One Partners

What One Partners does

One Partners is a performance marketing agency founded in 2007 and headquartered in Salt Lake City, with additional offices in Denver, Seattle, and Chicago. The firm delivers integrated, data-driven marketing services across strategy and planning, media implementation (TV, OTT, radio, digital, social, SEO/SEM, web), and campaign optimization, organized around a proprietary insight-led methodology ('DIG-THINK-DECIPHER-CONNECT-ENHANCE'). It serves enterprise clients in five primary verticals — Technology, Education, Health & Fitness, Financial Services, and Energy — with named engagements including NordicTrack (managed $80M national ad budget over a 27+ year relationship), Hewlett Packard, Amazon Business, Unitek Learning, REFI.com, and Duke Energy / SDG&E / Centerpoint Energy / TEP.

The firm's product surface comprises its core performance-marketing agency offering and a specialized energy-sector sub-brand, One Energy, focused on consumer and lead generation for utilities and energy providers. Underlying technology is conventional agency tooling rather than proprietary platforms; the 'core technology' lies in marketing strategy, media planning, campaign execution, and data analytics. AI/ML adoption is limited to standard analytics use, and the bulk of the technology footprint is third-party ad platforms and measurement tools.

One Partners generates revenue through professional services engagements, almost certainly retainer-based and negotiated per scope of work, media budget, and service requirements. The go-to-market motion is direct enterprise field sales supported by thought-leadership content, case studies, and white papers. Customer logos indicate a mix of enterprise anchors and vertical breadth, with several multi-decade client relationships providing revenue stability; however, the absence of disclosed financial metrics, ownership structure, funding history, or headcount growth rates limits visibility into revenue scale, profitability, or growth rate.

Name

One Partners

Website

https://one-partners.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

One Partners is a Salt Lake City-based performance marketing agency founded in 2007 that delivers integrated, insight-led campaign strategy, media execution, and optimization across TV, digital, and social channels for enterprise clients in technology, education, fitness, fintech, and energy.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFACAE

Affiliate & Partner Marketing (Performance Partnerships)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYMPAAACAD

Affiliate Marketing & Partner Program Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

Keywords

• Performance marketing
• Media planning
• Campaign optimization
• Brand strategy
• Digital advertising

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services Retainer: One Partners generates revenue through professional services engagements with enterprise clients, likely retainer-based arrangements for ongoing marketing strategy and campaign execution across multiple media channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

One Partners is a performance marketing agency that delivers integrated marketing services for enterprise clients, spanning strategy and planning (customer journey, UX/UI, predictive analytics, segmentation), media and implementation (TV, radio, OTT, digital, social, SEO/SEM, web development), and learning and optimization (campaign reporting, media optimization, creative refinement). The firm applies an evidence-based, insight-led methodology to drive measurable customer acquisition and brand outcomes across multiple media channels.

Product overview

One Partners is a performance marketing agency with offices in Salt Lake City, Denver, and Chicago. The company operates through its main agency brand offering strategy & planning (customer journey, UX/UI, predictive analytics, segmentation), media & implementation (TV, radio, digital, social, SEO/SEM, web development), and learning & optimization (campaign reporting, media optimization, creative refinement) services. The company also operates One Energy as a specialized energy sector marketing division, and maintains vertical expertise in Education, Health & Fitness, Fintech, and B2B sectors.

Differentiator

Problem solved

Functional benefit

Brands

• One Energy: A full-service energy marketing agency division specializing in consumer and lead generation for the energy sector

Products and services

• One Partners Performance Marketing Services Full-service integrated performance marketing service for enterprise clients across verticals including Technology, Education, Health and Fitness, and Fintech. Services span strategy and planning (customer journey mapping, UX/UI, predictive analytics, segmentation), media implementation (TV, radio, OTT, digital, social, SEO/SEM, web development), and learning and optimization (campaign reporting, media optimization, creative refinement).
• One Energy A specialized energy-sector marketing division under One Partners offering pre-packaged and customized marketing solutions focused on consumer and lead generation for utilities and energy companies, emphasizing ROI and customer lifetime value.

Quantifiable outcome

• 56% total leads increase for Unitek education marketing
• +9 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators11 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hawke Media: Hawke Media is a mid-market full-service digital marketing agency offering performance, paid media, SEO, and creative services to mid-market and enterprise brands. It is comparable to One Partners in agency size, full-channel scope, and B2B services GTM motion.
• Adlucent: Adlucent is a performance marketing agency specializing in data-driven paid media and retail-media activation for growth-stage and enterprise brands. It mirrors One Partners' emphasis on measurable performance outcomes and media-buy execution.
• Resolution Media: Resolution Media is a performance-marketing agency historically tied to the Omnicom network, focused on data-driven media planning and optimization across digital channels. Comparable to One Partners in its emphasis on evidence-based optimization and large-enterprise client work.
• Tinuiti: Tinuiti is a performance-focused digital marketing agency managing paid media, SEO, social, and Amazon advertising for enterprise and DTC brands. It is one of the closest direct peers to One Partners given its shared emphasis on data-driven, full-funnel performance execution for marquee consumer and education advertisers.

Broad incumbents

• GroupM: GroupM is WPP's media-investment arm managing tens of billions of dollars in global media spend. It is comparable to One Partners at the level of media-buying scale and cross-channel execution, but it operates a portfolio model rather than One Partners' focused vertical specializations.
• Havas Media Network: Havas Media is the media and performance arm of Havas, offering data-driven media planning, buying, and analytics globally. It competes for the same enterprise performance-marketing budgets that drive One Partners' NordicTrack- and HP-sized engagements.
• Dentsu / Dentsu Creative: Dentsu is a global advertising and media services group that includes performance, creative, and CX practices. Its performance-media capabilities overlap directly with One Partners' integrated TV/digital/social execution for enterprise brands.
• Publicis Groupe Performance Group: Publicis operates global performance and media-buying agencies (Performics, Spark Foundry) that compete for the same enterprise performance-marketing RFPs that One Partners wins (e.g., HP, NordicTrack-scale advertisers). It is the broad incumbent against which mid-market agencies are benchmarked.
• Merkle: Merkle is a large performance marketing and customer experience agency inside dentsu, blending analytics, media, and martech for enterprise clients. Its performance-media practice directly overlaps with One Partners' insight-led, measurement-heavy approach to multi-channel campaigns.

Emerging players

• SmartBug Media: SmartBug Media is a HubSpot-aligned inbound and performance marketing agency serving B2B and ecommerce clients. It is comparable as a mid-market performance agency targeting enterprise clients via a similar content-led, case-study-driven GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/onepartnersllc
• Facebookfacebook.com/OnePartnersAdvertisingAgency
• LinkedInlinkedin.com/company/one-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Partners