Rozana Concept

Name

Rozana Concept

Legal name

Rozana

Website

https://rozana.com.tr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hospitality Furniture Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (3372), Interior Design Services (54141)

SIC

Public Bldg & Related Furniture (2531), Household Furniture (2510), Office Furniture (2520)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Custom furniture manufacturing
• Hospitality interior design
• Turnkey hotel projects
• 3D furniture visualization
• Commercial interior architecture

Headquarters

HQ city

Melikgazi

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Manufacturing and Sales: The company generates revenue through the design and manufacture of custom furniture for hospitality projects including hotels, apartments, villas, cafes, restaurants, and residential spaces. Revenue is project-based, involving design consultation, custom manufacturing, and delivery/installation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Rozana Concept designs and manufactures custom furniture for hotels, apartments, villas, restaurants, cafes, and commercial spaces, delivering turnkey interior architecture projects from concept through installation. The company offers a broad product portfolio including hotel rooms, bedrooms, dining rooms, office furniture, garden furniture, doors, chairs, armchairs, tables, stands, and seating groups, with personalization across color, texture, size, and comfort criteria. Interior architects consult with clients to define needs and preferences, and selected furniture is rendered in 3D against the customer's space before manufacturing.

Product overview

Rozana Concept is a furniture manufacturing and interior architecture company based in Kayseri, Turkey. The company operates as a single unified offering portfolio centered on custom furniture design and turnkey hospitality projects. Their product range spans multiple furniture categories including hotel rooms, bedrooms, dining rooms, office furniture, garden furniture, cafe & restaurant furniture, chairs, armchairs (bargeers), tables, stands, and doors. These products are offered both as individual pieces and as complete room furnishing solutions. The company also provides integrated services including 3D modeling, interior architecture consultation, and complete turnkey hotel project execution. Their specialization focuses on the Arabian and European hospitality markets, delivering projects across Saudi Arabia, UAE, Qatar, Jordan, Kenya, and Turkey.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms (Turnkey Hotel Furniture Projects)

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Haworth: Global office furniture and contract furnishings incumbent with deep hotel and workplace portfolio; competes for the same enterprise RFPs as Rozana in commercial fit-outs, but across a much wider product portfolio.
• Vitra: Swiss designer furniture company with a strong presence in office, public, and hospitality interiors across Europe and globally; competes for premium hotel and workspace fit-outs with a broader and more brand-anchored portfolio.
• Steelcase: Largest global office furniture manufacturer with growing presence in hospitality and healthcare interiors; competes with Rozana on office and select hospitality fit-outs from a vastly larger installed base.
• MillerKnoll: Parent of Knoll and Herman Miller with dedicated hospitality and contract divisions; broad incumbent whose custom casegoods and seating overlap Rozana's hotel-room offering for international brands.
• HNI Corporation: U.S. office furniture parent (HON, Allsteel, Gunlocke) with established hospitality casegoods business through Gunlocke — competing on commercial office furniture and select hotel-room furnishings.

Direct peers

• Nowy Styl: European contract furniture manufacturer delivering turnkey furnishing for hotels, offices, and public buildings — comparable in offering integrated seating, tables, and soft seating to hospitality developers worldwide.
• Andreu World: Spanish-based manufacturer specializing in contract seating, tables, and ancillary furniture for hotels, restaurants, and corporate interiors globally — directly comparable product range and contract-furniture GTM to Rozana.
• Koleksiyon: Turkish contract furniture manufacturer that designs and produces turnkey furniture solutions for hotels, offices, and hospitality projects across the Middle East and Europe — the closest direct competitor to Rozana in geography, vertical, and integrated design-to-installation model.
• Kimball International: U.S.-based hospitality and office furniture manufacturer (Kimball Hospitality, Etc.) serving global hotel brands with custom casegoods, seating, and project management — analogous turnkey contract model at larger scale.

Emerging players

• Poltrona Frau: Italian luxury furniture maker with a dedicated Contract division supplying bespoke seating and casegoods to high-end hotels and restaurants — competing for the upper-end hospitality fit-outs that Rozana also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rozanaconcept
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/rozanaconcept
• LinkedInlinkedin.com/company/rozanaconcept

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rozana Concept