mediadeal

What mediadeal does

mediadeal GmbH is a privately held German multi-category online retailer headquartered in Lübbecke, Germany, founded in 2003. The company sells consumer electronics, household and kitchen appliances, home and garden products, and lifestyle goods through its Shopware-based storefront at mediadeal.de and a single physical retail showroom at Am Hahlerbaum 2 in Lübbecke. Its catalog spans TVs (Samsung, Sony, Panasonic, Philips, LG), computing, hi-fi and home cinema, major and small kitchen appliances (including dedicated brand shops for Smeg, Siemens, Bosch, WMF, Midea, Weber, Klipsch, Revox, Onkyo, Magnat, and Kärcher), cleaning and garden equipment, plus a lifestyle sub-brand ("Endorphin") and a clearance section ("Fundgrube").

The business operates a direct-to-consumer e-commerce model with prices inclusive of German VAT, financing for larger purchases offered through Consors Finanz (BNP Paribas S.A. Niederlassung Deutschland), and a price-match ("Bestpreis") policy. Customer acquisition is driven primarily through listings on German price comparison platforms (idealo, check24, crowdfox, guenstiger, rakuten), organic SEO, and email newsletters; the Trusted Shops seal provides buyer protection. An employee-benefit sub-channel (mediadeal.mitarbeiterangebote.de) and a single-country geographic footprint complete the operating model.

The company has 11-50 employees, no disclosed funding rounds, no parent company, no subsidiaries, and no M&A activity in the source material. There are no AI/ML capabilities, APIs, or proprietary technology features documented, and the technology stack is a conventional Shopware e-commerce platform with standard service features such as live chat and callback. Revenue is not disclosed.

Name

mediadeal

Legal name

mediadeal GmbH

Website

https://mediadeal.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

mediadeal is a privately held German multi-category e-commerce retailer (and small physical store in Lübbecke) selling TVs, computing, audio, household and kitchen appliances, and home and garden products to German consumer retail customers via its own Shopware storefront and price comparison platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Lübbecke

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct product sales of consumer electronics, household appliances, and related accessories through the online storefront. Revenue generated through one-time product transactions with consumers. The company offers financing options through Consors Finanz (BNP Paribas) for larger purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

mediadeal operates a multi-category online retail store (mediadeal.de) and a physical showroom in Lübbecke, Germany, selling consumer electronics, home appliances, and household/garden products from established brands such as Samsung, Sony, Bosch, Siemens, Smeg, Miele, LG, and Jura. The company sells directly to end consumers with German-language customer support, financing options through Consors Finanz (BNP Paribas), and Trusted Shops buyer protection.

Product overview

Mediadeal is a German e-commerce retailer operating as a multi-category online marketplace. The platform offers a diverse portfolio of consumer electronics and home appliances organized into distinct product categories: Fernseher (TVs) featuring Samsung, Sony, LG, and Philips brands; Computer & mehr including monitors, notebooks, and tablets; Hifi & Heimkino with speakers, amplifiers, and home cinema systems; Haushalt & Küche covering major appliances, kitchen machines, and coffee makers; Haus & Garten including cleaning equipment and home technology. The store operates branded shop sections for premium brands including Smeg, Siemens, Bosch, Midea, Magnat, Klipsch, Weber, Revox, Kärcher, and WMF. Additional sections include Endorphin (lifestyle products) and Fundgrube (clearance items). The company operates a physical store location in Lübbecke, Germany, and provides customer service via phone, email, and chat.

