Rozana Concept
- Company typePrivate
- Founded2020
- HeadquartersMelikgazi
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Rozana Concept firmographics
Firmographics- Name
- Rozana Concept
- Legal name
- Rozana
- Website
- https://rozana.com.tr
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rozana Concept industry classification
Industry- Product category
- Hospitality Furniture Manufacturing
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (3372), Interior Design Services (54141)
- SIC
- Public Bldg & Related Furniture (2531), Household Furniture (2510), Office Furniture (2520)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Rozana Concept is headquartered
LocationHeadquarters
- HQ city
- Melikgazi
Offices1 record
Markets served
Rozana Concept business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Furniture Manufacturing and Sales: The company generates revenue through the design and manufacture of custom furniture for hospitality projects including hotels, apartments, villas, cafes, restaurants, and residential spaces. Revenue is project-based, involving design consultation, custom manufacturing, and delivery/installation services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Rozana Concept product offering
Product offeringCore offering
Rozana Concept designs and manufactures custom furniture for hotels, apartments, villas, restaurants, cafes, and commercial spaces, delivering turnkey interior architecture projects from concept through installation. The company offers a broad product portfolio including hotel rooms, bedrooms, dining rooms, office furniture, garden furniture, doors, chairs, armchairs, tables, stands, and seating groups, with personalization across color, texture, size, and comfort criteria. Interior architects consult with clients to define needs and preferences, and selected furniture is rendered in 3D against the customer's space before manufacturing.
Product overview
Rozana Concept is a furniture manufacturing and interior architecture company based in Kayseri, Turkey. The company operates as a single unified offering portfolio centered on custom furniture design and turnkey hospitality projects. Their product range spans multiple furniture categories including hotel rooms, bedrooms, dining rooms, office furniture, garden furniture, cafe & restaurant furniture, chairs, armchairs (bargeers), tables, stands, and doors. These products are offered both as individual pieces and as complete room furnishing solutions. The company also provides integrated services including 3D modeling, interior architecture consultation, and complete turnkey hotel project execution. Their specialization focuses on the Arabian and European hospitality markets, delivering projects across Saudi Arabia, UAE, Qatar, Jordan, Kenya, and Turkey.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Rooms (Turnkey Hotel Furniture Projects)
Companies that use Rozana Concept
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Rozana Concept technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rozana Concept partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Rozana Concept competitors and assessment
Company assessmentBroad incumbents
- Haworth: Global office furniture and contract furnishings incumbent with deep hotel and workplace portfolio; competes for the same enterprise RFPs as Rozana in commercial fit-outs, but across a much wider product portfolio.
- Vitra: Swiss designer furniture company with a strong presence in office, public, and hospitality interiors across Europe and globally; competes for premium hotel and workspace fit-outs with a broader and more brand-anchored portfolio.
- Steelcase: Largest global office furniture manufacturer with growing presence in hospitality and healthcare interiors; competes with Rozana on office and select hospitality fit-outs from a vastly larger installed base.
- MillerKnoll: Parent of Knoll and Herman Miller with dedicated hospitality and contract divisions; broad incumbent whose custom casegoods and seating overlap Rozana's hotel-room offering for international brands.
- HNI Corporation: U.S. office furniture parent (HON, Allsteel, Gunlocke) with established hospitality casegoods business through Gunlocke — competing on commercial office furniture and select hotel-room furnishings.
Direct peers
- Nowy Styl: European contract furniture manufacturer delivering turnkey furnishing for hotels, offices, and public buildings — comparable in offering integrated seating, tables, and soft seating to hospitality developers worldwide.
- Andreu World: Spanish-based manufacturer specializing in contract seating, tables, and ancillary furniture for hotels, restaurants, and corporate interiors globally — directly comparable product range and contract-furniture GTM to Rozana.
- Koleksiyon: Turkish contract furniture manufacturer that designs and produces turnkey furniture solutions for hotels, offices, and hospitality projects across the Middle East and Europe — the closest direct competitor to Rozana in geography, vertical, and integrated design-to-installation model.
- Kimball International: U.S.-based hospitality and office furniture manufacturer (Kimball Hospitality, Etc.) serving global hotel brands with custom casegoods, seating, and project management — analogous turnkey contract model at larger scale.
Emerging players
- Poltrona Frau: Italian luxury furniture maker with a dedicated Contract division supplying bespoke seating and casegoods to high-end hotels and restaurants — competing for the upper-end hospitality fit-outs that Rozana also targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rozana Concept social profiles
Digital presenceRozana Concept financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rozana Concept leadership team
Management profileNumber of profiles
Rozana Concept funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rozana Concept M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rozana Concept
What does Rozana Concept do?
Rozana Concept designs and manufactures custom furniture for hotels, apartments, villas, restaurants, cafes, and commercial spaces, delivering turnkey interior architecture projects from concept through installation. The company offers a broad product portfolio including hotel rooms, bedrooms, dining rooms, office furniture, garden furniture, doors, chairs, armchairs, tables, stands, and seating groups, with personalization across color, texture, size, and comfort criteria. Interior architects consult with clients to define needs and preferences, and selected furniture is rendered in 3D against the customer's space before manufacturing.
Is Rozana Concept a public or private company?
Rozana Concept is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rozana Concept founded?
Rozana Concept was founded in 2020. It employs 11 to 50 people.
Where is Rozana Concept based?
Rozana Concept is headquartered in Melikgazi.
How does Rozana Concept make money?
One revenue line is on record: furniture Manufacturing and Sales.
Who are Rozana Concept's main competitors?
Broad incumbents on record are Haworth, Vitra, Steelcase, MillerKnoll and HNI Corporation. Direct peers are Nowy Styl, Andreu World, Koleksiyon and Kimball International. Poltrona Frau is listed as an emerging player.
Does Rozana Concept have an API?
No public API is recorded for Rozana Concept.
What industry is Rozana Concept in?
Rozana Concept's product category is Hospitality Furniture Manufacturing. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 33712 and its SIC code is 2531.