Sackville Sports Stadium

What Sackville Sports Stadium does

Sackville Sports Stadium is a municipal recreation facility operated by Halifax Regional Municipality (HRM) and located at 409 Glendale Drive, Lower Sackville, Nova Scotia, Canada. The Stadium is a multi-purpose, single-site community recreation center that bundles four core program areas under one roof: a Co-Ed Fitness Centre, a dedicated indoor cycling studio (the Cycle Zone, branded MyRide), a Training Zone for advanced athletic conditioning, and Group Exercise programming (Zumba, Yoga variants, Strength, HIIT, Tabata, Aquafit, Barre & Band). It also operates Aquatics facilities with lane, open, and sensory swim programming, an Arena for public skating, shinny hockey, and ice rentals, and ancillary services including Play Care childminding, Personal Training, Pool Parties, and Facility/ICE Rentals. Notable community offerings include the free Summer FITeen Membership for youth ages 12-18 and free Snowshoe Rentals during winter months.

The facility is not a private technology platform — it has no app, no proprietary software, no disclosed API, and no AI components. Its digital surface is limited to a website (thestadium.ca), municipal registration through Halifax's myREC portal, and Facebook/Twitter accounts. Technology inside the facility is conventional gym equipment with no smart-equipment integration disclosed.

The business model is municipal recreation funding supplemented by user fees. Earned revenue comes from monthly auto-renewal and annual All Access Memberships (Adult $43.30/mo or $476.27/yr; Senior/Youth/Student $32.47/mo or $357.20/yr; Household $64.95/mo or $714.41/yr, pre-tax), pay-as-you-go drop-in fees for swimming, group exercise, and childcare, facility and ice rentals, and Personal Training add-ons. Pricing is in effect April 1, 2026 - March 31, 2027. Distribution is direct-to-consumer through a single physical facility supported by online, phone, and walk-in registration. Customers are individual residents of Lower Sackville and surrounding areas — there is no B2B or enterprise contract base. The facility is a government-owned public good, and the majority of its true operating cost is likely covered by municipal tax subsidies rather than user fees.

Name

Sackville Sports Stadium

Legal name

Sackville Sports Stadium

Website

https://thestadium.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sackville Sports Stadium is a municipal recreation facility in Lower Sackville, Nova Scotia, operated by Halifax Regional Municipality, offering fitness, aquatics, arena, group exercise, and childcare services to individual community members and households.

Ownership category

akta.pro rank

Product category

Municipal Recreation & Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Municipal recreation services
• Fitness centre memberships
• Aquatic swimming programs
• Public arena skating
• Group exercise classes

Headquarters

HQ city

Lower Sackville

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Sackville Sports Stadium is a multi-purpose municipal recreation facility that delivers fitness, aquatic, arena, group exercise, childminding, and personal training services under a single roof. Members access these via All Access Memberships (monthly or annual) or pay-as-you-go drop-in rates, with additional offerings including facility/ice rentals, pool parties, and a free Summer FITeen youth membership.

Product overview

Sackville Sports Stadium is a municipal recreation facility operated by Halifax Regional Municipality. The facility offers a unified multi-purpose sports and fitness center consisting of several integrated programs: a Co-Ed Fitness Centre, the Cycle Zone indoor cycling studio (featuring MyRide classes), the Training Zone for advanced athletic training, and an Aquatics center with multiple pools. The venue also includes Arena facilities for public skating and hockey, Group Exercise classes, Play Care childminding services, and various rental options including Pool Parties and Facility/ICE Rentals. Members can choose between All Access Memberships (providing comprehensive access to all facilities) or add-on services like Personal Training and Play Care. The facility also offers seasonal programs including a free Summer FITeen Membership for youth ages 12-18 and free Snowshoe Rentals during winter months. Online registration is handled through Halifax Regional Municipality's Parks & Recreation department via the myREC system.

Differentiator

Problem solved

Functional benefit

Products and services

• All Access Membership
• Summer FITeen Membership
• Co-Ed Fitness Centre
• Cycle Zone (MyRide Indoor Cycling)
• Training Zone
• Personal Training
• Aquatics Programs
• Arena Facilities
• Group Exercise Classes
• Play Care (Child Minding)
• Facility & Ice Rentals
• Pool Parties
• Snowshoe Free Rentals

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Crunch Fitness: Multi-location fitness chain offering group classes, personal training, and flexible memberships, comparable in programming mix to the Stadium's Co-Ed Fitness Centre and Group Exercise offerings.
• Planet Fitness: Low-cost private fitness chain operating in Nova Scotia, competing on price and 24/7 access against the Stadium's $43.30/mo Adult All Access Membership for casual gym users.
• Life Time Fitness: Large-format U.S./Canadian premium fitness operator offering all-inclusive memberships spanning fitness, aquatics, group exercise, and family programming — analogous in bundled-access positioning to the Stadium's All Access Membership.
• GoodLife Fitness: Canada's largest private fitness club chain with multiple Lower Sackville / Halifax area locations, offering subscription memberships, group exercise, and personal training that compete directly for the Stadium's adult membership base.
• Fit4Less: Discount fitness club brand (operated by GoodLife) with locations in Nova Scotia, competing directly on price for budget-conscious gym users in the same HRM catchment.

Direct peers

• YMCA of Greater Halifax/Dartmouth: Membership-based community recreation organization offering fitness centres, pools, group exercise, childcare, and youth programming in the same Halifax Regional Municipality market.
• Canada Games Centre: A multi-purpose municipal recreation facility in Halifax also operated by HRM offering fitness, aquatics, and arena programming under a comparable integrated model, with overlapping target demographics.
• Dalhousie University Athletics & Recreation: Institutional recreation facility offering fitness, aquatics, group exercise, and arena programming to a similar mixed demographic in the Halifax market, providing competitive programming benchmark.
• Halifax Regional Municipality Recreation (other facilities): Sister municipal recreation facilities (e.g., Cole Harbour Place, East Dartmouth Community Centre) operated by HRM under the same myREC system, offering overlapping fitness/aquatics programming to overlapping regional populations.

Regional players

• Steve Nash Fitness World & Sports Club: Premium Canadian fitness club operator primarily in BC and broader Canadian markets, comparable in offering subscription fitness, group exercise, and personal training as direct competitive benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SackvilleSports
• Facebookfacebook.com/thestadium.ca
• LinkedInlinkedin.com/company/sackville-sports-stadium

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sackville Sports Stadium