MHC

What MHC does

MHC Business Coaching is a privately held, founder-owned business coaching and education company founded by Mike Hoff and headquartered in the Ras al-Khaimah Economic Zone, UAE. The company targets small business owners globally, helping them generate leads, close sales, and increase revenue and profits through a portfolio that includes one-on-one coaching, group coaching, and a self-paced DIY Online Learning / Virtual MBA Education Program, supported by a Financial Training lifetime-access tier and a free-book lead magnet.

The company's central technology is the proprietary Profit Acceleration Software™, a trademarked assessment tool that evaluates businesses across 12 defined areas and produces a customized roadmap for revenue and profit improvement, complemented by a free online Profit Acceleration Simulator. Underlying content — including video lessons, business spreadsheets, marketing materials, and sales letters — was developed over more than 10 years with an investment of approximately $2 million and is delivered through the My Business Coaching Academy platform on a 24/7/365 self-serve basis.

MHC operates with 1–10 employees, claims 5,000+ small business clients across 50 countries, and is not publicly listed or externally funded. Revenue is generated primarily through subscription-based coaching (one-on-one and group, monthly cadence), a DIY online learning subscription, and a one-time/perpetual-license financial training product, with pricing not publicly disclosed. Go-to-market is hybrid: content-led funnel (free training, simulator, free book, organic Facebook/LinkedIn) feeding consultative sales for higher-touch coaching engagements, with delivery handled virtually via online booking and self-serve registration.

Name

MHC

Legal name

MHC Business Coaching

Website

https://mhc.consulting

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

MHC Business Coaching is a founder-owned UAE-based coaching and e-learning firm, led by Mike Hoff, that sells one-on-one, group, and DIY 'Virtual MBA' programs — anchored by its Profit Acceleration Software™ assessment — to small business owners across 50 countries.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Sales Management & Coaching (Frontline Leadership) (EDABABAI)

Keywords

• Business coaching services
• Small business consulting
• Online business education
• Marketing training programs
• Lead generation coaching

Headquarters

HQ city

Khaimah

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. One-On-One Coaching: Personalized business coaching services provided directly by Mike Hoff, focusing on generating leads, attracting clients, increasing revenue, and positioning businesses as dominant forces in their industries.
2. Group Coaching: Weekly coaching sessions delivered in a group setting where Mike Hoff teaches marketing strategies and tactics, with content specifically designed to provide transformational experiences for businesses.
3. DIY Online Learning / Virtual MBA: Self-paced online education program offering e-classes, business spreadsheets, marketing materials, sales letters, and video content. Includes lifetime access options for financial training and full academy membership.
4. Free Book / Lead Magnet: Free book download on Profit Acceleration offered in exchange for contact information, designed to attract potential customers and demonstrate the company's expertise.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MHC Business Coaching delivers one-on-one and group business coaching services to small business owners, anchored by its proprietary Profit Acceleration Software™ assessment that evaluates 12 business areas to identify profit-growth opportunities. Complementing the coaching, the company runs the My Business Coaching Academy — a self-paced online learning platform (marketed as a Virtual MBA) with e-classes, business spreadsheets, marketing materials, sales letters, and a Financial Training program offered as standalone or bundled lifetime-access packages.

Product overview

MHC Business Coaching, led by Mike Hoff, operates as a business coaching and education company offering a portfolio of services including one-on-one coaching, group coaching, and a comprehensive Virtual MBA Education Program. The core product is the Profit Acceleration Software™ assessment tool that evaluates 12 business areas to identify profit opportunities. This is supplemented by DIY Online Learning modules, Financial Training for Small Business Owners, and a free business book as a lead magnet. The company's platform combines coaching services with e-learning content including video lessons, business spreadsheets, marketing materials, and sales letters, targeting small business owners seeking to scale revenue and dominate their markets.

Differentiator

Problem solved

Functional benefit

Brands

• My Business Coaching Academy: A virtual MBA education program offering 24/7/365 access to e-classes, business spreadsheets, marketing materials, sales letters, and articles for small business owners.

