailers (45821)

SIC

Rubber & Plastics Footwear (3021), Retail-Shoe Stores (5661)

akta.pro primary industry

Sandals, Flip-Flops & Open-Toe Footwear Manufacturing (IMAOAIAG)

akta.pro secondary industry

Sustainable & Eco-Friendly Footwear (CRAAACAH)

Keywords

• Rubber footwear manufacturing
• Open-toe flip-flops
• Consumer footwear brands
• Sustainable recycled footwear
• Vertical shoe manufacturing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices15 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Footwear Product Sales: Primary revenue from manufacturing and selling Havaianas flip-flops and related footwear products through owned stores, franchises, and wholesale channels
2. International Operations: Revenue from international markets including US (with 332% acceleration), Europe, and other regions with strong volume growth
3. Digital Transformation Services: ioasys provides digital product development and transformation services to external market clients globally

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Alpargatas is a global footwear company that manufactures and sells branded rubber footwear, led by its 100%-owned Havaianas brand — the world's leading open-toe/flip-flop brand distributed through 730+ monobrand stores and 350,000+ points of sale in Brazil. The portfolio is rounded out by a 49.2% stake in US sustainable footwear brand Rothy's and wholly-owned digital transformation subsidiary ioasys. Products are produced in four vertically integrated factories in Brazil (plus Rothy's facility in Dongguan, China), supporting ~260 million pairs of annual production.

Product overview

Alpargatas is a global footwear company founded in Brazil over 115 years ago. The company operates a multi-brand portfolio strategy centered on three main products: Havaianas (100% owned flagship brand, world leader in open shoes with iconic flip-flops), ioasys (digital transformation subsidiary acquired in 2020 to drive company-wide digital innovation), and Rothy's (49.2% owned sustainable footwear brand from the US focused on recycled materials). The company has a vertical supply chain with four manufacturing units in Brazil and over 10,000 employees. Havaianas is distributed through over 730 monobrand stores worldwide and more than 350,000 points of sale in Brazil alone.

Differentiator

Problem solved

Functional benefit

Brands

• Havaianas: World leader in open shoes, known for iconic flip-flops representing Brazilianness, comfort and style. Present in over 100 countries with over 730 monobrand stores across five continents.
• ioasys
• Rothy's

Products and services

• Havaianas flip-flops and sandals Iconic open-toe flip-flops and sandals sold under the Havaianas brand — the world leader in open shoes — across 100+ countries via 730+ monobrand stores and 350,000+ points of sale in Brazil. Targets everyday, beach and casual lifestyle consumers globally.
• Rothy's sustainable footwear and accessories Premium US sustainable footwear, handbags and accessories brand that transforms recycled materials (including 146 million single-use bottles since 2016) into products via a vertically integrated factory in Dongguan, China. Sold direct-to-consumer through rothys.com and 16 US retail stores. Alpargatas holds a 49.2% ownership stake.
• ioasys digital transformation services Professional services for digital product design, UX/UI, integrations and solution development, delivered by agile multidisciplinary teams to external market clients globally. Wholly-owned subsidiary providing B2B digital transformation services.

Quantifiable outcome

• 260 million pairs sold annually - global leadership in open shoes
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Conservation InternationalcoreStrategic or Co-development PartnerOver 10 years of partnership supporting conservation of over 380,000 hectares of marine and coastal ecosystems through Havaianas brand initiatives
• Ecological Research Institute (IPÊ)coreStrategic or Co-development Partner16 years of partnership with IPÊ line helping to plant more than 3.2 million trees in the Atlantic Forest
• All OutcoreStrategic or Co-development PartnerGlobal movement fighting for LGBTI+ rights; Havaianas partnership transferred more than R$2.7 million through pride line and partnered on pride survey with Datafolha
• Gerando FalcõescoreStrategic or Co-development PartnerNetwork of NGOs promoting social development in peripheries and favelas; Broken Line collection partnership reverts part of sales to the NGO with four artists from different communities
• TrashInminorStrategic or Co-development PartnerStartup specialized in waste management for CICLO reverse logistics and recycling program for Havaianas products
• Alicerce EducaçãominorStrategic or Co-development PartnerEducation partner in Alpa TRANSforma program for transgender job training, working with City Hall of Campina Grande

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Deckers Outdoor: Owner of UGG, Hoka, and Teva — comparable as a multi-brand footwear company with strong brand equity and global premium positioning, though focused on higher price points than Alpargatas.
• Wolverine World Wide: Multi-brand footwear conglomerate (Merrell, Saucony, Sperry) — comparable as a portfolio-based footwear operator with both comfort and performance brands serving global markets.
• Steven Madden: Lifestyle footwear and accessories company — broadly comparable for its branded fashion footwear positioning and global distribution approach.
• Skechers: Large global comfort and casual footwear company — broadly comparable to Alpargatas as a mass-market branded footwear player with extensive wholesale and retail distribution.
• Caleres: Footwear retailer and brand owner (Famous Footwear, Sam Edelman) — comparable to Alpargatas for its footwear retail and brand portfolio strategy.

Direct peers

• Birkenstock: Premium comfort and casual footwear brand with vertically integrated manufacturing — comparable to Alpargatas for its branded casual footwear positioning and manufacturing-driven moat.
• Melissa (Grendene subsidiary): Brazilian plastic footwear and sandal brand owned by Grendene — direct competitor to Havaianas in the Brazilian fashion sandal and flip-flop segment.
• Crocs: Global branded casual/comfort footwear company best known for its iconic clog — directly comparable to Alpargatas/Havaianas as a mass-market, vertically-positioned comfort footwear brand with strong global distribution.
• Allbirds: Sustainable footwear brand using natural and recycled materials — directly comparable to Rothy's, both being premium eco-friendly footwear brands targeting conscious consumers.
• Grendene: Brazilian footwear manufacturer that owns Ipanema and Melissa brands — the closest direct peer to Alpargatas/Havaianas, both being large-scale Brazilian flip-flop and sandal manufacturers with global reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alpargatas
• Facebookfacebook.com/somosalpa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpargatas