Name

Circular Clarity

Legal name

Circular Clarity

Website

https://circularclarity.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sustainability Consulting

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)

akta.pro secondary industries

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF), Circular Economy & Resource Efficiency (BPADALAM), Small Business & Entrepreneurship Community Education (EDAAAFAK)

Keywords

• Circular business consulting
• Sustainability advisory services
• Circular entrepreneurship training
• Values compass methodology
• Ecosystem partner network

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advisory and Consulting Services: Circular Clarity provides ecosystem services and value creation support, guiding organizations through the circular transition. Services range from introduction meetings to comprehensive business transformation, with support tailored to organizational needs and strategic importance.
2. Training Programs: Revenue generated through masterclasses, workshops, and training programs on circular entrepreneurship. Programs include incubator-style hybrid workshops and learning opportunities connected to circular business practices.
3. 10% Revenue Donation Commitment: Circular Clarity donates 10% of its revenue to the next generation, protected by Stichting Toekomstgericht Nederland. This reflects the organization's non-profit orientation and multiple value creation philosophy.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Circular Clarity provides consulting, training programs, and proprietary frameworks that help Dutch small and medium-sized enterprises (MKB) transition to circular entrepreneurship. The core offering combines the 5-Stappen Circulair Ondernemen (5-Step) framework, the Waardenkompas (Values Compass) tool, Business Simulations, the Masterclass Sustainability program, and VSME sustainability reporting services, all delivered through the Ecosysteem Circulair Ondernemen (ECO) partner network. Services range from free introductory meetings to comprehensive business transformation advisory for organizations navigating CSRD, EU Taxonomy, and CSDDD regulations.

Product overview

Circular Clarity offers a modular, human-centered program for organizations seeking to start or accelerate circular entrepreneurship. The core offering consists of the 5-Stappen Circulair Ondernemen framework combined with the Waardenkompas tool, supported by supplementary services including Business Simulaties, Masterclass Sustainability, and Workshops & Training. These products work together to help businesses create clarity on priorities, simplify transformation processes, and achieve multiple value creation between social, ecological, and financial values. The VSME reporting service addresses regulatory compliance needs for SMEs, while the Incubator Leermethode provides foundational learning support.

Differentiator

Problem solved

Functional benefit

Products and services

• 5-Stappen Circulair Ondernemen (5-Step Circular Entrepreneurship) An accessible five-step framework providing a practical handle for creating initial insights into circular entrepreneurship, applicable regardless of industry complexity, for personal or business use. The steps form the basis of the Waardenkompas and are available as a downloadable action plan.
• Waardenkompas Circulair Ondernemen (Values Compass) A practical tool enabling companies to anchor core values in their mission and vision, providing a fixed course aligned with their identity. The compass serves as a filter to prevent greenwashing and simplify alignment with regulations including CSRD, EU Taxonomy, and CSDDD.
• Business Simulaties Circulair Ondernemen (Business Simulations) Virtual environment simulations enabling users to manage the circular transformation of a company, learning to anticipate new indicators. Simulations are part of the Masterclass program and provide experiential learning for participants.
• Masterclass Sustainability A program for circular entrepreneurship in the context of SMBs that want to human-centered connect to the market of the future. Also known as 'The Sustainable Awareness Journey', combining business simulations with practical knowledge transfer.
• Workshops & Training Circulair Ondernemen Hybrid workshops and learning opportunities connected to circular entrepreneurship, offered through an incubator approach. Practice and results-oriented, transitioning from thinking to doing with specific learning objectives.
• VSME Vrijwillige Duurzaamheidsrapportage voor MKB-bedrijven (Voluntary Sustainability Reporting for SMEs) Voluntary sustainability reporting following European Sustainability Reporting Standards (ESRS), providing a simplified framework for non-listed micro, small and medium-sized enterprises (SMEs) to distinguish themselves in a market with increasing sustainability requirements.
• Ecosysteem Diensten & Waardecreatie (Ecosystem Services & Value Creation) Ecosystem services providing collaborative opportunities to start or accelerate circular entrepreneurship. Connects businesses with a multidisciplinary network of partners for learning, acceleration, and connection.
• Incubator Leermethode (Incubator Learning Method) A safe learning environment within Circular Clarity's ecosystem that helps individuals and SMBs adapt to the Circular Economy through sharing knowledge and practical insights.