Differentiator

Problem solved

Functional benefit

Products and services

• Fernseher (TVs) Television product category featuring LED, 4K Ultra HD, OLED, and 8K TVs from Samsung, Sony, Panasonic, Philips, LG, and Ambilight models, along with accessories including wall mounts, SAT antennas, LNBs, and multiswitches. Targeted at German retail consumers seeking premium TV brands.
• Computer & mehr Computing product category offering monitors, multimedia notebooks, Ultrabooks, tablets, Mac and PC computers, and computer accessories for individual consumers and home office users.
• Hifi & Heimkino Audio and home cinema category including floor-standing, compact, ceiling, and wall speakers, soundbars, subwoofers, stereo receivers, amplifiers, CD players, turntables, network players, AV receivers, Blu-ray players, and home cinema systems for consumer home entertainment use.
• Haushalt & Küche Household and kitchen appliance category featuring washing machines, dryers, washer-dryers, ovens, cookers, hobs, refrigerators, dishwashers, range hoods, microwaves, fully automatic and espresso coffee machines, kitchen machines, cookware, and kitchenware from brands such as WMF, Silit, Smeg, Bosch, Siemens, and Jura.
• Haus & Garten Home and garden product category including car accessories, pressure washers, vacuum cleaners, steam cleaners, wallboxes, photovoltaics, air purifiers, air conditioners, grills, garden tools, and greenhouses for household and outdoor consumer use.
• Marken-Shops Branded shop sections aggregating products from premium manufacturer partners including Midea, Magnat, Onkyo, Klipsch, Weber, Smeg, Revox, Siemens, Bosch, Kärcher, and WMF, organized as dedicated vendor storefronts within the mediadeal platform.
• Endorphin Lifestyle and home sub-brand offering garden furniture including hanging chairs, vinyl flooring, fencing, planters, general furniture, play equipment, and sporting goods such as kayaks for consumer lifestyle use.
• Fundgrube Clearance category offering discounted major appliances (refrigeration, laundry, cooking, dishwashers, climate) and small appliances at reduced prices for price-sensitive consumers.
• Küchenmaschinen (Kitchen Machines) Kitchen machine product line from brands including Smeg (50s Style), Bosch, Cuisinart, Midea, Ritter, and Sharp, offering various power levels, speed settings, and accessories for home cooking enthusiasts.
• Mikrowellen (Microwaves) Microwave oven product line from Bauknecht, Candy, Daewoo, Exquisit, LG, Sharp, and Smeg, including solo microwaves, grill microwaves, and combination microwaves with inverter technology.
• Kaffeemaschinen (Coffee Machines) Coffee machine product line including fully automatic coffee makers, espresso machines with integrated grinders, and portafilter machines from Smeg, Siemens, Jura, Sage, Bosch, Melitta, WMF, DeLonghi, and Ninja, with various milk systems and brewing technologies.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• Trusted ShopscoreOthersTrusted Shops is a trust and buyer protection certification service. Mediadeal displays Trusted Shops badges on their website indicating certification for secure shopping. Trusted Shops provides customer reviews and buyer protection for online transactions.
• Consors Finanz (BNP Paribas)supportingOthersConsors Finanz, a subsidiary of BNP Paribas, provides financing options for Mediadeal customers. They offer installment payments and credit options for larger purchases, with representation as specified in § 6a PangV Abs. 4.
• idealo.desupportingChannel Partner/ Reseller/ DistributorPrice comparison platform partnership for product visibility and price comparison shopping.
• check24.desupportingChannel Partner/ Reseller/ DistributorPrice comparison platform partnership for product visibility.
• crowdfox.deminorChannel Partner/ Reseller/ DistributorPrice comparison platform partnership for product visibility.
• guenstiger.deminorChannel Partner/ Reseller/ DistributorPrice comparison platform partnership for product visibility.
• rakuten.deminorChannel Partner/ Reseller/ DistributorMarketplace partnership for extended product distribution.

Expansion highlights5 records

Broad incumbents

• Expert: German specialist electronics retail cooperative with national online presence and member stores; directly competes with mediadeal on category breadth, financing options, and price-comparison visibility.
• Otto: Germany's largest domestic multi-category online retailer with significant consumer electronics and home/appliance categories; broader assortment but overlapping customer base with mediadeal.
• Saturn: Sister brand to MediaMarkt under MediaMarktSaturn, with a similar Germany-wide omnichannel electronics/appliance assortment and overlapping category coverage with mediadeal.
• MediaMarkt: Europe's largest consumer electronics retailer (MediaMarktSaturn Retail Group), combining a broad omnichannel footprint with comparable product categories to mediadeal — direct overlap in TVs, white goods, and small appliances.
• Euronics: German-speaking consumer electronics retail cooperative with combined online and member-store presence; comparable assortment across TVs, white goods, audio, and small appliances.
• Amazon.de: Dominant German e-commerce marketplace that competes with mediadeal across every category it carries; defines the price ceiling that mediadeal's Bestpreis policy tracks.

Emerging players

• home24: Pure-play home and living e-commerce retailer active in Germany; adjacent comparable on the home-appliance and home-furnishing side of mediadeal's assortment.

Direct peers

• notebooksbilliger.de: Germany's largest pure-play computer and consumer-electronics e-tailer. Closely comparable to mediadeal in online-only consumer electronics resale and reliance on aggressive pricing to drive volume.
• Cyberport: German e-commerce specialist for consumer electronics, computers, and home entertainment — overlapping category mix (TVs, laptops, audio) and direct overlap with mediadeal.de's positioning as a focused German electronics e-tailer.
• Coolblue: Benelux-origin electronics pure-play that has expanded into Germany; competes with mediadeal on consumer electronics, home appliances, and accessories through its own e-commerce storefront and customer-service positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/mediadeal_de
• Facebookfacebook.com/mediadeal
• LinkedInlinkedin.com/company/mediadeal-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mediadeal