LinkOfMind

What LinkOfMind does

LinkOfMind Inc. (リンクオブマインド株式会社) is a privately held Japanese company headquartered in Osaka that operates two integrated business lines: web systems development services and a portfolio of proprietary domestic-travel booking platforms. The systems development arm offers web and application development, API integration, payment integration, ASP services, and core system construction for other travel businesses, effectively functioning as both a competitor and an infrastructure provider within the Japanese travel industry.

The consumer-facing travel portfolio comprises four dedicated booking sites targeting distinct vertical needs within Japanese domestic travel: Bus Bookmark (バスブックマーク, night-bus and highway-bus comparison launched 2015), Option Bookmark (オプションブックマーク, optional tours with 500+ courses launched 2016), Train Bookmark (トレインブックマーク, Shinkansen tickets with home delivery launched 2018), and Hotel Bookmark (ホテルブックマーク, hotels and ryokan with 1,000+ listings launched 2018). A supporting media property, Travel Bookmark Journal, produces SEO-oriented travel content, and an Instagram presence drives top-of-funnel discovery. The company is also a designated exclusive agent for Chubb Damage Insurance Company, distributing travel-related damage and cancellation insurance products alongside bookings.

Revenue mechanics combine commission-based transaction fees on bookings, project-based professional services revenue from systems development contracts, and insurance agency commissions. The customer base is concentrated on Japanese individual domestic travelers with a secondary B2B segment of unnamed travel-industry clients. Geographic operations are limited to Japan, with no disclosed expansion beyond the domestic market.

Name

LinkOfMind

Legal name

リンクオブマインド株式会社

Website

https://linkofmind.co.jp

Company type

Private

Operating status

Operating

Short description

LinkOfMind is a privately held Osaka-based Japanese company that operates four consumer travel-booking platforms (bus, train, hotel, optional tours) alongside a web systems development services arm and a Chubb Insurance agency, serving Japanese domestic travelers and travel-industry B2B clients.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industry

Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK)

Keywords

• Domestic travel booking
• Night bus reservation
• Hotel comparison search
• Shinkansen ticket booking
• Web system development

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Travel Booking Services: Commission and transaction fees from hotel, bus, train, and optional tour bookings made through their proprietary platforms
2. System Development: Custom web system development, app development, API integration, and payment integration services for businesses
3. Insurance Agency: Sales of travel-related damage insurance products as authorized agent for Chubb Insurance

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

LinkOfMind operates multiple online travel booking platforms — Bus Bookmark (night/highway bus comparison), Option Bookmark (optional tours with 500+ courses), Train Bookmark (shinkansen ticket purchase with home delivery), and Hotel Bookmark (1,000+ domestic hotels/ryokan) — aggregating domestic Japan travel inventory for consumers. In parallel, the company provides web system development, application development, API integration, payment integration, and ASP services to other travel businesses, and acts as a licensed insurance agency for Chubb Insurance.

Product overview

LinkOfMind operates a dual business structure consisting of: 1) Systems Development services providing web systems, app development, API integration, and payment integration; and 2) a portfolio of travel booking platforms including Bus Bookmark (night/highway bus comparison), Option Bookmark (optional tours), Train Bookmark (shinkansen tickets with home delivery), and Hotel Bookmark (hotel/ryokan reservation), all powered by their proprietary travel media platform, Travel Bookmark Journal. The company also provides travel insurance products through Chubb Insurance as a licensed travel agency.

Differentiator

Problem solved

Functional benefit

Brands

• バスブックマーク (Bus Bookmark): Night bus and highway bus fare comparison service
• オプションブックマーク (Option Bookmark)
• トレインブックマーク (Train Bookmark)
• ホテルブックマーク (Hotel Bookmark)

Products and services

• Bus Bookmark (バスブックマーク) A bus comparison and booking platform for night buses and highway buses in Japan, allowing users to search by departure/destination and filter by conditions such as women-only vehicles, toilet-equipped, and wide seating. Targets individual domestic travelers.
• Option Bookmark (オプションブックマーク) An optional tour aggregation site featuring over 500 tour courses across Japan from Hokkaido to Okinawa, allowing domestic travelers to browse and book tours with credit card or on-site payment.
• Train Bookmark (トレインブックマーク) An online Shinkansen ticket purchase and home delivery service, eliminating the need to visit physical Midori no Madoguchi ticket counters, targeted at individual domestic travelers booking long-distance rail tickets.
• Hotel Bookmark (ホテルブックマーク) A hotel and ryokan (Japanese inn) booking search and reservation platform for domestic Japan travel, featuring over 1,000 listed properties with credit card and convenience store payment options. Targets individual domestic travelers.
• Travel Bookmark Journal (トラベルブックマークジャーナル) A travel media platform providing practical information about night buses, highway buses, and domestic travel in Japan, featuring articles on travel tips, bus guides, and destination recommendations to support content marketing for the booking platforms.
• Systems Development (システム開発事業) B2B web system development and application development services including API integration and payment integration capabilities for travel industry businesses and other commercial clients needing online platform infrastructure.
• Domestic Travel Services (国内旅行事業) Domestic travel services providing optimal and comfortable travel recommendations through internet platforms, including external API/ASP integration and core system construction for partner travel businesses' travel products.
• Mini Care Travel Cancellation Cost Insurance (ミニケア旅のキャンセル費用保険) Travel-related damage insurance product sold by LinkOfMind as an authorized exclusive agent for Chubb Insurance, providing trip cancellation cost coverage to travel customers booking through the company's platforms.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Chubb Insurance (Chubb損害保険株式会社)coreOthersLinkOfMind is an authorized exclusive agent for Chubb Insurance, providing damage insurance products to travel customers. They handle insurance contract intermediation and agency services for Chubb policies.

Scale indicators2 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Veltra: Optional tour and activity booking platform active across Japan; directly comparable to Option Bookmark's optional tour aggregation offering.
• Willer Travel: Japanese highway bus operator and booking platform; directly comparable to Bus Bookmark in the night/highway bus comparison and reservation segment.
• Tabirai (Highway Bus): Tabirai's highway bus comparison platform offers bus search and booking; directly competes with Bus Bookmark on the same Japanese highway/night bus segment.
• SmartEX (JR Central): Official Shinkansen online ticketing service; directly competes with Train Bookmark in the Shinkansen ticket purchase segment, with carrier-level backing.

Broad incumbents

• Rakuten Travel: Major Japanese OTA within the Rakuten ecosystem; competes with LinkOfMind across hotel, tour, and rail booking with materially larger inventory and loyalty base.
• Jalan (Recruit): Largest Japanese domestic OTA covering hotels, ryokan, and tours; broader incumbent competing across Hotel Bookmark and Option Bookmark verticals.
• Yahoo! Travel: Japanese OTA portal affiliated with the Yahoo! JAPAN ecosystem; broad incumbent offering hotel, tour, and package bookings overlapping with LinkOfMind's platforms.
• Booking.com Japan: Global OTA with significant Japanese hotel inventory; competes broadly with Hotel Bookmark for domestic accommodation bookings.
• Expedia Japan: Global OTA with Japanese operations; broad incumbent competing across multiple LinkOfMind verticals with global scale advantages.

Emerging players

• Klook: Global tours, activities, and attraction booking platform with growing Japan presence; partial overlap with Option Bookmark's tour aggregation segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/17841403040928642

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LinkOfMind