Quantifiable outcome

• Organizations gain clarity on circular priorities, enabling strategic alignment with future market demands and regulatory requirements
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Stichting Toekomstgericht NederlandcoreStrategic or Co-development Partner · 1 January 2021Simultaneously founded by Circular Clarity's founding fathers Arjan van Jaaren and Marco Rog. The foundation supports initiatives with multiple impact and protects the circular entrepreneurship philosophy. It provides free introductory meetings (koffiegesprek) to potential Circular Clarity clients. The foundation has its own board and organizes activities aligned with its objectives, including guest lectures at Haagse Hogeschool.
• Ecosysteem Circulair Ondernemen (ECO)coreStrategic or Co-development PartnerThe ECO ecosystem connects partners through meaningful work and circular entrepreneurship. Since 2021, Circular Clarity organizes annual ecosystem days for partners. The network includes multidisciplinary professionals (jurists, marketers, business economists, photographers, teachers) who strengthen each other in achieving goals and demonstrating impact. Partners are vetted through a greenwashing prevention filter.
• Trees for AllminorOthersMentioned in the frameworks and knowledge partners section of the website as a partner organization. Trees for All is a Dutch organization focused on tree planting and sustainable business partnerships.
• BlueLinkedminorStrategic or Co-development PartnerReferenced as an example of a company fully embracing circular entrepreneurship philosophy. BlueLinked is an MKB business connected to the broader economy and society, demonstrating how partners within the ecosystem can be connected to create new possibilities.
• geWoonbootminorStrategic or Co-development PartnerOwner of a special meeting location (floating house) at Schoonschip Amsterdam. Hosted the first ecosystem day in June 2021. Demonstrates commitment to water sustainability and entrepreneurship, aligning with Circular Clarity's values.
• Eigen WijminorStrategic or Co-development PartnerSocial hub in Zoetermeer where the second ecosystem day was held in Spring 2022. During this event, the Values Compass concept began taking shape.
• Hof van CartesiusminorStrategic or Co-development PartnerCircular and green entrepreneurship trial garden in Utrecht, hosting the ECO ecosystem day in late 2023. An inspirational location demonstrating how entrepreneurs develop initiatives to contribute to society from intrinsic motivation.
• Blue CityminorStrategic or Co-development PartnerLocation in Rotterdam where the redesigned Circular Clarity website was shared during the ecosystem day in April 2024. Blue City represents the evolution from an energy-intensive swimming paradise (Tropicana) to a hub for circular entrepreneurs working on innovative solutions to global challenges.
• Villa ExpertCareminorOthersCare center in Rijswijk for seriously ill children, host of the most recent ecosystem day in April 2025. Circular Clarity and ECO partners decided to organize an event to raise money for the villa, demonstrating the ecosystem's commitment to tangible positive impact.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metabolic: Amsterdam-based sustainability consultancy advising organizations on circular economy, climate, and systems change. Directly comparable to Circular Clarity as a Dutch-headquartered advisory firm serving organizations on circular transition, with similar tooling and policy (CSRD/EU Taxonomy) expertise.
• Circle Economy: Amsterdam-based social enterprise providing circular economy research, advisory, and tools (including the Circularity Gap Reporting framework). Comparable to Circular Clarity in Dutch origin, circular-economy focus, and B2B/B2SMB advisory motion, though operating at larger scale and more internationally.

Broad incumbents

• Ellen MacArthur Foundation: Global thought-leadership charity accelerating the circular economy through programs for businesses, policymakers, and educators. Comparable to Circular Clarity as a mission-driven ecosystem-builder for circular business models, though at a much larger scale and broader geographic reach.
• Cradle to Cradle Products Innovation Institute: Global non-profit operating the Cradle to Cradle Certified® standard for circular and regenerative product design. Comparable to Circular Clarity in non-profit circular methodology and certification-adjacent tooling, but operating internationally with a product-design rather than entrepreneurship focus.
• Accenture Sustainability Services: Global consulting firm with a major sustainability and circular-economy advisory practice including CSRD reporting support. Comparable to Circular Clarity as a sustainability advisor targeting regulatory compliance, but at vastly larger scale and serving enterprise clients globally.

Emerging players

• Madaster: Dutch-founded platform providing a digital registry for materials and circularity scoring in buildings and assets. Comparable to Circular Clarity as a Dutch-headquartered circular-economy tooling provider with regulatory alignment (e.g., material passports for CSRD), though serving real estate rather than broad MKB.
• Impact Hub Network: Global network of impact-focused community hubs and incubators supporting purpose-driven entrepreneurs, with a Dutch presence (Impact Hub Amsterdam). Comparable to Circular Clarity's incubator/community model for impact-led entrepreneurs and its ecosystem-driven GTM.

Regional players

• The Restart Project: UK-based non-profit promoting circular electronics through repair, reuse, and community education. Comparable to Circular Clarity as a community-led circular-economy movement with values-driven mission, though UK-focused and centered on consumer electronics rather than SMB entrepreneurship.
• Circulair Friesland: Dutch regional network driving circular entrepreneurship in the Friesland province through events, matchmaking, and knowledge sharing. Comparable to Circular Clarity's ECO model — a regional circular-business ecosystem with events and partner activation — though focused on a single Dutch province.

Others

• Holland Circular Hotspot: Foundation promoting Dutch circular-economy expertise internationally and connecting international delegations to Dutch circular partners. Comparable to Circular Clarity in positioning the Netherlands as a circular-business hub and curating an ecosystem of Dutch circular practitioners.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/circular-clarity

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circular Clarity