Products and services

• One-On-One Coaching Personalized professional business coaching delivered directly by Mike Hoff, focused on lead generation, sales conversion, revenue growth, and market positioning for small business owners. Sold via consultation booking; pricing is not publicly disclosed.
• Group Coaching Weekly online coaching in a group setting where Mike Hoff teaches marketing strategies, lead generation tactics, and conversion techniques alongside other small business owners. Described as affordable; pricing not publicly disclosed.
• DIY Online Learning Self-paced online learning platform offering video lessons, e-classes, business spreadsheets, marketing materials, sales letters, and articles, positioned as the equivalent of an online MBA in business for small business owners.
• Virtual MBA Education Program Comprehensive virtual MBA program providing 24/7/365 access to the Business Academy content, e-classes, and complete business resources for small business owners.
• Financial Training for Small Business Owners — Lifetime Access Lifetime access to financial training covering financial statements, communication with accountants, and banking terminology for small business owners. Sold as a one-time/perpetual license.
• Combined Financial Training & Virtual MBA Program Bundle combining full year access to the Virtual MBA Business Academy with lifetime access to Financial Training and the complete library of business assets, marketed with potential savings versus purchasing separately.
• Profit Acceleration Software™ Proprietary assessment software that evaluates 12 key business areas to identify strategies for generating immediate increases in revenue and profits without spending on marketing or advertising. Delivered as part of consultation-based engagements.

Quantifiable outcome

• Double bottom-line profit using exponential growth strategies
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ramit Sethi (I Will Teach You to Be Rich): Personal-brand educator offering courses on business, finance, and growth targeting entrepreneurs and high earners. Comparable online education + premium program model, though with stronger positioning in personal finance than MHC's general profit acceleration focus.

Direct peers

• Russell Brunson / ClickFunnels: Sells marketing education, software tools, and coaching programs (Funnel Hacker University, Inner Circle) targeted at SMB owners — directly comparable product mix of online courses, software, and coaching that MHC competes against for the same buyer.
• Jay Abraham (Abraham Group): Veteran business strategy and marketing consultant offering premium coaching, workshops, and masterminds focused on growth and 'three ways to grow any business' — overlaps heavily with MHC's strategy/profit acceleration methodology.
• DigitalMarketer: Subscription-based digital marketing education and certification platform serving SMBs and marketing professionals. Comparable productized online learning + coaching model targeting similar SMB growth-focused audience.
• Strategic Coach: Founded by Dan Sullivan, Strategic Coach offers tiered coaching programs and tools for entrepreneurs and small business owners, with a similar subscription-based delivery model and proprietary methodology. Direct competitor in the founder/entrepreneur coaching segment MHC serves.
• Marie Forleo (MarieTV / B-School): Online business school and coaching program for entrepreneurs and small business owners, with a premium flagship course and live coaching elements. Comparable audience, delivery format, and price-point tier to MHC's Virtual MBA.
• Dean Graziosi (Mentee Media / Knowledge Broker Blueprint): Personal-brand-led business and real estate education entrepreneur offering online courses, masterminds, and coaching to SMB owners — overlapping target audience and productized online education model with MHC's Virtual MBA and coaching offerings.

Broad incumbents

• Mindvalley: Global online personal development and business education platform offering subscription-based courses and masterminds with international reach. Overlapping audience of SMB owners and self-improvement buyers, though broader in scope than MHC's profit/sales focus.
• Tony Robbins (Tony Robbins Business Coaching): Large, established personal-brand business and performance coaching business serving entrepreneurs and executives globally with premium programs and events. Significantly larger scale than MHC but overlapping coaching-for-business-owners category.

Regional players

• SCORE (mentoring.org): U.S.-focused nonprofit small business mentoring and education network offering free mentoring, workshops, and courses. Different model (nonprofit/free) but directly comparable audience of SMB owners seeking business growth guidance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mhcconsultingfzllc
• LinkedInlinkedin.com/in/mikehoff
• Xx.com/mikehoffconsult

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MHC