What Miliboo does

Miliboo is a French online design furniture retailer founded in 2007 and publicly traded on Euronext Paris (epa:ALMLB). The company operates a direct-to-consumer e-commerce platform offering over 2,000 contemporary design furniture products, including sofas, chairs, tables, storage, bedroom and children's furniture, lighting, garden furniture, and home décor accessories, priced from approximately €55 to €2,499. Miliboo serves residential consumers across six European countries — France, Germany, Belgium, Spain, Italy, and Luxembourg — through localized websites, complemented by a network of physical showrooms called Milibootiks. The company also operates a B2B channel (Espace Pro) for professional customers and runs an Espace Pro loyalty program.

The company's revenue model is unit-based direct e-commerce sales with aggressive promotional pricing (up to -60% discounts), free delivery, 3x and 4x interest-free installment plans, and live shopping events. Miliboo has built a multi-sub-brand portfolio including Mili'prix (budget line), Miliboo Kids (children's furniture), UpToYou (personalization), HomeTogether (collection brand), Reconditioned Furniture (refurbished), and a Made in France collection. Distribution combines owned e-commerce storefronts with physical Milibootiks showrooms for a hybrid retail experience. Marketing leverages content (blog.miliboo.com), social (#miliboo community), email, live shopping, and promotional sales.

In FY2025-2026 (ending April 30, 2026), Miliboo reported record revenue of €44.1 million, up 13.1% year-over-year, driven by a 20% volume increase, with a gross margin maintained above 60% (60.8%). The company returned to profitability with EBITDA of €0.8 million and net income of €0.3 million after posting losses in the prior year. Miliboo is headquartered in Pringy, France, employs 51-100 people, and is led by founder-CEO Guillaume Lachenal, whose term was extended until March 2027 during the search for a new General Manager.

Name

Miliboo

Legal name

Miliboo

Website

https://miliboo.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Miliboo is a French publicly traded online design furniture retailer serving residential consumers across six European countries with 2,000+ products and physical Milibootiks showrooms, reporting €44.1M revenue in FY2025-2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Pringy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Furniture Product Sales: Direct e-commerce sales of design furniture and home décor products to consumers. One-time purchase model with products ranging from ~€55 to ~€2499. Offers 3x and 4x interest-free payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Miliboo designs and retails a catalog of over 2,000 contemporary furniture and home décor products — including sofas, chairs, tables, storage, bedroom, children's, garden, lighting, and décor items — through its own e-commerce platform and physical Milibootiks showrooms across France and five other European markets. The company also operates sub-brand collections (Miliboo Kids, Mili'prix budget line, HomeTogether collaborations, Reconditioned Furniture, Made in France) and an UpToYou customization service for personalized furniture.

Product overview

Miliboo is a French online furniture retailer operating as a single unified e-commerce platform offering over 2,000 design furniture products across multiple sub-brands and collections. The core offering consists of the main product catalog featuring sofas, chairs, tables, storage solutions, bedroom furniture, children's furniture (Miliboo Kids), garden furniture, lighting, and home decor. Additional offerings include physical Milibootiks showrooms for in-person viewing, the UpToYou personalization platform for custom furniture, budget-oriented Mili'prix collection, HomeTogether design collaborations, a Made in France collection, and a Reconditioned Furniture line for sustainable shopping. The company also offers live shopping experiences and serves customers across multiple European markets (France, Germany, Belgium, Spain, Italy, Luxembourg) through localized websites.

Differentiator

Problem solved

Functional benefit

Brands

• Milibootiks: Physical retail showrooms where customers can experience Miliboo furniture in person
• Mili'prix
• Miliboo Kids
• UpToYou
• HomeTogether

Products and services

• Design Furniture Catalog Over 2,000 design furniture and home décor products covering sofas, chairs, tables, storage, bedroom, children's, garden, lighting, and décor items, sold online to residential consumers across six European markets.
• Milibootiks Physical Showrooms

Quantifiable outcome

• 60.8% gross margin maintained
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bobochic: French online furniture retailer focused on sofas, design seating, and contemporary home décor. Similar pricing tier, French customer base, and e-commerce-led GTM motion as Miliboo.
• Home24: European online furniture and home furnishings retailer with multi-country localized sites. Overlaps with Miliboo in Western European markets, broad assortment, and online-only/omnichannel mix.
• Maisons du Monde: French publicly listed omnichannel design furniture retailer. Closest direct competitor: same design-at-accessible-price positioning, hybrid DTC + showroom model, and similar European footprint.
• Made.com: UK-founded online design furniture retailer targeting European consumers with designer-led affordable furniture. Directly comparable on brand positioning, DTC channel mix, and design-led catalog.
• Drawer: French online design furniture retailer specializing in mid-century and contemporary pieces. Closely comparable niche, customer profile, and online-first GTM to Miliboo.
• Vente-unique.com: French online-first furniture and home retailer with comparable product breadth, discount cadence, and Pan-European shipping model. Operates at a similar small-cap scale to Miliboo.

Broad incumbents

• IKEA: Global mass-market furniture incumbent with strong European footprint. Competes primarily on price and showroom experience, pressing on Miliboo's accessible-design niche from below.
• Wayfair: Global online home goods giant with extensive European operations. Competes across price points and categories that overlap with Miliboo's catalog, but at vastly larger scale and broader assortment.
• West Elm (Williams-Sonoma): Design-oriented home furnishings retailer (part of Williams-Sonoma) operating across US, Europe, and online. Comparable on design-led positioning and contemporary styling, though broader assortment and deeper brand.
• Conforama: Established French furniture and home furnishings retailer with omnichannel retail and showroom presence. Competes on similar product categories and French consumer base, with a broader and more mainstream positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/miliboo
• Facebookfacebook.com/Miliboo
• LinkedInlinkedin.com/company/1550529

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miliboo